Media Buyer Salary

Earnings for Media Buyers in the United States come in at around $44K annually on average. Total cash compensation for Media Buyers runs from $32K to $61K depending on bonuses that can occasionally exceed $6K and profit sharing that can reach almost $10K. Career duration is the biggest factor affecting pay for this group, followed by geography. Job satisfaction is considered about average by most people in this profession. Most enjoy medical while a strong majority get dental coverage. Vision coverage is also available to slightly more than half. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.
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$32,634 - $59,922

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$12.58 - $25.96

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$21K$42K$63K
Salary
$32,634 - $59,922  
   
Bonus
$0.00 - $6,020  
Profit Sharing
$100.67 - $9,933  
Commission
$2,700 - $16,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,280 - $60,744  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 354
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$12.58 - $25.96  
   
Overtime
$19.57 - $37.53  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$0.00 - $6,020  
   
Commission
$2,700 - $16,000  
Profit Sharing
$100.67 - $9,933  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,280 - $60,744  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 30
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Job Description for Media Buyer

A media buyer is one of the most important positions in the business sector, particularly in advertising. The primary responsibility of the media buyer is purchasing the media “real estate” that will benefit the marketing and advertising needs of their company the most. This real estate can take a variety of forms, but the most popular kinds include ad space on television, the radio, and the internet. The form of media that ad space is purchased for depends on a variety of factors, such as what the company is marketing, the age demographic that they are targeting, and the budget within which the company has to deliver their particular message.

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Media Buyer Tasks

  • Communicate with the customer to determine the available budget, scheduling preferences, and the effectiveness of the campaign.
  • Work with media planners and account executives to develop plans for how to reach the largest number of consumers.
  • Purchase time or space for advertising from media companies, negotiate prices, and schedule advertisements.
  • Conduct research to determine the best ways to use media to reach the targeted customer group.

Media Buyer Job Listings

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Popular Skills for Media Buyer


Media Buyers usually report a few specific skills. Most notably, skills in Account Management, Negotiation, Media Management, and Advertising are correlated to pay that is above average. Skills that pay less than market rate include Microsoft Excel and Advertising. Most people skilled in Media Management are similarly competent in Account Management.

Pay by Experience Level for Media Buyer

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Media Buyers with a lot of experience do not necessarily enjoy more money. Salaries of relatively inexperienced workers fall in the neighborhood of $41K, but folks who have racked up five to 10 years see a notably higher median of $49K. People with 10 to 20 years of experience make an average of about $56K in this role. Respondents who claim more than 20 years of experience may encounter pay that doesn't quite reflect their extensive experience; these veterans report a median income of around $59K.

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Experience Affects Media Buyer Salaries

Late-Career
up arrow 33%

Experienced
up arrow 27%

Mid-Career
up arrow 11%

National Average
$44,000


Skills That Affect Media Buyer Salaries

Account Management
up arrow 2%

Negotiation
up arrow 1%

National Average
$44,000

Media Management
up arrow 2%

Advertising
up arrow 6%

Microsoft Excel
up arrow 13%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 64 votes.

Gender

Female
70 %
Male
30 %

Years of Experience

Less than 1 year
4%
1-4 years
59%
5-9 years
18%
10-19 years
14%
20 years or more
5%

Common Health Benefits

medical benefits Medical: 86% dental benefits Dental: 71%
vision benefits Vision: 52% employee benefits None: 13%
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