National Sales Director Salary

Average pay for a National Sales Director in the United States is considerable, rounding six figures at $101K per year. Cash earnings of National Sales Directors — including $50K in bonuses, $20K in profit sharing proceeds, and $59K in commissions near the top of the pay scale — stretch from approximately $73K to approximately $178K depending on individual performance. Geographic location and years of experience each impact pay for this group, with the former having the largest influence. A large number enjoy medical while a fair number get dental coverage. Vision coverage is also available to more than half. Generally, women make up less than a third of all National Sales Directors who answered the questionnnaire. For the most part, National Sales Directors enjoy their work and report high levels of job satisfaction. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.
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$61,397 - $147,662
MEDIAN: $101,096

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$61,397 - $147,662  
$4,892 - $49,923  
Profit Sharing
$1,468 - $20,426  
$4,055 - $59,174  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$73,440 - $177,537  
Country: United States | Currency: USD | Updated: 20 Sep 2015 | Individuals Reporting: 875
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Job Description for National Sales Director

A sales director’s primary responsibility is the development of a sales plan that is scalable and transferrable to meet the needs of regional and local sales teams. As this is considered a senior management position, a national sales director holds considerable responsibility over a wide range of duties. A director works with sales representatives and account managers to provide oversight and coaching on all sales functions and to identify opportunities to improve sales and gross margins. They must build strong relationships with the customer base through networking and outreach to generate new and repeat business. The national sales director also partners with the marketing department to ensure effective marketing strategies, support product launches, and help with other key developments along the life cycle of a product. Finally, a director must be involved with operations and supply chain departments to forecast product demand, ensuring roper inventory management and delivery of goods.


National Sales Director Tasks

  • Responsible for maximizing the potential sales volume of all segments of the market.
  • Plans and directs sales force activities to maximize profit from all segments of the market.

Common Career Paths for

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As National Sales Directors make advancements in their career path to positions such as Business Development VP, their salaries may climb. Business Development VPs make $147K annually on average. Typical career progression for a National Sales Director involves becoming a VP of Sales or a VP of Sales & Marketing, roles that pay $19K more and $11K more on average.

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Popular Skills for

Survey results imply that National Sales Directors deploy a deep pool of skills on the job. Most notably, skills in Account Management, Strategic Sales, Market Research, and Sales Management are correlated to pay that is above average. At the other end of the pay range are skills like Sales, Operations Management, and Advertising. Those educated in Sales Management tend to be well versed in Strategic Marketing.

Pay by Experience Level for

Median of all compensation (including tips, bonus, and overtime) by years of experience.

For National Sales Directors, more experience in the field does not usually mean bigger paychecks. Relatively untried employees who have less than five years' experience make $90K, but folks with five to 10 years under their belts enjoy an appreciably larger median of $110K. For National Sales Directors, 10 to 20 years of experience on the job amounts to an average salary of $129K. National Sales Directors with more than 20 years of experience report incomes that are only modestly higher; the median for these old hands hovers around $134K.

Pay Difference by Location

For National Sales Directors, Houston provides a pay rate that is 21 percent greater than the national average. National Sales Directors will also find cushy salaries in Minneapolis (+15 percent), San Diego (+13 percent), Boston (+12 percent), and New York (+10 percent). Compared to the national average, Pittsburgh National Sales Directors have considerably lower salaries, 31 percent below the national average to be exact. Location appears to be a major driving force in pay for those in this profession. Below-median salaries also turn up in Miami and Los Angeles (15 percent lower and 13 percent lower, respectively).

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Experience Affects Salaries

National Average

Skills That Affect Salaries

Account Management
up arrow 17%

Strategic Sales
up arrow 4%

Market Research
up arrow 2%

Sales Management

National Average

up arrow 12%

Customer Relationship Management (CRM)
up arrow 15%

up arrow 17%

up arrow 19%

Operations Management
up arrow 19%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 123 votes.


25 %
75 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 86% dental benefits Dental: 75%
vision benefits Vision: 61% employee benefits None: 11%