Marketing Specialist Salary

Marketing Specialists in the United States can expect to earn an average of $47K annually. Total cash compensation for Marketing Specialists runs from around $32K to approximately $66K, including potential for up to $6K each from bonuses and profit sharing, with a few receiving commissions as high as $20K. This group's pay is mainly influenced by the specific employer, followed by geography and years of experience. Most enjoy medical while a strong majority get dental coverage. Vision coverage is also available to the greater part. Most workers in this position report high levels of job satisfaction. Men are in the minority of survey respondents, with female Marketing Specialists making up 70 percent. Respondents to the PayScale salary survey provided the data for this report.
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$34,021 - $65,185
(Median)
$34K
$47K
$65K
MEDIAN: $46,752
10%
50%
90%

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$11.89 - $26.22
(Median)
$12
$18
$26
MEDIAN: $17.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$23K$46K$69K
Salary
$34,021 - $65,185  
   
Bonus
$0.00 - $5,880  
Profit Sharing
$307.23 - $6,058  
Commission
$771 - $19,727  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,684 - $66,044  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 4,830
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$11.89 - $26.22  
   
Hourly Tips
$1.25  
Overtime
$16.96 - $36.92  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$0.00 - $5,880  
   
Commission
$771 - $19,727  
Profit Sharing
$307.23 - $6,058  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,684 - $66,044  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 1,079
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Job Description for Marketing Specialist

A marketing specialist helps their company advertise its products and services. The specialist's role may vary depending on the company. They may develop marketing approaches for single products or brands, or they may be assigned a specific area within a larger marketing campaign by a marketing manager.

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Marketing Specialist Tasks

  • Research consumer demand and explore ways to increase it.
  • Assist with the development and writing of marketing materials, such as plans, recommendations and presentations.
  • Analyze current and past marketing data to help determine overall marketing strategy.
  • Ensure marketing ideas coincide with the company's brand and mission statement.

Common Career Paths for Marketing Specialist


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Marketing Specialists may progress into high-paying roles like Senior Marketing Manager, where median compensation is $102K annually. Marketing Specialists most often move into positions as Marketing Managers or Marketing Communications Managers; those groups report median salaries that are $14K higher and $15K higher, respectively.

Marketing Specialist Job Listings

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Popular Employer Salaries for Marketing Specialist


Marketing Specialists flock to Federal Express Corporation (FedEx), Cisco Systems Inc, Nike, Inc., CBRE Group, and Zulily, highly regarded companies that employ a generous number of people in this profession. Heading up the field in terms of compensation, Cummins, Inc. offers the most; Marketing Specialists earn $64K on average there. Marketing Specialists can also look forward to large paychecks at Federal Express Corporation (FedEx) ($62K), Nike, Inc. ($60K), and Fossil, Inc. ($52K).

Also sliding in at the lower end of the scale are Sodexo, Inc. ($45K), CBRE Group ($50K), and Zulily ($50K).

Popular Skills for Marketing Specialist


Marketing Specialists seem to require a rather large skill set. Most notably, skills in Marketing Management, Strategic Marketing, Project Management, and Marketing Communications are correlated to pay that is above average, with boosts in pay of 7 percent. Skills that seem to negatively impact pay include Social Media Marketing, Web Marketing, and Adobe Photoshop. Most people familiar with Marketing Communications also know Social Media Marketing, Web Marketing, and Microsoft Office.

Pay by Experience Level for Marketing Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


More years of relevant experience do not necessarily translate to higher paychecks. Respondents with less than five years' experience take home $44K on average. In contrast, those who have been around for five to 10 years earn a noticeably higher average of $52K. The average pay reported by folks with 10 to 20 years of experience is around $56K. Veterans who have surpassed the 20-year mark may make no more than those who are navigating the mid-career stage.

Pay Difference by Location

National Average: $46,135

Larger city markers indicate a job is popular in that location.

Marketing Specialists will find that San Francisco offers an impressive pay rate, one which exceeds the national average by 36 percent. Marketing Specialists can also look forward to large paychecks in cities like San Jose (+20 percent), New York (+17 percent), Washington (+12 percent), and Boston (+11 percent). Houston ranks last in the field for pay, reporting salaries 3 percent below the national average. Two other places where employers salaries are below the median are Atlanta and Austin (2 percent lower).

Marketing Specialist Reviews

What is it like working as a Marketing Specialist?

Marketing Specialist in Gainesville:
"Balancing Tedium and Creative Exuberance."
Pros: The job provides me with many creative outlets and opportunities to think about problems in new ways. I love working with my co-workers to bounce new ideas off each other, and the occasional discovery is always a delight. The benefits are great, the pay is solid, and my managers are an encouraging and supportive bunch.
Cons: The market research side of the job is utterly tedious and can make entire weeks disappear into the ether. The stress is manageable, but anywhere in which there are futures at stake, things can get heated.

Marketing Specialist in Norcross:
"Working as a Marketing Specialist."
Pros: Office culture, work flexibility, the management, and the environment.
Cons: The pay is not equivalent to what others make in this line of work.

Marketing Specialist in Maple Grove:
"Exciting and fulfilling, with a good amount of autonomy."
Pros: I have a lot of freedom to generate and implement ideas for marketing and sales strategies. It is a small company, and everyone is encouraged to take initiative to go above and beyond. However, people are also encouraged to take responsibility for their actions, both good and bad. It is a very kind, positive and supportive atmosphere, and a lot of excitement is generated by our rapid growth, and by the recognition we receive from industry peers.
Cons: Sometimes, individual efforts are cast into the pot of "team achievement," and it can dissuade certain individuals from putting in the extra work that would allow them to attain greater recognition. Because of the hectic schedule, it can be difficult to coordinate and execute long-term plans/projects.

Marketing Specialist in Seattle:
"Multiple Hats."
Pros: I have a good variety of work, including Email Marketing, Search Engine Marketing, Organic Search Marketing, plus CRM management.
Cons: We are a very small and resource constrained team.

Marketing Specialist in Onamia:
"Dawn's Review of MLHS."
Pros: I love helping others with their marketing needs. Whether it is needing giveaways, brochures, or other printed material, I love making others happy. I also enjoy writing about things for our employee newsletter.
Cons: Carrying things to and from office to other parts of the hospital.

Related Job Salaries

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Experience Affects Marketing Specialist Salaries




National Average
$46,000


Skills That Affect Marketing Specialist Salaries




Marketing Communications
up arrow 1%

Event Planning
0%

Market Research
0%

National Average
$46,000

Email Marketing
up arrow 1%

Microsoft Excel
up arrow 2%

Microsoft Office
up arrow 4%







Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 969 votes.

Gender

Female
70 %
Male
30 %

Years of Experience

Less than 1 year
5%
1-4 years
58%
5-9 years
24%
10-19 years
11%
20 years or more
3%

Common Health Benefits

medical benefits
Medical: 84%
dental benefits
Dental: 75%
medical benefits
Vision: 62%
dental benefits
None: 14%
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