Marketing Executive Salary

A substantial slice of final earnings for Marketing Executives (more than a third) arrives through commissions. Median overall income in this area is approximately $48K. Experience level and the particular city each impact pay for this group, with the former having the largest influence. For the most part, Marketing Executives enjoy their work and report high levels of job satisfaction. The majority of Marketing Executives (64 percent) who took the survey are women. Medical benefits are awarded to a fair number, and the greater part earn dental coverage.

$30,173 - $87,374

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$9.67 - $22.85

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30K$60K$90K
Salary
$30,173 - $87,374  
   
Bonus
$0.00 - $19,449  
Profit Sharing
$775 - $3,500  
Commission
$4,932 - $44,698  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,918 - $87,510  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 261
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$15$30$45
Hourly Rate
$9.67 - $22.85  
   
Overtime
$14.50 - $30.97  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30K$60K$90K
Bonus
$0.00 - $19,449  
   
Commission
$4,932 - $44,698  
Profit Sharing
$775 - $3,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,918 - $87,510  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 46
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Job Description for Marketing Executive

A marketing executive may perform a number of different duties depending upon the specific needs of their organization. They may lead, plan, supervise, and check up on the circulation of promotional merchandise. In this role, travel may be required, as marketing executives often are required to attend trade shows to search for products, network, and meet new clients. Marketing executives also typically attend many meetings, a setting in which new marketing ideas, projects, or computer-software programs are discussed. These professionals also may become involved in testing campaigns, and they must have the ability to work with computer software to monitor the results of those campaigns and gauge client or consumer interest.

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Marketing Executive Tasks

  • Conduct and analyze market and competitive research.
  • Establishing goals, deliverables and results for marketing programs.
  • Design tangible sales materials and other resources to assist sales.
  • Develop press releases and publicity for each product.
  • Make sales pitches through traditional channels and also social media outlets.

Common Career Paths for Marketing Executive


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Advancing into a Marketing Manager role seems to be a popular career move for Marketing Executives, and folks who currently work in the latter position report a notably larger median income of $60K per year.

Marketing Manager Job Listings

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Popular Skills for Marketing Executive


Marketing Executives report a narrow range of specific skills. Most notably, facility with Sales, Strategic Marketing, and Marketing Management are correlated to pay that is significantly above average, leading to increases of 50 percent, 13 percent, and 5 percent, respectively. Skills that are correlated to lower pay, on the other hand, include Social Media Marketing and Marketing Communications. It is often found that people who know Marketing Communications are also skilled in Marketing Management and Social Media Marketing.

Pay by Experience Level for Marketing Executive

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Those in the early stages of their career can expect to make around $42K; however, individuals with five to 10 years of experience bring in $56K on average — a distinctly larger sum. Marketing Executives claiming one to two decades of experience make an estimated median of $64K. Respondents who boast more than two decades on the job don't boast commensurate pay, unfortunately; these veterans see average earnings of only $61K.

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Experience Affects Marketing Executive Salaries


Late-Career
up arrow 29%


National Average
$48,000


Skills That Affect Marketing Executive Salaries

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 49 votes.

Gender

Female
64 %
Male
36 %

Years of Experience

Less than 1 year
6%
1-4 years
51%
5-9 years
21%
10-19 years
16%
20 years or more
7%

Common Health Benefits

medical benefits Medical: 80% dental benefits Dental: 62%
vision benefits Vision: 50% employee benefits None: 18%
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