National Sales Director Salary

National Sales Directors in the United States can expect to earn a very comfortable salary, with average salaries (in the ballpark of $100K) surpassing six figures annually. Including potential for bonuses, profit sharing and commission — peaking near $49K, $24K, and $51K, respectively — total cash payment to National Sales Directors can bottom out near $72K or top out at around $173K. Location is the biggest factor affecting pay for this group, followed by years of experience. Most National Sales Directors survey respondents are men (75 percent). Most report receiving medical coverage from their employers and a strong majority collect dental insurance. Job satisfaction is reported as high by the vast majority of workers. This snapshot results from replies to PayScale's salary survey.
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$61,039 - $145,636
MEDIAN: $100,124

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$61,039 - $145,636  
$4,371 - $48,811  
Profit Sharing
$1,021 - $24,144  
$3,000 - $51,426  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$72,302 - $173,336  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 819
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Job Description for National Sales Director

A sales director’s primary responsibility is the development of a sales plan that is scalable and transferrable to meet the needs of regional and local sales teams. As this is considered a senior management position, a national sales director holds considerable responsibility over a wide range of duties. A director works with sales representatives and account managers to provide oversight and coaching on all sales functions and to identify opportunities to improve sales and gross margins. They must build strong relationships with the customer base through networking and outreach to generate new and repeat business. The national sales director also partners with the marketing department to ensure effective marketing strategies, support product launches, and help with other key developments along the life cycle of a product. Finally, a director must be involved with operations and supply chain departments to forecast product demand, ensuring roper inventory management and delivery of goods.


National Sales Director Tasks

  • Responsible for maximizing the potential sales volume of all segments of the market.
  • Plans and directs sales force activities to maximize profit from all segments of the market.

Common Career Paths for National Sales Director

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A lot of National Sales Directors move on to become VPs of Sales, that group gets paid a slightly higher $141K on average. A VP of Sales & Marketing role is the most common promotion for National Sales Directors moving up the ladder, and pay for the position tends to be around the $133K mark. Another typical, albeit less common, transition for National Sales Directors is a Business Development Director position, where earnings are usually $112K.

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Popular Skills for National Sales Director

Survey results imply that National Sales Directors deploy a substantial tool kit of skills at work. Most notably, skills in Strategic Sales, Market Research, Sales Management, and Microsoft Office are correlated to pay that is above average. Those listing Sales as a skill should be prepared for drastically lower pay. Advertising and Customer Relationship Management also typically command lower compensation. Most people experienced in Sales Management also know Strategic Marketing.

Pay by Experience Level for National Sales Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.

National Sales Directors with more experience do not necessarily bring home bigger paychecks. In fact, experience in this field tends to impact compensation minimally. The relatively untested earn a median of $89K per year, but survey respondents who have racked up five to 10 years of experience report a six-figure median of $109K. National Sales Directors claiming one to two decades of experience make an estimated median of $126K. Respondents who claim more than 20 years of experience may encounter pay that doesn't quite reflect their extensive experience; these veterans report a median income of around $133K.

Pay Difference by Location

National Sales Directors will find that San Francisco offers an impressive pay rate, one which exceeds the national average by 27 percent. National Sales Directors can also look forward to large paychecks in cities like Houston (+23 percent), Philadelphia (+22 percent), Minneapolis (+16 percent), and San Diego (+15 percent). Place of residence plays a huge part in a National Sales Director's salary, with Pittsburgh National Sales Directors earning salaries that are 30 percent less than the national average. Employers also pay below the national average in Los Angeles (17 percent lower) and Miami (12 percent lower).

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Experience Affects National Sales Director Salaries

National Average

Skills That Affect National Sales Director Salaries

Market Research
up arrow 1%

Sales Management

National Average

Microsoft Office
up arrow 4%

Marketing Communications
up arrow 4%

up arrow 11%

Customer Relationship Management (CRM)
up arrow 15%

up arrow 16%

up arrow 20%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 128 votes.


25 %
75 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 85% dental benefits Dental: 73%
vision benefits Vision: 58% employee benefits None: 13%