Marketing Automation Specialist Salary

Marketing Automation Specialists in the United States can expect wages of $55K annually on average. Geographic location is the biggest factor affecting pay for this group, followed by tenure. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 53 percent. Most report receiving medical coverage from their employers and a large number collect dental insurance. Work is enjoyable for Marketing Automation Specialists, who typically claim high levels of job satisfaction. This snapshot results from replies to PayScale's salary survey.

$38,548 - $78,762
$39K
$55K
$79K
MEDIAN: $54,553
10%
50%
90%

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$15.04 - $34.52
$15
$21
$35
MEDIAN: $20.56
10%
50%
90%

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$0$79K
Salary $38,548 - $78,762
Bonus $1,196 - $7,563
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,278 - $79,419
  • Country: United States
  • Currency: USD
  • Updated: 11 Jul 2017
  • Individuals Reporting: 208
Hourly Data $0$40
Hourly Rate $15.04 - $34.52
Overtime $24.42
Annual Data $0$79K
Bonus $1,196 - $7,563
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,278 - $79,419
  • Country: United States
  • Currency: USD
  • Updated: 11 Jul 2017
  • Individuals Reporting: 31

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Marketing Automation Specialist

Marketing automation specialists typically work in an office environment with other administrative staff members and are responsible for handling day-to-day marketing needs for a company’s online advertising and promotional campaigns. These specialists should be well-versed in social media marketing and utilizing web applications for promotions, as well as marketing apps which provide a dashboard to handle multiple social media platforms at once.

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Marketing Automation Specialist Tasks

  • Build and execute marketing campaigns across platforms.
  • Follow and refine analytic procedures and reporting standards.
  • Segment and analyze prospect database to target campaigns.
  • Brainstorm and develop marketing strategies and test their success and key metrics.

Marketing Automation Specialist Job Listings

Popular Skills for Marketing Automation Specialist


Marketing Automation Specialists report using a wide range of professional skills. Most notably, skills in Marketing Communications, Online Marketing, Eloqua, and Pardot are correlated to pay that is above average, with boosts between 4 percent and 12 percent. At the other end of the pay range are skills like Microsoft Excel and Cascading Style Sheets. Most people familiar with Email Marketing also know Marketo and Eloqua.

Pay Difference by Location

National Average: $54,618

Larger city markers indicate a job is popular in that location.

For those looking to make money, Marketing Automation Specialists in New York enjoy an exceptional pay rate, 41 percent above the national average. Marketing Automation Specialists can also look forward to large paychecks in cities like Austin (+28 percent), Minneapolis (+18 percent), Seattle (+14 percent), and San Francisco (+10 percent). When it comes to pay, smaller cities present little opportunity for Marketing Automation Specialists. With fewer than a million residents each, the three lowest-paying cities in the field are Portland, Cleveland, and Salt Lake City, all offering salaries below the national rate. Employers also pay below the national average in Cleveland (23 percent lower) and Salt Lake City (20 percent lower).

Marketing Automation Specialist Reviews

Q: What is it like working as a Marketing Automation Specialist?

Marketing Automation Specialist in Beaverton:
"Working at Exterro."
Pros: Opportunity, Experience, Cutting Edge Technology, Teamwork, Leadership,
Cons: My salary, my computer, the bandwidth of the team.

Related Job Salaries

Key Stats for Marketing Automation Specialist

Gender

Female
53 %
Male
47 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 41 votes.
Less than 1 year
5%
1-4 years
74%
5-9 years
16%
10-19 years
4%
20 years or more
0%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Marketing Automation Specialist Salaries

Experienced
▲46%

▲21%

National Average
$55,000

▼3%

Skills That Affect Marketing Automation Specialist Salaries

Marketing Communications
▲12%

Online Marketing
▲8%

▲4%

▲3%

▲2%


National Average
$55,000

Salesforce
▼1%

▼3%

Cascading Style Sheets (CSS)
▼7%

Microsoft Excel
▼15%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 41 votes.

Gender

Female
53 %
Male
47 %

Years of Experience

Less than 1 year
5%
1-4 years
74%
5-9 years
16%
10-19 years
4%
20 years or more
0%

Common Health Benefits

medical benefits
Medical: 89%
dental benefits
Dental: 83%
vision benefits
Vision: 73%
no benefits
None: 11%
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