Marketing Representative Salary
Job Description for Marketing Representative
Marketing representatives are responsible for promoting products and services offered by their organization. To do this, the marketing representative must consult with relevant staff to develop a sales plan, identifying the geographic location of the sales campaign and targeting prospective customers. They are also responsible for keeping sales records and gathering other consumer feedback so plans' performance can be reviewed and adjustments can be made as needed. Another thing that marketing representatives handle is providing customer feedback to the company's management team, presenting consumer information in an easy-to-understand format. Marketing representatives must ensure that their company and its products and services are portrayed in a positive light. Additionally, they help find potential clients and develop positive relationships with those individuals, including through responding to questions, criticisms, and demands.Read More...
Marketing representatives generally work full time in an office setting, although part-time positions are sometimes available. Work outside the office may be required for marketing events, meeting with clients, and other job duties. Work hours vary depending on the needs of the company, with overtime and weekend hours occasionally required.
Employers generally require marketing representatives have at least a bachelor's degree in a related field; however, some employers will substitute relevant experience for education. These individuals should have a strong track record in marketing, excellent interpersonal skills, and be able to work well as part of a team.
Marketing Representative Tasks
- Conduct training as needed to support sales efforts of retail teams.
- Establish, retain and grow strong relationships with customers.
- Drive brand awareness and increase market share.
- Distribute sales, training and marketing literature and collateral.
Common Career Paths for Marketing Representative
As Marketing Representatives transition into upper-level roles such as Marketing Director, they may see a strong upturn in salary. Marketing Directors earn $80K on average per year. Typical career progression for a Marketing Representative involves becoming a Marketing Manager or a Marketing Specialist, roles that pay $18K more and $3K more on average.
Marketing Representative Job Listings
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Popular Employer Salaries for Marketing Representative
The consistently lowest paying firm on the list is Servpro Industries, Inc., where the median salary is just $35K. However, employees at the top of the pay scale do tend to do well, earning around $45K.
Popular Skills for Marketing Representative
Marketing Representatives report using a deep pool of skills on the job. Most notably, facility with Account Sales, Customer Relationship Management (CRM), and Marketing Management are correlated to pay that is significantly above average, leading to increases of 64 percent, 47 percent, and 45 percent, respectively. Skills that seem to negatively impact pay include Social Media Marketing, Adobe Photoshop, and Email Marketing. Most people familiar with Microsoft Office also know Sales and Direct Marketing. Most people familiar with Microsoft Excel also know Direct Marketing.
Pay by Experience Level for Marketing Representative
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Marketing Representatives who reported more years of relevant experience also reported higher earnings. Salaries of relatively inexperienced workers fall in the neighborhood of $38K, but folks who have racked up five to 10 years see a notably higher median of $49K. Marketing Representatives with one to two decades of relevant experience report an average salary of approximately $56K. Marketing Representatives who have spent more than 20 years on the job report earning a significantly higher median of $69K.
Pay Difference by Location
For Marketing Representatives, Denver provides a pay rate that is 52 percent greater than the national average. Marketing Representatives can also look forward to large paychecks in cities like Dallas (+50 percent), Atlanta (+29 percent), Irvine (+26 percent), and New York (+26 percent). The smallest paychecks in the market, 13 percent south of the national average, can be found in Cleveland.