Marketing Executive Salary

Marketing Executives in the United States take home approximately $58K annually on average. Total cash compensation to Marketing Executives approaches anywhere from $31K on the lower end to $146K on the higher end; in exceptional cases, this can include more than $25K from bonuses and upwards of $20K from profit sharing. Experience level is the biggest factor affecting pay for this group, followed by geography. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 54 percent. Although roughly one in five lack health benefits of any kind, a strong majority do enjoy medical insurance, and a majority get dental coverage, too. Job satisfaction is reported as high by the vast majority of workers. This report is based on answers to PayScale's salary questionnaire.

$34,515 - $136,274
$35K
$58K
$140K
MEDIAN: $58,179
10%
50%
90%

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$9.84 - $35.48
$9
$16
$35
MEDIAN: $15.72
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$34,515 - $136,274  
   
Bonus
$510 - $24,606  
Profit Sharing
$0.00 - $19,866  
Commission
$13,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,946 - $146,051  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 299
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$9.84 - $35.48  
   
Hourly Tips
$12.50  
Overtime
$12.10 - $54.25  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$510 - $24,606  
   
Commission
$13,000  
Profit Sharing
$0.00 - $19,866  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,946 - $146,051  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 37

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Marketing Executive

A marketing executive may perform a number of different duties depending upon the specific needs of their organization. They may lead, plan, supervise, and check up on the circulation of promotional merchandise. In this role, travel may be required, as marketing executives often are required to attend trade shows to search for products, network, and meet new clients. Marketing executives also typically attend many meetings, a setting in which new marketing ideas, projects, or computer-software programs are discussed. These professionals also may become involved in testing campaigns, and they must have the ability to work with computer software to monitor the results of those campaigns and gauge client or consumer interest.

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Marketing Executive Tasks

  • Develop press releases and publicity for each product.
  • Make sales pitches through traditional channels and also social media outlets.
  • Design tangible sales materials and other resources to assist sales.
  • Conduct and analyze market and competitive research.
  • Establishing goals, deliverables and results for marketing programs.

Common Career Paths for Marketing Executive


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Marketing Executives who go on to become Marketing Directors may see their salaries climb quite a bit. Median pay for Marketing Directors is $80K annually.

Marketing Manager Job Listings

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Popular Skills for Marketing Executive


Survey results show that Marketing Executives use a fair number of skills. Most notably, facility with Sales and Strategic Marketing are correlated to pay that is significantly above average, leading to increases of 26 percent and 11 percent, respectively. At the other end of the pay range are skills like Social Media Marketing, Email Marketing, and Online Marketing. For most people, competency in Marketing Communications indicates knowledge of Marketing Management and Social Media Marketing.

Pay by Experience Level for Marketing Executive

Pay by Experience for a Marketing Executive has a positive trend. An entry-level Marketing Executive with less than 5 years of experience can expect to earn an average total compensation of $47,000 based on 207 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Marketing Executive with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $72,000 based on 84 salaries. An experienced Marketing Executive which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $95,000 based on 64 salaries. A Marketing Executive with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $100,000 based on 40 salaries.

Pay Difference by Location

National Average: $56,603

Larger city markers indicate a job is popular in that location.

For Marketing Executives, working in the bustling city of Las Vegas has its advantages, including an above-average pay rate. Marketing Executives will also find cushy salaries in New York (+7 percent) and San Francisco (+7 percent). Compared to the national average, Sacramento Marketing Executives have considerably lower salaries, 33 percent below the national average to be exact. Location appears to be a major driving force in pay for those in this profession. Two other places where employers offer below-median salaries are Boston (30 percent less) and Atlanta (20 percent less).

Related Job Salaries

Key Stats for Marketing Executive

Gender

Female
54 %
Male
46 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 35 votes.
Less than 1 year
6%
1-4 years
46%
5-9 years
20%
10-19 years
16%
20 years or more
12%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Marketing Executive Salaries

▲77%

▲68%

▲27%

National Average
$57,000

▼18%

Skills That Affect Marketing Executive Salaries

Sales
▲26%


Marketing Management
▼0%

National Average
$57,000

Direct Marketing
▼3%


Online Marketing
▼14%

Email Marketing
▼17%


Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 35 votes.

Gender

Female
54 %
Male
46 %

Years of Experience

Less than 1 year
6%
1-4 years
46%
5-9 years
20%
10-19 years
16%
20 years or more
12%

Common Health Benefits

medical benefits
Medical: 76%
dental benefits
Dental: 58%
vision benefits
Vision: 49%
no benefits
None: 21%