Marketing Automation Specialist Salary
Marketing Automation Specialists in the United States can expect wages of $54K annually on average. Geographic location is the biggest factor affecting pay for this group, followed by tenure. Women make up a slight majority of Marketing Automation Specialists (52 percent) survey respondents. The majority of Marketing Automation Specialists claim high levels of job satisfaction. Nearly all enjoy medical while most get dental coverage. Vision coverage is also available to a strong majority. Respondents to the PayScale salary survey provided the data for this report.
|Salary||$37,461 - $79,186|
|Bonus||$1,014 - $6,953|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$35,682 - $79,632|
|Hourly Rate||$15.13 - $30.78|
|Bonus||$1,014 - $6,953|
|Total Pay (||$35,682 - $79,632|
Job Description for Marketing Automation Specialist
Marketing automation specialists typically work in an office environment with other administrative staff members and are responsible for handling day-to-day marketing needs for a company’s online advertising and promotional campaigns. These specialists should be well-versed in social media marketing and utilizing web applications for promotions, as well as marketing apps which provide a dashboard to handle multiple social media platforms at once.Read More...
Marketing automation specialists must meet certain goals and production-levels that are set by the company's management, and other responsibilities include developing marketing strategies and promotional campaigns to increase the company’s customer base and overall revenue. Some may also be tasked with managing other marketing personnel within a department.
Those in this position should have expert-level understanding of search engine optimization (SEO) and other traffic-generation techniques, and employers often prefer applicants who are self-motivated and able to work independently with little direction or oversight. These specialists should also have outstanding organizational skills and strong written and verbal communication skills, and it is essential that they can create, format, and deliver reports to management on a regular basis. A bachelor's or master's degree in business or marketing is generally required for this position.
Marketing Automation Specialist Tasks
- Build and execute marketing campaigns across platforms.
- Follow and refine analytic procedures and reporting standards.
- Segment and analyze prospect database to target campaigns.
- Brainstorm and develop marketing strategies and test their success and key metrics.
Marketing Automation Specialist Job Listings
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Popular Skills for Marketing Automation Specialist
Marketing Automation Specialists report using a pretty varied skill set on the job. Most notably, skills in Marketing Communications, Online Marketing, Pardot, and Eloqua are correlated to pay that is above average, with boosts between 6 percent and 13 percent. Skills that pay less than market rate include Microsoft Excel and Cascading Style Sheets. Most people experienced in Email Marketing also know Marketo and Eloqua.
Pay Difference by Location
Surpassing the national average by 36 percent, Marketing Automation Specialists in New York receive some of the highest pay in the country. Marketing Automation Specialists can also look forward to large paychecks in cities like Austin (+29 percent), Seattle (+26 percent), Minneapolis (+17 percent), and Boston (+7 percent). Small cities Portland, Cleveland, and Salt Lake City are less-than-lucrative areas for Marketing Automation Specialists, where pay is not only lower than the national average but also represents the three lowest-paid areas in the country, suggesting that markets with fewer than a million residents are not ideal for those in this field. Cleveland and Salt Lake City are a couple other places where companies are known to pay below the median — salaries are 23 percent lower and 20 percent lower, respectively.
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Key Stats for Marketing Automation Specialist
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