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Media Buyer Salary

Pay for Media Buyers in the United States sits in the ballpark of $44K annually. Career length is the biggest factor affecting pay for this group, followed by geography. Men are in the minority of survey respondents, with female Media Buyers making up 70 percent. The majority of individuals in this role claim moderate levels of job satisfaction. Medical benefits are awarded to most, and a strong majority earn dental coverage. This snapshot results from replies to PayScale's salary survey.
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$32,336 - $59,377
(Median)
$32K
$44K
$59K
MEDIAN: $43,846
10%
50%
90%

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$12.51 - $26.06
(Median)
$13
$16
$26
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$21K$42K$63K
Salary
$32,336 - $59,377  
   
Bonus
$0.00 - $5,896  
Profit Sharing
$400.00 - $2,418  
Commission
$2,700 - $16,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,967 - $60,225  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 344
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$14$28$42
Hourly Rate
$12.51 - $26.06  
   
Overtime
$19.00 - $40.88  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$28K$56K$84K
Bonus
$0.00 - $5,896  
   
Commission
$2,700 - $16,000  
Profit Sharing
$400.00 - $2,418  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,967 - $60,225  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 29

Find Out Exactly What You Should Be Paid

United States (change)


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Job Description for Media Buyer

A media buyer is one of the most important positions in the business sector, particularly in advertising. The primary responsibility of the media buyer is purchasing the media “real estate” that will benefit the marketing and advertising needs of their company the most. This real estate can take a variety of forms, but the most popular kinds include ad space on television, the radio, and the internet. The form of media that ad space is purchased for depends on a variety of factors, such as what the company is marketing, the age demographic that they are targeting, and the budget within which the company has to deliver their particular message.

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Media Buyer Tasks

  • Communicate with the customer to determine the available budget, scheduling preferences, and the effectiveness of the campaign.
  • Work with media planners and account executives to develop plans for how to reach the largest number of consumers.
  • Purchase time or space for advertising from media companies, negotiate prices, and schedule advertisements.
  • Conduct research to determine the best ways to use media to reach the targeted customer group.

Common Career Paths for Media Buyer


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Media Buyers who transition into a Media Director role may receive large pay increases as the latter position pays an average $71K per year. When Media Buyers are ready for the next step in their careers, they often become Senior Media Buyers or Media Supervisors. Those roles pay an additional $10K and $17K, respectively.

Media Buyer Job Listings

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Media Buyers usually report a few specific skills. Most notably, skills in Negotiation, Account Management, Media Management, and Advertising are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Advertising. Competency in Media Management frequently indicates knowledge of Negotiation.

Pay by Experience Level for Media Buyer

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For Media Buyers, more experience in the field does not usually mean bigger paychecks. Salaries of relatively inexperienced workers fall in the neighborhood of $41K, but folks who have racked up five to 10 years see a notably higher median of $49K. People with 10 to 20 years of experience make an average of about $56K in this role. People who have worked for more than 20 years report a median income of $60K, which is barely higher than the median for folks with 10 to 20 years of experience.

Related Job Salaries

United States (change)

Experience Affects Media Buyer Salaries

Late-Career
up arrow 35%

Experienced
up arrow 27%

Mid-Career
up arrow 10%

National Average
$44,000

Entry-Level
up arrow 7%

Skills That Affect Media Buyer Salaries

Negotiation
up arrow 2%

Account Management
up arrow 2%

National Average
$44,000

Media Management
up arrow 1%

Advertising
up arrow 6%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 67 votes.

Gender

Female
70 %
Male
30 %

Years of Experience

Less than 1 year
3%
1-4 years
60%
5-9 years
18%
10-19 years
13%
20 years or more
5%

Common Health Benefits

medical benefits Medical: 88% dental benefits Dental: 73%
vision benefits Vision: 53% employee benefits None: 12%
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