The national average salary for Marketing Specialists is $49K annually; by contrast, Amazon.com Inc pays at a significantly higher rate, offering average pay of $77K. Also paying near the top of the field are Gensler at $68K, Cummins, Inc. at $64K, and T-Mobile, Inc., where Marketing Specialists annually earn $63K. The data for this synopsis comes from respondents who took the PayScale salary survey.
Read More
$34,831 - $66,633
(Median)
$35K
$49K
$67K
MEDIAN: $48,572
10%
50%
90%

Add this chart to your site: 640px    300px

$11.95 - $25.85
(Median)
$12
$18
$26
MEDIAN: $17.00
10%
50%
90%

Add this chart to your site: 640px    300px

National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$23K$46K$69K
Salary
$34,831 - $66,633  
   
Bonus
$131.78 - $6,150  
Profit Sharing
$199.33 - $9,473  
Commission
$789 - $20,238  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,169 - $67,534  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 3,836
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$11.95 - $25.85  
   
Hourly Tips
$1.56  
Overtime
$18.35 - $38.54  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$131.78 - $6,150  
   
Commission
$789 - $20,238  
Profit Sharing
$199.33 - $9,473  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,169 - $67,534  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 928
United States (change)

Find Out Exactly What You Should Be Paid

United States (change)


Employers: Start Here »

Job Description for Marketing Specialist

A marketing specialist helps their company advertise its products and services. The specialist's role may vary depending on the company. They may develop marketing approaches for single products or brands, or they may be assigned a specific area within a larger marketing campaign by a marketing manager.

Read More...

Marketing Specialist Tasks

  • Research consumer demand and explore ways to increase it.
  • Assist with the development and writing of marketing materials, such as plans, recommendations and presentations.
  • Analyze current and past marketing data to help determine overall marketing strategy.
  • Ensure marketing ideas coincide with the company's brand and mission statement.

Common Career Paths for Marketing Specialist


Add this chart to your site:   640px 640px    300px 300px


For Marketing Specialists, progressing to a Senior Marketing Manager role may result in a significant raise. On average, a Senior Marketing Manager can earn $102K annually. Marketing Specialists moving up in their careers tend to step into positions as Marketing Managers or Marketing Directors. The median paychecks in those roles are $13K higher and $32K higher, respectively.

Marketing Specialist Job Listings

Search for more jobs:

Popular Employer Salaries for Marketing Specialist

Popular Skills for Marketing Specialist


Survey participants wield an impressively varied skill set on the job. Most notably, skills in Strategic Marketing, Project Management, Market Research, and Marketing Communications are correlated to pay that is above average. Skills that pay less than market rate include Social Media Marketing, Graphic Design, and Adobe Photoshop. The majority of those who know Social Media Marketing also know Web Marketing. Those proficient in Marketing Communications are, more often than not, also skilled in Strategic Marketing, Web Marketing, and Microsoft Office.

Pay by Experience Level for Marketing Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


More years of relevant experience do not necessarily translate to higher paychecks. Salaries for the relatively untried average out to around $45K, but survey participants with five to 10 years of experience earn a significantly higher median of $53K. The average pay reported by folks with 10 to 20 years of experience is around $56K. Individuals who report more than two decades of experience seem to make only slightly more than folks in the 10-to-20 year range; the more senior group sees median earnings in the comparatively modest ballpark of $58K.

Pay Difference by Location

National Average: $47,585

Larger city markers indicate a job is popular in that location.

Surpassing the national average by 33 percent, Marketing Specialists in San Francisco receive some of the highest pay in the country. Marketing Specialists can also look forward to large paychecks in cities like New York (+15 percent), Seattle (+13 percent), Boston (+10 percent), and Washington (+9 percent). The smallest paychecks in the market, 4 percent south of the national average, can be found in Austin. Workers in Portland and Minneapolis earn less than others in this profession; their salaries fall short of the national average by 2 percent.

Marketing Specialist Reviews

What is it like working as a Marketing Specialist?

Marketing Specialist in Gainesville:
"Balancing Tedium and Creative Exuberance."
Pros: The job provides me with many creative outlets and opportunities to think about problems in new ways. I love working with my co-workers to bounce new ideas off each other, and the occasional discovery is always a delight. The benefits are great, the pay is solid, and my managers are an encouraging and supportive bunch.
Cons: The market research side of the job is utterly tedious and can make entire weeks disappear into the ether. The stress is manageable, but anywhere in which there are futures at stake, things can get heated.

Marketing Specialist in Norcross:
"Working as a Marketing Specialist."
Pros: Office culture, work flexibility, the management, and the environment.
Cons: The pay is not equivalent to what others make in this line of work.

Marketing Specialist in Maple Grove:
"Exciting and fulfilling, with a good amount of autonomy."
Pros: I have a lot of freedom to generate and implement ideas for marketing and sales strategies. It is a small company, and everyone is encouraged to take initiative to go above and beyond. However, people are also encouraged to take responsibility for their actions, both good and bad. It is a very kind, positive and supportive atmosphere, and a lot of excitement is generated by our rapid growth, and by the recognition we receive from industry peers.
Cons: Sometimes, individual efforts are cast into the pot of "team achievement," and it can dissuade certain individuals from putting in the extra work that would allow them to attain greater recognition. Because of the hectic schedule, it can be difficult to coordinate and execute long-term plans/projects.

Marketing Specialist in Seattle:
"Multiple Hats."
Pros: I have a good variety of work, including Email Marketing, Search Engine Marketing, Organic Search Marketing, plus CRM management.
Cons: We are a very small and resource constrained team.

Marketing Specialist in Onamia:
"Dawn's Review of MLHS."
Pros: I love helping others with their marketing needs. Whether it is needing giveaways, brochures, or other printed material, I love making others happy. I also enjoy writing about things for our employee newsletter.
Cons: Carrying things to and from office to other parts of the hospital.

Related Job Salaries

United States (change)

Find Out Exactly What You Should Be Paid

United States (change)


Employers: Start Here »

Experience Affects Marketing Specialist Salaries




National Average
$48,000


Skills That Affect Marketing Specialist Salaries



Market Research
up arrow 1%

Marketing Communications
0%

National Average
$48,000

Event Planning
up arrow 1%

Email Marketing
up arrow 2%

Microsoft Excel
up arrow 3%

Copywriting
up arrow 4%








Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 737 votes.

Gender

Female
72 %
Male
28 %

Years of Experience

Less than 1 year
5%
1-4 years
59%
5-9 years
23%
10-19 years
10%
20 years or more
3%

Common Health Benefits

medical benefits
Medical: 84%
dental benefits
Dental: 74%
medical benefits
Vision: 62%
dental benefits
None: 14%
ADVERTISEMENT