Media Buyer Salary

Media Buyers in the United States can expect wages of $44K annually on average. Career length is the biggest factor affecting pay for this group, followed by geography. Most workers in this position report moderate levels of job satisfaction. Most Media Buyers survey respondents are women (70 percent). Medical benefits are awarded to most, and a strong majority earn dental coverage. This snapshot results from replies to PayScale's salary survey.
Read More
$32,671 - $59,686
(Median)
$33K
$44K
$60K
MEDIAN: $43,886
10%
50%
90%

Add this chart to your site: 640px    300px

$12.51 - $26.06
(Median)
$13
$16
$26
MEDIAN: $15.00
10%
50%
90%

Add this chart to your site: 640px    300px

National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$21K$42K$63K
Salary
$32,671 - $59,686  
   
Bonus
$0.00 - $6,061  
Profit Sharing
$400.00 - $2,418  
Commission
$2,700 - $16,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,304 - $60,526  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 357
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$13$26$39
Hourly Rate
$12.51 - $26.06  
   
Overtime
$19.39 - $37.87  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Bonus
$0.00 - $6,061  
   
Commission
$2,700 - $16,000  
Profit Sharing
$400.00 - $2,418  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,304 - $60,526  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 29
United States (change)

Find Out Exactly What You Should Be Paid

United States (change)


Comp Managers: Start Here »

Job Description for Media Buyer

A media buyer is one of the most important positions in the business sector, particularly in advertising. The primary responsibility of the media buyer is purchasing the media “real estate” that will benefit the marketing and advertising needs of their company the most. This real estate can take a variety of forms, but the most popular kinds include ad space on television, the radio, and the internet. The form of media that ad space is purchased for depends on a variety of factors, such as what the company is marketing, the age demographic that they are targeting, and the budget within which the company has to deliver their particular message.

Read More...

Media Buyer Tasks

  • Communicate with the customer to determine the available budget, scheduling preferences, and the effectiveness of the campaign.
  • Work with media planners and account executives to develop plans for how to reach the largest number of consumers.
  • Purchase time or space for advertising from media companies, negotiate prices, and schedule advertisements.
  • Conduct research to determine the best ways to use media to reach the targeted customer group.

Common Career Paths for Media Buyer


Add this chart to your site:   640px 640px    300px 300px


Media Buyers who go on to become Media Directors may see their salaries climb quite a bit. Median pay for Media Directors is $71K annually. Media Buyers moving up in their careers tend to step into positions as Senior Media Buyers or Media Supervisors. The median paychecks in those roles are $10K higher and $17K higher, respectively.

Media Buyer Job Listings

Search for more jobs:


Media Buyers who responded to the survey indicated only a few skills that they use on the job. Most notably, skills in Account Management, Negotiation, Media Management, and Advertising are correlated to pay that is above average. Skills that pay less than market rate include Microsoft Excel and Advertising. Media Management and Negotiation are also commonly seen together.

Pay by Experience Level for Media Buyer

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Media Buyers do not generally earn higher incomes from more experience in the field. Relatively untried employees who have less than five years' experience make $41K, but folks with five to 10 years under their belts enjoy an appreciably larger median of $49K. After working for 10 to 20 years, Media Buyers make a median salary of $56K. Individuals who have achieved more than 20 years of experience don't seem to earn much more than people who have 10 to 20 years under their belts; the more senior group reports an average income of $60K.

Related Job Salaries

United States (change)

Find Out Exactly What You Should Be Paid

United States (change)


Comp Managers: Start Here »

Experience Affects Media Buyer Salaries

Late-Career
up arrow 35%

Experienced
up arrow 27%

Mid-Career
up arrow 10%

National Average
$44,000

Entry-Level
up arrow 7%

Skills That Affect Media Buyer Salaries

Negotiation
up arrow 1%

Account Management
up arrow 1%

National Average
$44,000

Media Management
up arrow 2%

Advertising
up arrow 6%

Microsoft Excel
up arrow 13%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 64 votes.

Gender

Female
70 %
Male
30 %

Years of Experience

Less than 1 year
4%
1-4 years
60%
5-9 years
18%
10-19 years
13%
20 years or more
5%

Common Health Benefits

medical benefits Medical: 87% dental benefits Dental: 73%
vision benefits Vision: 54% employee benefits None: 12%
ADVERTISEMENT