Marketing Representative Salary

Marketing Representatives in the United States take home approximately $43K annually on average. In the world of Marketing Representatives, overall cash allowance can occasionally include more than $10K from bonuses and, in some exceptional cases, $8K from profit sharing, causing incomes to vary widely between $26K and $69K. Experience level is the biggest factor affecting pay for this group, followed by geography. Female Marketing Representatives are more common than men among those who completed the survey; more than half (64 percent) are women. Although one-fifth lack health benefits of any kind, a strong majority do enjoy medical insurance, and the larger part get dental coverage, too. Job satisfaction for Marketing Representatives is high. Figures cited in this summary are based on replies to PayScale's salary questionnaire.
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$29,286 - $66,991
(Median)
$29K
$43K
$67K
MEDIAN: $42,520
10%
50%
90%

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$9.87 - $21.01
(Median)
$9
$15
$21
MEDIAN: $14.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$23K$46K$69K
Salary
$29,286 - $66,991  
   
Bonus
$0.00 - $10,340  
Profit Sharing
$200.00 - $8,272  
Commission
$0.00 - $28,062  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,174 - $68,571  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 707
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$12$24$36
Hourly Rate
$9.87 - $21.01  
   
Overtime
$13.32 - $34.44  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Bonus
$0.00 - $10,340  
   
Commission
$0.00 - $28,062  
Profit Sharing
$200.00 - $8,272  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,174 - $68,571  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 227
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Job Description for Marketing Representative

Marketing representatives are responsible for promoting products and services offered by their organization. To do this, the marketing representative must consult with relevant staff to develop a sales plan, identifying the geographic location of the sales campaign and targeting prospective customers. They are also responsible for keeping sales records and gathering other consumer feedback so plans' performance can be reviewed and adjustments can be made as needed. Another thing that marketing representatives handle is providing customer feedback to the company's management team, presenting consumer information in an easy-to-understand format. Marketing representatives must ensure that their company and its products and services are portrayed in a positive light. Additionally, they help find potential clients and develop positive relationships with those individuals, including through responding to questions, criticisms, and demands.

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Marketing Representative Tasks

  • Conduct training as needed to support sales efforts of retail teams.
  • Establish, retain and grow strong relationships with customers.
  • Drive brand awareness and increase market share.
  • Distribute sales, training and marketing literature and collateral.

Common Career Paths for Marketing Representative


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At the upper end, Marketing Representatives who move into a Marketing Director role can end up with a hefty increase in pay. The average income for Marketing Directors is a much higher $79K per year. The most common career progression for Marketing Representatives leads to becoming a Marketing Manager, where average pay is $60K annually. However, many Marketing Representatives also opt to become Marketing Coordinators. Typically, a Marketing Coordinator brings home $39K.

Marketing Representative Job Listings

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Popular Skills for Marketing Representative


Marketing Representatives seem to wield many skills on the job. Most notably, facility with Insurance, Salesforce, and Marketing Communications are correlated to pay that is significantly above average, leading to increases of 48 percent, 34 percent, and 13 percent, respectively. Skills that seem to negatively impact pay include Social Media Marketing, Adobe Photoshop, and Email Marketing. Those familiar with Microsoft Excel also tend to know Direct Marketing.

Pay by Experience Level for Marketing Representative

Median of all compensation (including tips, bonus, and overtime) by years of experience.


In general, experience and pay appear to be strongly linked; those with more experience usually bring in higher incomes. Relatively untried employees who have less than five years' experience have a median salary of $38K. Those who have been around for five to 10 years can expect to take home more — $45K on average. The average pay reported by folks with 10 to 20 years of experience is around $51K. Old hands who claim more than two decades on the job enjoy average earnings of $64K.

Pay Difference by Location


Surpassing the national average by 24 percent, Marketing Representatives in Charlotte receive some of the highest pay in the country. Marketing Representatives can also look forward to large paychecks in cities like Atlanta (+24 percent), Fort Worth (+20 percent), San Antonio (+14 percent), and Dallas (+13 percent). San Diego is home to the smallest salaries in the field, lagging the national average by 18 percent. On the whole, employers pay 5 percent below the median salary for those in this field in Boston and Cleveland.

Related Job Salaries

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Experience Affects Marketing Representative Salaries




National Average
$42,000


Skills That Affect Marketing Representative Salaries

Insurance
up arrow 48%

Salesforce
up arrow 34%

Marketing Communications
up arrow 13%



up arrow 5%

Microsoft Excel
up arrow 4%

Direct Marketing
up arrow 1%

National Average
$42,000

Microsoft Word
up arrow 1%

Microsoft Office
up arrow 2%

Windows NT / 2000 / XP Networking
up arrow 3%

Customer Relationship Management (CRM)
up arrow 5%


Adobe Photoshop
up arrow 11%


Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 156 votes.

Gender

Female
64 %
Male
36 %

Years of Experience

Less than 1 year
8%
1-4 years
43%
5-9 years
22%
10-19 years
18%
20 years or more
8%

Common Health Benefits

medical benefits Medical: 77% dental benefits Dental: 64%
vision benefits Vision: 49% employee benefits None: 21%
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