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National Sales Director Salary

On average, National Sales Directors in the United States earn six-figure salaries ($100K) annually, making for a very well-paid profession. With bonuses occasionally running north of $46K, profit sharing proceeds sometimes surpassing $21K, and a few commissions as high as $51K, total income for National Sales Directors can range between $72K and $175K according to individual performance. Location is the biggest factor affecting pay for this group, followed by career duration. The majority of National Sales Directors claim high levels of job satisfaction. Making up 76 percent of those who took the survey, male National Sales Directors greatly outnumber their female counterparts. Medical benefits are awarded to most, and a strong majority earn dental coverage. Figures cited in this summary are based on replies to PayScale's salary questionnaire.
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$60,957 - $145,693
MEDIAN: $99,822

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$60,957 - $145,693  
$4,055 - $45,564  
Profit Sharing
$1,003 - $20,847  
$0.34 - $50,591  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$72,176 - $174,915  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 829

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Job Description for National Sales Director

A sales director’s primary responsibility is the development of a sales plan that is scalable and transferrable to meet the needs of regional and local sales teams. As this is considered a senior management position, a national sales director holds considerable responsibility over a wide range of duties. A director works with sales representatives and account managers to provide oversight and coaching on all sales functions and to identify opportunities to improve sales and gross margins. They must build strong relationships with the customer base through networking and outreach to generate new and repeat business. The national sales director also partners with the marketing department to ensure effective marketing strategies, support product launches, and help with other key developments along the life cycle of a product. Finally, a director must be involved with operations and supply chain departments to forecast product demand, ensuring roper inventory management and delivery of goods.


National Sales Director Tasks

  • Responsible for maximizing the potential sales volume of all segments of the market.
  • Plans and directs sales force activities to maximize profit from all segments of the market.

Common Career Paths for National Sales Director

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Many National Sales Directors advance into a slightly higher-paying VP of Sales position. Average compensation for VPs of Sales is $144K. Going from National Sales Director to VP of Sales & Marketing is the transition that occurs most often in this field, where the paychecks are $135K. Many others choose to work as Business Development Directors, where pay is typically $112K.

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Popular Skills for National Sales Director

Survey takers working as National Sales Directors report using a large range of professional skills. Most notably, skills in Strategic Sales, Market Research, Sales Management, and Marketing Communications are correlated to pay that is above average. Those listing Sales as a skill should be prepared for drastically lower pay. Advertising and Customer Relationship Management also typically command lower compensation. Those proficient in Sales Management are, more often than not, also skilled in Strategic Marketing.

Pay by Experience Level for National Sales Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.

For many National Sales Directors, more experience generally translates to higher pay. In this occupation, salaries for the relatively untested average out to $88K, but folks in the five-to-10 year range enjoy a much heftier median of $108K. National Sales Directors claiming one to two decades of experience make an estimated median of $125K. National Sales Directors who have stuck around for more than two decades see earnings that are only slightly higher than those of folks who have worked for 10 to 20 years; the more senior group makes around $132K on average.

Pay Difference by Location

National Sales Directors will find that Houston offers an impressive pay rate, one which exceeds the national average by 22 percent. National Sales Directors can also look forward to large paychecks in cities like Boston (+14 percent), San Diego (+11 percent), Atlanta (+11 percent), and Detroit (+9 percent). National Sales Directors' salaries are heavily influenced by location — National Sales Directors in Pittsburgh bring in salaries that are 30 percent lower than the national average. Workers in Los Angeles and Miami earn salaries that trail the national average for those in this profession (14 percent less and 12 percent less, respectively).

Related Job Salaries

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Experience Affects National Sales Director Salaries

National Average

Skills That Affect National Sales Director Salaries

Market Research
up arrow 2%

Sales Management

National Average

Microsoft Office
up arrow 4%

Marketing Management
up arrow 4%

Marketing Communications
up arrow 4%

up arrow 9%

up arrow 14%

Customer Relationship Management (CRM)
up arrow 14%

up arrow 21%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 149 votes.


24 %
76 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 86% dental benefits Dental: 74%
vision benefits Vision: 58% employee benefits None: 12%