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Marketing Executive Salary

A substantial slice of final earnings for Marketing Executives (over a third) arrives through commissions. Median overall income in this area is approximately $48K. Career duration is the biggest factor affecting pay for this group, followed by geography. There are more female Marketing Executives who answered the questionnaire than male, making up 64 percent. Work is enjoyable for Marketing Executives, who typically claim high levels of job satisfaction. A strong majority enjoy medical while the greater part get dental coverage. Vision coverage is also available to approximately half.

$30,223 - $87,463
(Median)
$30K
$48K
$87K
MEDIAN: $48,350
10%
50%
90%

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$9.67 - $22.85
(Median)
$9
$13
$23
MEDIAN: $13.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Salary
$30,223 - $87,463  
   
Bonus
$0.00 - $19,706  
Profit Sharing
$775 - $3,500  
Commission
$302.01 - $44,698  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,478 - $88,486  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 250
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$15$30$45
Hourly Rate
$9.67 - $22.85  
   
Overtime
$14.50 - $30.97  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Bonus
$0.00 - $19,706  
   
Commission
$302.01 - $44,698  
Profit Sharing
$775 - $3,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,478 - $88,486  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 46
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Job Description for Marketing Executive

A marketing executive may perform a number of different duties depending upon the specific needs of their organization. They may lead, plan, supervise, and check up on the circulation of promotional merchandise. In this role, travel may be required, as marketing executives often are required to attend trade shows to search for products, network, and meet new clients. Marketing executives also typically attend many meetings, a setting in which new marketing ideas, projects, or computer-software programs are discussed. These professionals also may become involved in testing campaigns, and they must have the ability to work with computer software to monitor the results of those campaigns and gauge client or consumer interest.

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Marketing Executive Tasks

  • Conduct and analyze market and competitive research.
  • Establishing goals, deliverables and results for marketing programs.
  • Design tangible sales materials and other resources to assist sales.
  • Develop press releases and publicity for each product.
  • Make sales pitches through traditional channels and also social media outlets.

Common Career Paths for Marketing Executive


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Marketing Executives often transition into Marketing Manager positions, for which compensation tends to be much higher. On average, Marketing Managers earn $60K per year.

Marketing Manager Job Listings

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Popular Skills for Marketing Executive


Survey results imply that Marketing Executives put a diverse skill set to use. Most notably, facility with Sales and Strategic Marketing are correlated to pay that is significantly above average, leading to increases of 49 percent and 4 percent, respectively. Skills that are correlated to lower pay, on the other hand, include Social Media Marketing and Marketing Communications. Most people experienced in Marketing Communications also know Marketing Management and Social Media Marketing.

Pay by Experience Level for Marketing Executive

Median of all compensation (including tips, bonus, and overtime) by years of experience.


The average beginner in this position makes around $42K, but folks who have been around for five to 10 years see a markedly higher median salary of $54K. Marketing Executives claiming one to two decades of experience make an estimated median of $65K. Marketing Executives who claim more than two decades of experience actually make somewhat smaller average paychecks of $61K.

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Experience Affects Marketing Executive Salaries


Late-Career
up arrow 27%


National Average
$48,000


Skills That Affect Marketing Executive Salaries

Sales
up arrow 49%

Strategic Marketing
up arrow 4%

Marketing Management
up arrow 2%

National Average
$48,000



Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 51 votes.

Gender

Female
64 %
Male
36 %

Years of Experience

Less than 1 year
5%
1-4 years
51%
5-9 years
20%
10-19 years
17%
20 years or more
7%

Common Health Benefits

medical benefits Medical: 78% dental benefits Dental: 61%
vision benefits Vision: 50% employee benefits None: 19%
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