Media Manager Salary
Pay for Media Managers in the United States sits in the ballpark of $59K annually. Geographic location is the biggest factor affecting pay for this group, followed by years of experience. More than half of Media Managers (62 percent) survey participants are women. Most report receiving medical coverage from their employers and a strong majority collect dental insurance. For the most part, Media Managers enjoy their work and report high levels of job satisfaction. Participants in PayScale's salary questionnaire provided the particulars of this report.
|Salary||$38,548 - $87,845|
|Bonus||$0.00 - $10,033|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$34,815 - $93,155|
|Hourly Rate||$10.30 - $28.91|
|Overtime||$15.10 - $44.70|
|Bonus||$0.00 - $10,033|
|Total Pay (||$34,815 - $93,155|
Job Description for Media Manager
A media manager is responsible for overseeing interactions with the press and media at large and enhancing the effectiveness of press and publicity functions. They ensure the protection of their company's image and that it is presented in a consistent and coordinated manner, which includes gathering and disseminating information to the press and staff.Read More...
Media managers work with key departments in their organization to provide social media strategies and organize day-to-day social media activities, as well as develop and expand the organization’s online communities and outreach efforts. Media managers also work with staff and executive management regarding breaking news or crisis management situations, as needed. They also work with their team on the design and creation of promotions and social ad campaigns.
Media managers must have effective communication skills to ensure the company's reputation is promoted and allow for the development of relationships with national and regional press contacts. Those in this position also plan and oversee press-related events, assemble press kits, and research and write press materials. They are also responsible for analyzing and measuring the results of all media projects.
This position requires at least ten years of advertising/marketing-related work experience, with five or more years of media and/or management experience, including working with agencies and vendors. At least five years of experience in budget management is another typical requirement.
This position requires a Master's degree in Business Administration, and is typically full-time. Travel is required in some cases, although most work is done in an office setting.
Media Manager Tasks
- Create a marketing message to increase customer recognition of a particular product or service brand.
- Execute media promotions strategies to promote a brand's products or services.
- Plan promotion schedules and ensure deadlines are met.
- Monitor market and media trends to keep advertising of brand ahead of the competition.
Popular Skills for Media Manager
Media Managers report using a deep pool of skills on the job. Most notably, skills in Online Marketing, Strategic Planning, Advertising, and Microsoft Word are correlated to pay that is above average, with boosts between 3 percent and 16 percent. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Video Editing and Search Engine Marketing also typically command lower compensation. Those educated in Advertising tend to be well versed in Marketing Communications.
Pay by Experience Level for Media Manager
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Those in the early stages of their career can expect to make around $53K; however, individuals with five to 10 years of experience bring in $67K on average — a distinctly larger sum. After working for 10 to 20 years, Media Managers make a median salary of $67K. Media Managers who have racked up more than two decades of experience report lower incomes overall; the average sum for this crowd comes out to only $55K.
Pay Difference by Location
For Media Managers, Seattle provides a pay rate that is 22 percent greater than the national average. Media Managers can also look forward to large paychecks in cities like Houston (+19 percent), New York (+14 percent), Miami (+11 percent), and Chicago (+5 percent). Falling short of the national average by 14 percent, the area with the worst salaries is Los Angeles. Below-median salaries also turn up in Orlando and Atlanta (13 percent lower and 9 percent lower, respectively).
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Key Stats for Media Manager
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