Marketing Consultants in the United States take home an average $58K annually. Geography is the biggest factor affecting pay for this group, followed by years of experience and the particular employer. Women make up the majority of Marketing Consultants (69 percent) who completed the questionnaire. Health benefits are not claimed by all — just over two-fifths lack any form of coverage — but the larger part have medical insurance, and half have dental, too. Most Marketing Consultants report high levels of job satisfaction. This overview is based on answers to PayScale's salary questionnaire.
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$31,802 - $102,832
(Median)
$32K
$58K
$100K
MEDIAN: $57,609
10%
50%
90%

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$13.37 - $101.12
(Median)
$13
$35
$100
MEDIAN: $34.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Salary
$31,802 - $102,832  
   
Bonus
$-0.46 - $19,551  
Profit Sharing
$3,000  
Commission
$1,973 - $53,532  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,126 - $154,687  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 568
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50$100$150
Hourly Rate
$13.37 - $101.12  
   
Hourly Tips
$7.08  
Overtime
$10.07 - $97.87  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$100K$200K$300K
Bonus
$-0.46 - $19,551  
   
Commission
$1,973 - $53,532  
Profit Sharing
$3,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,126 - $154,687  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 341
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Job Description for Marketing Consultant

A marketing consultant works to further the brand, image, and market share of the company for which they work. This can include a wide variety of activities. For example, one day, a marketing consultant may be helping their company improve its brand image among users of a certain social media outlet such as Facebook or Twitter. The next day, they may work with designers to put together a brochure or complete a marketing package to help land new customers. For this reason, the ability to work cooperatively with others is one of the most important skills a marketing consultant can have.

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Marketing Consultant Tasks

  • Plan and assist in implementing marketing initiatives of the organization's products and services.
  • Measure the effectiveness of marketing, advertising, and communications programs and strategies, determining position in the marketplace.
  • Provide support and insight in the building of strategic marketing plans and help determine position in the market.

Common Career Paths for Marketing Consultant


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Marketing Consultants who transition into a Marketing VP role may receive large pay increases as the latter position pays an average $149K per year. Going from Marketing Consultant to Marketing Director is the transition that occurs most often in this field, where the paychecks are $80K. Many others choose to work as Marketing Managers, where pay is typically $60K.

Marketing Consultant Job Listings

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Popular Employer Salaries for Marketing Consultant


Projectline Services offers the lowest pay in the field with a median salary of just $56K. There's also little variation in pay at the company, with pay ranging from $46K to $79K.

Popular Skills for Marketing Consultant


Marketing Consultants report using a large range of skills on the job. Most notably, facility with Data Analysis, Strategic Marketing, and Market Research are correlated to pay that is significantly above average, leading to increases of 30 percent, 17 percent, and 8 percent, respectively. Those listing Sales as a skill should be prepared for drastically lower pay. Social Media Marketing and Microsoft Office also typically command lower compensation. Those proficient in Marketing Communications are, more often than not, also skilled in Marketing Management and Advertising.

Pay by Experience Level for Marketing Consultant

Median of all compensation (including tips, bonus, and overtime) by years of experience.


In general, experience and pay appear to be strongly linked; those with more experience usually bring in higher incomes. Relatively untried employees who have less than five years' experience make $52K, but folks with five to 10 years under their belts enjoy an appreciably larger median of $71K. After working for 10 to 20 years, Marketing Consultants make a median salary of $87K. Average wages for folks with more than 20 years of experience come out to around $119K.

Pay Difference by Location

National Average: $62,520

Larger city markers indicate a job is popular in that location.

For Marketing Consultants, working in the bustling city of San Francisco has its advantages, including an above-average pay rate. Marketing Consultants can also look forward to large paychecks in cities like Austin (+35 percent), Washington (+32 percent), Seattle (+30 percent), and St. Louis (+23 percent). Place of residence plays a huge part in a Marketing Consultant's salary, with Milwaukee Marketing Consultants earning salaries that are 46 percent less than the national average. Not at the bottom but still paying below the median are employers in San Diego and Charlotte (20 percent lower and 7 percent lower, respectively).

Related Job Salaries

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Experience Affects Marketing Consultant Salaries




National Average
$63,000


Skills That Affect Marketing Consultant Salaries




Project Management
up arrow 2%

National Average
$63,000

Marketing Management
up arrow 1%

Branding
up arrow 2%

Marketing Communications
up arrow 3%

Powerpoint
up arrow 4%







up arrow 24%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 117 votes.

Gender

Female
69 %
Male
31 %

Years of Experience

Less than 1 year
5%
1-4 years
37%
5-9 years
26%
10-19 years
21%
20 years or more
11%

Common Health Benefits

medical benefits
Medical: 56%
dental benefits
Dental: 48%
medical benefits
Vision: 40%
dental benefits
None: 42%
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