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Marketing Data Analyst Salary

An average Marketing Data Analyst in the United States can expect to take home roughly $53K per year. Total cash compensation to Marketing Data Analysts bottoms out near $35K and approaches $78K on the high end; the biggest paychecks include approximately $8K from bonuses and almost $10K from profit sharing. Career duration and the particular city each impact pay for this group, with the former having the largest influence. Almost all enjoy medical while a large number get dental coverage. Vision coverage is also available to more than half. Women are just slightly outnumbered, with male Marketing Data Analysts making up 53 percent of survey respondents. Most Marketing Data Analysts report high levels of job satisfaction. The figures in this rundown are based on the results of PayScale's salary questionnaire.
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$38,157 - $75,446
(Median)
$38K
$53K
$75K
MEDIAN: $53,027
10%
50%
90%

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$9.74 - $42.45
(Median)
$9
$16
$42
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$27K$54K$81K
Salary
$38,157 - $75,446  
   
Bonus
$0.00 - $7,782  
Profit Sharing
$496.65 - $9,787  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,591 - $78,302  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 330
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$15$30$45
Hourly Rate
$9.74 - $42.45  
   
Overtime
$0.00 - $41.62  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Bonus
$0.00 - $7,782  
   
Profit Sharing
$496.65 - $9,787  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,591 - $78,302  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 44

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Job Description for Marketing Data Analyst

The main responsibility of a marketing data analyst is supporting marketing strategies and executing them in alignment with their company's goals. They are also in charge of collecting, analyzing, and reporting on data that has been collected on existing and new products. They also work closely with other managers in the development and design of products, helping enhance and/or promote them. Marketing data analysts typically work indoors in an office setting, and physical requirements are typically limited to working at a computer for extended periods and moving around an office. This position is typically full time, and overtime may occasionally be required depending on the needs of the organization.

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Marketing Data Analyst Tasks

  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.

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Popular Skills for Marketing Data Analyst


Overall, survey participants reported applying a fair number of skills to their work. Most notably, facility with Tableau Software, SAS, and SQL are correlated to pay that is significantly above average, leading to increases of 22 percent, 17 percent, and 13 percent, respectively. Those educated in Data Analysis tend to be well versed in SQL.

Pay Difference by Location


Boston is home to an above-average pay rate for Marketing Data Analysts, 19 percent higher than the national average. Marketing Data Analysts will also find cushy salaries in San Francisco (+18 percent) and New York (+8 percent).

Related Job Salaries

United States (change)

Experience Affects Marketing Data Analyst Salaries



National Average
$53,000


Skills That Affect Marketing Data Analyst Salaries

Tableau Software
up arrow 22%

SAS
up arrow 17%

SQL
up arrow 13%

SPSS
up arrow 9%

Data Analysis
up arrow 1%

National Average
$53,000

Microsoft Excel
up arrow 1%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 85 votes.

Gender

Female
47 %
Male
53 %

Years of Experience

Less than 1 year
11%
1-4 years
57%
5-9 years
22%
10-19 years
8%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 91% dental benefits Dental: 80%
vision benefits Vision: 65% employee benefits None: 8%