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Marketing Data Analyst Salary

The average Marketing Data Analyst in the United States can expect to rake in roughly $52K annually. Final cash compensation to Marketing Data Analysts varies from around $34K to approximately $76K; choice pay grades include potential for bonuses and profit sharing as high as $8K and $10K, respectively. Career duration is the biggest factor affecting pay for this group, followed by geography. Men working as Marketing Data Analysts who took the survey just slightly outnumber women at 53 percent. Most Marketing Data Analysts like their work and job satisfaction is high. Nearly all report receiving medical coverage from their employers and most collect dental insurance. The figures in this rundown are based on the results of PayScale's salary questionnaire.
$36,892 - $73,123
(Median)
37K
44K
52K
62K
73K
MEDIAN: $51,982
10%
25%
50%
75%
90%

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$9.74 - $40.48
(Median)
9
16
25
40
MEDIAN: $15.00
10%
50%
75%
90%

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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Salary
$36,892 - $73,123  
   
Bonus
$0.00 - $7,710  
Profit Sharing
$496.65 - $9,787  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,384 - $76,193  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 338
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$14$28$42
Hourly Rate
$9.74 - $40.48  
   
Overtime
$0.00 - $41.46  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$28K$56K$84K
Bonus
$0.00 - $7,710  
   
Profit Sharing
$496.65 - $9,787  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,384 - $76,193  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 44
United States (change)

Job Description for Marketing Data Analyst

The main responsibility of a marketing data analyst is supporting marketing strategies and executing them in alignment with their company's goals. They are also in charge of collecting, analyzing, and reporting on data that has been collected on existing and new products. They also work closely with other managers in the development and design of products, helping enhance and/or promote them. Marketing data analysts typically work indoors in an office setting, and physical requirements are typically limited to working at a computer for extended periods and moving around an office. This position is typically full time, and overtime may occasionally be required depending on the needs of the organization.

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Marketing Data Analyst Tasks

  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.

Market Research Analyst Job Listings

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Popular Skills for Marketing Data Analyst


Marketing Data Analysts generally report applying a varied skill set to their work. Most notably, facility with Tableau Software, SAS, and SQL are correlated to pay that is significantly above average, leading to increases of 25 percent, 18 percent, and 15 percent, respectively. Most people experienced in Data Analysis also know SQL.

Related Job Salaries

Experience Affects Marketing Data Analyst Salaries



National Average
$52,000


Skills That Affect Marketing Data Analyst Salaries

Tableau Software
up arrow 25%

SAS
up arrow 18%

SQL
up arrow 15%

SPSS
up arrow 12%

Data Analysis
up arrow 3%

Microsoft Excel
0%

National Average
$52,000

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 92 votes.

Gender

Female
47 %
Male
53 %

Years of Experience

Less than 1 year
13%
1-4 years
55%
5-9 years
24%
10-19 years
7%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 92% dental benefits Dental: 81%
vision benefits Vision: 66% employee benefits None: 7%