A media buyer is one of the most important positions in the business sector, particularly in advertising. The primary responsibility of the media buyer is purchasing the media “real estate” that will benefit the marketing and advertising needs of their company the most. This real estate can take a variety of forms, but the most popular kinds include ad space on television, the radio, and the internet. The form of media that ad space is purchased for depends on a variety of factors, such as what the company is marketing, the age demographic that they are targeting, and the budget within which the company has to deliver their particular message.
Media Buyer Tasks
Communicate with the customer to determine the available budget, scheduling preferences, and the effectiveness of the campaign.
Work with media planners and account executives to develop plans for how to reach the largest number of consumers.
Purchase time or space for advertising from media companies, negotiate prices, and schedule advertisements.
Conduct research to determine the best ways to use media to reach the targeted customer group.