Media Buyer Salary

Earnings for Media Buyers in the United States come in at around $44K annually on average. Total cash compensation to Media Buyers approaches anywhere from $32K on the lower end to $61K on the higher end; in exceptional cases, this can include more than $6K from bonuses and upwards of $10K from profit sharing. Career duration is the biggest factor affecting pay for this group, followed by geography. The majority of Media Buyers (69 percent) who took the survey are female. Most enjoy medical while a strong majority get dental coverage. Vision coverage is also available to a little more than half. Work is reasonably fulfilling for most Media Buyers — the majority report average levels of job satisfaction. This snapshot results from replies to PayScale's salary survey.
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$32,777 - $59,886
(Median)
$33K
$44K
$60K
MEDIAN: $43,843
10%
50%
90%

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$12.58 - $25.96
(Median)
$13
$16
$26
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$21K$42K$63K
Salary
$32,777 - $59,886  
   
Bonus
$0.00 - $6,040  
Profit Sharing
$100.67 - $9,933  
Commission
$2,700 - $16,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,423 - $60,708  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 356
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$13$26$39
Hourly Rate
$12.58 - $25.96  
   
Overtime
$19.57 - $37.53  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Bonus
$0.00 - $6,040  
   
Commission
$2,700 - $16,000  
Profit Sharing
$100.67 - $9,933  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,423 - $60,708  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 30
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Job Description for Media Buyer

A media buyer is one of the most important positions in the business sector, particularly in advertising. The primary responsibility of the media buyer is purchasing the media “real estate” that will benefit the marketing and advertising needs of their company the most. This real estate can take a variety of forms, but the most popular kinds include ad space on television, the radio, and the internet. The form of media that ad space is purchased for depends on a variety of factors, such as what the company is marketing, the age demographic that they are targeting, and the budget within which the company has to deliver their particular message.

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Media Buyer Tasks

  • Communicate with the customer to determine the available budget, scheduling preferences, and the effectiveness of the campaign.
  • Work with media planners and account executives to develop plans for how to reach the largest number of consumers.
  • Purchase time or space for advertising from media companies, negotiate prices, and schedule advertisements.
  • Conduct research to determine the best ways to use media to reach the targeted customer group.

Common Career Paths for Media Buyer


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As Media Buyers transition into upper-level roles such as Media Director, they may see a strong upturn in salary. Media Directors earn $72K on average per year. Media Buyers typically move into roles as Senior Media Buyers or Media Supervisors, and those positions pay $10K more and $17K more, respectively.

Media Buyer Job Listings

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Popular Skills for Media Buyer


Media Buyers only report a few specific skills. Most notably, skills in Account Management, Negotiation, Media Management, and Advertising are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Microsoft Excel and Advertising. Most people familiar with Media Management also know Account Management.

Pay by Experience Level for Media Buyer

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Media Buyers with more experience do not necessarily bring home bigger paychecks. In fact, experience in this field tends to impact compensation minimally. Although individuals who have less than five years' experience earn $41K on average, people with five to 10 years benefit from a notably larger average of $49K. After working for 10 to 20 years, Media Buyers make a median salary of $56K. People who have worked for more than 20 years report a median income of $60K, which is barely higher than the median for folks with 10 to 20 years of experience.

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Experience Affects Media Buyer Salaries

Late-Career
up arrow 34%

Experienced
up arrow 28%

Mid-Career
up arrow 11%

National Average
$44,000

Entry-Level
up arrow 7%

Skills That Affect Media Buyer Salaries

Account Management
up arrow 3%

Negotiation
up arrow 1%

National Average
$44,000

Media Management
up arrow 2%

Advertising
up arrow 6%

Microsoft Excel
up arrow 13%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 63 votes.

Gender

Female
69 %
Male
31 %

Years of Experience

Less than 1 year
4%
1-4 years
60%
5-9 years
18%
10-19 years
13%
20 years or more
5%

Common Health Benefits

medical benefits Medical: 86% dental benefits Dental: 73%
vision benefits Vision: 53% employee benefits None: 13%
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