Marketing communications coordinators use a number of methods of mass communication to maximize positive visibility and recognition for their company and its products. Depending on the nature of the business, this may involve some of many forms of communication, such as the Internet, television, print ads, and radio, with Web visibility fast becoming the biggest focus for many companies.
Marketing Communications Coordinator Tasks
Research, maintain and report on marketing data to aid management in determining marketing direction.
Assist in creating materials used for proposals, correspondence and presentation materials and reports.
Support marketing day-to-day operations including media campaigns, promotions and projects.
Arrange and coordinate special events, projects and mailings.