An average Media Buyer in the United States can expect to take home roughly $45K per year. Residence and career duration each impact pay for this group, with the former having the largest influence. Some workers in this field — one in five — are not awarded benefits. Medical coverage is reported by a fair number and dental plans are enjoyed by the larger part. Most workers in this position report moderate levels of job satisfaction. Female Media Buyers make up most of the survey respondents at 71 percent. The numbers in this rundown were provided by PayScale's salary survey participants.
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$33,319 - $61,185
$33K
$45K
$61K
MEDIAN: $44,928
10%
50%
90%

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$13.86 - $30.30
$14
$19
$30
MEDIAN: $18.92
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$21K$42K$63K
Salary
$33,319 - $61,185  
   
Bonus
$206.08 - $5,918  
Profit Sharing
$1,200  
Commission
$3,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,330 - $62,216  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 240
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$11$22$33
Hourly Rate
$13.86 - $30.30  
   
Overtime
$28.56  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$22K$44K$66K
Bonus
$206.08 - $5,918  
   
Commission
$3,500  
Profit Sharing
$1,200  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,330 - $62,216  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 21

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United States (change)

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Job Description for Media Buyer

A media buyer is one of the most important positions in the business sector, particularly in advertising. The primary responsibility of the media buyer is purchasing the media “real estate” that will benefit the marketing and advertising needs of their company the most. This real estate can take a variety of forms, but the most popular kinds include ad space on television, the radio, and the internet. The form of media that ad space is purchased for depends on a variety of factors, such as what the company is marketing, the age demographic that they are targeting, and the budget within which the company has to deliver their particular message.

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Media Buyer Tasks

  • Purchase time or space for advertising from media companies, negotiate prices, and schedule advertisements.
  • Conduct research to determine the best ways to use media to reach the targeted customer group.
  • Communicate with the customer to determine the available budget, scheduling preferences, and the effectiveness of the campaign.
  • Work with media planners and account executives to develop plans for how to reach the largest number of consumers.

Common Career Paths for Media Buyer


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Media Buyers do not often transition into Media Director roles. The role averages $73K per year. Media Buyers most often move into positions as Senior Media Buyers or Media Supervisors; those groups report median salaries that are $11K higher and $17K higher, respectively.

Media Buyer Job Listings

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Popular Skills for Media Buyer


Media Buyers generally report applying a varied skill set to their work. Lucky workers who know Data Analysis can expect a significant pay bump, scoring salaries 22 percent above average. Account Management and Social Media Marketing are also correlated to pay that is above average, with increases between 11 percent and 22 percent. Skills that seem to negatively impact pay include Advertising, Microsoft Excel, and Client Interaction. Most people familiar with Media Management also know Account Management.

Pay by Experience Level for Media Buyer

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Respondents with less than five years' experience take home $42K on average. In contrast, those who have been around for five to 10 years earn a noticeably higher average of $52K. After working for 10 to 20 years, Media Buyers make a median salary of $55K. Survey participants with more than twenty years of experience only make around $52K on average, though; this group reports a lower median than the one claimed by mid-career individuals.

Related Job Salaries

Key Stats for Media Buyer

Gender

Female
71 %
Male
29 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 41 votes.
060
Less than 1 year
3%
1-4 years
60%
5-9 years
21%
10-19 years
10%
20 years or more
6%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Media Buyer Salaries

Experienced
up arrow 22%

Mid-Career
up arrow 16%

Late-Career
up arrow 16%

National Average
$45,000


Skills That Affect Media Buyer Salaries

Data Analysis
up arrow 22%

Social Media Marketing
up arrow 11%

Account Management
up arrow 11%

National Average
$45,000



Client Interaction
up arrow 6%

Microsoft Excel
up arrow 13%

Advertising
up arrow 14%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 41 votes.

Gender

Female
71 %
Male
29 %

Years of Experience

Less than 1 year
3%
1-4 years
60%
5-9 years
21%
10-19 years
10%
20 years or more
6%

Common Health Benefits

medical benefits
Medical: 78%
dental benefits
Dental: 68%
vision benefits
Vision: 53%
dental benefits
None: 20%
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