Marketing Data Analyst Salary

An average Marketing Data Analyst in the United States can expect to take home roughly $54K per year. Cash earnings for Marketing Data Analysts — including $8K in bonuses and $10K in profit sharing proceeds near the top of the pay scale — generally stretch from $35K to $78K depending on individual performance. Residence and years of experience each impact pay for this group, with the former having the largest influence. Women are just slightly outnumbered, with male Marketing Data Analysts making up 53 percent of survey respondents. Medical benefits are awarded to almost all, and a fair number earn dental coverage. The majority of Marketing Data Analysts claim high levels of job satisfaction. Participants in PayScale's salary questionnaire provided the particulars of this report.
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$39,055 - $75,416
(Median)
$39K
$54K
$75K
MEDIAN: $54,155
10%
50%
90%

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$9.75 - $44.80
(Median)
$9
$16
$45
MEDIAN: $16.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$27K$54K$81K
Salary
$39,055 - $75,416  
   
Bonus
$0.00 - $7,644  
Profit Sharing
$503 - $9,933  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,290 - $78,121  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 335
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$15$30$45
Hourly Rate
$9.75 - $44.80  
   
Overtime
$0.00 - $41.46  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Bonus
$0.00 - $7,644  
   
Profit Sharing
$503 - $9,933  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,290 - $78,121  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 45
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Job Description for Marketing Data Analyst

The main responsibility of a marketing data analyst is supporting marketing strategies and executing them in alignment with their company's goals. They are also in charge of collecting, analyzing, and reporting on data that has been collected on existing and new products. They also work closely with other managers in the development and design of products, helping enhance and/or promote them. Marketing data analysts typically work indoors in an office setting, and physical requirements are typically limited to working at a computer for extended periods and moving around an office. This position is typically full time, and overtime may occasionally be required depending on the needs of the organization.

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Marketing Data Analyst Tasks

  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.

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Popular Skills for Marketing Data Analyst


Survey results suggest that Marketing Data Analysts use a fairly large toolkit of professional skills. Most notably, facility with R, Tableau Software, and SAS are correlated to pay that is significantly above average, leading to increases of 33 percent, 15 percent, and 14 percent, respectively. Those familiar with Data Analysis also tend to know SQL.

Pay Difference by Location


Marketing Data Analysts will find that Washington offers an impressive pay rate, one which exceeds the national average by 43 percent. Marketing Data Analysts will also find cushy salaries in San Francisco (+19 percent) and Boston (+17 percent). The lowest-paying market is Chicago, which sits 6 percent below the national average.

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Experience Affects Marketing Data Analyst Salaries



National Average
$54,000


Skills That Affect Marketing Data Analyst Salaries

R
up arrow 33%

Tableau Software
up arrow 15%

SAS
up arrow 14%

SQL
up arrow 12%

SPSS
up arrow 7%

Data Analysis
0%

National Average
$54,000

Microsoft Excel
up arrow 1%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 76 votes.

Gender

Female
47 %
Male
53 %

Years of Experience

Less than 1 year
12%
1-4 years
58%
5-9 years
22%
10-19 years
7%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 91% dental benefits Dental: 80%
vision benefits Vision: 65% employee benefits None: 7%
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