The marketing supervisor generally oversees a team of marketers, developing marketing plans and methods to carry out these plans. These plans should be within the budget requirements established by the marketing supervisor or another manager within the company; they may be a combination of in-person, phone, web promotion, and other strategies. The marketing supervisor must continuously analyze marketing plans' progress, making improvements as necessary. Additionally, they may be responsible with coming up with targets that the marketing team needs to achieve.
The marketing manager is also in charge of hiring new employees to be a part of the marketing team, conducting continuous research into changes in the marketplace, and developing incentives and commissions for the marketers if they are to reach certain goals. Another part of the job might be developing relationships with sponsors, if applicable.
This job generally require a minimum of a bachelor’s degree, though some positions allow experience in place of the desired degree. Though supervisory experience may not be required, experience in the marketing field is essential. This is generally a full-time job that may be performed at an office or through telework. This job generally takes place indoors in an office setting during regular business hours, though overtime may occasionally be needed depending on the needs of the company.
Marketing Supervisor Tasks
Maintain day-to-day design production coordination, monitor and prioritize workflow and schedules.
Supervise and give technical direction to design staff.
Assure services are in compliance with professional, company policy standards and brand execution requirements.
Assist in hiring, training and reviewing performance of staff.
Use survey results to create a marketing campaign based on regional preferences and buying habits.