Earnings for Media Buyers in the United States come in at around $44K per year on average. Geography and tenure each impact pay for this group, with the former having the largest influence. Most Media Buyers report high levels of job satisfaction. Medical benefits are awarded to a large number, and a majority earn dental coverage. This snapshot results from replies to PayScale's salary survey.
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$33,025 - $61,731
(Median)
$33K
$44K
$62K
MEDIAN: $44,160
10%
50%
90%

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$13.91 - $30.20
(Median)
$14
$19
$30
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$21K$42K$63K
Salary
$33,025 - $61,731  
   
Bonus
$205.11 - $5,641  
Profit Sharing
$1,221  
Commission
$3,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,070 - $62,086  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 236
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$11$22$33
Hourly Rate
$13.91 - $30.20  
   
Overtime
$27.25  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$22K$44K$66K
Bonus
$205.11 - $5,641  
   
Commission
$3,000  
Profit Sharing
$1,221  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,070 - $62,086  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 22
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Job Description for Media Buyer

A media buyer is one of the most important positions in the business sector, particularly in advertising. The primary responsibility of the media buyer is purchasing the media “real estate” that will benefit the marketing and advertising needs of their company the most. This real estate can take a variety of forms, but the most popular kinds include ad space on television, the radio, and the internet. The form of media that ad space is purchased for depends on a variety of factors, such as what the company is marketing, the age demographic that they are targeting, and the budget within which the company has to deliver their particular message.

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Media Buyer Tasks

  • Communicate with the customer to determine the available budget, scheduling preferences, and the effectiveness of the campaign.
  • Work with media planners and account executives to develop plans for how to reach the largest number of consumers.
  • Purchase time or space for advertising from media companies, negotiate prices, and schedule advertisements.
  • Conduct research to determine the best ways to use media to reach the targeted customer group.

Common Career Paths for Media Buyer


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Media Buyers do not often transition into Media Director roles. The role averages $73K per year. The most common next step for a Media Buyer is to become a Senior Media Buyer or a Media Supervisor. The former position pays an additional $11K per year on average, and the latter position pays $17K more per year.

Media Buyer Job Listings

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Popular Skills for Media Buyer


Survey results suggest that Media Buyers use a fairly large toolkit of professional skills. Most notably, facility with Data Analysis and Account Management are correlated to pay that is significantly above average, leading to increases of 23 percent and 12 percent, respectively. Skills that seem to negatively impact pay include Advertising, Microsoft Excel, and Social Media Marketing. Those familiar with Media Management also tend to know Account Management.

Pay by Experience Level for Media Buyer

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Workers in their first five years can expect to earn $42K, but people who have been around for five to 10 years earn a noticeably bigger sum of $52K. People with 10 to 20 years of experience make an average of about $57K in this role. Survey participants with more than two decades under their belts actually report earning less than people with less experience; the former take home only $52K on average.

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Experience Affects Media Buyer Salaries

Experienced
up arrow 28%

Mid-Career
up arrow 17%

Late-Career
up arrow 17%

National Average
$45,000


Skills That Affect Media Buyer Salaries

Data Analysis
up arrow 23%

Account Management
up arrow 12%

National Average
$45,000

Negotiation
up arrow 1%

Media Management
up arrow 4%

Client Interaction
up arrow 4%

Social Media Marketing
up arrow 9%

Microsoft Excel
up arrow 12%

Advertising
up arrow 13%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 39 votes.

Gender

Female
69 %
Male
31 %

Years of Experience

Less than 1 year
3%
1-4 years
60%
5-9 years
22%
10-19 years
9%
20 years or more
5%

Common Health Benefits

medical benefits
Medical: 80%
dental benefits
Dental: 69%
medical benefits
Vision: 55%
dental benefits
None: 19%
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