Media Manager Salary
Pay for Media Managers in the United States sits in the ballpark of $60K per year. Residence and years of experience each impact pay for this group, with the former having the largest influence. A large number report receiving medical coverage from their employers and a fair number collect dental insurance. Job satisfaction is high and work is enjoyable for most Media Managers. The majority of Media Managers (61 percent) who took the survey are female. Figures cited in this summary are based on replies to PayScale's salary questionnaire.
Job Description for Media Manager
A media manager is responsible for overseeing interactions with the press and media at large and enhancing the effectiveness of press and publicity functions. They ensure the protection of their company's image and that it is presented in a consistent and coordinated manner, which includes gathering and disseminating information to the press and staff.Read More...
Media managers work with key departments in their organization to provide social media strategies and organize day-to-day social media activities, as well as develop and expand the organization’s online communities and outreach efforts. Media managers also work with staff and executive management regarding breaking news or crisis management situations, as needed. They also work with their team on the design and creation of promotions and social ad campaigns.
Media managers must have effective communication skills to ensure the company's reputation is promoted and allow for the development of relationships with national and regional press contacts. Those in this position also plan and oversee press-related events, assemble press kits, and research and write press materials. They are also responsible for analyzing and measuring the results of all media projects.
This position requires at least ten years of advertising/marketing-related work experience, with five or more years of media and/or management experience, including working with agencies and vendors. At least five years of experience in budget management is another typical requirement.
This position requires a Master's degree in Business Administration, and is typically full-time. Travel is required in some cases, although most work is done in an office setting.
Media Manager Tasks
- Plan promotion schedules and ensure deadlines are met.
- Monitor market and media trends to keep advertising of brand ahead of the competition.
- Create a marketing message to increase customer recognition of a particular product or service brand.
- Execute media promotions strategies to promote a brand's products or services.
Common Career Paths for Media Manager
Media Managers might see a strong upturn in salary after transitioning into upper-level roles such as Media Director, a seemingly popular career choice. People currently working in the latter position report a noticeably higher median income of $73K per year.
Media Manager Job Listings
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Popular Skills for Media Manager
Survey participants wield an impressively varied skill set on the job. Most notably, skills in Strategic Planning, Online Marketing, Advertising, and Microsoft Word are correlated to pay that is above average, with boosts between 5 percent and 13 percent. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Video Editing and Online Research also typically command lower compensation. Those familiar with Advertising also tend to know Marketing Communications.
Pay by Experience Level for Media Manager
Median of all compensation (including tips, bonus, and overtime) by years of experience.
The average worker who claims fewer than five years of experience earns around $54K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $67K. On average, Media Managers make $67K following one to two decades on the job. Media Managers who claim more than two decades of experience actually make somewhat smaller average paychecks of $55K.
Pay Difference by Location
With a pay rate for Media Managers that is 24 percent greater than the national average, Chicago offers a comfortable salary for those in this profession. Media Managers will also find cushy salaries in Seattle (+20 percent), Houston (+17 percent), New York (+12 percent), and Miami (+10 percent). Falling short of the national average by 17 percent, the area with the worst salaries is Los Angeles. Workers in Orlando and Atlanta earn salaries that trail the national average for those in this profession (15 percent less and 9 percent less, respectively).