Marketing Executive Salary

Total annual pay for Marketing Executives is approximately $48K, and commissions account for a significant portion of this final number — nearly two-fifths on average. Experience level and the particular city each impact pay for this group, with the former having the largest influence. Marketing Executives survey participants are largely women, dominating at 64 percent. A fair number report receiving medical coverage from their employers and the greater part collect dental insurance. Work is enjoyable for Marketing Executives, who typically claim high levels of job satisfaction. Participants in PayScale's salary questionnaire provided the particulars of this report.

$30,193 - $87,608
(Median)
$30K
$48K
$88K
MEDIAN: $47,978
10%
50%
90%

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$9.65 - $22.92
(Median)
$9
$14
$23
MEDIAN: $13.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Salary
$30,193 - $87,608  
   
Bonus
$0.00 - $19,574  
Profit Sharing
$775 - $3,500  
Commission
$5,500 - $22,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,811 - $87,926  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 257
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$15$30$45
Hourly Rate
$9.65 - $22.92  
   
Overtime
$14.50 - $30.97  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Bonus
$0.00 - $19,574  
   
Commission
$5,500 - $22,500  
Profit Sharing
$775 - $3,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,811 - $87,926  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 45
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Job Description for Marketing Executive

A marketing executive may perform a number of different duties depending upon the specific needs of their organization. They may lead, plan, supervise, and check up on the circulation of promotional merchandise. In this role, travel may be required, as marketing executives often are required to attend trade shows to search for products, network, and meet new clients. Marketing executives also typically attend many meetings, a setting in which new marketing ideas, projects, or computer-software programs are discussed. These professionals also may become involved in testing campaigns, and they must have the ability to work with computer software to monitor the results of those campaigns and gauge client or consumer interest.

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Marketing Executive Tasks

  • Conduct and analyze market and competitive research.
  • Establishing goals, deliverables and results for marketing programs.
  • Design tangible sales materials and other resources to assist sales.
  • Develop press releases and publicity for each product.
  • Make sales pitches through traditional channels and also social media outlets.

Common Career Paths for Marketing Executive


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Marketing Executives often transition into Marketing Manager positions, for which compensation tends to be much higher. On average, Marketing Managers earn $60K per year.

Marketing Manager Job Listings

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Popular Skills for Marketing Executive


Overall, survey participants reported applying a fair number of skills to their work. Most notably, facility with Sales, Strategic Marketing, and Marketing Management are correlated to pay that is significantly above average, leading to increases of 50 percent, 5 percent, and 3 percent, respectively. Skills that are correlated to lower pay, on the other hand, include Social Media Marketing and Marketing Communications. Most people experienced in Marketing Communications also know Marketing Management and Social Media Marketing.

Pay by Experience Level for Marketing Executive

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Salaries for the relatively untried average out to around $42K, but survey participants with five to 10 years of experience earn a significantly higher median of $55K. The average pay reported by folks with 10 to 20 years of experience is around $64K. People who have worked for 20 years or more actually report earning less than people who are in the middle of their careers; the veterans take home a mere $61K by contrast.

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Experience Affects Marketing Executive Salaries


Late-Career
up arrow 27%


National Average
$48,000


Skills That Affect Marketing Executive Salaries

Sales
up arrow 50%


Marketing Management
up arrow 3%

National Average
$48,000



Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 49 votes.

Gender

Female
64 %
Male
36 %

Years of Experience

Less than 1 year
6%
1-4 years
51%
5-9 years
20%
10-19 years
17%
20 years or more
7%

Common Health Benefits

medical benefits Medical: 79% dental benefits Dental: 62%
vision benefits Vision: 51% employee benefits None: 18%
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