Marketing Automation Specialist Salary
For Marketing Automation Specialists, yearly average wages total $54K annually. Geography is the biggest factor affecting pay for this group, followed by experience level. Nearly all report receiving medical coverage from their employers and most collect dental insurance. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 51 percent. Most people on this career path report moderate levels of job satisfaction. Respondents to the PayScale salary survey provided the data for this report.
Job Description for Marketing Automation Specialist
Marketing automation specialists typically work in an office environment with other administrative staff members and are responsible for handling day-to-day marketing needs for a company’s online advertising and promotional campaigns. These specialists should be well-versed in social media marketing and utilizing web applications for promotions, as well as marketing apps which provide a dashboard to handle multiple social media platforms at once.Read More...
Marketing automation specialists must meet certain goals and production-levels that are set by the company's management, and other responsibilities include developing marketing strategies and promotional campaigns to increase the company’s customer base and overall revenue. Some may also be tasked with managing other marketing personnel within a department.
Those in this position should have expert-level understanding of search engine optimization (SEO) and other traffic-generation techniques, and employers often prefer applicants who are self-motivated and able to work independently with little direction or oversight. These specialists should also have outstanding organizational skills and strong written and verbal communication skills, and it is essential that they can create, format, and deliver reports to management on a regular basis. A bachelor's or master's degree in business or marketing is generally required for this position.
Marketing Automation Specialist Tasks
- Build and execute marketing campaigns across platforms.
- Follow and refine analytic procedures and reporting standards.
- Segment and analyze prospect database to target campaigns.
- Brainstorm and develop marketing strategies and test their success and key metrics.
Marketing Automation Specialist Job Listings
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Popular Skills for Marketing Automation Specialist
Marketing Automation Specialists report using a pretty varied skill set on the job. Most notably, skills in Marketing Communications, Online Marketing, Pardot, and Eloqua are correlated to pay that is above average, with boosts between 7 percent and 14 percent. At the other end of the pay range are skills like Microsoft Excel and Cascading Style Sheets. The majority of those who know Email Marketing also know Marketo and Eloqua.
Pay Difference by Location
Marketing Automation Specialists will find that New York offers an impressive pay rate, one which exceeds the national average by 54 percent. Marketing Automation Specialists can also look forward to large paychecks in cities like Austin (+30 percent), Minneapolis (+18 percent), Seattle (+14 percent), and Boston (+5 percent). For Marketing Automation Specialists, Portland, Cleveland, and Salt Lake City, small cities with fewer than a million people, are home to the lowest salaries in the United States, all claiming a rate below the national average. Employers also pay below the national average in Cleveland (22 percent lower) and Salt Lake City (19 percent lower).