Merchandise presentation managers work in retail settings with the goal of maximizing customer sales and loyalty by creating quality presentations. They also organize promotional materials in an aesthetic manner to gauge customer interest, and creating merchandising strategies is often necessary.
Public speaking skills are beneficial, as these managers may have to train employees at various locations. Generally, they must also make sure that other operations in the store are aiding in improving the store’s image, and may carry out field evaluations to make sure employees are providing ideal customer service. They may also work directly with customers to determine their concerns, habits, and interests.
The work of a merchandise presentation manager may also involve creating marketing materials and designing displays, so advanced computer skills and design abilities utilizing Adobe and other programs are highly beneficial. A bachelor’s degree in a field such as marketing may be required. The job requires extensive teamwork, though many projects are carried out independently, so those who have strong aesthetic sense and are friendly and self-motivated are ideal for the job.
Travel may be required, as the merchandise manager may be in charge of merchandising at various locations, so a valid driver’s license may be required. There is also a variety of online positions which involve the management of an online store. In this case, duties relating to website design, product highlights, and site organization are carried out in order to drive sales.
Merchandise Presentation Manager Tasks
Visit store locations to supervise the implementation of visual merchandising plans.
Coordinate the personnel updating in-store merchandise displays.
Contribute to the development of visual merchandising plans for in-store displays and seasonal product displays.
Coordinate with senior management to customize store displays for individual retail stores.