For Marketing Automation Specialists, yearly average wages total $54K annually. Geography is the biggest factor affecting pay for this group, followed by experience level. Nearly all report receiving medical coverage from their employers and most collect dental insurance. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 51 percent. Most people on this career path report moderate levels of job satisfaction. Respondents to the PayScale salary survey provided the data for this report.

$37,425 - $77,891
(Median)
$37K
$54K
$78K
MEDIAN: $53,733
10%
50%
90%

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$15.40 - $33.94
(Median)
$15
$21
$34
MEDIAN: $20
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Salary
$37,425 - $77,891  
   
Bonus
$974 - $6,965  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,748 - $77,763  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 178
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$15.40 - $33.94  
   
Overtime
$24.00  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$974 - $6,965  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,748 - $77,763  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 23
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Job Description for Marketing Automation Specialist

Marketing automation specialists typically work in an office environment with other administrative staff members and are responsible for handling day-to-day marketing needs for a company’s online advertising and promotional campaigns. These specialists should be well-versed in social media marketing and utilizing web applications for promotions, as well as marketing apps which provide a dashboard to handle multiple social media platforms at once.

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Marketing Automation Specialist Tasks

  • Segment and analyze prospect database to target campaigns.
  • Brainstorm and develop marketing strategies and test their success and key metrics.
  • Build and execute marketing campaigns across platforms.
  • Follow and refine analytic procedures and reporting standards.

Marketing Automation Specialist Job Listings

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Popular Skills for Marketing Automation Specialist


Marketing Automation Specialists report using a pretty varied skill set on the job. Most notably, skills in Marketing Communications, Online Marketing, Pardot, and Eloqua are correlated to pay that is above average, with boosts between 7 percent and 14 percent. At the other end of the pay range are skills like Microsoft Excel and Cascading Style Sheets. The majority of those who know Email Marketing also know Marketo and Eloqua.

Pay Difference by Location

National Average: $53,687

Larger city markers indicate a job is popular in that location.

Marketing Automation Specialists will find that New York offers an impressive pay rate, one which exceeds the national average by 54 percent. Marketing Automation Specialists can also look forward to large paychecks in cities like Austin (+30 percent), Minneapolis (+18 percent), Seattle (+14 percent), and Boston (+5 percent). For Marketing Automation Specialists, Portland, Cleveland, and Salt Lake City, small cities with fewer than a million people, are home to the lowest salaries in the United States, all claiming a rate below the national average. Employers also pay below the national average in Cleveland (22 percent lower) and Salt Lake City (19 percent lower).

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Experience Affects Marketing Automation Specialist Salaries

Experienced
up arrow 38%


National Average
$54,000


Skills That Affect Marketing Automation Specialist Salaries

Marketing Communications
up arrow 14%

Online Marketing
up arrow 10%

Pardot
up arrow 7%

Eloqua
up arrow 4%

Email Marketing
up arrow 3%

Salesforce
0%

National Average
$54,000

Marketo
up arrow 1%

HTML
up arrow 2%

Cascading Style Sheets (CSS)
up arrow 5%

Microsoft Excel
up arrow 13%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 25 votes.

Gender

Female
51 %
Male
49 %

Years of Experience

Less than 1 year
3%
1-4 years
73%
5-9 years
19%
10-19 years
3%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 91%
dental benefits
Dental: 86%
medical benefits
Vision: 75%
dental benefits
None: 8%
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