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Media Buyer Salary (United States)

A Media Buyer earns an average salary of $42,833 per year. Most people with this job move on to other positions after 20 years in this career.
Media Buyer Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$31,103 - $59,192
(Median)
31K
36K
43K
49K
59K
MEDIAN: $42,832
10%
25%
50%
75%
90%
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Media Buyer Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$11.98 - $27.05
(Median)
12
15
20
27
MEDIAN: $15.00
10%
25%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$21K$42K$63K
Salary
$31,103 - $59,192  
   
Bonus
$0.00 - $5,159  
Profit Sharing
$101.37 - $4,932  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,059 - $60,135  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 324
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$15$30$45
Hourly Rate
$11.98 - $27.05  
   
Overtime
$18.55 - $43.63  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Bonus
$0.00 - $5,159  
   
Profit Sharing
$101.37 - $4,932  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,059 - $60,135  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 29
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Job Description for Media Buyer

A media buyer is one of the most important positions in the business sector, particularly in advertising. The primary responsibility of the media buyer is purchasing the media “real estate” that will benefit the marketing and advertising needs of their company the most. This real estate can take a variety of forms, but the most popular kinds include ad space on television, the radio, and the internet. The form of media that ad space is purchased for depends on a variety of factors, such as what the company is marketing, the age demographic that they are targeting, and the budget within which the company has to deliver their particular message.
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Media Buyer Tasks
  • Communicate with the customer to determine the available budget, scheduling preferences, and the effectiveness of the campaign.
  • Work with media planners and account executives to develop plans for how to reach the largest number of consumers.
  • Purchase time or space for advertising from media companies, negotiate prices, and schedule advertisements.
  • Conduct research to determine the best ways to use media to reach the targeted customer group.

Common Career Paths for Media Buyer

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Media Buyer Job Listings

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Pay by Experience Level for Media Buyer

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference By Location

Chicago
up arrow 12%
Indianapolis
up arrow 11%
New York
up arrow 7%
Salt Lake City
up arrow 3%
National Average
$43,000
Los Angeles
up arrow 2%
Orlando
up arrow 3%
Larger circles over a city indicate a job is popular in that location.

Related Job Salaries

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Experience Affects Media Buyer Salaries

Late-Career
up arrow 38%
Experienced
up arrow 31%
Mid-Career
up arrow 12%
National Average
$43,000
Entry-Level
up arrow 7%

Skills That Affect Media Buyer Salaries

Media Management
up arrow 3%
National Average
$43,000
Advertising
up arrow 3%

Job Satisfaction

Highly satisfied Image
Highly satisfied
Rated 4 out of 5 based on 74 votes.

Gender

Female
72%
female alumni
 
Male
29%
male alumni

Years of Experience

Less than 1 year
4%
1-4 years
61%
5-9 years
18%
10-19 years
12%
20 years or more
5%

Common Health Benefits

medical benefits Medical: 88% dental benefits Dental: 74%
vision benefits Vision: 51% employee benefits None: 11%