The average salary for a Media Planner is $46,311 per year. Most people move on to other jobs if they have more than 10 years' experience in this career. Experience has a moderate effect on income for this job.

$34,415 - $61,923
(Median)
$34K
$46K
$62K
MEDIAN: $46,311
10%
50%
90%

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$13.91 - $35.23
(Median)
$14
$21
$35
MEDIAN: $20
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$21K$42K$63K
Salary
$34,415 - $61,923  
   
Bonus
$295.90 - $7,851  
Profit Sharing
$2,035  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,182 - $62,849  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 254
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$12$24$36
Hourly Rate
$13.91 - $35.23  
   
Overtime
$15.10 - $34.33  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$24K$48K$72K
Bonus
$295.90 - $7,851  
   
Profit Sharing
$2,035  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,182 - $62,849  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 12
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Job Description for Media Planner

A media planner works within the marketing or advertising department of a company. They help publicize and coordinate message delivery through a variety of platforms to highlight new offerings, updates, changes, or other important information an organization wishes to reach the highest number of interested parties.

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Media Planner Tasks

  • Interact with internal and external partners to evaluate, maintain, and implement media plans.
  • Analyze post-campaign results and present refinements.
  • Develop media plan options based on the company's objectives.

Common Career Paths for Media Planner


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Media Planner Job Listings

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Popular Employer Salaries for Media Planner

Popular Skills for Media Planner

Pay Difference by Location

National Average: $46,875

Larger city markers indicate a job is popular in that location.

Media Planner Reviews

What is it like working as a Media Planner?

Media Planner in New York:
"Media Planner Experience."
Pros: With lots of young people in this industry, the work atmosphere is great. I really enjoyed my training experience. Technology and innovation are encouraged.
Cons: Most notably the compensation. The hours can be long as well, with no overtime offered at my level and above. Being client facing, the workload can be overwhelming at times.

Media Planner in Chicago:
"The Good and The Bad."
Pros: Strategic thinking, opportunities for advancement, corporate culture, great coworkers, appreciating for doing a good job, flexible atmosphere, full service agency, fantastic management.
Cons: Lots of deadlines which create stress/pressure, very "immediate action required" industry, only 1 client, not a lot of room for creative thinking (because of client, not the agency).

Media Planner in New York:
"Media Planner overview."
Pros: Corporate culture, work flexibility, office conditions, stress level, perks, the management. Office Space.
Cons: Long hours, sometimes need to take work home.

Related Job Salaries

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Experience Affects Media Planner Salaries

Experienced
up arrow 43%


National Average
$47,000


Skills That Affect Media Planner Salaries

Online Marketing
up arrow 5%

Strategic Planning
up arrow 3%

Advertising
up arrow 1%

Budget Management
up arrow 1%

Media Management
0%

National Average
$47,000

Media Buying
up arrow 4%

Market Research
up arrow 5%

Media / Public Relations
up arrow 5%

Social Media Marketing
up arrow 6%

Data Analysis
up arrow 18%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 44 votes.

Gender

Female
63 %
Male
37 %

Years of Experience

Less than 1 year
3%
1-4 years
82%
5-9 years
12%
10-19 years
3%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 87%
dental benefits
Dental: 78%
medical benefits
Vision: 70%
dental benefits
None: 12%
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