Marketing Communications Coordinator Salary
The average Marketing Communications Coordinator in the United States can expect to rake in roughly $42K per year. Location and years of experience each impact pay for this group, with the former having the largest influence. Medical benefits are awarded to a fair number, and more than half earn dental coverage. Women make up the vast majority of Marketing Communications Coordinators (87 percent) who answered the questionnaire. The majority of workers are highly satisfied with their job. The data for this snapshot was collected from individuals who took PayScale's salary survey.
Job Description for Marketing Communications Coordinator
Marketing communications coordinators use a number of methods of mass communication to maximize positive visibility and recognition for their company and its products. Depending on the nature of the business, this may involve some of many forms of communication, such as the Internet, television, print ads, and radio, with Web visibility fast becoming the biggest focus for many companies.Read More...
The task of the marketing communications coordinator is to process information from both internal sources and outside clients, using that information to create effective marketing materials. The coordinator may be in charge of this process or may answer to a marketing director. As the marketing focus may be multifaceted, it may be required for the coordinator to have a sound understanding of many forms of media marketing, with a general emphasis on print and Web; this means they must have strong skills in copy editing, proofing, and revision. The marketing communications coordinator often strategizes with outside clients, making strong communications skills and a willingness to travel important.
Requirements vary widely from one company to another for the marketing communications coordinator; this means educational requirements also range widely. Both undergraduate and graduate programs in marketing, communications, business administration ,and journalism are helpful. Courses in mass media, publishing, writing, and editing may also add both specialized skill sets and general preparation for this position.
Marketing Communications Coordinator Tasks
- Research, maintain and report on marketing data to aid management in determining marketing direction.
- Assist in creating materials used for proposals, correspondence and presentation materials and reports.
- Support marketing day-to-day operations including media campaigns, promotions and projects.
- Arrange and coordinate special events, projects and mailings.
Common Career Paths for Marketing Communications Coordinator
Marketing Communications Coordinators who go on to become Marketing Directors may see their salaries climb quite a bit. Median pay for Marketing Directors is $80K annually. Marketing Communications Managers or Marketing Managers are common next-step roles for Marketing Communications Coordinators moving up in their careers; annual pay for Marketing Communications Managers is $20K higher on average, and it's $19K higher for Marketing Managers.
Marketing Coordinator Job Listings
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Popular Skills for Marketing Communications Coordinator
Survey takers working as Marketing Communications Coordinators report using a large range of professional skills. Most notably, skills in Advertising, Event Management, Online Marketing, and Project Management are correlated to pay that is above average, with boosts between 6 percent and 8 percent. Those educated in Marketing Communications tend to be well versed in Media / Public Relations, Project Management, and Graphic Design.
Pay by Experience Level for Marketing Communications Coordinator
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Marketing Communications Coordinators with a lot of experience do not necessarily enjoy more money. The average worker who claims fewer than five years of experience earns around $40K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $46K. Marketing Communications Coordinators claiming one to two decades of experience make an estimated median of $50K. People who have worked for more than 20 years report a median income no higher than the median for folks with 10 to 20 years of experience.
Pay Difference by Location
With a pay rate for Marketing Communications Coordinators that is 25 percent greater than the national average, San Francisco offers a comfortable salary for those in this profession. Marketing Communications Coordinators will also find cushy salaries in Houston (+17 percent), Milwaukee (+11 percent), Atlanta (+9 percent), and New York (+8 percent). Trailing the national average by 12 percent, Cleveland is the market with the smallest paychecks. Workers in Chicago and Philadelphia earn salaries that trail the national average for those in this profession (6 percent less and 4 percent less, respectively).