Marketing communications associates are responsible for performing marketing activities and completing relevant administrative tasks for their company. They are in charge of coordinating day-to-day organizational activities that deal with publishing and communication to and from the company. They research industry trends and prepare reports for their supervisor. Additionally, marketing communications associates create tailored content for their website, e-newsletters, and print products to increase company, product, and service recognition. They facilitate media placement in a variety of outlets for greater exposure, process departmental documentation as needed, and write creative briefs. Marketing communications associates manage content in social media websites and sort through physical and digital responses to their organization. They manage schedules for upcoming events, create and submit company statements for upper management approval, and follow strict company rules regarding confidentiality to prevent marketing failures. Marketing communications associates report their progress to the marketing supervisor in their department.
A bachelor's degree in marketing, communications, or a similar field is required for this position. Previous marketing experience is generally needed as well. Marketing communications associates must be proficient with basic office software and mass distribution methods. They must be able to work effectively on their own with minimal supervision, but also work well as part of a team with other marketing associates. They need strong communication abilities to deal in a professional way with internal teams, external partners, and customers. Marketing communications associates should be highly organized individuals that can prioritize tasks according to their importance and timelines.
Marketing Communications Associate Tasks
Coordinate with design resources, copywriters, legal agencies, and other partners.
Monitor creative development for consistency with brand strategy and standards.
Provide support for the public relations and communications departments.
Support marketing and business initiatives by proving counsel and interpretation on brand management.
Report on budgeting, campaign analytics, competition, and other metrics.