Media Buyer Salary

Media Buyers in the United States can expect wages of $45K per year on average. Geography and career length each impact pay for this group, with the former having the largest influence. The majority of Media Buyers claim high levels of job satisfaction. Close to a fifth of professionals in this line of work do not receive benefits; however, a fair number report medical coverage and the greater part claim dental coverage as well. Men are in the minority of survey respondents, with female Media Buyers making up 74 percent. The information for this snapshot was generated by responses to the PayScale salary survey.
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$33,712 - $65,924
$34K
$45K
$66K
MEDIAN: $44,625
10%
50%
90%

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$14.29 - $30.20
$14
$20
$30
MEDIAN: $19.72
10%
50%
90%

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$0$66K
Salary $33,712 - $65,924
Bonus $244.68 - $5,068
Profit Sharing $1,200
Commission $4,000
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,736 - $66,594
  • Country: United States
  • Currency: USD
  • Updated: 11 Jul 2017
  • Individuals Reporting: 225
Hourly Data $0$32
Hourly Rate $14.29 - $30.20
Overtime $10.07 - $32.30
Annual Data $0$66K
Bonus $244.68 - $5,068
Commission $4,000
Profit Sharing $1,200
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,736 - $66,594
  • Country: United States
  • Currency: USD
  • Updated: 11 Jul 2017
  • Individuals Reporting: 22

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Media Buyer

A media buyer is one of the most important positions in the business sector, particularly in advertising. The primary responsibility of the media buyer is purchasing the media “real estate” that will benefit the marketing and advertising needs of their company the most. This real estate can take a variety of forms, but the most popular kinds include ad space on television, the radio, and the internet. The form of media that ad space is purchased for depends on a variety of factors, such as what the company is marketing, the age demographic that they are targeting, and the budget within which the company has to deliver their particular message.

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Media Buyer Tasks

  • Communicate with the customer to determine the available budget, scheduling preferences, and the effectiveness of the campaign.
  • Work with media planners and account executives to develop plans for how to reach the largest number of consumers.
  • Purchase time or space for advertising from media companies, negotiate prices, and schedule advertisements.
  • Conduct research to determine the best ways to use media to reach the targeted customer group.

Common Career Paths for Media Buyer


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Media Buyers who advance into the role of a Media Director are fairly uncommon. Media Directors on average earn $73K per year. Senior Media Buyers or Media Supervisors are common next-step roles for Media Buyers moving up in their careers; annual pay for Senior Media Buyers is $11K higher on average, and it's $18K higher for Media Supervisors.

Media Buyer Job Listings

Popular Skills for Media Buyer


Survey results imply that Media Buyers put a diverse skill set to use. Most notably, facility with Data Analysis and Account Management are correlated to pay that is significantly above average, leading to increases of 22 percent and 11 percent, respectively. Skills that seem to negatively impact pay include Advertising, Microsoft Excel, and Client Interaction. Most people who know Media Management also know Account Management.

Pay by Experience Level for Media Buyer

Pay by Experience for a Media Buyer has a positive trend. An entry-level Media Buyer with less than 5 years of experience can expect to earn an average total compensation of $42,000 based on 174 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Media Buyer with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $52,000 based on 58 salaries. An experienced Media Buyer which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $55,000 based on 25 salaries. A Media Buyer with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $53,000 based on 16 salaries.

Pay Difference by Location

National Average: $44,922

Larger city markers indicate a job is popular in that location.

Media Buyers will find that Seattle offers an impressive pay rate, one which exceeds the national average by 37 percent. Media Buyers will also find cushy salaries in Boston (+22 percent), Dallas (+20 percent), Orlando (+15 percent), and Atlanta (+14 percent). Trailing the national average by 14 percent, Kansas City is the market with the smallest paychecks. Employers pay around 11 percent less in Greenville and 6 percent less in Austin, below-median salaries for those in this field.

Media Buyer Reviews

Q: What is it like working as a Media Buyer?

Media Buyer in Indianapolis:
"Media Buyer Salary."
Pros: Learning multiple mediums besides television and radio.
Cons: Low salary, very stressful.

Media Buyer in Seattle:
"Varied and Interesting."
Pros: I enjoy being responsible for company budgets. Very flexible work schedule.
Cons: Monitoring accounts on a daily basis can be repetitive and monotonous.

Media Buyer in Chicago:
Pros: Talking with people, variety of tasks, tv knowledge.
Cons: The company I work for isn't great.

Related Job Salaries

Key Stats for Media Buyer

Gender

Female
74 %
Male
26 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 47 votes.
Less than 1 year
2%
1-4 years
62%
5-9 years
19%
10-19 years
7%
20 years or more
9%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Media Buyer Salaries

▲22%

▲17%

▲16%

National Average
$45,000

▼7%

Skills That Affect Media Buyer Salaries

Data Analysis
▲22%

Account Management
▲11%

▲1%

Social Media Marketing
▼0%

National Average
$45,000


Client Interaction
▼5%

Microsoft Excel
▼13%

Advertising
▼14%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 47 votes.

Gender

Female
74 %
Male
26 %

Years of Experience

Less than 1 year
2%
1-4 years
62%
5-9 years
19%
10-19 years
7%
20 years or more
9%

Common Health Benefits

medical benefits
Medical: 78%
dental benefits
Dental: 68%
vision benefits
Vision: 52%
no benefits
None: 20%
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