Marketing Representative Salary

Marketing Representatives in the United States pull down an average of $43K annually. With bonuses occasionally running north of $10K, profit sharing proceeds sometimes surpassing $8K, and a few commissions as high as $27K, total income for Marketing Representatives can range between $26K and $68K according to individual performance. Experience level is the biggest factor affecting pay for this group, followed by geography. Not all workers are lucky enough to have benefits; in fact, approximately one-fifth are without coverage. Medical insurance is claimed by a strong majority and dental insurance is reported by a majority. Most workers in this position report high levels of job satisfaction. There are more female Marketing Representatives who answered the questionnaire than male, making up 63 percent. The data for this snapshot was collected from individuals who took PayScale's salary survey.
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$29,404 - $67,006
(Median)
$29K
$43K
$67K
MEDIAN: $42,607
10%
50%
90%

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$9.88 - $20.97
(Median)
$9
$15
$21
MEDIAN: $14.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$23K$46K$69K
Salary
$29,404 - $67,006  
   
Bonus
$0.00 - $10,304  
Profit Sharing
$200.00 - $8,272  
Commission
$0.00 - $27,286  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,332 - $68,463  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 706
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$12$24$36
Hourly Rate
$9.88 - $20.97  
   
Overtime
$13.41 - $34.24  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Bonus
$0.00 - $10,304  
   
Commission
$0.00 - $27,286  
Profit Sharing
$200.00 - $8,272  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,332 - $68,463  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 227
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Job Description for Marketing Representative

Marketing representatives are responsible for promoting products and services offered by their organization. To do this, the marketing representative must consult with relevant staff to develop a sales plan, identifying the geographic location of the sales campaign and targeting prospective customers. They are also responsible for keeping sales records and gathering other consumer feedback so plans' performance can be reviewed and adjustments can be made as needed. Another thing that marketing representatives handle is providing customer feedback to the company's management team, presenting consumer information in an easy-to-understand format. Marketing representatives must ensure that their company and its products and services are portrayed in a positive light. Additionally, they help find potential clients and develop positive relationships with those individuals, including through responding to questions, criticisms, and demands.

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Marketing Representative Tasks

  • Conduct training as needed to support sales efforts of retail teams.
  • Establish, retain and grow strong relationships with customers.
  • Drive brand awareness and increase market share.
  • Distribute sales, training and marketing literature and collateral.

Common Career Paths for Marketing Representative


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Marketing Representatives' salaries may rise greatly for those who assume a higher-end position such as a Marketing Director. The average Marketing Director brings home $79K per year. More often than not, a Marketing Manager role is the next step for Marketing Representatives moving up in the field. Marketing Managers usually make $60K per year. Many other Marketing Representatives choose to take on a Marketing Coordinator role, where salaries are typically $39K.

Marketing Representative Job Listings

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Popular Skills for Marketing Representative


Marketing Representatives report using a deep pool of skills on the job. Most notably, facility with Insurance, Salesforce, and Marketing Communications are correlated to pay that is significantly above average, leading to increases of 48 percent, 34 percent, and 13 percent, respectively. At the other end of the pay range are skills like Social Media Marketing, Adobe Photoshop, and Email Marketing. Most people skilled in Microsoft Excel are similarly competent in Direct Marketing.

Pay by Experience Level for Marketing Representative

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience is an important factor influencing the compensation of Marketing Representatives. The median compensation for relatively untried workers is $37K; in the five-to-10 year group, it's higher at around $45K. Marketing Representatives see a median salary of $51K after reaching one to two decades on the job. Big financial gains seem to result from working for more than two decades; veterans in this group report earning $64K on average.

Pay Difference by Location


For Marketing Representatives, Atlanta provides a pay rate that is 27 percent greater than the national average. Marketing Representatives can also look forward to large paychecks in cities like Charlotte (+24 percent), Fort Worth (+20 percent), San Antonio (+14 percent), and Dallas (+13 percent). Falling short of the national average by 18 percent, the area with the worst salaries is San Diego. Not at the bottom but still paying below the median are employers in Cleveland and Boston (6 percent lower and 5 percent lower, respectively).

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Experience Affects Marketing Representative Salaries




National Average
$42,000


Skills That Affect Marketing Representative Salaries

Insurance
up arrow 48%

Salesforce
up arrow 34%

Marketing Communications
up arrow 13%


Powerpoint
up arrow 4%

Sales
up arrow 4%

Microsoft Excel
up arrow 3%

Direct Marketing
0%

National Average
$42,000

Microsoft Word
up arrow 1%

Microsoft Office
up arrow 2%

Windows NT / 2000 / XP Networking
up arrow 2%

Customer Relationship Management (CRM)
up arrow 5%


Adobe Photoshop
up arrow 10%


Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 153 votes.

Gender

Female
63 %
Male
37 %

Years of Experience

Less than 1 year
8%
1-4 years
43%
5-9 years
22%
10-19 years
19%
20 years or more
8%

Common Health Benefits

medical benefits Medical: 77% dental benefits Dental: 64%
vision benefits Vision: 50% employee benefits None: 21%
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