The average Marketing Analyst in the United States earns approximately $52K annually. Cash earnings for Marketing Analysts — including $10K in bonuses and $8K in profit sharing proceeds near the top of the pay scale — generally stretch from $36K to $76K depending on individual performance. This group's pay is mainly influenced by the specific employer, followed by career length and location. Most Marketing Analysts like their work and job satisfaction is high. Most report receiving medical coverage from their employers and a strong majority collect dental insurance. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 50 percent. This report is based on responses to the PayScale salary survey.
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$37,602 - $74,164
(Median)
$38K
$52K
$74K
MEDIAN: $52,176
10%
50%
90%

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$12.50 - $31.74
(Median)
$12
$19
$32
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Salary
$37,602 - $74,164  
   
Bonus
$100.67 - $9,578  
Profit Sharing
$500 - $7,899  
Commission
$2,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,131 - $76,121  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 1,604
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$14$28$42
Hourly Rate
$12.50 - $31.74  
   
Overtime
$14.10 - $40.25  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Bonus
$100.67 - $9,578  
   
Commission
$2,000  
Profit Sharing
$500 - $7,899  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,131 - $76,121  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 164
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Job Description for Marketing Analyst

A market analyst helps businesses gain more insight into their products from a marketing perspective. Clients have certain unique marketing goals, and the market analyst creates a plan, analyzes the available data, and comes up with multiple potential solutions for the client. They accomplish this by looking at information such as the target audience’s demographic data, market data, and studies from organizations conducting research. The information they produce helps a company to better understand its potential and current customer bases, the current field of competition for their products or services, and its current price structures. These reports can also help the company develop an appropriate marketing strategy for products aimed at a certain demographic.

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Marketing Analyst Tasks

  • Identify key opportunities for new initiatives, generate sales forecasts, and make appropriate recommendations.
  • Develop metrics and strategies to test and enhance performance.
  • Conduct marketing program, business, and trend analysis through the use of predictive statistics, customer profiling, and data analysis.
  • Collaborate with internal departments to prepare and present findings to clients.

Common Career Paths for Marketing Analyst


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As Marketing Analysts transition into upper-level roles such as Senior Marketing Manager, they may see a strong upturn in salary. Senior Marketing Managers earn $102K on average per year. It is quite typical for Marketing Analysts to transition into roles as Marketing Managers or Senior Marketing Analysts, where reported median earnings are $8K and $18K higher per year.

Marketing Analyst Job Listings

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Popular Employer Salaries for Marketing Analyst


The Bank of New York Mellon Corporation (BNY Mellon) leads the field in terms of pay, with a median salary of $84K.

Popular Skills for Marketing Analyst


Marketing Analysts report using a deep pool of skills on the job. Most notably, skills in SQL, Business Analysis, Strategic Marketing, and Project Management are correlated to pay that is above average, with boosts between 5 percent and 14 percent. Skills that are correlated to lower pay, on the other hand, include Social Media Marketing and Google Analytics. Most people skilled in Data Analysis are similarly competent in Market Analysis and Market Research.

Pay by Experience Level for Marketing Analyst

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Workers in their first five years can expect to earn $51K, but people who have been around for five to 10 years earn a noticeably bigger sum of $62K. Marketing Analysts who work for 10 to 20 years in their occupation tend to earn about $69K. Survey respondents who have worked for more than 20 years actually report somewhat lower incomes of $65K.

Pay Difference by Location

National Average: $52,687

Larger city markers indicate a job is popular in that location.

Marketing Analysts will find that Los Angeles offers an impressive pay rate, one which exceeds the national average by 19 percent. Marketing Analysts can also look forward to large paychecks in cities like San Francisco (+16 percent), Dallas (+12 percent), Houston (+11 percent), and Seattle (+10 percent). In Miami, salaries are 8 percent below the national average and represent the lowest-paying market.

Marketing Analyst Reviews

What is it like working as a Marketing Analyst?

Marketing Analyst in Akron:
Pros: Strategy, innovation, autonomy of projects, business planning, carrying out product and marketing initiatives.
Cons: Slow career growth.

Related Job Salaries

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Experience Affects Marketing Analyst Salaries


Late-Career
up arrow 23%


National Average
$53,000


Skills That Affect Marketing Analyst Salaries

SQL
up arrow 14%



Project Management
up arrow 4%

Data Analysis
up arrow 2%

Market Research
up arrow 2%

National Average
$53,000

Market Analysis
up arrow 1%

Microsoft Office
up arrow 1%

Marketing Communications
up arrow 1%

Customer Relationship Management (CRM)
up arrow 1%

Microsoft Excel
up arrow 2%

Database Management & Reporting
up arrow 2%

Email Marketing
up arrow 3%



Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 236 votes.

Gender

Female
50 %
Male
50 %

Years of Experience

Less than 1 year
10%
1-4 years
66%
5-9 years
17%
10-19 years
6%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 86%
dental benefits
Dental: 77%
medical benefits
Vision: 65%
dental benefits
None: 13%
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