Marketing Representative Salary

For Marketing Representatives, annual average wages total $43K per year. Total cash compensation to Marketing Representatives bottoms out near $27K and approaches $69K on the high end; the biggest paychecks include approximately $10K from bonuses and almost $8K from profit sharing. Career duration and the particular city each impact pay for this group, with the former having the largest influence. One-fifth of professionals in this line of work do not receive benefits; however, a fair number report medical coverage and more than half claim dental coverage as well. The majority of Marketing Representatives (63 percent) who took the survey are women. Job satisfaction for Marketing Representatives is high. This report is based on responses to the PayScale salary survey.
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$29,546 - $66,872

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$10.03 - $21.41

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$23K$46K$69K
Salary
$29,546 - $66,872  
   
Bonus
$0.00 - $10,350  
Profit Sharing
$199.33 - $8,304  
Commission
$0.00 - $26,174  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,627 - $68,526  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 706
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$12$24$36
Hourly Rate
$10.03 - $21.41  
   
Overtime
$14.74 - $34.80  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$24K$48K$72K
Bonus
$0.00 - $10,350  
   
Commission
$0.00 - $26,174  
Profit Sharing
$199.33 - $8,304  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,627 - $68,526  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 223
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Job Description for Marketing Representative

Marketing representatives are responsible for promoting products and services offered by their organization. To do this, the marketing representative must consult with relevant staff to develop a sales plan, identifying the geographic location of the sales campaign and targeting prospective customers. They are also responsible for keeping sales records and gathering other consumer feedback so plans' performance can be reviewed and adjustments can be made as needed. Another thing that marketing representatives handle is providing customer feedback to the company's management team, presenting consumer information in an easy-to-understand format. Marketing representatives must ensure that their company and its products and services are portrayed in a positive light. Additionally, they help find potential clients and develop positive relationships with those individuals, including through responding to questions, criticisms, and demands.

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Marketing Representative Tasks

  • Conduct training as needed to support sales efforts of retail teams.
  • Establish, retain and grow strong relationships with customers.
  • Drive brand awareness and increase market share.
  • Distribute sales, training and marketing literature and collateral.

Common Career Paths for Marketing Representative


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Marketing Representatives may progress into high-paying roles like Marketing Director, where median compensation is $79K annually. With an annual salary of $60K, Marketing Manager is the most common role for Marketing Representatives to subsequently assume on their way up the ladder. Transitioning into a Marketing Coordinator role — which usually pays $39K — is also typical for Marketing Representatives, though less common by comparison.

Marketing Representative Job Listings

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Popular Skills for Marketing Representative


Survey takers working as Marketing Representatives report using a large range of professional skills. Most notably, facility with Insurance, Salesforce, and Marketing Communications are correlated to pay that is significantly above average, leading to increases of 48 percent, 34 percent, and 13 percent, respectively. Skills that pay less than market rate include Social Media Marketing, Adobe Photoshop, and Email Marketing. Most people skilled in Microsoft Excel are similarly competent in Direct Marketing.

Pay by Experience Level for Marketing Representative

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience seems to be a major factor in determining the incomes of Marketing Representatives. The average inexperienced worker earns $38K, and someone who has worked for five to 10 years can expect a bigger median salary of $46K. Marketing Representatives bring in $51K after working for 10 to 20 years. Marketing Representatives who have acquired more than 20 years of relevant experience earn significantly more than folks with fewer years on their resumes; the average income in this veteran group is $64K.

Pay Difference by Location


Surpassing the national average by 27 percent, Marketing Representatives in Atlanta receive some of the highest pay in the country. Marketing Representatives will also find cushy salaries in Fort Worth (+20 percent), Dallas (+17 percent), San Antonio (+14 percent), and Las Vegas (+11 percent). San Diego is home to the smallest salaries in the field, lagging the national average by 18 percent. Two other places where employers offer below-median salaries are Cleveland (6 percent less) and Boston (5 percent less).

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Experience Affects Marketing Representative Salaries




National Average
$42,000


Skills That Affect Marketing Representative Salaries

Insurance
up arrow 48%

Salesforce
up arrow 34%

Marketing Communications
up arrow 13%


up arrow 5%

Powerpoint
up arrow 4%

Microsoft Excel
up arrow 3%

Direct Marketing
0%

National Average
$42,000

Microsoft Word
up arrow 1%

Microsoft Office
up arrow 2%

Windows NT / 2000 / XP Networking
up arrow 2%

Customer Relationship Management (CRM)
up arrow 5%


Adobe Photoshop
up arrow 11%


Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 145 votes.

Gender

Female
63 %
Male
37 %

Years of Experience

Less than 1 year
8%
1-4 years
43%
5-9 years
22%
10-19 years
19%
20 years or more
8%

Common Health Benefits

medical benefits Medical: 78% dental benefits Dental: 65%
vision benefits Vision: 51% employee benefits None: 21%
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