Marketing Officer Salary
Pay for Marketing Officers in the United States sits in the ballpark of $48K annually. Job satisfaction is high and work is enjoyable for most Marketing Officers. Female Marketing Officers make up most of the survey respondents at 70 percent. Medical benefits are awarded to most, and the larger part earn dental coverage. The data for this snapshot was collected from individuals who took PayScale's salary survey.
Job Description for Marketing Officer
The job of a marketing officer is to assist in maintaining, establishing, and improving brand recognition. Some typical tasks performed by a marketing officer include developing brand strategies, working with team members to complete assignments, reviewing materials, leading task projects, and being a team member on task projects.Read More...
Marketing officers generally work during normal business hours, although overtime may be required for particular projects or tasks. Most of their time is spent in an office developing strategies with other members of a team, although there are often occasions such as meetings, conferences, and promotional events that require work outside the office. Depending upon the size of a company, marketing officers may work mostly alone or with a team. In larger companies, a chief marketing officer usually delegates tasks to the marketing team and is responsible for the team's efforts.
A bachelor's degree in a relevant field such as business or communications is usually required for this position. Most companies prefer at least three to five years' experience as well. Working well with others is essential for a marketing officer to succeed. Excellent verbal and written communication skills are essential.
Marketing Officer Tasks
- Develop corporate marketing plan and tactical marketing strategies.
- Oversee and manage advertising and merchandising programs.
- Plan and implement research gathering and information projects.
- Conduct and interprets market research for local market planning and goal setting.
- Gather information to identify opportunities, present insights, conclusions and recommendations.
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Popular Skills for Marketing Officer
Typical Marketing Officers report a focused set of job skills. Most notably, skills in Social Media Marketing, Marketing Communications, Event Management, and Strategic Marketing are correlated to pay that is above average. Skills that pay less than market rate include Graphic Design and Strategic Marketing. Those educated in Marketing Communications tend to be well versed in Event Management.
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Key Stats for Marketing Officer
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