The average Marketing Data Analyst in the United States earns approximately $55K per year. Experience level and the particular city each impact pay for this group, with the former having the largest influence. Women Marketing Data Analysts who took the survey just slightly outnumber men. Job satisfaction for Marketing Data Analysts is high. Almost all report receiving medical coverage from their employers and a large number collect dental insurance. The numbers in this rundown were provided by PayScale's salary survey participants.
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$40,702 - $79,972
(Median)
$41K
$55K
$80K
MEDIAN: $54,782
10%
50%
90%

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$9.86 - $40.55
(Median)
$9
$20
$41
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Salary
$40,702 - $79,972  
   
Bonus
$489.36 - $9,942  
Profit Sharing
$2,250  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,131 - $83,080  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 189
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$14$28$42
Hourly Rate
$9.86 - $40.55  
   
Overtime
$24.00  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Bonus
$489.36 - $9,942  
   
Profit Sharing
$2,250  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,131 - $83,080  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 17
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Job Description for Marketing Data Analyst

The main responsibility of a marketing data analyst is supporting marketing strategies and executing them in alignment with their company's goals. They are also in charge of collecting, analyzing, and reporting on data that has been collected on existing and new products. They also work closely with other managers in the development and design of products, helping enhance and/or promote them. Marketing data analysts typically work indoors in an office setting, and physical requirements are typically limited to working at a computer for extended periods and moving around an office. This position is typically full time, and overtime may occasionally be required depending on the needs of the organization.

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Marketing Data Analyst Tasks

  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.

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Popular Skills for Marketing Data Analyst


Survey results imply that Marketing Data Analysts deploy a substantial tool kit of skills at work. Most notably, facility with Python, R, and Data Modeling are correlated to pay that is significantly above average, leading to increases of 36 percent, 15 percent, and 10 percent, respectively. At the other end of the pay range are skills like Microsoft Access, Google Analytics, and Big Data Analytics. Those proficient in Data Analysis are, more often than not, also skilled in SQL.

Pay by Experience Level for Marketing Data Analyst

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Marketing Data Analysts who reported more years of relevant experience also reported higher earnings. Folks with fewer than five years of experience take home $53K on average, and those who have worked for five to 10 years see a bigger median salary of $62K. People with 10 to 20 years of experience make an average of about $67K in this role. More than 20 years of experience seem related to solid financial gains; veterans in this group report earning a median of $88K.

Pay Difference by Location

National Average: $55,182

Larger city markers indicate a job is popular in that location.

For Marketing Data Analysts, busy Washington offers a higher-than-average pay rate, 40 percent above the national average. Marketing Data Analysts will also find cushy salaries in Houston (+27 percent), San Francisco (+18 percent), Boston (+12 percent), and New York (+10 percent). Des Moines is the lowest-paying area, 15 percent south of the national average.

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Experience Affects Marketing Data Analyst Salaries

Late-Career
up arrow 60%



National Average
$55,000


Skills That Affect Marketing Data Analyst Salaries

Python
up arrow 36%

R
up arrow 15%

Data Modeling
up arrow 10%

Tableau Software
up arrow 7%

SQL
up arrow 5%

SAS
up arrow 5%

SPSS
up arrow 2%

National Average
$55,000

Data Analysis
up arrow 1%

Microsoft Excel
up arrow 3%

Big Data Analytics
up arrow 8%

Google Analytics
up arrow 10%

Microsoft Access
up arrow 12%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 32 votes.

Gender

Female
52 %
Male
48 %

Years of Experience

Less than 1 year
10%
1-4 years
67%
5-9 years
15%
10-19 years
6%
20 years or more
3%

Common Health Benefits

medical benefits
Medical: 92%
dental benefits
Dental: 82%
medical benefits
Vision: 71%
dental benefits
None: 7%
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