The nationwide average salary for Marketing Directors is $81K per year, but those working at Hewlett-Packard Company can pull down an average $210K. Soaring salaries can also be found at Microsoft Corp, L'Oreal USA, and Ingenico Inc, where earnings of $190K, $169K, or $147K are standard for Marketing Directors. The data in this summary comes from the PayScale salary survey.

$42,467 - $143,983
(Median)
$42K
$81K
$140K
MEDIAN: $80,971
10%
50%
90%

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$11.94 - $30.76
(Median)
$12
$18
$31
MEDIAN: $17.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Salary
$42,467 - $143,983  
   
Bonus
$951 - $30,101  
Profit Sharing
$412.17 - $21,287  
Commission
$510 - $30,579  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,868 - $156,586  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 7,737
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30$60$90
Hourly Rate
$11.94 - $30.76  
   
Hourly Tips
$2.35  
Overtime
$15.46 - $36.89  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Bonus
$951 - $30,101  
   
Commission
$510 - $30,579  
Profit Sharing
$412.17 - $21,287  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,868 - $156,586  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 621
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Job Description for Marketing Director

Marketing directors are responsible for managing and directing marketing tasks on behalf of their organization. They oversee their organization's marketing professionals and specify the scope of its marketing requirements and needs. Their main duties include creating projects, concepts and budgets for successful marketing campaigns, as well as helping resolve team issues and maintaining communication with clients, vendors and other managers within their company. They are also responsible for facilitating dialogue in their organization on marketing needs and requirements, including customers' needs. Marketing directors help brainstorm ideas, suggest appropriate technology to complete marketing tasks, coordinate with marketing professionals to modify campaigns and measure the progress of marketing projects. They collect data and refine research techniques to improve marketing performance in future endeavors.

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Marketing Director Tasks

  • Direct, plan and oversee the marketing strategies of the organization's products and services.
  • Maintain awareness in market changes and adjust marketing strategies accordingly.
  • Oversee staff operations, business planning, staff and advertising budget development.
  • Act as subject matter expert to leadership on issues relating to effective marketing.

Common Career Paths for Marketing Director


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Marketing Directors who advance into the role of a Senior Vice President of Marketing are fairly uncommon. Senior Vice Presidents of Marketing on average earn $190K per year. More often than not, a Marketing VP role is the next step for Marketing Directors moving up in the field. Marketing VPs usually make $149K per year. Many other Marketing Directors choose to take on a Marketing Communications Director role, where salaries are typically $74K.

Marketing Director Job Listings

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Popular Employer Salaries for Marketing Director

Popular Skills for Marketing Director


Survey takers working as Marketing Directors report using a large range of professional skills. Most notably, facility with Product Marketing, Strategic Marketing, and Strategic Planning are correlated to pay that is significantly above average, leading to increases of 26 percent, 18 percent, and 11 percent, respectively. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Media / Public Relations and Social Media Marketing also typically command lower compensation. Most people familiar with Marketing Management also know Marketing Communications and Branding.

Pay by Experience Level for Marketing Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience is an important factor influencing the compensation of Marketing Directors. Relatively untried employees who have less than five years' experience make $50K, but folks with five to 10 years under their belts enjoy an appreciably larger median of $77K. Those with 10 to 20 years of experience under their belts can expect their paychecks to flourish around the six-figure median of $102K. Individuals who have achieved more than 20 years of experience don't seem to earn much more than people who have 10 to 20 years under their belts; the more senior group reports an average income of $109K.

Pay Difference by Location

National Average: $80,905

Larger city markers indicate a job is popular in that location.

Surpassing the national average by 69 percent, Marketing Directors in San Francisco receive some of the highest pay in the country. Marketing Directors will also find cushy salaries in Boston (+41 percent), New York (+40 percent), Seattle (+36 percent), and Philadelphia (+34 percent). Those in the field find the lowest salaries in Houston, 1 percent below the national average.

Marketing Director Reviews

What is it like working as a Marketing Director?

Marketing Director in Dallas:
"Demanding Schedule with Great Opportunity and Freedom."
Pros: I love the fact that my position has challenged me to take strides forward in educating myself in the digital marketing space. I love taking what I have learned and using my own creativity to implement these tactics as well as educating my team on these new methods.
Cons: The only thing I dislike is feeling like I am undervalued. I have a feeling that this misunderstanding stems from the lack of comprehension behind what it is I do. People know it works, but do not understand what it has taken to get us there.

Marketing Director in Indianapolis:
"Multi-Corporation Marketing Manager."
Pros: Large variety of responsibilities that change tasks daily. Fun coworkers. Some travel.
Cons: Low pay. Minimal vacation time. High stress. Lots of red tape.

Marketing Director in Grand Rapids:
"Corporate Culture."
Pros: Our leadership listens, is understanding, and has made several "upgrades" to how we work, including more paid time off, flexible schedules, and fun employee activities.
Cons: There are certain colleagues that are over-paid and under-performing!

Marketing Director in Huntington Beach:
Pros: Being creative and accomplishing tasks as developing the web site - managing promotions - love working with fashion.
Cons: I'm not getting paid enough for my skills, education & job responsibilities.

Marketing Director in New York:
"Get To Be Employee #1."
Pros: Literally being a major part of a start-up from the ground up. Learned many new skills and built lots of connections.
Cons: Not real office environment, unclear directions.

Related Job Salaries

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Experience Affects Marketing Director Salaries



National Average
$81,000



Skills That Affect Marketing Director Salaries





National Average
$81,000

Branding
up arrow 1%

Project Management
up arrow 2%

Market Research
up arrow 3%

Marketing Communications
up arrow 4%

Online Marketing
up arrow 4%







Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 1158 votes.

Gender

Female
65 %
Male
35 %

Years of Experience

Less than 1 year
1%
1-4 years
18%
5-9 years
26%
10-19 years
38%
20 years or more
16%

Common Health Benefits

medical benefits
Medical: 82%
dental benefits
Dental: 69%
medical benefits
Vision: 57%
dental benefits
None: 16%
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