Positions as a membership manager are available in many different companies, and they are common in museums, hotels, gyms and similar establishments. Exact requirements for these jobs vary by position, but most ask for a bachelor’s degree in a field related to administration. Some employers may be willing to bypass educational requirements, but almost all require experience working in a similar environment. Skills necessary for membership managers include analysis, negotiation, communication, and organizational skills.
Membership managers' daily duties mostly revolve around increasing membership sales and ensuring that current members remain happy. This involves tasks such as developing marketing plans, running sales events, negotiating prices, and coordinating with other members of the team. In many cases, membership managers also handle donor issues and special events. Dealing with events and other position-specific needs may require knowledge of specific topics.
Membership members' work hours are typically limited to regular business hours, although weekends and alternative hours may be required depending on the needs of the business. Proficiency with basic computer programs is needed as well. Membership managers generally work independently, but cooperation with other departments occurs regularly. There are generally no major hazards or physical requirements for this job.
Membership Manager Tasks
Inform other departments about members to ensure appropriate communication and marketing.
Develop, track, and analyze strategies for reaching prospective members and communicating to current members.
Lead analytics and reporting on members, outreach, marketing, and budget.
Measure member satisfaction, renewals, interaction, reach of events, and membership solicitations.