Marketing Data Analyst Salary (United States)

The average salary for a Marketing Data Analyst is $51,549 per year. The highest paying skills associated with this job are SAS and SQL. Most people move on to other jobs if they have more than 10 years' experience in this field.
Marketing Data Analyst Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$35,735 - $72,988
(Median)
36K
43K
52K
63K
73K
MEDIAN: $51,548
10%
25%
50%
75%
90%
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Marketing Data Analyst Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$9.73 - $35.68
(Median)
9
16
24
36
MEDIAN: $16.00
10%
50%
75%
90%
Add this chart to your site: 640px    300px

National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Salary
$35,735 - $72,988  
   
Bonus
$0.00 - $7,757  
Profit Sharing
$493.16 - $9,933  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,721 - $76,121  
PayScale
Country: United States | Currency: USD | Updated: 5 Aug 2014 | Individuals Reporting: 386
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$14$28$42
Hourly Rate
$9.73 - $35.68  
   
Overtime
$0.00 - $41.30  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$28K$56K$84K
Bonus
$0.00 - $7,757  
   
Profit Sharing
$493.16 - $9,933  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,721 - $76,121  
PayScale
Country: United States | Currency: USD | Updated: 5 Aug 2014 | Individuals Reporting: 386
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Job Description for Marketing Data Analyst

The main responsibility of a marketing data analyst is supporting marketing strategies and executing them in alignment with their company's goals. They are also in charge of collecting, analyzing, and reporting on data that has been collected on existing and new products. They also work closely with other managers in the development and design of products, helping enhance and/or promote them. Marketing data analysts typically work indoors in an office setting, and physical requirements are typically limited to working at a computer for extended periods and moving around an office. This position is typically full time, and overtime may occasionally be required depending on the needs of the organization.
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Marketing Data Analyst Tasks
  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.

Marketing Data Analyst Job Listings

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Popular Skills for Marketing Data Analyst

Pay Difference By Location

San Francisco
up arrow 20%
Boston
up arrow 17%
New York
up arrow 12%
National Average
$51,000
Larger circles over a city indicate a job is popular in that location.

Related Job Salaries

Experience Affects Marketing Data Analyst Salaries

National Average
$51,000

Skills That Affect Marketing Data Analyst Salaries

SAS
up arrow 23%
SQL
up arrow 19%
Microsoft Excel
up arrow 3%
National Average
$51,000

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 105 votes.

Gender

Female
51%
female alumni
 
Male
49%
male alumni

Years of Experience

Less than 1 year
13%
1-4 years
55%
5-9 years
24%
10-19 years
7%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 92% dental benefits Dental: 80%
vision benefits Vision: 66% employee benefits None: 7%
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