Media Planner / Buyer Salary

A Media Planner / Buyer earns an average salary of $48,471 per year. A skill in Strategic Planning is associated with high pay for this job. Pay for this job rises steadily for more experienced workers, but goes down noticeably for the few employees with more than 20 years' experience.

$35,579 - $65,557
$36K
$48K
$66K
MEDIAN: $48,471
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$22K$44K$66K
Salary
$35,579 - $65,557  
   
Bonus
$979 - $4,027  
Profit Sharing
$1,100  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,422 - $65,953  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 60
© PayScale, Inc. @ www.payscale.com

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Job Description for Media Planner / Buyer

  • Work with the company and the creative team to determine the best advertising strategies.
  • Ensure advertising campaigns remain within the company's budget.
  • Conduct research to determine what forms of media will reach the company's target audience.
  • Purchase time or space for advertising from media companies, negotiate prices, and schedule advertisements.

Common Career Paths for Media Planner / Buyer


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Media Planner / Buyer Job Listings

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Pay by Experience Level for Media Planner / Buyer

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Related Job Salaries

Key Stats for Media Planner / Buyer

Gender

Female
73 %
Male
28 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 7 votes.
Less than 1 year
3%
1-4 years
61%
5-9 years
19%
10-19 years
10%
20 years or more
6%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Media Planner / Buyer Salaries

Experienced
▲17%

Mid-Career
▲12%

Late-Career
▲2%

National Average
$48,000

▼6%

Skills That Affect Media Planner / Buyer Salaries

Strategic Planning
▲11%

▲2%

National Average
$48,000

Advertising
▼13%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 7 votes.

Gender

Female
73 %
Male
28 %

Years of Experience

Less than 1 year
3%
1-4 years
61%
5-9 years
19%
10-19 years
10%
20 years or more
6%

Common Health Benefits

medical benefits
Medical: 92%
dental benefits
Dental: 74%
vision benefits
Vision: 60%
dental benefits
None: 8%
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