Marketing Data Analyst Salary

The average Marketing Data Analyst in the United States earns approximately $55K per year. Experience level and the particular city each impact pay for this group, with the former having the largest influence. The majority of workers are highly satisfied with their job. Almost all report receiving medical coverage from their employers and a large number collect dental insurance. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 53 percent. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.
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$40,921 - $81,755
$41K
$55K
$82K
MEDIAN: $55,203
10%
50%
90%

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$7.21 - $53.83
$7
$21
$54
MEDIAN: $21.17
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$29K$58K$87K
Salary
$40,921 - $81,755  
   
Bonus
$245.66 - $10,210  
Profit Sharing
$2,457  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,489 - $85,328  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 169
© PayScale, Inc. @ www.payscale.com
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$18$36$54
Hourly Rate
$7.21 - $53.83  
   
Overtime
$36.00  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$245.66 - $10,210  
   
Profit Sharing
$2,457  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,489 - $85,328  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 12
© PayScale, Inc. @ www.payscale.com

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United States (change)

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Job Description for Marketing Data Analyst

The main responsibility of a marketing data analyst is supporting marketing strategies and executing them in alignment with their company's goals. They are also in charge of collecting, analyzing, and reporting on data that has been collected on existing and new products. They also work closely with other managers in the development and design of products, helping enhance and/or promote them. Marketing data analysts typically work indoors in an office setting, and physical requirements are typically limited to working at a computer for extended periods and moving around an office. This position is typically full time, and overtime may occasionally be required depending on the needs of the organization.

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Marketing Data Analyst Tasks

  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.
  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.

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Popular Skills for Marketing Data Analyst


Survey results imply that Marketing Data Analysts deploy a substantial tool kit of skills at work. Most notably, facility with Python, Salesforce, and R are correlated to pay that is significantly above average, leading to increases of 37 percent, 14 percent, and 10 percent, respectively. At the other end of the pay range are skills like Microsoft Access, Google Analytics, and Big Data Analytics. Most people skilled in Data Analysis are similarly competent in SQL.

Pay by Experience Level for Marketing Data Analyst

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Average salaries for inexperienced employees average out to around $53K, but folks who have five to 10 years of experience earn a higher median of $67K. After working for 10 to 20 years, Marketing Data Analysts make a median salary of $67K. Average wages for folks with more than 20 years of experience come out to around $88K.

Pay Difference by Location

National Average: $55,508

Larger city markers indicate a job is popular in that location.

For Marketing Data Analysts, working in the bustling city of Washington has its advantages, including an above-average pay rate. Marketing Data Analysts will also find cushy salaries in Houston (+26 percent), Chicago (+13 percent), San Francisco (+12 percent), and Boston (+12 percent). The lowest-paying market is Des Moines, which sits 16 percent below the national average. Workers in Austin and Los Angeles earn salaries that trail the national average for those in this profession (10 percent less).

Related Job Salaries

Key Stats for Marketing Data Analyst

Gender

Female
53 %
Male
47 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 21 votes.
Less than 1 year
9%
1-4 years
64%
5-9 years
17%
10-19 years
7%
20 years or more
3%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Marketing Data Analyst Salaries

Late-Career
▲59%

▲22%

▲21%

National Average
$56,000

▼5%

Skills That Affect Marketing Data Analyst Salaries

Python
▲37%

Salesforce
▲14%

R
▲10%

Data Modeling
▲9%

Tableau Software
▲8%

SQL
▲5%

SAS
▲5%

SPSS
▲3%

Data Analysis
▼0%

National Average
$56,000


Google Analytics
▼9%

Big Data Analytics
▼9%

Microsoft Access
▼13%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 21 votes.

Gender

Female
53 %
Male
47 %

Years of Experience

Less than 1 year
9%
1-4 years
64%
5-9 years
17%
10-19 years
7%
20 years or more
3%

Common Health Benefits

medical benefits
Medical: 94%
dental benefits
Dental: 84%
vision benefits
Vision: 75%
dental benefits
None: 4%
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