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National Sales Director Salary

Compensation for National Sales Directors in the United States is generous, with average pay surpassing six figures annually ($100K). The range in cash compensation to National Sales Directors (largely between $72K and $176K) includes potential earnings of $46K from bonuses, $23K from profit sharing, and commissions of $51K in exceptional cases. Residence and career duration each impact pay for this group, with the former having the largest influence. A large number report receiving medical coverage from their employers and a fair number collect dental insurance. Work is enjoyable for National Sales Directors, who typically claim high levels of job satisfaction. Generally, women make up less than a third of all National Sales Directors who answered the questionnnaire. The information for this snapshot was generated by responses to the PayScale salary survey.
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$60,613 - $146,090
MEDIAN: $99,849

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$60,613 - $146,090  
$4,795 - $45,741  
Profit Sharing
$1,250 - $22,500  
$0.37 - $50,874  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$71,822 - $175,581  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 834

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United States (change)

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Job Description for National Sales Director

A sales director’s primary responsibility is the development of a sales plan that is scalable and transferrable to meet the needs of regional and local sales teams. As this is considered a senior management position, a national sales director holds considerable responsibility over a wide range of duties. A director works with sales representatives and account managers to provide oversight and coaching on all sales functions and to identify opportunities to improve sales and gross margins. They must build strong relationships with the customer base through networking and outreach to generate new and repeat business. The national sales director also partners with the marketing department to ensure effective marketing strategies, support product launches, and help with other key developments along the life cycle of a product. Finally, a director must be involved with operations and supply chain departments to forecast product demand, ensuring roper inventory management and delivery of goods.


National Sales Director Tasks

  • Responsible for maximizing the potential sales volume of all segments of the market.
  • Plans and directs sales force activities to maximize profit from all segments of the market.

Common Career Paths for National Sales Director

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Moving into a VP of Sales position seems to be a popular career progression. Median pay for this job is $144K annually. The most common promotion for National Sales Directors is VP of Sales & Marketing, a position that typically pays $135K annually. Another standard transition for National Sales Directors seeking advancement is to assume a Business Development Director role, where pay is often $112K.

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Popular Skills for National Sales Director

Survey participants wield an impressively varied skill set on the job. Most notably, skills in Strategic Sales, Market Research, Sales Management, and Marketing Communications are correlated to pay that is above average. At the other end of the pay range are skills like Sales, Customer Relationship Management, and Advertising. Those proficient in Sales Management are, more often than not, also skilled in Strategic Marketing.

Pay by Experience Level for National Sales Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.

National Sales Directors generally obtain higher compensation for more plentiful past experience. Although individuals who have less than five years' experience earn $87K on average, people with five to 10 years benefit from a notably larger average of $109K. For National Sales Directors, 10 to 20 years of experience on the job amounts to an average salary of $126K. Veterans who have surpassed the 20-year mark may make only slightly more than those who are navigating the mid-career stage; the more senior group reports median earnings of around $132K.

Pay Difference by Location

With a pay rate for National Sales Directors that is 23 percent greater than the national average, Houston offers a comfortable salary for those in this profession. National Sales Directors will also find cushy salaries in Philadelphia (+23 percent), Minneapolis (+16 percent), San Diego (+15 percent), and Boston (+13 percent). Location significantly influences compensation, with Pittsburgh National Sales Directors earning much less — 30 percent less — than the national average. Employers pay around 16 percent less in Los Angeles and 13 percent less in Miami, below-median salaries for those in this field.

Related Job Salaries

United States (change)

Experience Affects National Sales Director Salaries

National Average

Skills That Affect National Sales Director Salaries

Market Research
up arrow 2%

Sales Management

National Average

Strategic Marketing
up arrow 4%

Microsoft Office
up arrow 4%

Marketing Communications
up arrow 4%

up arrow 9%

up arrow 14%

Customer Relationship Management (CRM)
up arrow 14%

up arrow 20%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 146 votes.


25 %
75 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 85% dental benefits Dental: 73%
vision benefits Vision: 58% employee benefits None: 13%