Marketing Automation Specialist Salary

Median pay for Marketing Automation Specialists in the United States lies in the neighborhood of $54K per year. Geographic location and career length each impact pay for this group, with the former having the largest influence. Medical benefits are awarded to a large number, and most earn dental coverage. Women make up a slight majority of Marketing Automation Specialists (51 percent) survey respondents. Most Marketing Automation Specialists like their work and job satisfaction is high. Respondents to the PayScale salary survey provided the data for this report.

$38,576 - $78,207
$39K
$54K
$78K
MEDIAN: $54,362
10%
50%
90%

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$15.00 - $30.78
$15
$20
$31
MEDIAN: $20.35
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$27K$54K$81K
Salary
$38,576 - $78,207  
   
Bonus
$1,196 - $7,135  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,997 - $79,120  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 219
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$14$28$42
Hourly Rate
$15.00 - $30.78  
   
Overtime
$24.00  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Bonus
$1,196 - $7,135  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,997 - $79,120  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 29

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Marketing Automation Specialist

Marketing automation specialists typically work in an office environment with other administrative staff members and are responsible for handling day-to-day marketing needs for a company’s online advertising and promotional campaigns. These specialists should be well-versed in social media marketing and utilizing web applications for promotions, as well as marketing apps which provide a dashboard to handle multiple social media platforms at once.

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Marketing Automation Specialist Tasks

  • Build and execute marketing campaigns across platforms.
  • Follow and refine analytic procedures and reporting standards.
  • Segment and analyze prospect database to target campaigns.
  • Brainstorm and develop marketing strategies and test their success and key metrics.

Marketing Automation Specialist Job Listings

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Popular Skills for Marketing Automation Specialist


Survey results imply that Marketing Automation Specialists put a diverse skill set to use. Most notably, skills in Marketing Communications, Online Marketing, Eloqua, and Pardot are correlated to pay that is above average, with boosts between 4 percent and 12 percent. At the other end of the pay range are skills like Microsoft Excel, Cascading Style Sheets, and Marketo. Most people skilled in Email Marketing are similarly competent in Marketo and Eloqua.

Pay Difference by Location

National Average: $54,794

Larger city markers indicate a job is popular in that location.

Surpassing the national average by 40 percent, Marketing Automation Specialists in New York receive some of the highest pay in the country. Marketing Automation Specialists will also find cushy salaries in Austin (+28 percent), Minneapolis (+18 percent), Seattle (+14 percent), and San Francisco (+10 percent). For Marketing Automation Specialists, location is an influential factor in determining pay, and small cities are best to be avoided for those eager to increase earning potential. Portland, Cleveland, and Salt Lake City — three cities with fewer than a million residents — not only report salaries that trail behind the national average, but are in fact the lowest-paid American cities for those in the field. Employers pay around 24 percent less in Cleveland and 21 percent less in Salt Lake City, below-median salaries for those in this field.

Related Job Salaries

Key Stats for Marketing Automation Specialist

Gender

Female
51 %
Male
49 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 38 votes.
Less than 1 year
4%
1-4 years
74%
5-9 years
17%
10-19 years
4%
20 years or more
1%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Marketing Automation Specialist Salaries

Experienced
▲46%

▲21%

National Average
$55,000

▼3%

Skills That Affect Marketing Automation Specialist Salaries

Marketing Communications
▲12%

Online Marketing
▲8%

▲4%

▲3%

▲2%


National Average
$55,000

Salesforce
▼2%

▼3%

Cascading Style Sheets (CSS)
▼7%

Microsoft Excel
▼15%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 38 votes.

Gender

Female
51 %
Male
49 %

Years of Experience

Less than 1 year
4%
1-4 years
74%
5-9 years
17%
10-19 years
4%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 90%
dental benefits
Dental: 84%
vision benefits
Vision: 73%
no benefits
None: 10%
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