Marketing Supervisor Salary
Marketing Supervisors in the United States pull down an average of $53K annually. Total incomes of Marketing Supervisors incorporate potential for, in a few cases, more than $8K from bonuses and close to $15K from profit sharing; these performance components cause packages to range between $32K and $79K. Geography is the biggest factor affecting pay for this group, followed by experience level. Most Marketing Supervisors like their work and job satisfaction is high. Medical benefits are awarded to most, and a strong majority earn dental coverage. The information for this snapshot was generated by responses to the PayScale salary survey.
Job Description for Marketing Supervisor
The marketing supervisor generally oversees a team of marketers, developing marketing plans and methods to carry out these plans. These plans should be within the budget requirements established by the marketing supervisor or another manager within the company; they may be a combination of in-person, phone, web promotion, and other strategies. The marketing supervisor must continuously analyze marketing plans' progress, making improvements as necessary. Additionally, they may be responsible with coming up with targets that the marketing team needs to achieve.Read More...
The marketing manager is also in charge of hiring new employees to be a part of the marketing team, conducting continuous research into changes in the marketplace, and developing incentives and commissions for the marketers if they are to reach certain goals. Another part of the job might be developing relationships with sponsors, if applicable.
This job generally require a minimum of a bachelor’s degree, though some positions allow experience in place of the desired degree. Though supervisory experience may not be required, experience in the marketing field is essential. This is generally a full-time job that may be performed at an office or through telework. This job generally takes place indoors in an office setting during regular business hours, though overtime may occasionally be needed depending on the needs of the company.
Marketing Supervisor Tasks
- Supervise market research studies and analyze their findings.
- Use survey results to create a marketing campaign based on regional preferences and buying habits.
- Forecast and track marketing and sales trends, analyzing collected data.
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Supervise and give technical direction to design staff.
Marketing Supervisor Job Listings
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Popular Skills for Marketing Supervisor
Survey participants wield an impressively varied skill set on the job. Most notably, skills in Strategic Marketing, Marketing Communications, Web Marketing, and Marketing Administration are correlated to pay that is above average. At the other end of the pay range are skills like Graphic Design, Advertising, and Social Media Marketing. Those proficient in Marketing Communications are, more often than not, also skilled in Web Marketing and Advertising.
Pay by Experience Level for Marketing Supervisor
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Experience and pay tend to be weakly linked for Marketing Supervisors — those with more experience do not necessarily bring in higher earnings. Survey participants with less than five years' experience pocket $48K on average, but those with five to 10 years of experience enjoy a much bigger median of $59K. For Marketing Supervisors, 10 to 20 years of experience on the job amounts to an average salary of $60K. Survey participants who have spent more than 20 years on the job report a predictably higher median income of $62K, demonstrating that compensation is roughly commensurate with experience in the end.