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Media Buyer Salary

Media Buyers in the United States can expect wages of $44K per year on average. Career length and the particular city each impact pay for this group, with the former having the largest influence. Men are in the minority of survey respondents, with female Media Buyers making up 71 percent. Job satisfaction is considered about average by most people in this profession. A large number report receiving medical coverage from their employers and a fair number collect dental insurance. The numbers in this rundown were provided by PayScale's salary survey participants.
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$32,264 - $59,215
(Median)
$32K
$44K
$59K
MEDIAN: $43,743
10%
50%
90%

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$12.51 - $26.06
(Median)
$13
$16
$26
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$21K$42K$63K
Salary
$32,264 - $59,215  
   
Bonus
$0.00 - $5,680  
Profit Sharing
$400.00 - $2,418  
Commission
$2,700 - $16,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,904 - $60,151  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 339
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$15$30$45
Hourly Rate
$12.51 - $26.06  
   
Overtime
$18.55 - $43.63  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Bonus
$0.00 - $5,680  
   
Commission
$2,700 - $16,000  
Profit Sharing
$400.00 - $2,418  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,904 - $60,151  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 29

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United States (change)


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Job Description for Media Buyer

A media buyer is one of the most important positions in the business sector, particularly in advertising. The primary responsibility of the media buyer is purchasing the media “real estate” that will benefit the marketing and advertising needs of their company the most. This real estate can take a variety of forms, but the most popular kinds include ad space on television, the radio, and the internet. The form of media that ad space is purchased for depends on a variety of factors, such as what the company is marketing, the age demographic that they are targeting, and the budget within which the company has to deliver their particular message.

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Media Buyer Tasks

  • Communicate with the customer to determine the available budget, scheduling preferences, and the effectiveness of the campaign.
  • Work with media planners and account executives to develop plans for how to reach the largest number of consumers.
  • Purchase time or space for advertising from media companies, negotiate prices, and schedule advertisements.
  • Conduct research to determine the best ways to use media to reach the targeted customer group.

Common Career Paths for Media Buyer


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Media Buyers may progress into high-paying roles like Media Director, where median compensation is $71K annually. Career advancement for the typical Media Buyer often leads to becoming a Senior Media Buyer or a Media Supervisor; median salaries in these positions are $10K higher and $17K higher, respectively.

Media Buyer Job Listings

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Popular Skills for Media Buyer


Professional skills reported by Media Buyers are few in number. Most notably, skills in Account Management, Negotiation, Media Management, and Advertising are correlated to pay that is above average. Skills that seem to negatively impact pay include Advertising. Most people familiar with Media Management also know Account Management.

Pay by Experience Level for Media Buyer

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For Media Buyers, level of experience appears to be a somewhat less important part of the salary calculation — more experience does not correlate to noticeably higher pay. Those in the early stages of their career can expect to make around $41K; however, individuals with five to 10 years of experience bring in $49K on average — a distinctly larger sum. For Media Buyers, 10 to 20 years of experience on the job amounts to an average salary of $56K. Media Buyers who have stuck around for more than two decades see earnings that are only slightly higher than those of folks who have worked for 10 to 20 years; the more senior group makes around $60K on average.

Related Job Salaries

United States (change)

Experience Affects Media Buyer Salaries

Late-Career
up arrow 36%

Experienced
up arrow 26%

Mid-Career
up arrow 11%

National Average
$44,000

Entry-Level
up arrow 7%

Skills That Affect Media Buyer Salaries

Negotiation
up arrow 2%

Account Management
up arrow 2%

National Average
$44,000

Media Management
up arrow 2%

Advertising
up arrow 6%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 67 votes.

Gender

Female
71 %
Male
29 %

Years of Experience

Less than 1 year
3%
1-4 years
60%
5-9 years
18%
10-19 years
13%
20 years or more
5%

Common Health Benefits

medical benefits Medical: 87% dental benefits Dental: 73%
vision benefits Vision: 53% employee benefits None: 12%
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