A marketing & business development director generally aims to increase both interest and sales for their business, and the job may involve business-to-business and/or business-to-consumer marketing. These directors must develop, implement, and oversee marketing plans and make changes when necessary, so they should certainly be familiar with all new trends in the marketplace to make the best offers to potential customers. Strong analytical and research skills are also important to understand these trends.
Marketing & business development directors may work with several marketing outlets, including social media, television ads, brochures, and mobile promotions. There may be measurable goals to be reached in this position (as set by the company), and commission may be offered based on performance.
Because this is generally a leadership position, many years of experience in sales and marketing are usually required. The position generally involves working with upper management to develop plans and then delegating these plans to subordinates, so the ability to work well on a team is essential. Leadership experience may also be required.
These directors may work on multiple projects at once and have to adhere to strict deadlines. The work is usually carried out in an office, though some remote work may be permitted and some travel may be required. A Bachelor’s degree in Business, Marketing, or a related field is generally required for the job.
Marketing & Business Development Director Tasks
Oversee staff operations, business planning and budget development.
Plan, direct and oversee the marketing and business development initiatives within an organization.
Develop and maintain relationships with decision makers of new and existing clients, and media outlets.
Research and analyze target markets to develop strategic and tactical plans to grow the business.