Marketing Data Analyst Salary
|Salary||$40,764 - $84,574|
|Bonus||$456.15 - $10,667|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$39,998 - $88,046|
|Hourly Rate||$7.21 - $32.30|
|Bonus||$456.15 - $10,667|
|Total Pay (||$39,998 - $88,046|
Job Description for Marketing Data Analyst
The main responsibility of a marketing data analyst is supporting marketing strategies and executing them in alignment with their company's goals. They are also in charge of collecting, analyzing, and reporting on data that has been collected on existing and new products. They also work closely with other managers in the development and design of products, helping enhance and/or promote them. Marketing data analysts typically work indoors in an office setting, and physical requirements are typically limited to working at a computer for extended periods and moving around an office. This position is typically full time, and overtime may occasionally be required depending on the needs of the organization.Read More...
The minimum educational requirements for marketing data analyst typically include at least a bachelor's degree in business, finance, marketing, or a related field. They also need to have at least three to five years of related work experience, as well as experience with the regulations for the sector in which their business operates. Strong analytical and problem-solving skills are essential to this job. Marketing data analysts must also learn their company's product designs and metrics. They must also be detail-oriented, have strong interpersonal skills, and be proficient with basic computer software such as the Microsoft Office suite. (Copyright 2017 PayScale.com)
Marketing Data Analyst Tasks
- Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
- Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
- Assist in the development of marketing plans.
- Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.
Marketing Data Analyst Job Listings
Popular Skills for Marketing Data Analyst
Marketing Data Analysts report using a deep pool of skills on the job. Most notably, facility with Python, Salesforce, and R are correlated to pay that is significantly above average, leading to increases of 38 percent, 15 percent, and 11 percent, respectively. Skills that are correlated to lower pay, on the other hand, include Microsoft Access, Google Analytics, and Big Data Analytics. It is often found that people who know Data Analysis are also skilled in SQL.
Pay by Experience Level for Marketing Data Analyst
Pay by Experience for a Marketing Data Analyst has a positive trend. An entry-level Marketing Data Analyst with less than 5 years of experience can expect to earn an average total compensation of $53,000 based on 147 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Marketing Data Analyst with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $67,000 based on 37 salaries. An experienced Marketing Data Analyst which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $67,000 based on 17 salaries. A Marketing Data Analyst with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $88,000 based on 6 salaries.
Pay Difference by Location
For those looking to make money, Marketing Data Analysts in Washington enjoy an exceptional pay rate, 41 percent above the national average. Marketing Data Analysts can also look forward to large paychecks in cities like Houston (+27 percent), Chicago (+13 percent), San Francisco (+13 percent), and Boston (+12 percent). The smallest paychecks in the market, 15 percent south of the national average, can be found in Des Moines. Workers in Austin and Los Angeles earn less than others in this profession; their salaries fall short of the national average by 9 percent.
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