Media Buyer Salary

Median pay for Media Buyers in the United States is around $44K annually. Total cash compensation for Media Buyers runs from $32K to $61K depending on bonuses that can occasionally exceed $5K and profit sharing that can reach almost $15K. Geographic location is the biggest factor affecting pay for this group, followed by career duration. Most enjoy medical while a strong majority get dental coverage. Vision coverage is also available to nearly one-half. Most workers in this position report high levels of job satisfaction. The data in this summary comes from the PayScale salary survey.
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$32,999 - $59,928
(Median)
$33K
$44K
$60K
MEDIAN: $43,780
10%
50%
90%

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$12.45 - $29.70
(Median)
$12
$16
$30
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$21K$42K$63K
Salary
$32,999 - $59,928  
   
Bonus
$0.00 - $5,474  
Profit Sharing
$101.37 - $14,795  
Commission
$3,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,457 - $60,860  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 406
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$12.45 - $29.70  
   
Overtime
$19.57 - $37.53  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$0.00 - $5,474  
   
Commission
$3,000  
Profit Sharing
$101.37 - $14,795  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,457 - $60,860  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 37
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Job Description for Media Buyer

A media buyer is one of the most important positions in the business sector, particularly in advertising. The primary responsibility of the media buyer is purchasing the media “real estate” that will benefit the marketing and advertising needs of their company the most. This real estate can take a variety of forms, but the most popular kinds include ad space on television, the radio, and the internet. The form of media that ad space is purchased for depends on a variety of factors, such as what the company is marketing, the age demographic that they are targeting, and the budget within which the company has to deliver their particular message.

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Media Buyer Tasks

  • Communicate with the customer to determine the available budget, scheduling preferences, and the effectiveness of the campaign.
  • Work with media planners and account executives to develop plans for how to reach the largest number of consumers.
  • Purchase time or space for advertising from media companies, negotiate prices, and schedule advertisements.
  • Conduct research to determine the best ways to use media to reach the targeted customer group.

Common Career Paths for Media Buyer


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Media Buyers who go on to become Media Directors may see their salaries climb quite a bit. Median pay for Media Directors is $72K annually. Media Buyers typically move into roles as Senior Media Buyers or Media Supervisors, and those positions pay $11K more and $17K more, respectively.

Media Buyer Job Listings

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Popular Skills for Media Buyer


Survey results suggest that Media Buyers use a fairly large toolkit of professional skills. Fortunate workers who know Data Analysis can expect a significant pay bump, scoring salaries 36 percent above average. Skills that pay less than market rate include Advertising and Microsoft Excel. Most people who know Media Management also know Account Management.

Pay by Experience Level for Media Buyer

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Workers in their first five years can expect to earn $41K, but people who have been around for five to 10 years earn a noticeably bigger sum of $50K. On average, Media Buyers make $55K following one to two decades on the job. Survey participants with more than twenty years of experience only make around $52K on average, though; this group reports a lower median than the one claimed by mid-career individuals.

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Experience Affects Media Buyer Salaries

Experienced
up arrow 26%

Late-Career
up arrow 19%

Mid-Career
up arrow 13%

National Average
$44,000


Skills That Affect Media Buyer Salaries

Data Analysis
up arrow 36%

Account Management
up arrow 2%

Negotiation
up arrow 1%

Client Interaction
0%

National Average
$44,000

Media Management
up arrow 2%

Microsoft Excel
up arrow 11%

Advertising
up arrow 12%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 73 votes.

Gender

Female
70 %
Male
30 %

Years of Experience

Less than 1 year
4%
1-4 years
59%
5-9 years
18%
10-19 years
13%
20 years or more
6%

Common Health Benefits

medical benefits
Medical: 84%
dental benefits
Dental: 70%
medical benefits
Vision: 51%
dental benefits
None: 15%
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