The average pay for a Marketing Research Specialist is $51,282 per year. People in this job generally don't have more than 10 years' experience.

$29,933 - $69,043
(Median)
$30K
$51K
$69K
MEDIAN: $51,282
10%
50%
90%

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$11.25 - $27.10
(Median)
$11
$17
$27
MEDIAN: $17.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$24K$48K$72K
Salary
$29,933 - $69,043  
   
Bonus
$805 - $17,879  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,719 - $70,957  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 28
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$12$24$36
Hourly Rate
$11.25 - $27.10  
   
Overtime
$27.00  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$24K$48K$72K
Bonus
$805 - $17,879  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,719 - $70,957  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 14
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Job Description for Marketing Research Specialist

The position of a marketing research specialist is employed by companies in a variety of industries, usually by a marketing department within an organization. Most companies require applicants to have a Bachelor's degree in Business, Economics or a related field, though a Master's degree is more preferable. In addition to higher education, many companies also require prior experience in the field, perhaps two to four years.

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Marketing Research Specialist Tasks

  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.

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Experience Affects Marketing Research Specialist Salaries

Entry-Level
up arrow 2%

Mid-Career
up arrow 1%

National Average
$49,000

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 4 votes.

Gender

Female
68 %
Male
32 %

Years of Experience

Less than 1 year
5%
1-4 years
64%
5-9 years
19%
10-19 years
5%
20 years or more
7%

Common Health Benefits

medical benefits
Medical: 80%
dental benefits
Dental: 83%
medical benefits
Vision: 67%
dental benefits
None: 17%
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