Media Coordinator Salary
Media Coordinators aren't exactly in the most profitable line of business; these folks earn a belt-tightening average of $38K annually. Career duration is the biggest factor affecting pay for this group, followed by geography. Medical benefits are awarded to most, and a strong majority earn dental coverage. Job satisfaction is reported as high by the vast majority of workers. Female Media Coordinators are more common than men among those who completed the survey; more than half (61 percent) are women. The numbers in this rundown were provided by PayScale's salary survey participants.
Job Description for Media Coordinator
A media coordinator is in charge of creating media such as commercials, digital marketing, and website to educate the public on their company and its products and/or services. This may be a leadership position in which the coordinator is in charge of organizing and delegating tasks. Tasks performed by the media coordinator may include creating marketing materials to build and retain their company's customer base, researching media opportunities and technology, and ensuring the media developed is effective and fits the needs of its target audience and stakeholders.Read More...
When the company is large enough to create commercials, the media coordinator may be in charge of creating scripts and coordinating with relevant parties to produce these advertisements. Media coordinators must follow all company guidelines and meet any applicable deadlines; additionally, they must ensure their projects fit within designated budgets. Recordkeeping is essential in this job, as expenses, equipment used, and other pertinent information related to media creation must be logged.
Generally a bachelor's degree and relevant experience are required for this role. Advanced computer skills are often necessary, as the media coordinator might be tasked with a hands-on role in creating commercials and other media. They might also have to be familiar with analytics to examine their media products' effectiveness.
Media Coordinator Tasks
- Write, update, and maintain all sales materials from websites to paper documentation.
- Maintain media calendar, and include travel and meetings.
- Respond to media requests and disseminate information to appropriate channels.
- Maintain customer, vendor, or ad accounts, including contracts and communications with sales representatives.
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Popular Skills for Media Coordinator
Overall, survey participants reported applying a fair number of skills to their work. Most notably, skills in Project Management, Content Management, Media Management, and Media / Public Relations are correlated to pay that is above average. At the other end of the pay range are skills like Advertising, Graphic Design, and Marketing Communications. Those proficient in Media / Public Relations are, more often than not, also skilled in Media Management and Video Editing.
Pay by Experience Level for Media Coordinator
Median of all compensation (including tips, bonus, and overtime) by years of experience.
For many Media Coordinators, extensive experience does not lead to significantly more money. Relatively untried employees who have fewer than five years of experience earn around $37K on average. People who have worked for five to 10 years can expect a higher median salary of $41K. The average pay reported by folks with 10 to 20 years of experience is around $42K. Ultimately, more time spent in the workforce does seem to translate to bigger paychecks; seasoned veterans with more than 20 years of experience report a median income of $53K.
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Key Stats for Media Coordinator
Rated 4 out of 5
based on 34 votes.