Marketing Automation Specialist Salary

For Marketing Automation Specialists, yearly average wages total $54K annually. Geography is the biggest factor affecting pay for this group, followed by experience level. Women make up a slight majority of Marketing Automation Specialists (52 percent) survey respondents. Nearly all enjoy medical while most get dental coverage. Vision coverage is also available to a strong majority. Job satisfaction for Marketing Automation Specialists is high. Participants in PayScale's salary questionnaire provided the particulars of this report.

$37,915 - $79,100
$38K
$54K
$79K
MEDIAN: $53,941
10%
50%
90%

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$15.05 - $31.40
$15
$21
$31
MEDIAN: $20.95
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$27K$54K$81K
Salary
$37,915 - $79,100  
   
Bonus
$1,030 - $7,023  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,901 - $80,141  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 190
© PayScale, Inc. @ www.payscale.com
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$14$28$42
Hourly Rate
$15.05 - $31.40  
   
Overtime
$24.00  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Bonus
$1,030 - $7,023  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,901 - $80,141  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 26
© PayScale, Inc. @ www.payscale.com

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Marketing Automation Specialist

Marketing automation specialists typically work in an office environment with other administrative staff members and are responsible for handling day-to-day marketing needs for a company’s online advertising and promotional campaigns. These specialists should be well-versed in social media marketing and utilizing web applications for promotions, as well as marketing apps which provide a dashboard to handle multiple social media platforms at once.

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Marketing Automation Specialist Tasks

  • Build and execute marketing campaigns across platforms.
  • Follow and refine analytic procedures and reporting standards.
  • Segment and analyze prospect database to target campaigns.
  • Brainstorm and develop marketing strategies and test their success and key metrics.

Marketing Automation Specialist Job Listings

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Popular Skills for Marketing Automation Specialist


Marketing Automation Specialists report using a diverse set of skills on the job. Most notably, skills in Marketing Communications, Online Marketing, Eloqua, and Pardot are correlated to pay that is above average, with boosts between 5 percent and 13 percent. At the other end of the pay range are skills like Microsoft Excel and Cascading Style Sheets. Most people familiar with Email Marketing also know Marketo and Eloqua.

Pay Difference by Location

National Average: $54,084

Larger city markers indicate a job is popular in that location.

New York offers some of the highest pay in the country for Marketing Automation Specialists, 42 percent above the national average. Marketing Automation Specialists can also look forward to large paychecks in cities like Austin (+29 percent), Minneapolis (+19 percent), Seattle (+16 percent), and San Francisco (+11 percent). Marketing Automation Specialists in smaller cities are met with below-average pay: In particular, Portland, Cleveland, and Salt Lake City (each fewer than a million residents) are the lowest-paid American cities for Marketing Automation Specialists, who face pay rates below the national average. Employers in Cleveland and Salt Lake City also lean toward paying below-median salaries (23 percent lower and 20 percent lower, respectively).

Related Job Salaries

Key Stats for Marketing Automation Specialist

Gender

Female
52 %
Male
48 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 31 votes.
Less than 1 year
5%
1-4 years
73%
5-9 years
17%
10-19 years
4%
20 years or more
1%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Marketing Automation Specialist Salaries

Experienced
▲48%

▲23%

National Average
$54,000

▼2%

Skills That Affect Marketing Automation Specialist Salaries

Marketing Communications
▲13%

Online Marketing
▲9%

▲5%

▲4%

▲3%


Salesforce
▼0%

National Average
$54,000

▼2%

Cascading Style Sheets (CSS)
▼6%

Microsoft Excel
▼14%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 31 votes.

Gender

Female
52 %
Male
48 %

Years of Experience

Less than 1 year
5%
1-4 years
73%
5-9 years
17%
10-19 years
4%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 91%
dental benefits
Dental: 84%
vision benefits
Vision: 74%
dental benefits
None: 8%
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