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Marketing Data Analyst Salary

The average Marketing Data Analyst in the United States can expect to rake in roughly $53K per year. Including potential for bonuses and profit sharing — peaking near $8K and $10K, respectively — total cash payment to Marketing Data Analysts can bottom out near $35K or peak near $78K depending on individual performance. Geographic location and career duration each impact pay for this group, with the former having the largest influence. Job satisfaction is high and work is enjoyable for most Marketing Data Analysts. Almost all report receiving medical coverage from their employers and a large number collect dental insurance. Women are just slightly outnumbered, with male Marketing Data Analysts making up 51 percent of survey respondents. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.
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$38,560 - $75,314
(Median)
$39K
$53K
$75K
MEDIAN: $53,437
10%
50%
90%

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$9.74 - $44.95
(Median)
$9
$16
$45
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$27K$54K$81K
Salary
$38,560 - $75,314  
   
Bonus
$0.00 - $7,713  
Profit Sharing
$496.65 - $9,787  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,867 - $78,397  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 333
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$15$30$45
Hourly Rate
$9.74 - $44.95  
   
Overtime
$0.00 - $41.62  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Bonus
$0.00 - $7,713  
   
Profit Sharing
$496.65 - $9,787  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,867 - $78,397  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 44

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United States (change)


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Job Description for Marketing Data Analyst

The main responsibility of a marketing data analyst is supporting marketing strategies and executing them in alignment with their company's goals. They are also in charge of collecting, analyzing, and reporting on data that has been collected on existing and new products. They also work closely with other managers in the development and design of products, helping enhance and/or promote them. Marketing data analysts typically work indoors in an office setting, and physical requirements are typically limited to working at a computer for extended periods and moving around an office. This position is typically full time, and overtime may occasionally be required depending on the needs of the organization.

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Marketing Data Analyst Tasks

  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.

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Popular Skills for Marketing Data Analyst


Marketing Data Analysts seem to require a number of specific skills. Most notably, facility with R, Tableau Software, and SAS are correlated to pay that is significantly above average, leading to increases of 37 percent, 21 percent, and 16 percent, respectively. Most people skilled in Data Analysis are similarly competent in SQL.

Pay Difference by Location


Surpassing the national average by 44 percent, Marketing Data Analysts in Washington receive some of the highest pay in the country. Marketing Data Analysts will also find cushy salaries in San Francisco (+22 percent) and Boston (+18 percent).

Related Job Salaries

United States (change)

Experience Affects Marketing Data Analyst Salaries



National Average
$54,000


Skills That Affect Marketing Data Analyst Salaries

R
up arrow 37%

Tableau Software
up arrow 21%

SAS
up arrow 16%

SQL
up arrow 14%

SPSS
up arrow 10%

Data Analysis
up arrow 1%

National Average
$54,000

Microsoft Excel
up arrow 2%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 82 votes.

Gender

Female
49 %
Male
51 %

Years of Experience

Less than 1 year
11%
1-4 years
58%
5-9 years
21%
10-19 years
8%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 91% dental benefits Dental: 80%
vision benefits Vision: 66% employee benefits None: 8%
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