A marketing communications specialist helps serve as the "voice of the organization" to the outside world, advancing the business’ interests and presenting it in the best possible light. Their duties include writing, developing and designing visuals, and creating presentations.
The specific tasks a marketing communications specialist performs depend on the size and nature of the business. Some businesses work with outside advertising agencies, while others have their own marketing department. In either case, the marketing communications specialist is involved in creating, editing, and producing materials to put the organizational marketing plan into action.
As the career of a marketing communications specialist advances, the day-to-day work the specialist performs progresses from the closely supervised production of clearly defined content to greater involvement in decisions on creation and implementation of the marketing plan.
An entry level marketing communications specialist typically has a bachelor’s degree and strong writing skills. As a member of the marketing department, a marketing communications specialist must excel at persuasive writing and be able to adhere to precise quality and style guidelines. A potential employer may also require proficiency with specific software programs. The specialist must be both creative and disciplined. The ability to work both individually and collaboratively is required, and meeting deadlines is essential, as the marketing plan typically has a detailed timetable with time-sensitive tasks.
Marketing Communications Specialist Tasks
Write, edit, and distribute internal and external communications supporting overall strategy.
Acts as a liaison with outside vendors and consultants.
Develop and implement various communications via intranet, printed copies, banners etc.
Create presentations, communications plans, corporate communications materials, media releases and provide event assistance.