Marketing Data Analysts in the United States can expect to earn an average of $55K annually. Experience level is the biggest factor affecting pay for this group, followed by geography. Women make up a slight majority of Marketing Data Analysts (52 percent) survey respondents. Nearly all enjoy medical while most get dental coverage. Vision coverage is also available to a strong majority. Job satisfaction for Marketing Data Analysts is high. The numbers in this rundown were provided by PayScale's salary survey participants.
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$40,725 - $80,561
$41K
$55K
$81K
MEDIAN: $55,416
10%
50%
90%

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$9.70 - $41.22
$9
$21
$41
MEDIAN: $20.63
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$29K$58K$87K
Salary
$40,725 - $80,561  
   
Bonus
$255.32 - $10,116  
Profit Sharing
$2,457  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,201 - $84,175  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 177
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$15$30$45
Hourly Rate
$9.70 - $41.22  
   
Overtime
$30.00  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30K$60K$90K
Bonus
$255.32 - $10,116  
   
Profit Sharing
$2,457  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,201 - $84,175  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 15

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Marketing Data Analyst

The main responsibility of a marketing data analyst is supporting marketing strategies and executing them in alignment with their company's goals. They are also in charge of collecting, analyzing, and reporting on data that has been collected on existing and new products. They also work closely with other managers in the development and design of products, helping enhance and/or promote them. Marketing data analysts typically work indoors in an office setting, and physical requirements are typically limited to working at a computer for extended periods and moving around an office. This position is typically full time, and overtime may occasionally be required depending on the needs of the organization.

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Marketing Data Analyst Tasks

  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.
  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.

Market Research Analyst Job Listings

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Popular Skills for Marketing Data Analyst


Marketing Data Analysts seem to exploit a large range of skills on the job. Most notably, facility with Python, Salesforce, and R are correlated to pay that is significantly above average, leading to increases of 36 percent, 13 percent, and 12 percent, respectively. Skills that seem to negatively impact pay include Microsoft Access and Big Data Analytics. For most people, competency in Data Analysis indicates knowledge of SQL.

Pay by Experience Level for Marketing Data Analyst

Median of all compensation (including tips, bonus, and overtime) by years of experience.


The median compensation for relatively untried workers is $53K; in the five-to-10 year group, it's higher at around $67K. People with 10 to 20 years of experience make an average of about $67K in this role. Average wages for folks with more than 20 years of experience come out to around $88K.

Pay Difference by Location

National Average: $55,969

Larger city markers indicate a job is popular in that location.

Home to some of the best pay for Marketing Data Analysts, Washington offers exceptional salaries, 38 percent above the national average. Marketing Data Analysts can also look forward to large paychecks in cities like Houston (+25 percent), San Francisco (+18 percent), New York (+13 percent), and Boston (+11 percent). Trailing the national average by 16 percent, Des Moines is the market with the smallest paychecks. Employers also pay below the national average in Los Angeles (11 percent lower) and Austin (2 percent lower).

Related Job Salaries

Key Stats for Marketing Data Analyst

Gender

Female
52 %
Male
48 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 25 votes.
063
Less than 1 year
10%
1-4 years
64%
5-9 years
16%
10-19 years
8%
20 years or more
3%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Marketing Data Analyst Salaries

Late-Career
up arrow 58%



National Average
$56,000


Skills That Affect Marketing Data Analyst Salaries

Python
up arrow 36%

Salesforce
up arrow 13%

R
up arrow 12%

Data Modeling
up arrow 9%

SAS
up arrow 8%

Tableau Software
up arrow 7%

SQL
up arrow 6%

SPSS
up arrow 4%

National Average
$56,000


Google Analytics
up arrow 1%


Big Data Analytics
up arrow 9%

Microsoft Access
up arrow 13%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 25 votes.

Gender

Female
52 %
Male
48 %

Years of Experience

Less than 1 year
10%
1-4 years
64%
5-9 years
16%
10-19 years
8%
20 years or more
3%

Common Health Benefits

medical benefits
Medical: 93%
dental benefits
Dental: 82%
vision benefits
Vision: 73%
dental benefits
None: 5%
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