National Sales Director Salary

National Sales Directors in the United States see excellent average salaries — about $102K annually. Total cash compensation to National Sales Directors bottoms out near $73K and approaches $179K on the high end; the biggest paychecks include approximately $50K from bonuses and almost $21K from profit sharing. Residence is the biggest factor affecting pay for this group, followed by career duration. Most enjoy medical while a strong majority get dental coverage. Vision coverage is also available to the greater part. Job satisfaction is high and work is enjoyable for most National Sales Directors. Male National Sales Directors are far more common among survey respondents than their female counterparts, who typically comprise less than one-third of the field. The information for this snapshot was generated by responses to the PayScale salary survey.
Read More
$61,626 - $149,075
MEDIAN: $101,967

Add this chart to your site: 640px    300px

National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$61,626 - $149,075  
$5,000 - $50,000  
Profit Sharing
$1,021 - $20,542  
$0.41 - $50,684  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$72,734 - $179,383  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 856
United States (change)

Find Out Exactly What You Should Be Paid

United States (change)

Comp Managers: Start Here »

Job Description for National Sales Director

A sales director’s primary responsibility is the development of a sales plan that is scalable and transferrable to meet the needs of regional and local sales teams. As this is considered a senior management position, a national sales director holds considerable responsibility over a wide range of duties. A director works with sales representatives and account managers to provide oversight and coaching on all sales functions and to identify opportunities to improve sales and gross margins. They must build strong relationships with the customer base through networking and outreach to generate new and repeat business. The national sales director also partners with the marketing department to ensure effective marketing strategies, support product launches, and help with other key developments along the life cycle of a product. Finally, a director must be involved with operations and supply chain departments to forecast product demand, ensuring roper inventory management and delivery of goods.


National Sales Director Tasks

  • Responsible for maximizing the potential sales volume of all segments of the market.
  • Plans and directs sales force activities to maximize profit from all segments of the market.

Common Career Paths for National Sales Director

Add this chart to your site:   640px 640px    300px 300px

National Sales Directors often transition into upper-level roles like VP of Sales, for which the average compensation is $143K per year. With an annual salary of $135K, VP of Sales & Marketing is the most common role for National Sales Directors to subsequently assume on their way up the ladder. Transitioning into a Business Development Director role — which usually pays $113K — is also typical for National Sales Directors, though less common by comparison.

Sales Director Job Listings

Search for more jobs:

Popular Skills for National Sales Director

Survey results imply that National Sales Directors deploy a deep pool of skills on the job. Most notably, skills in Account Management, Strategic Sales, Market Research, and Sales Management are correlated to pay that is above average. Those listing Operations Management as a skill should be prepared for drastically lower pay. Advertising and Sales also typically command lower compensation. Those educated in Sales Management tend to be well versed in Strategic Marketing.

Pay by Experience Level for National Sales Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.

National Sales Directors generally obtain higher compensation for more plentiful past experience. Survey participants with less than five years' experience pocket $88K on average, but those with five to 10 years of experience enjoy a much bigger median of $108K. National Sales Directors who work for 10 to 20 years in their occupation tend to earn about $130K. Individuals who report more than two decades of experience seem to make only slightly more than folks in the 10-to-20 year range; the more senior group sees median earnings in the comparatively modest ballpark of $138K.

Pay Difference by Location

National Average: $124,407

Larger city markers indicate a job is popular in that location.

With a pay rate for National Sales Directors that is 16 percent greater than the national average, San Diego offers a comfortable salary for those in this profession. National Sales Directors can also look forward to large paychecks in cities like Minneapolis (+15 percent), Boston (+12 percent), New York (+10 percent), and Atlanta (+9 percent). National Sales Directors' salaries are heavily influenced by location — National Sales Directors in Pittsburgh bring in salaries that are 32 percent lower than the national average. Employers pay around 12 percent less in Los Angeles and 11 percent less in Miami, below-median salaries for those in this field.

Related Job Salaries

United States (change)

Find Out Exactly What You Should Be Paid

United States (change)

Comp Managers: Start Here »

Experience Affects National Sales Director Salaries

National Average

Skills That Affect National Sales Director Salaries

Account Management
up arrow 12%

Strategic Sales
up arrow 3%

Market Research
up arrow 2%

Sales Management

National Average

up arrow 12%

Customer Relationship Management (CRM)
up arrow 16%

up arrow 20%

up arrow 20%

Operations Management
up arrow 25%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 119 votes.


25 %
75 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits
Medical: 86%
dental benefits
Dental: 74%
medical benefits
Vision: 61%
dental benefits
None: 12%