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Marketing Executive Salary (United States)

Commissions comprise a big part of overall income for Marketing Executives. The median take-home amount in this area is around $47K, and on average, roughly two in five of that final number comes from commissions. Experience level and the particular city each impact pay for this group, with the former having the largest influence. More than half of Marketing Executives (65 percent) survey participants are women. Most Marketing Executives report high levels of job satisfaction. One in five of professionals in this line of work do not receive benefits; however, a fair number report medical coverage and a majority claim dental coverage as well. This snapshot results from replies to PayScale's salary survey.
Marketing Executive Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$30,000 - $84,816
(Median)
30K
37K
47K
61K
85K
MEDIAN: $46,829
10%
25%
50%
75%
90%
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Marketing Executive Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$9.62 - $22.51
(Median)
9
12
14
19
23
MEDIAN: $14.00
10%
25%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$29K$58K$87K
Salary
$30,000 - $84,816  
   
Bonus
$0.00 - $19,807  
Profit Sharing
$1,500 - $3,000  
Commission
$5,000 - $22,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,532 - $86,643  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 224
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$15$30$45
Hourly Rate
$9.62 - $22.51  
   
Overtime
$14.50 - $30.97  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Bonus
$0.00 - $19,807  
   
Commission
$5,000 - $22,500  
Profit Sharing
$1,500 - $3,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,532 - $86,643  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 42
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Job Description for Marketing Executive

A marketing executive may perform a number of different duties depending upon the specific needs of their organization. They may lead, plan, supervise, and check up on the circulation of promotional merchandise. In this role, travel may be required, as marketing executives often are required to attend trade shows to search for products, network, and meet new clients. Marketing executives also typically attend many meetings, a setting in which new marketing ideas, projects, or computer-software programs are discussed. These professionals also may become involved in testing campaigns, and they must have the ability to work with computer software to monitor the results of those campaigns and gauge client or consumer interest.
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Marketing Executive Tasks
  • Conduct and analyze market and competitive research.
  • Establishing goals, deliverables and results for marketing programs.
  • Design tangible sales materials and other resources to assist sales.
  • Develop press releases and publicity for each product.
  • Make sales pitches through traditional channels and also social media outlets.

Common Career Paths for Marketing Executive

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Marketing Executives' salaries can rise greatly for those who assume a higher-end position such as a Marketing Manager. Marketing Managers get paid an average $60K per year.

Marketing Manager Job Listings

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Popular Skills for Marketing Executive

Marketing Executives who responded to the survey report just a handful of professional skills. Most notably, facility with Sales, Marketing Management, and Strategic Marketing are correlated to pay that is significantly above average, leading to increases of 53 percent, 6 percent, and 3 percent, respectively. Skills that seem to negatively impact pay include Social Media Marketing and Marketing Communications. Most people familiar with Marketing Communications also know Marketing Management and Social Media Marketing.

Pay by Experience Level for Marketing Executive

Median of all compensation (including tips, bonus, and overtime) by years of experience.
The average beginner in this position makes around $41K, but folks who have been around for five to 10 years see a markedly higher median salary of $53K. The average pay reported by folks with 10 to 20 years of experience is around $64K. Marketing Executives who have racked up more than two decades of experience report lower incomes overall; the average sum for this crowd comes out to only $61K.

Pay Difference By Location

Los Angeles
up arrow 13%
National Average
$47,000
New York
up arrow 14%
Larger circles over a city indicate a job is popular in that location.
For Marketing Executives, busy Los Angeles offers a higher-than-average pay rate, 13 percent above the national average. The lowest-paying market is New York, which sits 14 percent below the national average.

Related Job Salaries

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Experience Affects Marketing Executive Salaries

Late-Career
up arrow 30%
National Average
$47,000

Skills That Affect Marketing Executive Salaries

Sales
up arrow 53%
Strategic Marketing
up arrow 3%
National Average
$47,000
Marketing Communications
up arrow 4%

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 52 votes.

Gender

Female
65%
female alumni
 
Male
35%
male alumni

Years of Experience

Less than 1 year
6%
1-4 years
48%
5-9 years
21%
10-19 years
17%
20 years or more
8%

Common Health Benefits

medical benefits Medical: 77% dental benefits Dental: 61%
vision benefits Vision: 49% employee benefits None: 20%