National Sales Director Salary

Six-figure salaries are the norm for National Sales Directors in the United States, with median pay hovering around $102K per year. Overall cash earnings for National Sales Directors stretch from $73K on the lower end to $183K near the top, and the heftiest packages can encompass around $61K from bonuses and $23K from profit sharing. Residence and experience level each impact pay for this group, with the former having the largest influence. Job satisfaction is high and work is enjoyable for most National Sales Directors. A large number enjoy medical while a fair number get dental coverage. Vision coverage is also available to the larger part. Figures cited in this summary are based on replies to PayScale's salary questionnaire.
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$60,946 - $150,150
$61K
$100K
$150K
MEDIAN: $102,233
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$70K$140K$210K
Salary
$60,946 - $150,150  
   
Bonus
$5,029 - $60,893  
Profit Sharing
$0.00 - $22,500  
Commission
$7,149 - $60,567  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$72,967 - $182,791  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 345
© PayScale, Inc. @ www.payscale.com

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United States (change)

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Job Description for National Sales Director

A sales director’s primary responsibility is the development of a sales plan that is scalable and transferrable to meet the needs of regional and local sales teams. As this is considered a senior management position, a national sales director holds considerable responsibility over a wide range of duties. A director works with sales representatives and account managers to provide oversight and coaching on all sales functions and to identify opportunities to improve sales and gross margins. They must build strong relationships with the customer base through networking and outreach to generate new and repeat business. The national sales director also partners with the marketing department to ensure effective marketing strategies, support product launches, and help with other key developments along the life cycle of a product. Finally, a director must be involved with operations and supply chain departments to forecast product demand, ensuring roper inventory management and delivery of goods.

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National Sales Director Tasks

  • Plans and directs sales force activities to maximize profit from all segments of the market.
  • Responsible for maximizing the potential sales volume of all segments of the market.

Common Career Paths for National Sales Director


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Though not the most common occurrence, National Sales Directors sometimes become Business Development VPs, where the average income is $147K per year. The most common next step for a National Sales Director is to become a VP of Sales or a VP of Sales & Marketing. The former position pays an additional $21K per year on average, and the latter position pays $13K more per year.

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Popular Skills for National Sales Director


Survey participants wield an impressively varied skill set on the job. Most notably, facility with Business Development, Technical Sales, and Account Management are correlated to pay that is significantly above average, leading to increases of 51 percent, 40 percent, and 4 percent, respectively. At the other end of the pay range are skills like Customer Relationship Management, Telecommunications, and Marketing Communications. It is often found that people who know Sales Management are also skilled in Strategic Marketing.

Pay by Experience Level for National Sales Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.


National Sales Directors generally obtain higher compensation for more plentiful past experience. Workers in their first five years can expect to earn $81K, but people who have been around for five to 10 years earn a noticeably bigger sum of $103K. After working for 10 to 20 years, National Sales Directors make a median salary of $125K. National Sales Directors who surpass 20 years on the job report pay that isn't as high as one would expect; the median compensation for this crowd sits around $137K.

Pay Difference by Location

National Average: $121,958

Larger city markers indicate a job is popular in that location.

With a pay rate for National Sales Directors that is 25 percent greater than the national average, Atlanta offers a comfortable salary for those in this profession. National Sales Directors will also find cushy salaries in Chicago (+23 percent), San Diego (+19 percent), Boston (+18 percent), and Cincinnati (+13 percent). National Sales Directors in Tampa earn salaries far below the national average by 53 percent, proving that geography overwhelmingly affects the pay scale for those in this field. Employers pay around 31 percent less in Pittsburgh and 14 percent less in Orlando, below-median salaries for those in this field.

Related Job Salaries

Key Stats for National Sales Director

Gender

Female
30 %
Male
70 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 32 votes.
Less than 1 year
1%
1-4 years
6%
5-9 years
12%
10-19 years
46%
20 years or more
35%
Location:
Years in Fields/Career:
United States (change)

Experience Affects National Sales Director Salaries

▲12%

▲2%

National Average
$122,000

▼16%

▼33%

Skills That Affect National Sales Director Salaries

Business Development
▲51%

Technical Sales
▲40%





▲1%

Strategic Marketing
▼0%

National Average
$122,000







Customer Relationship Management (CRM)
▼14%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 32 votes.

Gender

Female
30 %
Male
70 %

Years of Experience

Less than 1 year
1%
1-4 years
6%
5-9 years
12%
10-19 years
46%
20 years or more
35%

Common Health Benefits

medical benefits
Medical: 84%
dental benefits
Dental: 70%
vision benefits
Vision: 61%
dental benefits
None: 14%
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