Marketing Executive Salary

Marketing Executives in the United States can expect wages of $60K per year on average. Total incomes of Marketing Executives incorporate potential for, in a few cases, more than $25K from bonuses and close to $19K from profit sharing; these performance components cause packages to range between $32K and $153K. Experience level and the particular city each impact pay for this group, with the former having the largest influence. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 54 percent. Health benefits are not enjoyed by everyone in this line of work, and just under a fourth lack any coverage at all. Medical benefits are reported by a fair number and dental coverage is claimed by the larger part. Most Marketing Executives report high levels of job satisfaction.

$34,541 - $150,273
$35K
$60K
$150K
MEDIAN: $59,540
10%
50%
90%

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$9.88 - $35.00
$9
$18
$35
MEDIAN: $17.57
10%
50%
90%

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$0$153K
Salary $34,541 - $150,273
Bonus $894 - $25,403
Profit Sharing $0.00 - $19,392
Commission $10,174
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,882 - $153,465
  • Country: United States
  • Currency: USD
  • Updated: 11 Jul 2017
  • Individuals Reporting: 317
Hourly Data $0$53
Hourly Rate $9.88 - $35.00
Hourly Tips $12.50
Overtime $12.15 - $53.83
Annual Data $0$153K
Bonus $894 - $25,403
Commission $10,174
Profit Sharing $0.00 - $19,392
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,882 - $153,465
  • Country: United States
  • Currency: USD
  • Updated: 11 Jul 2017
  • Individuals Reporting: 39

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Marketing Executive

A marketing executive may perform a number of different duties depending upon the specific needs of their organization. They may lead, plan, supervise, and check up on the circulation of promotional merchandise. In this role, travel may be required, as marketing executives often are required to attend trade shows to search for products, network, and meet new clients. Marketing executives also typically attend many meetings, a setting in which new marketing ideas, projects, or computer-software programs are discussed. These professionals also may become involved in testing campaigns, and they must have the ability to work with computer software to monitor the results of those campaigns and gauge client or consumer interest.

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Marketing Executive Tasks

  • Develop press releases and publicity for each product.
  • Make sales pitches through traditional channels and also social media outlets.
  • Design tangible sales materials and other resources to assist sales.
  • Conduct and analyze market and competitive research.
  • Establishing goals, deliverables and results for marketing programs.

Common Career Paths for Marketing Executive


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Marketing Executives may experience a large salary bump if they progress into a role such as Marketing Director. The latter position pays an average of $80K annually.

Marketing Executive Job Listings

Popular Skills for Marketing Executive


Marketing Executives report using a wide range of professional skills. Most notably, facility with Sales and Strategic Marketing are correlated to pay that is significantly above average, leading to increases of 23 percent and 8 percent, respectively. Those listing Social Media Marketing as a skill should be prepared for drastically lower pay. Email Marketing and Online Marketing also typically command lower compensation. Most people skilled in Marketing Communications are similarly competent in Marketing Management and Social Media Marketing.

Pay by Experience Level for Marketing Executive

Pay by Experience for a Marketing Executive has a positive trend. An entry-level Marketing Executive with less than 5 years of experience can expect to earn an average total compensation of $47,000 based on 207 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Marketing Executive with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $72,000 based on 84 salaries. An experienced Marketing Executive which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $95,000 based on 64 salaries. A Marketing Executive with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $100,000 based on 40 salaries.

Pay Difference by Location

National Average: $58,137

Larger city markers indicate a job is popular in that location.

With a pay rate for Marketing Executives that is 38 percent greater than the national average, Las Vegas offers a comfortable salary for those in this profession. Marketing Executives will also find cushy salaries in New York (+5 percent) and San Francisco (+4 percent). Place of residence plays a huge part in a Marketing Executive's salary, with Sacramento Marketing Executives earning salaries that are 35 percent less than the national average. Employers in Boston and Atlanta also lean toward paying below-median salaries (32 percent lower and 22 percent lower, respectively).

Related Job Salaries

Key Stats for Marketing Executive

Gender

Female
54 %
Male
46 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 45 votes.
Less than 1 year
5%
1-4 years
45%
5-9 years
20%
10-19 years
17%
20 years or more
13%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Marketing Executive Salaries

▲72%

▲63%

▲24%

National Average
$58,000

▼20%

Skills That Affect Marketing Executive Salaries

Sales
▲23%


National Average
$58,000

Marketing Management
▼3%

Direct Marketing
▼5%


Online Marketing
▼16%

Email Marketing
▼19%


Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 45 votes.

Gender

Female
54 %
Male
46 %

Years of Experience

Less than 1 year
5%
1-4 years
45%
5-9 years
20%
10-19 years
17%
20 years or more
13%

Common Health Benefits

medical benefits
Medical: 75%
dental benefits
Dental: 57%
vision benefits
Vision: 49%
no benefits
None: 23%
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