Marketing Representative Salary (United States)

A relatively young group of workers, more than half of Marketing Representatives report fewer than five years of experience; the average pay for this young group is around $40,797 per year. Pay ranges from $25,260 on the low end to $66,923 per year on the higher side. Bonuses, profit sharing, and commission all factor into overall incomes for Marketing Representatives. Ranging between $27,582 near the bottom and $65,758 near the top, total earnings can include up to $10,248 from bonuses and up to $10,067 from profit sharing, with a high-performing minority reaping commissions of $26K. Career length and geography each impact pay for this group, with the former having the largest influence. Unfortunately, some people in this line of work are without benefits—24 percent lack coverage. On the flip side, most have medical insurance and a majority receive dental plans. The majority of Marketing Representatives (66 percent) are women. Work is enjoyable for the better half of Marketing Representatives who claim high levels of job satisfaction. The figures in this rundown are based on the results of PayScale's salary questionnaire.
Marketing Representative Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$27,582 - $65,758
(Median)
28K
34K
41K
53K
66K
MEDIAN: $41,425
10%
25%
50%
75%
90%
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Marketing Representative Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$9.76 - $20.51
(Median)
9
12
15
18
21
MEDIAN: $14.00
10%
25%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$23K$46K$69K
Salary
$27,582 - $65,758  
   
Bonus
$0.00 - $10,248  
Profit Sharing
$202.73 - $10,067  
Commission
$0.00 - $26,406  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,260 - $66,923  
PayScale
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 763
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$12$24$36
Hourly Rate
$9.76 - $20.51  
   
Overtime
$14.00 - $31.02  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Bonus
$0.00 - $10,248  
   
Commission
$0.00 - $26,406  
Profit Sharing
$202.73 - $10,067  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,260 - $66,923  
PayScale
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 240
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Job Description for Marketing Representative

Marketing representatives are responsible for promoting products and services offered by their organization. To do this, the marketing representative must consult with relevant staff to develop a sales plan, identifying the geographic location of the sales campaign and targeting prospective customers. They are also responsible for keeping sales records and gathering other consumer feedback so plans' performance can be reviewed and adjustments can be made as needed. Another thing that marketing representatives handle is providing customer feedback to the company's management team, presenting consumer information in an easy-to-understand format. Marketing representatives must ensure that their company and its products and services are portrayed in a positive light. Additionally, they help find potential clients and develop positive relationships with those individuals, including through responding to questions, criticisms, and demands.
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Marketing Representative Tasks
  • Conduct training as needed to support sales efforts of retail teams.
  • Establish, retain and grow strong relationships with customers.
  • Drive brand awareness and increase market share.
  • Distribute sales, training and marketing literature and collateral.

Common Career Paths for Marketing Representative

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Marketing Representatives may experience a big boost in pay as they move up the career ladder. An upper-level role like Marketing Director may bring in a lot more money — an additional $38K annually. As Marketing Representatives progress in their field, many go on to become Marketing Managers. In fact, this transition is more common than anything else, and pay is raised by $18,887 per year. Another common career choice for Marketing Representatives is to move into a Marketing Coordinator role—oddly enough, this promotion comes with a pay cut of $2,521.

Marketing Representative Job Listings

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Popular Skills for Marketing Representative

Survey takers working as Marketing Representatives report using a large range of professional skills. Most notably, facility with Salesforce, Marketing Communications, and Powerpoint are correlated to pay that is significantly above average, leading to increases of 36 percent, 23 percent, and 8 percent, respectively. Skills that seem to negatively impact pay include Social Media Marketing, Email Marketing, and Adobe Photoshop. For most people, competency in Microsoft Excel indicates knowledge of Direct Marketing.

Pay by Experience Level for Marketing Representative

Median of all compensation (including tips, bonus, and overtime) by years of experience.
Marketing Representatives with a rich background of experience are typically rewarded with larger paychecks. Standard salaries begin at $37K and can reach $45K after five to 10 years. Compensation is $48K after 10 to 20 years. After spending 20 years in the field, salary continues to increase for Marketing Representatives and pay is expected at $61K. Experienced employees who have 10-20 years of experience make up 16 percent of the workforce; inexperienced individuals who have been working for less than one year comprise less than 10, and senior people with more than 20 years under their belt fill out the remaining less than 10. Between one and nine years of experience is the norm for people in this field—a majority of those surveyed fit this bill.

Pay Difference By Location

Atlanta
up arrow 25%
Fort Worth
up arrow 18%
Denver
up arrow 18%
Portland
up arrow 17%
Houston
up arrow 10%
Las Vegas
up arrow 6%
New York
up arrow 4%
Orlando
up arrow 4%
Dallas
0%
National Average
$41,000
Cleveland
up arrow 2%
Austin
up arrow 2%
Buffalo
up arrow 5%
Seattle
up arrow 6%
St. Louis
up arrow 14%
Larger circles over a city indicate a job is popular in that location.
Atlanta offers some of the highest pay in the country for Marketing Representatives, 25 percent above the national average. Other urban areas shelling out big bucks include Fort Worth, Denver, Portland, and Houston, where Marketing Representatives typically earn around 18 percent, 18 percent, 17 percent, and 10 percent more than usual. The smallest paychecks in the market, 14 percent south of the national average, can be found in St. Louis. Employers pay around -6 percent in Seattle and -5 percent in Buffalo, below-median salaries for those in this field.

Related Job Salaries

Experience Affects Marketing Representative Salaries

National Average
$41,000

Skills That Affect Marketing Representative Salaries

Salesforce
up arrow 36%
Marketing Communications
up arrow 23%
Direct Marketing
up arrow 4%
Sales
up arrow 3%
Microsoft Word
0%
National Average
$41,000
Windows NT / 2000 / XP Networking
up arrow 1%
Microsoft Office
up arrow 3%
Customer Relationship Management (CRM)
up arrow 4%
Adobe Photoshop
up arrow 9%

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 217 votes.

Gender

Female
66%
female alumni
 
Male
34%
male alumni

Years of Experience

Less than 1 year
7%
1-4 years
46%
5-9 years
22%
10-19 years
16%
20 years or more
9%

Common Health Benefits

medical benefits Medical: 74% dental benefits Dental: 61%
vision benefits Vision: 46% employee benefits None: 24%
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