The main responsibility of a marketing data analyst is supporting marketing strategies and executing them in alignment with their company's goals. They are also in charge of collecting, analyzing, and reporting on data that has been collected on existing and new products. They also work closely with other managers in the development and design of products, helping enhance and/or promote them. Marketing data analysts typically work indoors in an office setting, and physical requirements are typically limited to working at a computer for extended periods and moving around an office. This position is typically full time, and overtime may occasionally be required depending on the needs of the organization.
The minimum educational requirements for marketing data analyst typically include at least a bachelor's degree in business, finance, marketing, or a related field. They also need to have at least three to five years of related work experience, as well as experience with the regulations for the sector in which their business operates. Strong analytical and problem-solving skills are essential to this job. Marketing data analysts must also learn their company's product designs and metrics. They must also be detail-oriented, have strong interpersonal skills, and be proficient with basic computer software such as the Microsoft Office suite.
Marketing Data Analyst Tasks
Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
Assist in the development of marketing plans.
Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.