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Marketing Representative Salary (United States)

A relatively junior crowd, a little over a half of Marketing Representatives have fewer than five years of experience under their belt and the average salary for the field is $41K annually. Cash earnings for Marketing Representatives — including $10K each for bonuses and profit sharing proceeds and $26K in commissions at the top of the pay scale — stretch from approximately $25K to approximately $67K depending on individual performance. Career length is the biggest factor affecting pay for this group, followed by geography. While approximately one in four report receiving no health benefits, most do receive medical coverage, and a majority have dental, as well. There are more female Marketing Representatives than male, making up 66 percent of individuals in this profession. Most workers in this position report high levels of job satisfaction. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.
Marketing Representative Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$27,582 - $65,758
(Median)
28K
34K
41K
53K
66K
MEDIAN: $41,425
10%
25%
50%
75%
90%
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Marketing Representative Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$9.76 - $20.51
(Median)
9
12
15
18
21
MEDIAN: $14.00
10%
25%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$23K$46K$69K
Salary
$27,582 - $65,758  
   
Bonus
$0.00 - $10,248  
Profit Sharing
$202.73 - $10,067  
Commission
$0.00 - $26,406  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,260 - $66,923  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 763
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$12$24$36
Hourly Rate
$9.76 - $20.51  
   
Overtime
$14.00 - $31.02  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Bonus
$0.00 - $10,248  
   
Commission
$0.00 - $26,406  
Profit Sharing
$202.73 - $10,067  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,260 - $66,923  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 240
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Job Description for Marketing Representative

Marketing representatives are responsible for promoting products and services offered by their organization. To do this, the marketing representative must consult with relevant staff to develop a sales plan, identifying the geographic location of the sales campaign and targeting prospective customers. They are also responsible for keeping sales records and gathering other consumer feedback so plans' performance can be reviewed and adjustments can be made as needed. Another thing that marketing representatives handle is providing customer feedback to the company's management team, presenting consumer information in an easy-to-understand format. Marketing representatives must ensure that their company and its products and services are portrayed in a positive light. Additionally, they help find potential clients and develop positive relationships with those individuals, including through responding to questions, criticisms, and demands.
Read More...
Marketing Representative Tasks
  • Conduct training as needed to support sales efforts of retail teams.
  • Establish, retain and grow strong relationships with customers.
  • Drive brand awareness and increase market share.
  • Distribute sales, training and marketing literature and collateral.

Common Career Paths for Marketing Representative

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Marketing Representatives who go on to become Marketing Directors may see their salaries climb quite a bit. Median pay for Marketing Directors is $79K annually. Going from Marketing Representative to Marketing Manager is the transition that occurs most often in this field, where the paychecks are $60K. Many others choose to work as Marketing Coordinators, where pay is typically $38K.

Marketing Representative Job Listings

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Popular Skills for Marketing Representative

Survey takers working as Marketing Representatives report using a large range of professional skills. Most notably, facility with Salesforce, Marketing Communications, and Powerpoint are correlated to pay that is significantly above average, leading to increases of 36 percent, 23 percent, and 8 percent, respectively. Skills that are correlated to lower pay, on the other hand, include Social Media Marketing, Email Marketing, and Adobe Photoshop. Most people skilled in Microsoft Excel are similarly competent in Direct Marketing.

Pay by Experience Level for Marketing Representative

Median of all compensation (including tips, bonus, and overtime) by years of experience.
For many Marketing Representatives, experience and pay levels seem to be correlated; more years in the business generally lead to more money. Those who have worked for fewer than five years take home a median salary of $37K, and workers with five to 10 years of experience earn a higher $45K on average. Marketing Representatives who work for 10 to 20 years in their occupation tend to earn about $48K. Survey participants who have worked for more than two decades report bringing in $61K on average. Between one and nine years is the typical spectrum of experience for those in this line of work — of those who took the survey, more than half land within it. Experienced employees who have 10-20 years of experience make up about a sixth of the workforce; inexperienced individuals who have been working for less than one year comprise less than one-tenth, and senior people with more than 20 years under their belt fill out the remaining fewer than one in ten.

Pay Difference By Location

Atlanta
up arrow 25%
Fort Worth
up arrow 18%
Denver
up arrow 18%
Portland
up arrow 17%
Houston
up arrow 10%
Las Vegas
up arrow 6%
New York
up arrow 4%
Orlando
up arrow 4%
Dallas
0%
National Average
$41,000
Cleveland
up arrow 2%
Austin
up arrow 2%
Buffalo
up arrow 5%
Seattle
up arrow 6%
St. Louis
up arrow 14%
Larger circles over a city indicate a job is popular in that location.
Home to some of the best pay for Marketing Representatives, Atlanta offers exceptional salaries, 25 percent above the national average. Also paying near the top of the field are Fort Worth, Denver, Portland, and Houston, where Marketing Representatives annually earn 18 percent, 18 percent, 17 percent, and 10 percent more than the national average. The lowest-paying market is St. Louis, which sits 14 percent below the national average. Below-median salaries also turn up in Seattle and Buffalo (6 percent lower and 5 percent lower, respectively).

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Experience Affects Marketing Representative Salaries

National Average
$41,000

Skills That Affect Marketing Representative Salaries

Salesforce
up arrow 36%
Marketing Communications
up arrow 23%
Direct Marketing
up arrow 4%
Sales
up arrow 3%
Microsoft Word
0%
National Average
$41,000
Windows NT / 2000 / XP Networking
up arrow 1%
Microsoft Office
up arrow 3%
Customer Relationship Management (CRM)
up arrow 4%
Adobe Photoshop
up arrow 9%

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 217 votes.

Gender

Female
66%
female alumni
 
Male
34%
male alumni

Years of Experience

Less than 1 year
7%
1-4 years
46%
5-9 years
22%
10-19 years
16%
20 years or more
9%

Common Health Benefits

medical benefits Medical: 74% dental benefits Dental: 61%
vision benefits Vision: 46% employee benefits None: 24%