Membership directors are responsible acquiring and maintaining membership for clubs and other organizations. Among their most important responsibilities are maintaining membership levels by outreach to potential members through marketing techniques, the commission of advertisements, and using the Internet and social media. Additionally, the membership director is tasked with keeping records of existing members, collecting payment of membership dues, and addressing the concerns of members to facilitate solutions and their continued association with the organization. Membership directors are also often in charge of budget monitoring and maintenance.
The membership director is often one of the first people with whom prospective members come into contact, so it is vital that the director is outgoing and personable, able to answer questions, and able to explain the benefits of membership. The membership director must also possess the skills necessary to create and execute effective marketing and recruitment strategies. Problem-solving skills are tested when members come to the director with concerns, and aptitude with mathematics helps directors maintain a budget.
Given the wide variety of clubs and organizations hiring membership directors, there are no concrete set of educational requirements for this position. However, a bachelor's degree in marketing, advertising, or a related field may be required or preferred. Previous experience in a similar experience is needed as well. Some organizations prefer to hire their membership director from within.
Membership Director Tasks
Develop marketing strategies to increase membership in an organization.
Solicit feedback from members in order to improve membership activities and services.
Retain current members by communicating with them regularly and assisting in the development of new programs for members.