Marketing Communications Coordinator Salary
Marketing Communications Coordinators in the United States take home approximately $43K per year on average. Location and experience level each impact pay for this group, with the former having the largest influence. A large number report receiving medical coverage from their employers and the larger part collect dental insurance. The majority of workers are highly satisfied with their job. Women make up the vast majority of Marketing Communications Coordinators (85 percent) who answered the questionnaire. Respondents to the PayScale salary survey provided the data for this report.
|Salary||$33,686 - $58,026|
|Bonus||$50.68 - $4,927|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$31,133 - $57,645|
|Hourly Rate||$12.79 - $25.04|
|Overtime||$19.12 - $35.15|
|Bonus||$50.68 - $4,927|
|Total Pay (||$31,133 - $57,645|
Job Description for Marketing Communications Coordinator
Marketing communications coordinators use a number of methods of mass communication to maximize positive visibility and recognition for their company and its products. Depending on the nature of the business, this may involve some of many forms of communication, such as the Internet, television, print ads, and radio, with Web visibility fast becoming the biggest focus for many companies.Read More...
The task of the marketing communications coordinator is to process information from both internal sources and outside clients, using that information to create effective marketing materials. The coordinator may be in charge of this process or may answer to a marketing director. As the marketing focus may be multifaceted, it may be required for the coordinator to have a sound understanding of many forms of media marketing, with a general emphasis on print and Web; this means they must have strong skills in copy editing, proofing, and revision. The marketing communications coordinator often strategizes with outside clients, making strong communications skills and a willingness to travel important.
Requirements vary widely from one company to another for the marketing communications coordinator; this means educational requirements also range widely. Both undergraduate and graduate programs in marketing, communications, business administration ,and journalism are helpful. Courses in mass media, publishing, writing, and editing may also add both specialized skill sets and general preparation for this position.
Marketing Communications Coordinator Tasks
- Research, maintain and report on marketing data to aid management in determining marketing direction.
- Assist in creating materials used for proposals, correspondence and presentation materials and reports.
- Support marketing day-to-day operations including media campaigns, promotions and projects.
- Arrange and coordinate special events, projects and mailings.
Common Career Paths for Marketing Communications Coordinator
Marketing Communications Coordinators may progress into high-paying roles like Senior Marketing Manager, where median compensation is $102K annually. A common career progression for a Marketing Communications Coordinator is to become a Marketing Communications Manager or a Marketing Manager. Compared to Marketing Communications Coordinators, the first group earns $20K more on average, and the second group earns $19K more.
Popular Skills for Marketing Communications Coordinator
Survey participants wield an impressively varied skill set on the job. Most notably, skills in Event Management, Advertising, Project Management, and Marketing Administration are correlated to pay that is above average, with boosts between 5 percent and 11 percent. Skills that are correlated to lower pay, on the other hand, include Adobe InDesign. For most people, competency in Marketing Communications indicates knowledge of Media / Public Relations, Project Management, and Graphic Design.
Pay by Experience Level for Marketing Communications Coordinator
Pay by Experience for a Marketing Communications Coordinator has a positive trend. An entry-level Marketing Communications Coordinator with less than 5 years of experience can expect to earn an average total compensation of $40,000 based on 474 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Marketing Communications Coordinator with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $47,000 based on 145 salaries. An experienced Marketing Communications Coordinator which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $50,000 based on 66 salaries. A Marketing Communications Coordinator with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $51,000 based on 15 salaries.
Pay Difference by Location
Marketing Communications Coordinators will find that San Francisco offers an impressive pay rate, one which exceeds the national average by 19 percent. Marketing Communications Coordinators will also find cushy salaries in Houston (+10 percent), Milwaukee (+10 percent), Denver (+8 percent), and New York (+7 percent). In Cleveland, salaries are 12 percent below the national average and represent the lowest-paying market. Workers in Chicago and Philadelphia earn salaries that trail the national average for those in this profession (7 percent less and 5 percent less, respectively).
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