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Marketing Representative Salary

Marketing Representatives in the United States take home an average $42K annually. In the world of Marketing Representatives, total cash compensation can vary between $26K and $69K. Each package generally includes bonuses and profit sharing proceeds, and in exceptional cases, those amounts can reach heights of $10K and $8K, respectively. Experience level is the biggest factor affecting pay for this group, followed by geography. The majority of Marketing Representatives (64 percent) who took the survey are women. For the most part, Marketing Representatives enjoy their work and report high levels of job satisfaction. Health benefits are not enjoyed by everyone in this line of work, and slightly less than a fourth lack any coverage at all. Medical benefits are reported by a strong majority and dental coverage is claimed by a majority. The numbers in this rundown were provided by PayScale's salary survey participants.
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$29,292 - $66,974
(Median)
$29K
$42K
$67K
MEDIAN: $42,293
10%
50%
90%

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$9.84 - $20.69
(Median)
$9
$15
$21
MEDIAN: $14.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$23K$46K$69K
Salary
$29,292 - $66,974  
   
Bonus
$0.00 - $10,288  
Profit Sharing
$204.26 - $8,443  
Commission
$0.00 - $27,007  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,224 - $68,821  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 706
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$12$24$36
Hourly Rate
$9.84 - $20.69  
   
Overtime
$13.59 - $31.95  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Bonus
$0.00 - $10,288  
   
Commission
$0.00 - $27,007  
Profit Sharing
$204.26 - $8,443  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,224 - $68,821  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 229

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Job Description for Marketing Representative

Marketing representatives are responsible for promoting products and services offered by their organization. To do this, the marketing representative must consult with relevant staff to develop a sales plan, identifying the geographic location of the sales campaign and targeting prospective customers. They are also responsible for keeping sales records and gathering other consumer feedback so plans' performance can be reviewed and adjustments can be made as needed. Another thing that marketing representatives handle is providing customer feedback to the company's management team, presenting consumer information in an easy-to-understand format. Marketing representatives must ensure that their company and its products and services are portrayed in a positive light. Additionally, they help find potential clients and develop positive relationships with those individuals, including through responding to questions, criticisms, and demands.

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Marketing Representative Tasks

  • Conduct training as needed to support sales efforts of retail teams.
  • Establish, retain and grow strong relationships with customers.
  • Drive brand awareness and increase market share.
  • Distribute sales, training and marketing literature and collateral.

Common Career Paths for Marketing Representative


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For Marketing Representatives, progressing to a Marketing Director role may result in a significant raise. On average, a Marketing Director can earn $79K annually. Going from Marketing Representative to Marketing Manager is the transition that occurs most often in this field, where the paychecks are $60K. Many others choose to work as Marketing Coordinators, where pay is typically $38K.

Marketing Representative Job Listings

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Popular Skills for Marketing Representative


Marketing Representatives seem to require a rather large skill set. Most notably, facility with Insurance, Salesforce, and Marketing Communications are correlated to pay that is significantly above average, leading to increases of 46 percent, 34 percent, and 13 percent, respectively. Skills that seem to negatively impact pay include Social Media Marketing, Adobe Photoshop, and Email Marketing. Those educated in Microsoft Excel tend to be well versed in Direct Marketing.

Pay by Experience Level for Marketing Representative

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many Marketing Representatives, more experience generally translates to higher pay. The median compensation for relatively untried workers is $37K; in the five-to-10 year group, it's higher at around $45K. Marketing Representatives claiming one to two decades of experience make an estimated median of $51K. Seasoned workers who boast more than two decades of relevant experience enjoy a median salary of $64K, which is substantially larger than the medians reported by folks with fewer years on their resumes.

Related Job Salaries

United States (change)

Experience Affects Marketing Representative Salaries




National Average
$41,000


Skills That Affect Marketing Representative Salaries

Insurance
up arrow 46%

Salesforce
up arrow 34%

Marketing Communications
up arrow 13%

up arrow 8%



Microsoft Excel
up arrow 4%

Direct Marketing
up arrow 3%

Microsoft Word
0%

National Average
$41,000

Microsoft Office
up arrow 2%

Windows NT / 2000 / XP Networking
up arrow 3%

Customer Relationship Management (CRM)
up arrow 5%



Adobe Photoshop
up arrow 11%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 175 votes.

Gender

Female
64 %
Male
36 %

Years of Experience

Less than 1 year
7%
1-4 years
44%
5-9 years
22%
10-19 years
18%
20 years or more
8%

Common Health Benefits

medical benefits Medical: 76% dental benefits Dental: 63%
vision benefits Vision: 49% employee benefits None: 22%