Marketing Automation Specialists in the United States can expect wages of $54K annually on average. Geographic location is the biggest factor affecting pay for this group, followed by tenure. Women make up a slight majority of Marketing Automation Specialists (52 percent) survey respondents. The majority of Marketing Automation Specialists claim high levels of job satisfaction. Nearly all enjoy medical while most get dental coverage. Vision coverage is also available to a strong majority. Respondents to the PayScale salary survey provided the data for this report.

$37,461 - $79,186
$37K
$54K
$79K
MEDIAN: $54,139
10%
50%
90%

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$15.13 - $30.78
$15
$21
$31
MEDIAN: $21.37
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$27K$54K$81K
Salary
$37,461 - $79,186  
   
Bonus
$1,014 - $6,953  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,682 - $79,632  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 189
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$14$28$42
Hourly Rate
$15.13 - $30.78  
   
Overtime
$24.27  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Bonus
$1,014 - $6,953  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,682 - $79,632  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 29

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United States (change)

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Job Description for Marketing Automation Specialist

Marketing automation specialists typically work in an office environment with other administrative staff members and are responsible for handling day-to-day marketing needs for a company’s online advertising and promotional campaigns. These specialists should be well-versed in social media marketing and utilizing web applications for promotions, as well as marketing apps which provide a dashboard to handle multiple social media platforms at once.

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Marketing Automation Specialist Tasks

  • Build and execute marketing campaigns across platforms.
  • Follow and refine analytic procedures and reporting standards.
  • Segment and analyze prospect database to target campaigns.
  • Brainstorm and develop marketing strategies and test their success and key metrics.

Marketing Automation Specialist Job Listings

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Popular Skills for Marketing Automation Specialist


Marketing Automation Specialists report using a pretty varied skill set on the job. Most notably, skills in Marketing Communications, Online Marketing, Pardot, and Eloqua are correlated to pay that is above average, with boosts between 6 percent and 13 percent. Skills that pay less than market rate include Microsoft Excel and Cascading Style Sheets. Most people experienced in Email Marketing also know Marketo and Eloqua.

Pay Difference by Location

National Average: $54,146

Larger city markers indicate a job is popular in that location.

Surpassing the national average by 36 percent, Marketing Automation Specialists in New York receive some of the highest pay in the country. Marketing Automation Specialists can also look forward to large paychecks in cities like Austin (+29 percent), Seattle (+26 percent), Minneapolis (+17 percent), and Boston (+7 percent). Small cities Portland, Cleveland, and Salt Lake City are less-than-lucrative areas for Marketing Automation Specialists, where pay is not only lower than the national average but also represents the three lowest-paid areas in the country, suggesting that markets with fewer than a million residents are not ideal for those in this field. Cleveland and Salt Lake City are a couple other places where companies are known to pay below the median — salaries are 23 percent lower and 20 percent lower, respectively.

Related Job Salaries

Key Stats for Marketing Automation Specialist

Gender

Female
52 %
Male
48 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 28 votes.
072
Less than 1 year
5%
1-4 years
73%
5-9 years
17%
10-19 years
4%
20 years or more
1%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Marketing Automation Specialist Salaries

Experienced
up arrow 50%


National Average
$54,000


Skills That Affect Marketing Automation Specialist Salaries

Marketing Communications
up arrow 13%

Online Marketing
up arrow 9%

Pardot
up arrow 6%

Eloqua
up arrow 4%

HTML
up arrow 3%


Salesforce
0%

National Average
$54,000

up arrow 2%

Cascading Style Sheets (CSS)
up arrow 6%

Microsoft Excel
up arrow 14%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 28 votes.

Gender

Female
52 %
Male
48 %

Years of Experience

Less than 1 year
5%
1-4 years
73%
5-9 years
17%
10-19 years
4%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 92%
dental benefits
Dental: 86%
vision benefits
Vision: 75%
dental benefits
None: 8%
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