Media specialists create audio, video, and other media content for their organization; this may include 2-D and 3-D computer graphics and animation, photography, and film/video productions. Media specialists are most commonly employed in the advertising and entertainment industries, and their job responsibilities may vary slightly depending on the employer.
Generally, media specialists work with members of the production, multimedia, and marketing teams to ensure there is a high-quality final product that is in line with the project and company goals. They work in an indoor studio or office setting, although outdoor filming or photography may be required for some projects. Commonly used equipment includes computers and relevant software, digital and film cameras, and audio recording equipment. A typical day for a media specialist may include consulting with production and marketing staff to determine project goals, creating and editing media content using specialized software, and encoding the content appropriately for the target outlet.
Media specialists are sometimes, but not always, expected to have at least a bachelor's degree in a relevant field. Many employers place more emphasis on experience than formal education, and they expect media specialists to have an understanding of content creation, animation, filming, and photography. They should also be familiar with commonly used media creation and editing software and have a strong knowledge of media file formats and encoding. Creativity, inventiveness, and dedication are all key skills needed to be a successful media specialist. Other necessary skills include time management to meet tight project deadlines and the ability to learn on the job, as media software and technology advances quickly.