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Marketing Representative Salary

For Marketing Representatives, yearly average wages total $42K annually. In the world of Marketing Representatives, overall income ranges from $26K near the bottom to $68K at the top; this can include more than $10K from bonuses and more than $8K from profit sharing in exceptional cases. Career duration is the biggest factor affecting pay for this group, followed by geography. Job satisfaction for Marketing Representatives is high. Women account for the majority of Marketing Representatives who responded to the questionnaire — 64 percent to be exact. Health benefits are not claimed by all — slightly less than a fourth lack any form of coverage — but a strong majority have medical insurance, and the greater part have dental, too. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.
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$29,197 - $66,503
(Median)
$29K
$42K
$67K
MEDIAN: $42,272
10%
50%
90%

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$9.85 - $20.80
(Median)
$9
$15
$21
MEDIAN: $14.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$23K$46K$69K
Salary
$29,197 - $66,503  
   
Bonus
$0.00 - $10,234  
Profit Sharing
$206.08 - $8,340  
Commission
$0.00 - $27,673  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,390 - $68,311  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 704
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$12$24$36
Hourly Rate
$9.85 - $20.80  
   
Overtime
$13.59 - $31.95  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Bonus
$0.00 - $10,234  
   
Commission
$0.00 - $27,673  
Profit Sharing
$206.08 - $8,340  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,390 - $68,311  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 230

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United States (change)


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Job Description for Marketing Representative

Marketing representatives are responsible for promoting products and services offered by their organization. To do this, the marketing representative must consult with relevant staff to develop a sales plan, identifying the geographic location of the sales campaign and targeting prospective customers. They are also responsible for keeping sales records and gathering other consumer feedback so plans' performance can be reviewed and adjustments can be made as needed. Another thing that marketing representatives handle is providing customer feedback to the company's management team, presenting consumer information in an easy-to-understand format. Marketing representatives must ensure that their company and its products and services are portrayed in a positive light. Additionally, they help find potential clients and develop positive relationships with those individuals, including through responding to questions, criticisms, and demands.

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Marketing Representative Tasks

  • Conduct training as needed to support sales efforts of retail teams.
  • Establish, retain and grow strong relationships with customers.
  • Drive brand awareness and increase market share.
  • Distribute sales, training and marketing literature and collateral.

Common Career Paths for Marketing Representative


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At the upper end, Marketing Representatives who move into a Marketing Director role can end up with a hefty increase in pay. The average income for Marketing Directors is a much higher $79K per year. Going from Marketing Representative to Marketing Manager is the transition that occurs most often in this field, where the paychecks are $60K. Many others choose to work as Marketing Coordinators, where pay is typically $39K.

Marketing Representative Job Listings

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Popular Skills for Marketing Representative


Marketing Representatives report using a deep pool of skills on the job. Most notably, facility with Insurance, Salesforce, and Marketing Communications are correlated to pay that is significantly above average, leading to increases of 47 percent, 34 percent, and 14 percent, respectively. Skills that are correlated to lower pay, on the other hand, include Social Media Marketing, Adobe Photoshop, and Email Marketing. Those familiar with Microsoft Excel also tend to know Direct Marketing.

Pay by Experience Level for Marketing Representative

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience seems to be a major factor in determining the incomes of Marketing Representatives. Relatively untried employees who have less than five years' experience have a median salary of $37K. Those who have been around for five to 10 years can expect to take home more — $45K on average. People with 10 to 20 years of experience make an average of about $51K in this role. Big financial gains seem to result from working for more than two decades; veterans in this group report earning $64K on average.

Pay Difference by Location


For Marketing Representatives, working in the bustling city of Atlanta has its advantages, including an above-average pay rate. Marketing Representatives can also look forward to large paychecks in cities like Fort Worth (+21 percent), San Antonio (+19 percent), Denver (+16 percent), and Portland (+16 percent). Falling short of the national average by 7 percent, the area with the worst salaries is Seattle. Employers pay around 7 percent less in Buffalo and 5 percent less in Chicago, below-median salaries for those in this field.

Related Job Salaries

United States (change)

Experience Affects Marketing Representative Salaries




National Average
$41,000


Skills That Affect Marketing Representative Salaries

Insurance
up arrow 47%

Salesforce
up arrow 34%

Marketing Communications
up arrow 14%



up arrow 6%

Microsoft Excel
up arrow 4%

Direct Marketing
up arrow 2%

Microsoft Word
0%

National Average
$41,000

Microsoft Office
up arrow 2%

Windows NT / 2000 / XP Networking
up arrow 2%

Customer Relationship Management (CRM)
up arrow 5%


Adobe Photoshop
up arrow 11%


Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 166 votes.

Gender

Female
64 %
Male
36 %

Years of Experience

Less than 1 year
8%
1-4 years
45%
5-9 years
22%
10-19 years
18%
20 years or more
8%

Common Health Benefits

medical benefits Medical: 77% dental benefits Dental: 63%
vision benefits Vision: 49% employee benefits None: 22%
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