Media Buyer Salary

Media Buyers in the United States can expect wages of $45K annually on average. Location is the biggest factor affecting pay for this group, followed by career duration. Female Media Buyers make up most of the survey respondents at 70 percent. Roughly one in five of professionals in this line of work do not receive benefits; however, a strong majority report medical coverage and more than half claim dental coverage as well. Most Media Buyers report high levels of job satisfaction. This report is based on answers to PayScale's salary questionnaire.
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$33,897 - $63,549
$34K
$45K
$64K
MEDIAN: $44,836
10%
50%
90%

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$13.81 - $30.41
$14
$19
$30
MEDIAN: $18.75
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$22K$44K$66K
Salary
$33,897 - $63,549  
   
Bonus
$275.00 - $6,250  
Profit Sharing
$1,200  
Commission
$4,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,860 - $64,697  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 222
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$11$22$33
Hourly Rate
$13.81 - $30.41  
   
Overtime
$27.25  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$22K$44K$66K
Bonus
$275.00 - $6,250  
   
Commission
$4,000  
Profit Sharing
$1,200  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,860 - $64,697  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 20

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United States (change)

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Job Description for Media Buyer

A media buyer is one of the most important positions in the business sector, particularly in advertising. The primary responsibility of the media buyer is purchasing the media “real estate” that will benefit the marketing and advertising needs of their company the most. This real estate can take a variety of forms, but the most popular kinds include ad space on television, the radio, and the internet. The form of media that ad space is purchased for depends on a variety of factors, such as what the company is marketing, the age demographic that they are targeting, and the budget within which the company has to deliver their particular message.

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Media Buyer Tasks

  • Purchase time or space for advertising from media companies, negotiate prices, and schedule advertisements.
  • Conduct research to determine the best ways to use media to reach the targeted customer group.
  • Communicate with the customer to determine the available budget, scheduling preferences, and the effectiveness of the campaign.
  • Work with media planners and account executives to develop plans for how to reach the largest number of consumers.

Common Career Paths for Media Buyer


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While not commonly seen, Media Buyers who transition into a Media Director position may see a rise in pay. The median salary for Media Directors is $73K per year. The most common next step for a Media Buyer is to become a Senior Media Buyer or a Media Supervisor. The former position pays an additional $11K per year on average, and the latter position pays $18K more per year.

Media Buyer Job Listings

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Popular Skills for Media Buyer


Media Buyers report using a wide range of professional skills. Most notably, facility with Data Analysis and Account Management are correlated to pay that is significantly above average, leading to increases of 23 percent and 11 percent, respectively. Skills that pay less than market rate include Advertising, Microsoft Excel, and Client Interaction. For most people, competency in Media Management indicates knowledge of Account Management.

Pay by Experience Level for Media Buyer

Pay by Experience for a Media Buyer has a positive trend. An entry-level Media Buyer with less than 5 years of experience can expect to earn an average total compensation of $42,000 based on 174 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Media Buyer with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $52,000 based on 58 salaries. An experienced Media Buyer which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $55,000 based on 25 salaries. A Media Buyer with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $53,000 based on 16 salaries.

Pay Difference by Location

National Average: $44,893

Larger city markers indicate a job is popular in that location.

Seattle offers some of the highest pay in the country for Media Buyers, 37 percent above the national average. Media Buyers can also look forward to large paychecks in cities like Boston (+23 percent), Dallas (+20 percent), Orlando (+15 percent), and Atlanta (+14 percent). Falling short of the national average by 14 percent, the area with the worst salaries is Kansas City. Two other places where employers offer below-median salaries are Greenville (11 percent less) and Austin (6 percent less).

Related Job Salaries

Key Stats for Media Buyer

Gender

Female
70 %
Male
30 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 39 votes.
Less than 1 year
3%
1-4 years
60%
5-9 years
21%
10-19 years
9%
20 years or more
7%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Media Buyer Salaries

▲22%

▲17%

▲16%

National Average
$45,000

▼7%

Skills That Affect Media Buyer Salaries

Data Analysis
▲23%

Account Management
▲11%

▲1%

Social Media Marketing
▼0%

National Average
$45,000


Client Interaction
▼5%

Microsoft Excel
▼12%

Advertising
▼14%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 39 votes.

Gender

Female
70 %
Male
30 %

Years of Experience

Less than 1 year
3%
1-4 years
60%
5-9 years
21%
10-19 years
9%
20 years or more
7%

Common Health Benefits

medical benefits
Medical: 77%
dental benefits
Dental: 68%
vision benefits
Vision: 53%
no benefits
None: 21%