Marketing Executive Salary

Marketing Executives in the United States take home an average $58K annually. Total cash compensation for Marketing Executives runs from $31K to $144K depending on bonuses that can occasionally exceed $25K and profit sharing that can reach almost $20K. Career duration is the biggest factor affecting pay for this group, followed by geography. Just over one in five of professionals in this line of work do not receive benefits; however, a strong majority report medical coverage and the larger part claim dental coverage as well. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 54 percent. Job satisfaction is reported as high by the vast majority of workers. The data for this synopsis comes from respondents who took the PayScale salary survey.

$34,828 - $132,202
$35K
$58K
$130K
MEDIAN: $58,368
10%
50%
90%

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$9.81 - $30.64
$9
$15
$31
MEDIAN: $15.17
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$34,828 - $132,202  
   
Bonus
$517 - $24,501  
Profit Sharing
$0.00 - $19,866  
Commission
$13,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,098 - $143,765  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 289
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$9.81 - $30.64  
   
Hourly Tips
$12.50  
Overtime
$12.04 - $54.63  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$517 - $24,501  
   
Commission
$13,000  
Profit Sharing
$0.00 - $19,866  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,098 - $143,765  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 36

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Marketing Executive

A marketing executive may perform a number of different duties depending upon the specific needs of their organization. They may lead, plan, supervise, and check up on the circulation of promotional merchandise. In this role, travel may be required, as marketing executives often are required to attend trade shows to search for products, network, and meet new clients. Marketing executives also typically attend many meetings, a setting in which new marketing ideas, projects, or computer-software programs are discussed. These professionals also may become involved in testing campaigns, and they must have the ability to work with computer software to monitor the results of those campaigns and gauge client or consumer interest.

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Marketing Executive Tasks

  • Develop press releases and publicity for each product.
  • Make sales pitches through traditional channels and also social media outlets.
  • Design tangible sales materials and other resources to assist sales.
  • Conduct and analyze market and competitive research.
  • Establishing goals, deliverables and results for marketing programs.

Common Career Paths for Marketing Executive


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For Marketing Executives, progressing to a Marketing Director role may result in a significant raise. On average, a Marketing Director can earn $80K annually.

Marketing Manager Job Listings

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Popular Skills for Marketing Executive


Survey results imply that Marketing Executives put a diverse skill set to use. Most notably, facility with Sales and Strategic Marketing are correlated to pay that is significantly above average, leading to increases of 27 percent and 10 percent, respectively. Skills that are correlated to lower pay, on the other hand, include Social Media Marketing, Email Marketing, and Marketing Communications. For most people, competency in Marketing Communications indicates knowledge of Marketing Management and Social Media Marketing.

Pay by Experience Level for Marketing Executive

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many Marketing Executives, more experience generally translates to higher pay. Respondents with less than five years' experience take home $46K on average. In contrast, those who have been around for five to 10 years earn a noticeably higher average of $70K. Marketing Executives who work for 10 to 20 years in their occupation tend to earn about $91K. Folks who have racked up more than 20 years in the field report incomes that aren't that much higher than less experienced individuals' earnings; the veterans make just $100K on average.

Pay Difference by Location

National Average: $56,517

Larger city markers indicate a job is popular in that location.

Home to some of the best pay for Marketing Executives, Los Angeles offers exceptional salaries, 49 percent above the national average. Marketing Executives will also find cushy salaries in Las Vegas (+42 percent) and San Francisco (+7 percent). Marketing Executives in Sacramento make 33 percent less than the national average, proving that location is a major factor in pay. Not at the bottom but still paying below the median are employers in Boston and Atlanta (30 percent lower and 6 percent lower, respectively).

Related Job Salaries

Key Stats for Marketing Executive

Gender

Female
54 %
Male
46 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 32 votes.
Less than 1 year
5%
1-4 years
46%
5-9 years
21%
10-19 years
17%
20 years or more
12%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Marketing Executive Salaries

▲77%

▲61%

▲23%

National Average
$57,000

▼19%

Skills That Affect Marketing Executive Salaries

Sales
▲27%


National Average
$57,000



Email Marketing
▼18%


Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 32 votes.

Gender

Female
54 %
Male
46 %

Years of Experience

Less than 1 year
5%
1-4 years
46%
5-9 years
21%
10-19 years
17%
20 years or more
12%

Common Health Benefits

medical benefits
Medical: 76%
dental benefits
Dental: 60%
vision benefits
Vision: 49%
dental benefits
None: 22%
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