A media planner works within the marketing or advertising department of a company. They help publicize and coordinate message delivery through a variety of platforms to highlight new offerings, updates, changes, or other important information an organization wishes to reach the highest number of interested parties.
Media Planner Tasks
Interact with internal and external partners to evaluate, maintain, and implement media plans.
Analyze post-campaign results and present refinements.
Develop media plan options based on the company's objectives.