Marketing Data Analyst Salary
Job Description for Marketing Data Analyst
The main responsibility of a marketing data analyst is supporting marketing strategies and executing them in alignment with their company's goals. They are also in charge of collecting, analyzing, and reporting on data that has been collected on existing and new products. They also work closely with other managers in the development and design of products, helping enhance and/or promote them. Marketing data analysts typically work indoors in an office setting, and physical requirements are typically limited to working at a computer for extended periods and moving around an office. This position is typically full time, and overtime may occasionally be required depending on the needs of the organization.Read More...
The minimum educational requirements for marketing data analyst typically include at least a bachelor's degree in business, finance, marketing, or a related field. They also need to have at least three to five years of related work experience, as well as experience with the regulations for the sector in which their business operates. Strong analytical and problem-solving skills are essential to this job. Marketing data analysts must also learn their company's product designs and metrics. They must also be detail-oriented, have strong interpersonal skills, and be proficient with basic computer software such as the Microsoft Office suite.
Marketing Data Analyst Tasks
- Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
- Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
- Assist in the development of marketing plans.
- Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.
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Popular Skills for Marketing Data Analyst
Survey results imply that Marketing Data Analysts deploy a substantial tool kit of skills at work. Most notably, facility with Python, R, and Data Modeling are correlated to pay that is significantly above average, leading to increases of 36 percent, 15 percent, and 10 percent, respectively. At the other end of the pay range are skills like Microsoft Access, Google Analytics, and Big Data Analytics. Those proficient in Data Analysis are, more often than not, also skilled in SQL.
Pay by Experience Level for Marketing Data Analyst
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Marketing Data Analysts who reported more years of relevant experience also reported higher earnings. Folks with fewer than five years of experience take home $53K on average, and those who have worked for five to 10 years see a bigger median salary of $62K. People with 10 to 20 years of experience make an average of about $67K in this role. More than 20 years of experience seem related to solid financial gains; veterans in this group report earning a median of $88K.
Pay Difference by Location
For Marketing Data Analysts, busy Washington offers a higher-than-average pay rate, 40 percent above the national average. Marketing Data Analysts will also find cushy salaries in Houston (+27 percent), San Francisco (+18 percent), Boston (+12 percent), and New York (+10 percent). Des Moines is the lowest-paying area, 15 percent south of the national average.