Marketing Data Analyst Salary

Earnings for Marketing Data Analysts in the United States come in at around $55K per year on average. Career duration and the particular city each impact pay for this group, with the former having the largest influence. Women Marketing Data Analysts who took the survey just slightly outnumber men. Medical benefits are awarded to almost all, and a large number earn dental coverage. The majority of Marketing Data Analysts claim high levels of job satisfaction. The numbers in this rundown were provided by PayScale's salary survey participants.
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$40,756 - $84,039
$41K
$55K
$84K
MEDIAN: $55,160
10%
50%
90%

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$7.21 - $32.30
$7
$20
$32
MEDIAN: $20.25
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$29K$58K$87K
Salary
$40,756 - $84,039  
   
Bonus
$596 - $10,221  
Profit Sharing
$2,457  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,069 - $86,953  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 174
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$15$30$45
Hourly Rate
$7.21 - $32.30  
   
Overtime
$27.50  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30K$60K$90K
Bonus
$596 - $10,221  
   
Profit Sharing
$2,457  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,069 - $86,953  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 12

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United States (change)

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Job Description for Marketing Data Analyst

The main responsibility of a marketing data analyst is supporting marketing strategies and executing them in alignment with their company's goals. They are also in charge of collecting, analyzing, and reporting on data that has been collected on existing and new products. They also work closely with other managers in the development and design of products, helping enhance and/or promote them. Marketing data analysts typically work indoors in an office setting, and physical requirements are typically limited to working at a computer for extended periods and moving around an office. This position is typically full time, and overtime may occasionally be required depending on the needs of the organization.

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Marketing Data Analyst Tasks

  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.
  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.

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Popular Skills for Marketing Data Analyst


Survey results imply that Marketing Data Analysts deploy a substantial tool kit of skills at work. Most notably, facility with Python, Salesforce, and R are correlated to pay that is significantly above average, leading to increases of 38 percent, 15 percent, and 11 percent, respectively. At the other end of the pay range are skills like Microsoft Access, Google Analytics, and Big Data Analytics. Those educated in Data Analysis tend to be well versed in SQL.

Pay by Experience Level for Marketing Data Analyst

Pay by Experience for a Marketing Data Analyst has a positive trend. An entry-level Marketing Data Analyst with less than 5 years of experience can expect to earn an average total compensation of $53,000 based on 147 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Marketing Data Analyst with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $67,000 based on 37 salaries. An experienced Marketing Data Analyst which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $67,000 based on 17 salaries. A Marketing Data Analyst with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $88,000 based on 6 salaries.

Pay Difference by Location

National Average: $55,108

Larger city markers indicate a job is popular in that location.

Washington offers some of the highest pay in the country for Marketing Data Analysts, 41 percent above the national average. Marketing Data Analysts will also find cushy salaries in Houston (+27 percent), Chicago (+13 percent), San Francisco (+13 percent), and Boston (+12 percent). Those in the field find the lowest salaries in Des Moines, 15 percent below the national average. Employers also pay below the national average in Austin and Los Angeles (9 percent lower).

Related Job Salaries

Key Stats for Marketing Data Analyst

Gender

Female
51 %
Male
49 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 21 votes.
Less than 1 year
10%
1-4 years
63%
5-9 years
18%
10-19 years
6%
20 years or more
3%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Marketing Data Analyst Salaries

Late-Career
▲60%

▲22%

▲22%

National Average
$55,000

▼4%

Skills That Affect Marketing Data Analyst Salaries

Python
▲38%

Salesforce
▲15%

R
▲11%

Data Modeling
▲10%

Tableau Software
▲9%

SQL
▲6%

SAS
▲6%

SPSS
▲3%

Data Analysis
▼0%

National Average
$55,000


Google Analytics
▼8%

Big Data Analytics
▼8%

Microsoft Access
▼12%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 21 votes.

Gender

Female
51 %
Male
49 %

Years of Experience

Less than 1 year
10%
1-4 years
63%
5-9 years
18%
10-19 years
6%
20 years or more
3%

Common Health Benefits

medical benefits
Medical: 93%
dental benefits
Dental: 82%
vision benefits
Vision: 73%
no benefits
None: 4%
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