Earnings for Market Researchers in the United States come in at around $51K per year on average. Experience level and the particular city each impact pay for this group, with the former having the largest influence. Although a fair number have medical coverage and the larger part have dental coverage, between a fifth and a fourth claim no health benefits at all. Job satisfaction for Market Researchers is high. Men make up a slight majority of Market Researchers (51 percent) who responded to the survey. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.

$30,339 - $101,874
(Median)
$30K
$51K
$100K
MEDIAN: $50,650
10%
50%
90%

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$10.30 - $27.13
(Median)
$10
$15
$27
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$30,339 - $101,874  
   
Bonus
$-0.49 - $10,438  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,260 - $94,073  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 106
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$16$32$48
Hourly Rate
$10.30 - $27.13  
   
Hourly Tips
$0.50  
Overtime
$29.25  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$32K$64K$96K
Bonus
$-0.49 - $10,438  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,260 - $94,073  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 33
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Job Description for Market Researcher

Market researchers are in charge of researching all aspects of the market on behalf of their organization. They are responsible for completing different research tasks and analyzing raw data, conducting assessments, surveys, and other research to obtain valuable information on the market in which their company operates. Market researchers create detailed research reports and generate conclusions based on their findings. They use a personal computer as one of their main tools to gather market data and utilize different research methods to support their conclusions.

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Market Researcher Tasks

  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.

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Popular Skills for Market Researcher


Market Researchers note just a narrow range of job skills. Most notably, skills in Project Management, Research Analysis, Data Analysis, and Market Research are correlated to pay that is above average. Market Analysis and Market Research as skills, however, tend to be associated with significantly smaller paychecks. For most people, competency in Market Research indicates knowledge of Data Analysis.

Pay by Experience Level for Market Researcher

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Respondents with less than five years' experience take home $41K on average. In contrast, those who have been around for five to 10 years earn a noticeably higher average of $79K. Market Researchers who work for 10 to 20 years in their occupation tend to earn about $76K. People who have worked for 20 years or more actually report earning less than people who are in the middle of their careers; the veterans take home a mere $65K by contrast.

Related Job Salaries

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Experience Affects Market Researcher Salaries



Late-Career
up arrow 36%

National Average
$48,000


Skills That Affect Market Researcher Salaries

Project Management
up arrow 20%


Data Analysis
up arrow 2%

National Average
$48,000


Market Analysis
up arrow 22%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 13 votes.

Gender

Female
49 %
Male
51 %

Years of Experience

Less than 1 year
11%
1-4 years
59%
5-9 years
15%
10-19 years
13%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 74%
dental benefits
Dental: 58%
medical benefits
Vision: 56%
dental benefits
None: 23%
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