Marketing Executive Salary

Commissions comprise a big part of overall income for Marketing Executives. The median take-home amount in this area is around $49K, and on average, about two-fifths of that final number comes from commissions. In the world of Marketing Executives, overall cash allowance can occasionally include more than $20K from bonuses and, in some exceptional cases, $9K from profit sharing, causing incomes to vary widely between $28K and $96K. Career length is the biggest factor affecting pay for this group, followed by geography. The majority of Marketing Executives (64 percent) who took the survey are women. Medical benefits are awarded to a strong majority, and the larger part earn dental coverage. For the most part, Marketing Executives enjoy their work and report high levels of job satisfaction. This snapshot results from replies to PayScale's salary survey.

$30,386 - $98,357
(Median)
$30K
$50K
$98K
MEDIAN: $49,859
10%
50%
90%

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$9.72 - $20.70
(Median)
$9
$13
$21
MEDIAN: $13.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$33K$66K$99K
Salary
$30,386 - $98,357  
   
Bonus
$0.00 - $19,762  
Profit Sharing
$0.00 - $8,500  
Commission
$6,040 - $44,698  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,872 - $96,445  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 312
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$17$34$51
Hourly Rate
$9.72 - $20.70  
   
Overtime
$9.14 - $35.51  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$0.00 - $19,762  
   
Commission
$6,040 - $44,698  
Profit Sharing
$0.00 - $8,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,872 - $96,445  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 53
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Job Description for Marketing Executive

A marketing executive may perform a number of different duties depending upon the specific needs of their organization. They may lead, plan, supervise, and check up on the circulation of promotional merchandise. In this role, travel may be required, as marketing executives often are required to attend trade shows to search for products, network, and meet new clients. Marketing executives also typically attend many meetings, a setting in which new marketing ideas, projects, or computer-software programs are discussed. These professionals also may become involved in testing campaigns, and they must have the ability to work with computer software to monitor the results of those campaigns and gauge client or consumer interest.

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Marketing Executive Tasks

  • Conduct and analyze market and competitive research.
  • Establishing goals, deliverables and results for marketing programs.
  • Design tangible sales materials and other resources to assist sales.
  • Develop press releases and publicity for each product.
  • Make sales pitches through traditional channels and also social media outlets.

Common Career Paths for Marketing Executive


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Many Marketing Executives move into a Marketing Manager role, and folks who currently hold that position report a much higher median income of $60K per year.

Marketing Manager Job Listings

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Popular Skills for Marketing Executive


Survey results show that Marketing Executives use a fair number of skills. Most notably, facility with Sales and Strategic Marketing are correlated to pay that is significantly above average, leading to increases of 46 percent and 14 percent, respectively. Skills that seem to negatively impact pay include Social Media Marketing. It is often found that people who know Marketing Communications are also skilled in Marketing Management and Social Media Marketing.

Pay by Experience Level for Marketing Executive

Median of all compensation (including tips, bonus, and overtime) by years of experience.


In general, experience and pay appear to be strongly linked; those with more experience usually bring in higher incomes. Salaries for the relatively untried average out to around $41K, but survey participants with five to 10 years of experience earn a significantly higher median of $57K. Marketing Executives claiming one to two decades of experience make an estimated median of $71K. Individuals who have achieved more than 20 years of experience don't seem to earn much more than people who have 10 to 20 years under their belts; the more senior group reports an average income of $85K.

Pay Difference by Location

National Average: $49,096

Larger city markers indicate a job is popular in that location.

Los Angeles offers some of the highest pay in the country for Marketing Executives, 29 percent above the national average. Those in the field find the lowest salaries in Miami, 10 percent below the national average. Two other places where employers offer below-median salaries are New York (10 percent less) and Chicago (2 percent less).

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Experience Affects Marketing Executive Salaries

Late-Career
up arrow 73%



National Average
$49,000


Skills That Affect Marketing Executive Salaries

Sales
up arrow 46%


Marketing Management
0%

National Average
$49,000

Marketing Communications
up arrow 3%


Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 48 votes.

Gender

Female
64 %
Male
36 %

Years of Experience

Less than 1 year
6%
1-4 years
49%
5-9 years
21%
10-19 years
17%
20 years or more
7%

Common Health Benefits

medical benefits
Medical: 80%
dental benefits
Dental: 63%
medical benefits
Vision: 51%
dental benefits
None: 18%
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