Marketing Automation Specialist Salary
Marketing Automation Specialists in the United States can expect wages of $55K annually on average. Geographic location is the biggest factor affecting pay for this group, followed by tenure. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 53 percent. Most report receiving medical coverage from their employers and a large number collect dental insurance. Work is enjoyable for Marketing Automation Specialists, who typically claim high levels of job satisfaction. This snapshot results from replies to PayScale's salary survey.
|Salary||$38,548 - $78,762|
|Bonus||$1,196 - $7,563|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$36,278 - $79,419|
|Hourly Rate||$15.04 - $34.52|
|Bonus||$1,196 - $7,563|
|Total Pay (||$36,278 - $79,419|
Job Description for Marketing Automation Specialist
Marketing automation specialists typically work in an office environment with other administrative staff members and are responsible for handling day-to-day marketing needs for a company’s online advertising and promotional campaigns. These specialists should be well-versed in social media marketing and utilizing web applications for promotions, as well as marketing apps which provide a dashboard to handle multiple social media platforms at once.Read More...
Marketing automation specialists must meet certain goals and production-levels that are set by the company's management, and other responsibilities include developing marketing strategies and promotional campaigns to increase the company’s customer base and overall revenue. Some may also be tasked with managing other marketing personnel within a department.
Those in this position should have expert-level understanding of search engine optimization (SEO) and other traffic-generation techniques, and employers often prefer applicants who are self-motivated and able to work independently with little direction or oversight. These specialists should also have outstanding organizational skills and strong written and verbal communication skills, and it is essential that they can create, format, and deliver reports to management on a regular basis. A bachelor's or master's degree in business or marketing is generally required for this position.
Marketing Automation Specialist Tasks
- Build and execute marketing campaigns across platforms.
- Follow and refine analytic procedures and reporting standards.
- Segment and analyze prospect database to target campaigns.
- Brainstorm and develop marketing strategies and test their success and key metrics.
Marketing Automation Specialist Job Listings
Popular Skills for Marketing Automation Specialist
Marketing Automation Specialists report using a wide range of professional skills. Most notably, skills in Marketing Communications, Online Marketing, Eloqua, and Pardot are correlated to pay that is above average, with boosts between 4 percent and 12 percent. At the other end of the pay range are skills like Microsoft Excel and Cascading Style Sheets. Most people familiar with Email Marketing also know Marketo and Eloqua.
Pay Difference by Location
For those looking to make money, Marketing Automation Specialists in New York enjoy an exceptional pay rate, 41 percent above the national average. Marketing Automation Specialists can also look forward to large paychecks in cities like Austin (+28 percent), Minneapolis (+18 percent), Seattle (+14 percent), and San Francisco (+10 percent). When it comes to pay, smaller cities present little opportunity for Marketing Automation Specialists. With fewer than a million residents each, the three lowest-paying cities in the field are Portland, Cleveland, and Salt Lake City, all offering salaries below the national rate. Employers also pay below the national average in Cleveland (23 percent lower) and Salt Lake City (20 percent lower).
Marketing Automation Specialist Reviews
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based on 41 votes.