Marketing Data Analyst Salary

Marketing Data Analysts in the United States take home approximately $54K per year on average. Total cash compensation for Marketing Data Analysts runs from $35K to $78K depending on bonuses that can occasionally exceed $8K and profit sharing that can reach almost $10K. Residence and years of experience each impact pay for this group, with the former having the largest influence. Men make up a slight majority of Marketing Data Analysts (52 percent) who responded to the survey. Almost all enjoy medical while a large number get dental coverage. Vision coverage is also available to the greater part. Work is enjoyable for Marketing Data Analysts, who typically claim high levels of job satisfaction. The numbers in this rundown were provided by PayScale's salary survey participants.
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$38,732 - $75,288
(Median)
$39K
$54K
$75K
MEDIAN: $53,695
10%
50%
90%

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$9.75 - $44.80
(Median)
$9
$16
$45
MEDIAN: $16.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$27K$54K$81K
Salary
$38,732 - $75,288  
   
Bonus
$0.00 - $7,625  
Profit Sharing
$494.93 - $9,863  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,935 - $78,078  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 336
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$15$30$45
Hourly Rate
$9.75 - $44.80  
   
Overtime
$0.00 - $41.46  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Bonus
$0.00 - $7,625  
   
Profit Sharing
$494.93 - $9,863  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,935 - $78,078  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 45
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Job Description for Marketing Data Analyst

The main responsibility of a marketing data analyst is supporting marketing strategies and executing them in alignment with their company's goals. They are also in charge of collecting, analyzing, and reporting on data that has been collected on existing and new products. They also work closely with other managers in the development and design of products, helping enhance and/or promote them. Marketing data analysts typically work indoors in an office setting, and physical requirements are typically limited to working at a computer for extended periods and moving around an office. This position is typically full time, and overtime may occasionally be required depending on the needs of the organization.

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Marketing Data Analyst Tasks

  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.

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Popular Skills for Marketing Data Analyst


Survey results suggest that Marketing Data Analysts put a wide range of professional skills to use. Most notably, facility with R, Tableau Software, and SAS are correlated to pay that is significantly above average, leading to increases of 34 percent, 18 percent, and 15 percent, respectively. Most people experienced in Data Analysis also know SQL.

Pay Difference by Location


For Marketing Data Analysts, busy Washington offers a higher-than-average pay rate, 44 percent above the national average. Marketing Data Analysts will also find cushy salaries in San Francisco (+20 percent) and Boston (+18 percent). Falling short of the national average by 5 percent, the area with the worst salaries is Chicago.

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Experience Affects Marketing Data Analyst Salaries



National Average
$54,000


Skills That Affect Marketing Data Analyst Salaries

R
up arrow 34%

Tableau Software
up arrow 18%

SAS
up arrow 15%

SQL
up arrow 14%

SPSS
up arrow 8%

Data Analysis
up arrow 1%

National Average
$54,000

Microsoft Excel
up arrow 1%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 76 votes.

Gender

Female
48 %
Male
52 %

Years of Experience

Less than 1 year
11%
1-4 years
58%
5-9 years
22%
10-19 years
7%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 91% dental benefits Dental: 80%
vision benefits Vision: 66% employee benefits None: 7%
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