Marketing Executive Salary
The average Marketing Executive in the United States earns approximately $58K per year. Total cash compensation to Marketing Executives bottoms out near $31K and approaches $138K on the high end; the biggest paychecks include approximately $25K from bonuses and almost $20K from profit sharing. Experience level and the particular city each impact pay for this group, with the former having the largest influence. Women Marketing Executives who took the survey just slightly outnumber men. Although somewhere between a fifth and a fourth lack health benefits of any kind, a fair number do enjoy medical insurance, and the larger part get dental coverage, too. For the most part, Marketing Executives enjoy their work and report high levels of job satisfaction. This report is based on responses to the PayScale salary survey.
Job Description for Marketing Executive
A marketing executive may perform a number of different duties depending upon the specific needs of their organization. They may lead, plan, supervise, and check up on the circulation of promotional merchandise. In this role, travel may be required, as marketing executives often are required to attend trade shows to search for products, network, and meet new clients. Marketing executives also typically attend many meetings, a setting in which new marketing ideas, projects, or computer-software programs are discussed. These professionals also may become involved in testing campaigns, and they must have the ability to work with computer software to monitor the results of those campaigns and gauge client or consumer interest.Read More...
A professional in this field also must be up to date with the needs of their target market and clients. They also must possess good social skills, as a large part of their job is to meet with various clients, and establish and maintain good relationships. Education and experience in marketing are required.
Marketing Executive Tasks
- Conduct and analyze market and competitive research.
- Establishing goals, deliverables and results for marketing programs.
- Design tangible sales materials and other resources to assist sales.
- Develop press releases and publicity for each product.
- Make sales pitches through traditional channels and also social media outlets.
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Popular Skills for Marketing Executive
Marketing Executives generally report applying a varied skill set to their work. Most notably, facility with Sales and Strategic Marketing are correlated to pay that is significantly above average, leading to increases of 27 percent and 8 percent, respectively. Those listing Social Media Marketing as a skill should be prepared for drastically lower pay. Email Marketing and Marketing Communications also typically command lower compensation. Those familiar with Marketing Communications also tend to know Marketing Management and Social Media Marketing.
Pay by Experience Level for Marketing Executive
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Marketing Executives with a rich background of experience are typically rewarded with larger paychecks. Average salaries for inexperienced employees average out to around $46K, but folks who have five to 10 years of experience earn a higher median of $65K. Marketing Executives see a median salary of $97K after reaching one to two decades on the job. Individuals who have achieved more than 20 years of experience don't seem to earn much more than people who have 10 to 20 years under their belts; the more senior group reports an average income of $103K.
Pay Difference by Location
For Marketing Executives, busy Los Angeles offers a higher-than-average pay rate, 49 percent above the national average. Marketing Executives will also find cushy salaries in Las Vegas (+44 percent), Miami (+8 percent), New York (+7 percent), and San Francisco (+7 percent). Compared to the national average, Sacramento Marketing Executives have considerably lower salaries, 33 percent below the national average to be exact. Location appears to be a major driving force in pay for those in this profession. Employers pay around 30 percent less in Boston and 6 percent less in Atlanta, below-median salaries for those in this field.