Media Planner Salary

The average salary for a Media Planner is $46,695 per year. Most people move on to other jobs if they have more than 10 years' experience in this career. Experience has a moderate effect on income for this job.

$35,203 - $62,101
$35K
$48K
$62K
MEDIAN: $47,922
10%
50%
90%

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$11.66 - $34.52
$12
$20
$35
MEDIAN: $19.65
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$22K$44K$66K
Salary
$35,203 - $62,101  
   
Bonus
$205.42 - $7,833  
Profit Sharing
$-0.50 - $6,061  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,235 - $63,291  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 249
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$12$24$36
Hourly Rate
$11.66 - $34.52  
   
Overtime
$15.10 - $34.73  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$24K$48K$72K
Bonus
$205.42 - $7,833  
   
Profit Sharing
$-0.50 - $6,061  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,235 - $63,291  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 11

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United States (change)

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Job Description for Media Planner

A media planner works within the marketing or advertising department of a company. They help publicize and coordinate message delivery through a variety of platforms to highlight new offerings, updates, changes, or other important information an organization wishes to reach the highest number of interested parties.

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Media Planner Tasks

  • Develop media plan options based on the company's objectives.
  • Analyze post-campaign results and present refinements.
  • Interact with internal and external partners to evaluate, maintain, and implement media plans.

Common Career Paths for Media Planner


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Media Planner Job Listings

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Popular Employer Salaries for Media Planner

Popular Skills for Media Planner

Pay Difference by Location

National Average: $48,078

Larger city markers indicate a job is popular in that location.

Media Planner Reviews

Q: What is it like working as a Media Planner?

Media Planner in New York:
"Media Planner Experience."
Pros: With lots of young people in this industry, the work atmosphere is great. I really enjoyed my training experience. Technology and innovation are encouraged.
Cons: Most notably the compensation. The hours can be long as well, with no overtime offered at my level and above. Being client facing, the workload can be overwhelming at times.

Media Planner in Chicago:
"The Good and The Bad."
Pros: Strategic thinking, opportunities for advancement, corporate culture, great coworkers, appreciating for doing a good job, flexible atmosphere, full service agency, fantastic management.
Cons: Lots of deadlines which create stress/pressure, very "immediate action required" industry, only 1 client, not a lot of room for creative thinking (because of client, not the agency).

Media Planner in New York:
"Media Planner overview."
Pros: Corporate culture, work flexibility, office conditions, stress level, perks, the management. Office Space.
Cons: Long hours, sometimes need to take work home.

Related Job Salaries

Key Stats for Media Planner

Gender

Female
65 %
Male
35 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 37 votes.
Less than 1 year
2%
1-4 years
81%
5-9 years
12%
10-19 years
3%
20 years or more
1%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Media Planner Salaries

▲46%

▲12%

National Average
$48,000

▼3%

Skills That Affect Media Planner Salaries

Online Marketing
▲2%


National Average
$48,000

Budget Management
▼1%

Advertising
▼2%

Media Management
▼2%

Media Buying
▼6%

Market Research
▼7%

Media / Public Relations
▼7%

Social Media Marketing
▼9%

Google Analytics
▼17%

Data Analysis
▼20%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 37 votes.

Gender

Female
65 %
Male
35 %

Years of Experience

Less than 1 year
2%
1-4 years
81%
5-9 years
12%
10-19 years
3%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 88%
dental benefits
Dental: 77%
vision benefits
Vision: 71%
no benefits
None: 11%
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