Marketing Executive Salary

Total annual pay for Marketing Executives is approximately $47K, and commissions account for a significant portion of this final number — nearly two in five on average. Career duration is the biggest factor affecting pay for this group, followed by geography. Most Marketing Executives report high levels of job satisfaction. Women account for the majority of Marketing Executives who responded to the questionnaire — 65 percent to be exact. A strong majority enjoy medical while the greater part get dental coverage. Vision coverage is also available to close to one-half. The data in this summary comes from the PayScale salary survey.

$30,246 - $86,397
(Median)
$30K
$48K
$86K
MEDIAN: $47,682
10%
50%
90%

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$9.65 - $22.92
(Median)
$9
$14
$23
MEDIAN: $13.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$29K$58K$87K
Salary
$30,246 - $86,397  
   
Bonus
$0.00 - $19,601  
Profit Sharing
$775 - $3,500  
Commission
$5,500 - $22,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,918 - $86,737  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 252
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$15$30$45
Hourly Rate
$9.65 - $22.92  
   
Overtime
$14.50 - $30.97  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Bonus
$0.00 - $19,601  
   
Commission
$5,500 - $22,500  
Profit Sharing
$775 - $3,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,918 - $86,737  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 45
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Job Description for Marketing Executive

A marketing executive may perform a number of different duties depending upon the specific needs of their organization. They may lead, plan, supervise, and check up on the circulation of promotional merchandise. In this role, travel may be required, as marketing executives often are required to attend trade shows to search for products, network, and meet new clients. Marketing executives also typically attend many meetings, a setting in which new marketing ideas, projects, or computer-software programs are discussed. These professionals also may become involved in testing campaigns, and they must have the ability to work with computer software to monitor the results of those campaigns and gauge client or consumer interest.

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Marketing Executive Tasks

  • Conduct and analyze market and competitive research.
  • Establishing goals, deliverables and results for marketing programs.
  • Design tangible sales materials and other resources to assist sales.
  • Develop press releases and publicity for each product.
  • Make sales pitches through traditional channels and also social media outlets.

Common Career Paths for Marketing Executive


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Marketing Executives who move on to become Marketing Managers may enjoy significant pay raises, as Marketing Managers get paid an average of $60K per year.

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Popular Skills for Marketing Executive


Marketing Executives report using a diverse set of skills on the job. Most notably, facility with Sales and Strategic Marketing are correlated to pay that is significantly above average, leading to increases of 51 percent and 4 percent, respectively. Skills that seem to negatively impact pay include Social Media Marketing and Marketing Communications. Those proficient in Marketing Communications are, more often than not, also skilled in Marketing Management and Social Media Marketing.

Pay by Experience Level for Marketing Executive

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Although individuals who have less than five years' experience earn $41K on average, people with five to 10 years benefit from a notably larger average of $55K. The average pay reported by folks with 10 to 20 years of experience is around $62K. Folks who claim more than 20 years of relevant experience actually report a comparatively lower median income of $60K.

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Experience Affects Marketing Executive Salaries


Late-Career
up arrow 26%


National Average
$47,000


Skills That Affect Marketing Executive Salaries

Sales
up arrow 51%

Strategic Marketing
up arrow 4%

Marketing Management
up arrow 3%

National Average
$47,000



Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 49 votes.

Gender

Female
65 %
Male
35 %

Years of Experience

Less than 1 year
5%
1-4 years
51%
5-9 years
20%
10-19 years
16%
20 years or more
7%

Common Health Benefits

medical benefits Medical: 79% dental benefits Dental: 62%
vision benefits Vision: 51% employee benefits None: 19%
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