Media Buyer Salary
Job Description for Media Buyer
A media buyer is one of the most important positions in the business sector, particularly in advertising. The primary responsibility of the media buyer is purchasing the media “real estate” that will benefit the marketing and advertising needs of their company the most. This real estate can take a variety of forms, but the most popular kinds include ad space on television, the radio, and the internet. The form of media that ad space is purchased for depends on a variety of factors, such as what the company is marketing, the age demographic that they are targeting, and the budget within which the company has to deliver their particular message.Read More...
While much of the job of the media buyer is the actual purchasing of the ad space, a great deal of time and energy is also spent on demographics and analytics. Media buyers are always paying attention to consumers' response to an ad in a particular media form. This is an attempt to better inform themselves and their company for future purchases. The media buyer may work with colleagues or subordinates in order to track these trends, as well as collaborating with the agencies that sell ad space in various forms of media on a daily basis. Although the media buyer does do some travel on a regular basis as a part of their position, there are usually no formal educational requirements, but the buyer will need previous experience in media buying or advertising.
Media Buyer Tasks
- Communicate with the customer to determine the available budget, scheduling preferences, and the effectiveness of the campaign.
- Work with media planners and account executives to develop plans for how to reach the largest number of consumers.
- Purchase time or space for advertising from media companies, negotiate prices, and schedule advertisements.
- Conduct research to determine the best ways to use media to reach the targeted customer group.
Common Career Paths for Media Buyer
Media Buyers do not often transition into Media Director roles. The role averages $73K per year. The most common next step for a Media Buyer is to become a Senior Media Buyer or a Media Supervisor. The former position pays an additional $11K per year on average, and the latter position pays $17K more per year.
Media Buyer Job Listings
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Popular Skills for Media Buyer
Survey results suggest that Media Buyers use a fairly large toolkit of professional skills. Most notably, facility with Data Analysis and Account Management are correlated to pay that is significantly above average, leading to increases of 23 percent and 12 percent, respectively. Skills that seem to negatively impact pay include Advertising, Microsoft Excel, and Social Media Marketing. Those familiar with Media Management also tend to know Account Management.
Pay by Experience Level for Media Buyer
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Workers in their first five years can expect to earn $42K, but people who have been around for five to 10 years earn a noticeably bigger sum of $52K. People with 10 to 20 years of experience make an average of about $57K in this role. Survey participants with more than two decades under their belts actually report earning less than people with less experience; the former take home only $52K on average.