Media Buyer Salary

The average Media Buyer in the United States earns approximately $44K annually. Cash earnings for Media Buyers — including $5K in bonuses and $15K in profit sharing proceeds near the top of the pay scale — generally stretch from $32K to $61K depending on individual performance. Geography is the biggest factor affecting pay for this group, followed by experience level. Most report receiving medical coverage from their employers and a strong majority collect dental insurance. Job satisfaction is high and work is enjoyable for most Media Buyers. This overview is based on answers to PayScale's salary questionnaire.
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$32,999 - $59,928
(Median)
$33K
$44K
$60K
MEDIAN: $43,780
10%
50%
90%

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$12.45 - $29.70
(Median)
$12
$16
$30
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$21K$42K$63K
Salary
$32,999 - $59,928  
   
Bonus
$0.00 - $5,474  
Profit Sharing
$101.37 - $14,795  
Commission
$3,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,457 - $60,860  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 406
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$12.45 - $29.70  
   
Overtime
$19.57 - $37.53  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$0.00 - $5,474  
   
Commission
$3,000  
Profit Sharing
$101.37 - $14,795  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,457 - $60,860  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 37
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Job Description for Media Buyer

A media buyer is one of the most important positions in the business sector, particularly in advertising. The primary responsibility of the media buyer is purchasing the media “real estate” that will benefit the marketing and advertising needs of their company the most. This real estate can take a variety of forms, but the most popular kinds include ad space on television, the radio, and the internet. The form of media that ad space is purchased for depends on a variety of factors, such as what the company is marketing, the age demographic that they are targeting, and the budget within which the company has to deliver their particular message.

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Media Buyer Tasks

  • Communicate with the customer to determine the available budget, scheduling preferences, and the effectiveness of the campaign.
  • Work with media planners and account executives to develop plans for how to reach the largest number of consumers.
  • Purchase time or space for advertising from media companies, negotiate prices, and schedule advertisements.
  • Conduct research to determine the best ways to use media to reach the targeted customer group.

Common Career Paths for Media Buyer


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As Media Buyers transition into upper-level roles such as Media Director, they may see a strong upturn in salary. Media Directors earn $72K on average per year. Media Buyers most often move into positions as Senior Media Buyers or Media Supervisors; those groups report median salaries that are $11K higher and $17K higher, respectively.

Media Buyer Job Listings

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Popular Skills for Media Buyer


Media Buyers report using a wide range of professional skills. Fortunate workers who know Data Analysis can expect a significant pay bump, scoring salaries 36 percent above average. Skills that seem to negatively impact pay include Advertising and Microsoft Excel. Those familiar with Media Management also tend to know Account Management.

Pay by Experience Level for Media Buyer

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Although individuals who have less than five years' experience earn $41K on average, people with five to 10 years benefit from a notably larger average of $50K. Media Buyers claiming one to two decades of experience make an estimated median of $55K. Survey respondents who have worked for more than 20 years actually report somewhat lower incomes of $52K.

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Experience Affects Media Buyer Salaries

Experienced
up arrow 26%

Late-Career
up arrow 19%

Mid-Career
up arrow 13%

National Average
$44,000


Skills That Affect Media Buyer Salaries

Data Analysis
up arrow 36%

Account Management
up arrow 2%

Negotiation
up arrow 1%

Client Interaction
0%

National Average
$44,000

Media Management
up arrow 2%

Microsoft Excel
up arrow 11%

Advertising
up arrow 12%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 73 votes.

Gender

Female
70 %
Male
30 %

Years of Experience

Less than 1 year
4%
1-4 years
59%
5-9 years
18%
10-19 years
13%
20 years or more
6%

Common Health Benefits

medical benefits
Medical: 84%
dental benefits
Dental: 70%
medical benefits
Vision: 51%
dental benefits
None: 15%
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