Marketing Data Analyst Salary

Marketing Data Analysts in the United States take home approximately $54K per year on average. Location and career length each impact pay for this group, with the former having the largest influence. Almost all enjoy medical while a large number get dental coverage. Vision coverage is also available to the larger part. Women are just slightly outnumbered, with male Marketing Data Analysts making up 51 percent of survey respondents. The majority of workers are highly satisfied with their job. Participants in PayScale's salary questionnaire provided the particulars of this report.
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$39,828 - $76,623
(Median)
$40K
$54K
$77K
MEDIAN: $53,973
10%
50%
90%

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$9.65 - $45.20
(Median)
$9
$16
$45
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$27K$54K$81K
Salary
$39,828 - $76,623  
   
Bonus
$0.00 - $7,979  
Profit Sharing
$1,100  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,120 - $79,756  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 344
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$16$32$48
Hourly Rate
$9.65 - $45.20  
   
Overtime
$0.00 - $41.62  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$32K$64K$96K
Bonus
$0.00 - $7,979  
   
Profit Sharing
$1,100  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,120 - $79,756  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 38
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Job Description for Marketing Data Analyst

The main responsibility of a marketing data analyst is supporting marketing strategies and executing them in alignment with their company's goals. They are also in charge of collecting, analyzing, and reporting on data that has been collected on existing and new products. They also work closely with other managers in the development and design of products, helping enhance and/or promote them. Marketing data analysts typically work indoors in an office setting, and physical requirements are typically limited to working at a computer for extended periods and moving around an office. This position is typically full time, and overtime may occasionally be required depending on the needs of the organization.

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Marketing Data Analyst Tasks

  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.

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Popular Skills for Marketing Data Analyst


Survey results suggest that Marketing Data Analysts use a fairly large toolkit of professional skills. Most notably, facility with Data Modeling, R, and SAS are correlated to pay that is significantly above average, leading to increases of 26 percent, 16 percent, and 14 percent, respectively. Most people familiar with Data Analysis also know SQL.

Pay Difference by Location

National Average: $53,993

Larger city markers indicate a job is popular in that location.

For those looking to make money, Marketing Data Analysts in Washington enjoy an exceptional pay rate, 44 percent above the national average. Marketing Data Analysts will also find cushy salaries in Houston (+30 percent), San Francisco (+17 percent), Boston (+15 percent), and New York (+8 percent). Chicago ranks last in the field for pay, reporting salaries 3 percent below the national average.

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Experience Affects Marketing Data Analyst Salaries



National Average
$54,000


Skills That Affect Marketing Data Analyst Salaries

Data Modeling
up arrow 26%

R
up arrow 16%

SAS
up arrow 14%

Tableau Software
up arrow 14%

SQL
up arrow 11%

SPSS
up arrow 9%

Data Analysis
up arrow 1%

National Average
$54,000

Microsoft Excel
up arrow 2%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 59 votes.

Gender

Female
49 %
Male
51 %

Years of Experience

Less than 1 year
11%
1-4 years
60%
5-9 years
20%
10-19 years
7%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 92%
dental benefits
Dental: 80%
medical benefits
Vision: 67%
dental benefits
None: 7%
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