The position of a marketing research specialist is employed by companies in a variety of industries, usually by a marketing department within an organization. Most companies require applicants to have a Bachelor's degree in Business, Economics or a related field, though a Master's degree is more preferable. In addition to higher education, many companies also require prior experience in the field, perhaps two to four years.
Marketing research specialists should have advanced computer skills and a strong understanding of the research techniques that will be used. Those in this position work primarily indoors in an office environment, and the main responsibilities are to examine and analyze data to forecast future marketing trends and develop marketing strategies for the company to implement. They will have to examine several aspects of the company's industry, such as its customers, competitors, and more. He/she will also need to understand how to compound data sets together into a report which can be presented to executives.
Marketing research specialists also gauge the effectiveness of their company's marketing campaigns and offer improvements and suggestions accordingly. They must have good communication skills, as they will be working with other departments and presenting their analyses both to other teams of employees and upper-level management, and even stockholders on occasion.
Marketing Research Specialist Tasks
Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
Assist in the development of marketing plans.
Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.