Marketing Data Analyst Salary

Marketing Data Analysts in the United States take home an average $55K annually. Career length is the biggest factor affecting pay for this group, followed by geography. Nearly all enjoy medical while most get dental coverage. Vision coverage is also available to a strong majority. For the most part, Marketing Data Analysts enjoy their work and report high levels of job satisfaction. Women make up a slight majority of Marketing Data Analysts (51 percent) survey respondents. This report is based on answers to PayScale's salary questionnaire.
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$40,764 - $84,574
$41K
$55K
$85K
MEDIAN: $55,091
10%
50%
90%

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$7.21 - $32.30
$7
$20
$32
MEDIAN: $20.16
10%
50%
90%

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$0$88K
Salary $40,764 - $84,574
Bonus $456.15 - $10,667
Profit Sharing $2,750
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,998 - $88,046
  • Country: United States
  • Currency: USD
  • Updated: 25 Jul 2017
  • Individuals Reporting: 167
Hourly Data $0$32
Hourly Rate $7.21 - $32.30
Overtime $31.11
Annual Data $0$88K
Bonus $456.15 - $10,667
Profit Sharing $2,750
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,998 - $88,046
  • Country: United States
  • Currency: USD
  • Updated: 25 Jul 2017
  • Individuals Reporting: 12

Find Out Exactly What You Should Be Paid

United States (change)

Job Description for Marketing Data Analyst

The main responsibility of a marketing data analyst is supporting marketing strategies and executing them in alignment with their company's goals. They are also in charge of collecting, analyzing, and reporting on data that has been collected on existing and new products. They also work closely with other managers in the development and design of products, helping enhance and/or promote them. Marketing data analysts typically work indoors in an office setting, and physical requirements are typically limited to working at a computer for extended periods and moving around an office. This position is typically full time, and overtime may occasionally be required depending on the needs of the organization.

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Marketing Data Analyst Tasks

  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.

Marketing Data Analyst Job Listings

Popular Skills for Marketing Data Analyst


Marketing Data Analysts report using a deep pool of skills on the job. Most notably, facility with Python, Salesforce, and R are correlated to pay that is significantly above average, leading to increases of 38 percent, 15 percent, and 11 percent, respectively. Skills that are correlated to lower pay, on the other hand, include Microsoft Access, Google Analytics, and Big Data Analytics. It is often found that people who know Data Analysis are also skilled in SQL.

Pay by Experience Level for Marketing Data Analyst

Pay by Experience for a Marketing Data Analyst has a positive trend. An entry-level Marketing Data Analyst with less than 5 years of experience can expect to earn an average total compensation of $53,000 based on 147 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Marketing Data Analyst with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $67,000 based on 37 salaries. An experienced Marketing Data Analyst which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $67,000 based on 17 salaries. A Marketing Data Analyst with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $88,000 based on 6 salaries.

Pay Difference by Location

National Average: $55,119

Larger city markers indicate a job is popular in that location.

For those looking to make money, Marketing Data Analysts in Washington enjoy an exceptional pay rate, 41 percent above the national average. Marketing Data Analysts can also look forward to large paychecks in cities like Houston (+27 percent), Chicago (+13 percent), San Francisco (+13 percent), and Boston (+12 percent). The smallest paychecks in the market, 15 percent south of the national average, can be found in Des Moines. Workers in Austin and Los Angeles earn less than others in this profession; their salaries fall short of the national average by 9 percent.

Marketing Data Analyst Reviews

Q: What is it like working as a Marketing Data Analyst?

Marketing Data Analyst in Charlotte:
"Client Direct Mail Management."
Pros: My team is great and balance of introverts and extroverts. My skillset is being expanded in client front facing skills. Lenient schedule and ability to create and maintain own schedule.
Cons: Cleared tracks seem to be laid out from decades of doing it the same way. Analytic group really is underutilized.

Related Job Salaries

Key Stats for Marketing Data Analyst

Gender

Female
51 %
Male
49 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 21 votes.
Less than 1 year
9%
1-4 years
65%
5-9 years
16%
10-19 years
7%
20 years or more
3%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Marketing Data Analyst Salaries

Late-Career
▲60%

▲22%

▲22%

National Average
$55,000

▼4%

Skills That Affect Marketing Data Analyst Salaries

Python
▲38%

Salesforce
▲15%

R
▲11%

Data Modeling
▲10%

Tableau Software
▲9%

SQL
▲6%

SAS
▲6%

SPSS
▲3%

Data Analysis
▼0%

National Average
$55,000


Google Analytics
▼8%

Big Data Analytics
▼8%

Microsoft Access
▼12%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 21 votes.

Gender

Female
51 %
Male
49 %

Years of Experience

Less than 1 year
9%
1-4 years
65%
5-9 years
16%
10-19 years
7%
20 years or more
3%

Common Health Benefits

medical benefits
Medical: 93%
dental benefits
Dental: 84%
vision benefits
Vision: 77%
no benefits
None: 5%
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