Media assistants are responsible for working closely with a media team on tasks such as obtaining and analyzing media, using media software to keep track of performance, performing administrative duties, and developing and maintaining strong relationships with media outlets. Media assistants also confirm media placement, monitor progress of media and campaigns, learn about and use media tools and software, and perform other duties as assigned.
Media assistants may work a variety of hours and shifts, depending on the needs of the company for which they work. Although full-time positions are common, part-time positions are also available. Travel and overtime may occasionally be necessary depending on the needs of the employer. Media assistants usually work with a team of other media assistants and a departmental supervisor; they may work with clients and/or media outlets as well.
A bachelor's degree in communications, marketing, or a related field is generally required or preferred for this position. At least two years of previous experience in a similar role is frequently needed as well. Other needed skills for media assistants include proficiency with basic computer programs such as the Microsoft Office suite, the ability to present ideas effectively, and excellent communication and organizational skills. Media assistants should work well in a team setting, as well as on their own with minimal supervision.
Media Assistant Tasks
Develop strategies to increase audience reach and engagement across media channels.
Create daily content that fits with branding and search engine optimization.
Track, analyze, and report on user activity and data, moderating, and interpreting.