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Media Buyer Salary

The average Media Buyer in the United States can expect to rake in roughly $44K annually. Total cash compensation for Media Buyers runs from $32K to $61K depending on bonuses that can occasionally exceed $6K and profit sharing that can reach almost $5K. Experience level is the biggest factor affecting pay for this group, followed by geography. Female Media Buyers make up most of the survey respondents at 72 percent. Most Media Buyers report high levels of job satisfaction. Medical benefits are awarded to most, and a strong majority earn dental coverage. This overview is based on answers to PayScale's salary questionnaire.
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$31,957 - $59,622
(Median)
$32K
$44K
$60K
MEDIAN: $43,550
10%
50%
90%

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$11.92 - $26.18
(Median)
$12
$15
$26
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$21K$42K$63K
Salary
$31,957 - $59,622  
   
Bonus
$0.00 - $6,020  
Profit Sharing
$102.13 - $4,894  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,674 - $60,621  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 323
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$15$30$45
Hourly Rate
$11.92 - $26.18  
   
Overtime
$18.38 - $44.04  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Bonus
$0.00 - $6,020  
   
Profit Sharing
$102.13 - $4,894  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,674 - $60,621  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 28
United States (change)

Job Description for Media Buyer

A media buyer is one of the most important positions in the business sector, particularly in advertising. The primary responsibility of the media buyer is purchasing the media “real estate” that will benefit the marketing and advertising needs of their company the most. This real estate can take a variety of forms, but the most popular kinds include ad space on television, the radio, and the internet. The form of media that ad space is purchased for depends on a variety of factors, such as what the company is marketing, the age demographic that they are targeting, and the budget within which the company has to deliver their particular message.

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Media Buyer Tasks

  • Communicate with the customer to determine the available budget, scheduling preferences, and the effectiveness of the campaign.
  • Work with media planners and account executives to develop plans for how to reach the largest number of consumers.
  • Purchase time or space for advertising from media companies, negotiate prices, and schedule advertisements.
  • Conduct research to determine the best ways to use media to reach the targeted customer group.

Common Career Paths for Media Buyer


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For Media Buyers, career progression to a Media Director role may result in a considerable increase in compensation. On average, a Media Director, an upper-level role, can earn $71K annually. It is quite typical for Media Buyers to transition into roles as Senior Media Buyers or Media Supervisors, where reported median earnings are $11K and $17K higher per year.

Media Buyer Job Listings

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Media Buyers note just a narrow range of job skills. Most notably, skills in Negotiation, Media Management, Account Management, and Advertising are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Advertising. It is not unusual for someone who knows Media Management to be familiar with Negotiation as well.

Pay by Experience Level for Media Buyer

Median of all compensation (including tips, bonus, and overtime) by years of experience.


More years of relevant experience do not necessarily translate to higher paychecks. Survey participants with less than five years' experience pocket $41K on average, but those with five to 10 years of experience enjoy a much bigger median of $49K. Media Buyers bring in $56K after working for 10 to 20 years. Media Buyers who surpass 20 years on the job report pay that isn't as high as one would expect; the median compensation for this crowd sits around $59K.

Related Job Salaries

Experience Affects Media Buyer Salaries

Late-Career
up arrow 35%

Experienced
up arrow 27%

Mid-Career
up arrow 11%

National Average
$44,000

Entry-Level
up arrow 7%

Skills That Affect Media Buyer Salaries

Negotiation
up arrow 4%

Media Management
up arrow 1%

Account Management
up arrow 1%

National Average
$44,000

Advertising
up arrow 5%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 70 votes.

Gender

Female
72 %
Male
28 %

Years of Experience

Less than 1 year
3%
1-4 years
61%
5-9 years
18%
10-19 years
13%
20 years or more
5%

Common Health Benefits

medical benefits Medical: 88% dental benefits Dental: 73%
vision benefits Vision: 52% employee benefits None: 12%