Marketing Representative Salary

Marketing Representatives in the United States take home an average $43K annually. Bonuses, profit sharing, and commission all factor into final incomes for Marketing Representatives. Ranging between $26K near the bottom and $70K near the top, total earnings can include up to $12K from bonuses and up to $8K from profit sharing, with a high-performing minority reaping commissions of $23K. Career length is the biggest factor affecting pay for this group, followed by geography. Most workers in this position report high levels of job satisfaction. Health benefits are not claimed by all — roughly a fifth lack any form of coverage — but a strong majority have medical insurance, and more than half have dental, too. Women account for the majority of Marketing Representatives who responded to the questionnaire — 63 percent to be exact. The data for this snapshot was collected from individuals who took PayScale's salary survey.
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$29,683 - $67,779
(Median)
$30K
$43K
$68K
MEDIAN: $43,327
10%
50%
90%

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$9.96 - $22.18
(Median)
$10
$15
$22
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$24K$48K$72K
Salary
$29,683 - $67,779  
   
Bonus
$0.00 - $12,456  
Profit Sharing
$197.97 - $8,385  
Commission
$0.00 - $23,489  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,143 - $69,550  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 744
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$12$24$36
Hourly Rate
$9.96 - $22.18  
   
Overtime
$14.88 - $35.92  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$24K$48K$72K
Bonus
$0.00 - $12,456  
   
Commission
$0.00 - $23,489  
Profit Sharing
$197.97 - $8,385  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,143 - $69,550  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 245
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Job Description for Marketing Representative

Marketing representatives are responsible for promoting products and services offered by their organization. To do this, the marketing representative must consult with relevant staff to develop a sales plan, identifying the geographic location of the sales campaign and targeting prospective customers. They are also responsible for keeping sales records and gathering other consumer feedback so plans' performance can be reviewed and adjustments can be made as needed. Another thing that marketing representatives handle is providing customer feedback to the company's management team, presenting consumer information in an easy-to-understand format. Marketing representatives must ensure that their company and its products and services are portrayed in a positive light. Additionally, they help find potential clients and develop positive relationships with those individuals, including through responding to questions, criticisms, and demands.

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Marketing Representative Tasks

  • Conduct training as needed to support sales efforts of retail teams.
  • Establish, retain and grow strong relationships with customers.
  • Drive brand awareness and increase market share.
  • Distribute sales, training and marketing literature and collateral.

Common Career Paths for Marketing Representative


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As Marketing Representatives transition into upper-level roles such as Marketing Director, they may see a strong upturn in salary. Marketing Directors earn $80K on average per year. Marketing Managers or Account Managers are common next-step roles for Marketing Representatives moving up in their careers; annual pay for Marketing Managers is $18K higher on average, and it's $8K higher for Account Managers.

Marketing Representative Job Listings

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Popular Skills for Marketing Representative


Survey results imply that Marketing Representatives deploy a deep pool of skills on the job. Most notably, facility with Insurance, Salesforce, and Strategic Marketing are correlated to pay that is significantly above average, leading to increases of 47 percent, 33 percent, and 7 percent, respectively. Skills that seem to negatively impact pay include Social Media Marketing, Adobe Photoshop, and Customer Relationship Management. Most people who know Microsoft Excel also know Direct Marketing.

Pay by Experience Level for Marketing Representative

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many Marketing Representatives, experience and pay levels seem to be correlated; more years in the business generally lead to more money. People who have worked for fewer than five years bring home $38K on average. Median compensation in the five-to-10 year group, however, is higher at approximately $47K. Marketing Representatives who work for 10 to 20 years in their occupation tend to earn about $51K. Marketing Representatives who have spent more than 20 years on the job report earning a significantly higher median of $68K.

Pay Difference by Location

National Average: $41,804

Larger city markers indicate a job is popular in that location.

For those looking to make money, Marketing Representatives in Denver enjoy an exceptional pay rate, 34 percent above the national average. Marketing Representatives can also look forward to large paychecks in cities like Atlanta (+27 percent), Chicago (+20 percent), Fort Worth (+20 percent), and Houston (+15 percent). Location is a huge contributor to overall pay, with Marketing Representatives in San Diego earning a whopping 28 percent below the national average. Two other places where employers offer below-median salaries are Cleveland (12 percent less) and Boston (10 percent less).

Marketing Representative Reviews

What is it like working as a Marketing Representative?

Marketing Representative in New York:
"Great environment with limited opportunity."
Pros: Great environment, people, flexible schedule when needed. I have the ability to be creative in how I plan and coordinate events and trainings. For institutions that I work with. It works well with my religion as the hours are flexible and I can have time on Fridays to prepare for the Sabbath. I get to learn from many different people from around the globe about photography and lighting etc, experimenting with equipment- a lot of hands on time. My direct manager is great.
Cons: No room for growth, mostly lateral. I get pulled to hand out flyers at trade shows which is below my skill set because they are short handed on staff. I am also limited in how I can engage with administrations that I do because of certain rules. The travel schedule for the trade shows can be rough 9 hour days standing on my feet with only a 20 minute break while being monitored and criticized if not smiling at any given point. Upper management has little to no involvement with employees beneath unless there is a concern or a need- they do not engage at all.

Marketing Representative in Corona:
"Marketing Representative."
Pros: Interacting with people, being busy, having my work valued, being able to provide usable input, growth potential.
Cons: It is busy and sometimes unpredictable. Evening events can pose a challenge with family.

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Experience Affects Marketing Representative Salaries




National Average
$42,000


Skills That Affect Marketing Representative Salaries

Insurance
up arrow 47%

Salesforce
up arrow 33%


Sales
up arrow 4%

Marketing Communications
up arrow 4%

Microsoft Excel
up arrow 3%

Powerpoint
up arrow 2%

National Average
$42,000

Direct Marketing
up arrow 1%

Microsoft Office
up arrow 3%

Microsoft Word
up arrow 3%

Windows NT / 2000 / XP Networking
up arrow 3%


Customer Relationship Management (CRM)
up arrow 9%

Adobe Photoshop
up arrow 10%


Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 154 votes.

Gender

Female
63 %
Male
37 %

Years of Experience

Less than 1 year
9%
1-4 years
44%
5-9 years
21%
10-19 years
19%
20 years or more
7%

Common Health Benefits

medical benefits
Medical: 77%
dental benefits
Dental: 64%
medical benefits
Vision: 50%
dental benefits
None: 21%
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