Media Buyer Salary

An average Media Buyer in the United States can expect to take home roughly $44K per year. In the world of Media Buyers, overall cash allowance can occasionally include more than $6K from bonuses and, in some exceptional cases, $5K from profit sharing, causing incomes to vary widely between $32K and $60K. Experience level and the particular city each impact pay for this group, with the former having the largest influence. For the most part, Media Buyers enjoy their work and report high levels of job satisfaction. Female Media Buyers make up most of the survey respondents at 71 percent. A large number enjoy medical while a fair number get dental coverage. Vision coverage is also available to more than half. Participants in PayScale's salary questionnaire provided the particulars of this report.
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$32,073 - $59,117
(Median)
$32K
$44K
$59K
MEDIAN: $43,706
10%
50%
90%

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$12.45 - $26.18
(Median)
$12
$16
$26
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$21K$42K$63K
Salary
$32,073 - $59,117  
   
Bonus
$0.00 - $5,841  
Profit Sharing
$102.13 - $4,894  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,873 - $60,038  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 341
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$15$30$45
Hourly Rate
$12.45 - $26.18  
   
Overtime
$18.55 - $43.63  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Bonus
$0.00 - $5,841  
   
Profit Sharing
$102.13 - $4,894  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,873 - $60,038  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 28

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Job Description for Media Buyer

A media buyer is one of the most important positions in the business sector, particularly in advertising. The primary responsibility of the media buyer is purchasing the media “real estate” that will benefit the marketing and advertising needs of their company the most. This real estate can take a variety of forms, but the most popular kinds include ad space on television, the radio, and the internet. The form of media that ad space is purchased for depends on a variety of factors, such as what the company is marketing, the age demographic that they are targeting, and the budget within which the company has to deliver their particular message.

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Media Buyer Tasks

  • Communicate with the customer to determine the available budget, scheduling preferences, and the effectiveness of the campaign.
  • Work with media planners and account executives to develop plans for how to reach the largest number of consumers.
  • Purchase time or space for advertising from media companies, negotiate prices, and schedule advertisements.
  • Conduct research to determine the best ways to use media to reach the targeted customer group.

Common Career Paths for Media Buyer


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As Media Buyers transition into upper-level roles such as Media Director, they may see a strong upturn in salary. Media Directors earn $71K on average per year. Typical career progression for a Media Buyer involves becoming a Senior Media Buyer or a Media Supervisor, roles that pay $10K more and $17K more on average.

Media Buyer Job Listings

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Popular Skills for Media Buyer


Job skills reported by Media Buyers are limited. Most notably, skills in Account Management, Negotiation, Media Management, and Advertising are correlated to pay that is above average. Skills that pay less than market rate include Advertising. For most people, competency in Media Management indicates knowledge of Account Management.

Pay by Experience Level for Media Buyer

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For Media Buyers, more experience in the field does not usually mean bigger paychecks. Workers in their first five years can expect to earn $41K, but people who have been around for five to 10 years earn a noticeably bigger sum of $49K. On average, Media Buyers make $56K following one to two decades on the job. More than 20 years of experience mean a somewhat bigger median paycheck of $60K, but it's not much more than what less experienced people make.

Related Job Salaries

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Experience Affects Media Buyer Salaries

Late-Career
up arrow 36%

Experienced
up arrow 27%

Mid-Career
up arrow 11%

National Average
$44,000

Entry-Level
up arrow 7%

Skills That Affect Media Buyer Salaries

Account Management
up arrow 2%

Negotiation
up arrow 1%

National Average
$44,000

Media Management
up arrow 2%

Advertising
up arrow 6%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 71 votes.

Gender

Female
71 %
Male
29 %

Years of Experience

Less than 1 year
4%
1-4 years
61%
5-9 years
18%
10-19 years
13%
20 years or more
5%

Common Health Benefits

medical benefits Medical: 88% dental benefits Dental: 73%
vision benefits Vision: 52% employee benefits None: 12%