Marketing Executive Salary

The median total income of Marketing Executives is around $49K, and for the average worker in this area, a good chunk of that (roughly two in five, in fact) comes from commissions. Total cash compensation for Marketing Executives runs from $28K to $96K depending on bonuses that can occasionally exceed $20K and profit sharing that can reach almost $9K. Career length is the biggest factor affecting pay for this group, followed by geography. For the most part, Marketing Executives enjoy their work and report high levels of job satisfaction. Medical benefits are awarded to a strong majority, and the greater part earn dental coverage. There are more female Marketing Executives who answered the questionnaire than male, making up 64 percent.

$30,386 - $98,357
(Median)
$30K
$50K
$98K
MEDIAN: $49,859
10%
50%
90%

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$9.72 - $20.70
(Median)
$9
$13
$21
MEDIAN: $13.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$33K$66K$99K
Salary
$30,386 - $98,357  
   
Bonus
$0.00 - $19,762  
Profit Sharing
$0.00 - $8,500  
Commission
$6,040 - $44,698  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,872 - $96,445  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 312
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$17$34$51
Hourly Rate
$9.72 - $20.70  
   
Overtime
$9.14 - $35.51  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$0.00 - $19,762  
   
Commission
$6,040 - $44,698  
Profit Sharing
$0.00 - $8,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,872 - $96,445  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 53
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Job Description for Marketing Executive

A marketing executive may perform a number of different duties depending upon the specific needs of their organization. They may lead, plan, supervise, and check up on the circulation of promotional merchandise. In this role, travel may be required, as marketing executives often are required to attend trade shows to search for products, network, and meet new clients. Marketing executives also typically attend many meetings, a setting in which new marketing ideas, projects, or computer-software programs are discussed. These professionals also may become involved in testing campaigns, and they must have the ability to work with computer software to monitor the results of those campaigns and gauge client or consumer interest.

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Marketing Executive Tasks

  • Conduct and analyze market and competitive research.
  • Establishing goals, deliverables and results for marketing programs.
  • Design tangible sales materials and other resources to assist sales.
  • Develop press releases and publicity for each product.
  • Make sales pitches through traditional channels and also social media outlets.

Common Career Paths for Marketing Executive


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Marketing Executives might see a strong upturn in salary after transitioning into upper-level roles such as Marketing Manager, a seemingly popular career choice. People currently working in the latter position report a noticeably higher median income of $60K per year.

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Popular Skills for Marketing Executive


Survey takers who work as Marketing Executives report a focused set of job skills. Most notably, facility with Sales and Strategic Marketing are correlated to pay that is significantly above average, leading to increases of 46 percent and 14 percent, respectively. Skills that seem to negatively impact pay include Social Media Marketing. Those familiar with Marketing Communications also tend to know Marketing Management and Social Media Marketing.

Pay by Experience Level for Marketing Executive

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience seems to be a major factor in determining the incomes of Marketing Executives. Salaries for the relatively untried average out to around $41K, but survey participants with five to 10 years of experience earn a significantly higher median of $57K. Marketing Executives see a median salary of $71K after reaching one to two decades on the job. Marketing Executives who have stuck around for more than two decades see earnings that are only slightly higher than those of folks who have worked for 10 to 20 years; the more senior group makes around $85K on average.

Pay Difference by Location

National Average: $49,096

Larger city markers indicate a job is popular in that location.

For Marketing Executives, busy Los Angeles offers a higher-than-average pay rate, 29 percent above the national average. Trailing the national average by 10 percent, Miami is the market with the smallest paychecks. Below-median salaries also turn up in New York and Chicago (10 percent lower and 2 percent lower, respectively).

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Experience Affects Marketing Executive Salaries

Late-Career
up arrow 73%



National Average
$49,000


Skills That Affect Marketing Executive Salaries

Sales
up arrow 46%


Marketing Management
0%

National Average
$49,000

Marketing Communications
up arrow 3%


Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 48 votes.

Gender

Female
64 %
Male
36 %

Years of Experience

Less than 1 year
6%
1-4 years
49%
5-9 years
21%
10-19 years
17%
20 years or more
7%

Common Health Benefits

medical benefits
Medical: 80%
dental benefits
Dental: 63%
medical benefits
Vision: 51%
dental benefits
None: 18%
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