Media Planner / Buyer Salary (United States)

A Media Planner / Buyer earns an average salary of $40,269 per year. A skill in Negotiation is associated with high pay for this job. Most people move on to other jobs if they have more than 10 years' experience in this career.
Media Planner / Buyer Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$30,163 - $53,798
(Median)
30K
35K
40K
48K
54K
MEDIAN: $40,268
10%
25%
50%
75%
90%
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Media Planner / Buyer Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$10.30 - $43.63
(Median)
10
15
25
34
44
MEDIAN: $24.00
10%
25%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$19K$38K$57K
Salary
$30,163 - $53,798  
   
Bonus
$0.00 - $4,818  
Profit Sharing
$491.32 - $4,913  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,341 - $56,376  
PayScale
Country: United States | Currency: USD | Updated: 11 Jun 2014 | Individuals Reporting: 284
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$15$30$45
Hourly Rate
$10.30 - $43.63  
   
Overtime
$23.23 - $37.97  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Bonus
$0.00 - $4,818  
   
Profit Sharing
$491.32 - $4,913  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,341 - $56,376  
PayScale
Country: United States | Currency: USD | Updated: 11 Jun 2014 | Individuals Reporting: 284
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Location:
United States (change)
Years in Field/Career:

Job Description for Media Planner / Buyer

  • Conduct research to determine what forms of media will reach the company’s target audience.
  • Purchase time or space for advertising from media companies, negotiate prices, and schedule advertisements.
  • Work with the company and the creative team to determine the best advertising strategies.
  • Ensure advertising campaigns remain within the company’s budget.

Common Career Paths for Media Planner / Buyer

Media Planner / Buyer Job Listings

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Pay Difference By Location

New York
up arrow 11%
National Average
$41,000
Las Vegas
up arrow 9%
Larger circles over a city indicate a job is popular in that location.

Related Job Salaries

Experience Affects Media Planner / Buyer Salaries

Experienced
up arrow 22%
Mid-Career
up arrow 11%
National Average
$41,000
Entry-Level
up arrow 3%

Skills That Affect Media Planner / Buyer Salaries

Negotiation
up arrow 10%
National Average
$41,000
Strategic Planning
up arrow 2%

Job Satisfaction

Highly satisfied Image
Highly satisfied
Rated 4 out of 5 based on 58 votes.

Gender

Female
78%
female alumni
 
Male
22%
male alumni

Years of Experience

Less than 1 year
2%
1-4 years
71%
5-9 years
18%
10-19 years
6%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 78%
vision benefits Vision: 52% employee benefits None: 9%
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