Marketing Communications Coordinator Salary
Median pay for Marketing Communications Coordinators in the United States is around $42K annually. Residence is the biggest factor affecting pay for this group, followed by experience level. Medical benefits are awarded to most, and a majority earn dental coverage. Women make up the vast majority of Marketing Communications Coordinators (86 percent) who answered the questionnaire. The majority of Marketing Communications Coordinators claim high levels of job satisfaction. The data in this summary comes from the PayScale salary survey.
Job Description for Marketing Communications Coordinator
Marketing communications coordinators use a number of methods of mass communication to maximize positive visibility and recognition for their company and its products. Depending on the nature of the business, this may involve some of many forms of communication, such as the Internet, television, print ads, and radio, with Web visibility fast becoming the biggest focus for many companies.Read More...
The task of the marketing communications coordinator is to process information from both internal sources and outside clients, using that information to create effective marketing materials. The coordinator may be in charge of this process or may answer to a marketing director. As the marketing focus may be multifaceted, it may be required for the coordinator to have a sound understanding of many forms of media marketing, with a general emphasis on print and Web; this means they must have strong skills in copy editing, proofing, and revision. The marketing communications coordinator often strategizes with outside clients, making strong communications skills and a willingness to travel important.
Requirements vary widely from one company to another for the marketing communications coordinator; this means educational requirements also range widely. Both undergraduate and graduate programs in marketing, communications, business administration ,and journalism are helpful. Courses in mass media, publishing, writing, and editing may also add both specialized skill sets and general preparation for this position.
Marketing Communications Coordinator Tasks
- Support marketing day-to-day operations including media campaigns, promotions and projects.
- Arrange and coordinate special events, projects and mailings.
- Research, maintain and report on marketing data to aid management in determining marketing direction.
- Assist in creating materials used for proposals, correspondence and presentation materials and reports.
Common Career Paths for Marketing Communications Coordinator
Marketing Communications Coordinators who transition into a Marketing Director role may receive large pay increases as the latter position pays an average $80K per year. Marketing Communications Coordinators moving up in their careers tend to step into positions as Marketing Communications Managers or Marketing Managers. The median paychecks in those roles are $20K higher and $19K higher, respectively.
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Popular Skills for Marketing Communications Coordinator
Survey respondents exploit a significant toolbox of skills in their work. Most notably, skills in Event Management, Advertising, Project Management, and Marketing Administration are correlated to pay that is above average, with boosts between 5 percent and 12 percent. Skills that pay less than market rate include Adobe InDesign. Most people familiar with Marketing Communications also know Media / Public Relations, Project Management, and Graphic Design.
Pay by Experience Level for Marketing Communications Coordinator
Median of all compensation (including tips, bonus, and overtime) by years of experience.
For Marketing Communications Coordinators, more experience in the field does not usually mean bigger paychecks. The average beginner in this position makes around $40K, but folks who have been around for five to 10 years see a markedly higher median salary of $47K. Marketing Communications Coordinators claiming one to two decades of experience make an estimated median of $50K. People who have worked for more than 20 years report a median income of $51K, which is barely higher than the median for folks with 10 to 20 years of experience.
Pay Difference by Location
Marketing Communications Coordinators will find that San Francisco offers an impressive pay rate, one which exceeds the national average by 21 percent. Marketing Communications Coordinators can also look forward to large paychecks in cities like Houston (+14 percent), New York (+11 percent), Milwaukee (+10 percent), and Washington (+7 percent). Cleveland ranks last in the field for pay, reporting salaries 12 percent below the national average. Workers in Chicago and Dallas earn salaries that trail the national average for those in this profession (7 percent less and 4 percent less, respectively).
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