Marketing representatives are responsible for promoting products and services offered by their organization. To do this, the marketing representative must consult with relevant staff to develop a sales plan, identifying the geographic location of the sales campaign and targeting prospective customers. They are also responsible for keeping sales records and gathering other consumer feedback so plans' performance can be reviewed and adjustments can be made as needed. Another thing that marketing representatives handle is providing customer feedback to the company's management team, presenting consumer information in an easy-to-understand format. Marketing representatives must ensure that their company and its products and services are portrayed in a positive light. Additionally, they help find potential clients and develop positive relationships with those individuals, including through responding to questions, criticisms, and demands.
Marketing representatives generally work full time in an office setting, although part-time positions are sometimes available. Work outside the office may be required for marketing events, meeting with clients, and other job duties. Work hours vary depending on the needs of the company, with overtime and weekend hours occasionally required.
Employers generally require marketing representatives have at least a bachelor's degree in a related field; however, some employers will substitute relevant experience for education. These individuals should have a strong track record in marketing, excellent interpersonal skills, and be able to work well as part of a team.
Marketing Representative Tasks
Conduct training as needed to support sales efforts of retail teams.
Establish, retain and grow strong relationships with customers.
Drive brand awareness and increase market share.
Distribute sales, training and marketing literature and collateral.