Marketing graphics specialists typically have skill sets that include design work and plenty of creativity. They usually work with writers, photographers, web designers, and advertising executives to create visual work that clients can use to promote their goods or services. Sometimes, they must create graphics exactly as their clients specify, but they are often able to rely on their own creative minds.
Marketing graphics specialists generally work for advertising agencies, but also work as in-house designers at companies and institutions; there is also a large freelance market. Most have an educational background that includes graphic design or graphic arts, though it is not an absolute requirement. A Bachelor’s degree in Graphic Design combined with a Bachelor’s degree in Marketing or Business is highly beneficial. Marketing graphics specialists must also keep up with the latest technology, including page design software, photo editing software, and much more. This not only makes them more versatile for clients, but also helps to streamline workflow.
Working hours vary greatly depending on the job. Those who work for an advertising agency, institution, or other company will typically have normal weekday hours, with extra hours as needed to meet deadlines. A freelance marketing design specialist has much more flexibility depending on the clients they serve and the hours they prefer to work.
Marketing Graphics Specialist Tasks
Develop graphics and layouts for product illustrations, company logos and websites.
Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos.
Create designs, concepts, and sample layouts based on knowledge of layout principles and design concepts.