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National Sales Director Salary

National Sales Directors in the United States can expect to earn a very generous salary, with average salaries (in the ballpark of $121K) surpassing six figures annually. In the world of National Sales Directors, overall cash earnings stretch from $71K near the bottom to $175K near the top; these packages encompass bonuses that run close to $44K and profit sharing that can (albeit rarely) exceed $24K, along with commissions approaching $51K. Geography is the biggest factor affecting pay for this group, followed by tenure. Most National Sales Directors report high levels of job satisfaction. Making up 76 percent of those who took the survey, male National Sales Directors greatly outnumber their female counterparts. Most enjoy medical while a strong majority get dental coverage. Vision coverage is also available to a majority. The figures in this rundown are based on the results of PayScale's salary questionnaire.
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$60,221 - $146,546
MEDIAN: $99,876

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$60,221 - $146,546  
$4,007 - $44,451  
Profit Sharing
$1,510 - $24,088  
$0.34 - $50,519  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$71,305 - $175,218  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 798
United States (change)

Job Description for National Sales Director

A sales director’s primary responsibility is the development of a sales plan that is scalable and transferrable to meet the needs of regional and local sales teams. As this is considered a senior management position, a national sales director holds considerable responsibility over a wide range of duties. A director works with sales representatives and account managers to provide oversight and coaching on all sales functions and to identify opportunities to improve sales and gross margins. They must build strong relationships with the customer base through networking and outreach to generate new and repeat business. The national sales director also partners with the marketing department to ensure effective marketing strategies, support product launches, and help with other key developments along the life cycle of a product. Finally, a director must be involved with operations and supply chain departments to forecast product demand, ensuring roper inventory management and delivery of goods.


National Sales Director Tasks

  • Responsible for maximizing the potential sales volume of all segments of the market.
  • Plans and directs sales force activities to maximize profit from all segments of the market.

Common Career Paths for National Sales Director

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Many National Sales Directors transition into upper level VP of Sales positions. VPs of Sales on average earn $143K per year. As National Sales Directors progress in their field, many go on to become VP of Sales & Marketings. In fact, this transition is more common than anything else, and pay for the position is usually $135K per year. Another common career choice for National Sales Directors is to move into a Business Development Director role. Typically, Business Development Directors get paid $112K.

Sales Director Job Listings

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Popular Skills for National Sales Director

National Sales Directors seem to require a rather large skill set. Most notably, skills in Strategic Sales, Market Research, Sales Management, and Marketing Communications are correlated to pay that is above average. Those listing Sales as a skill should be prepared for drastically lower pay. Customer Relationship Management and Microsoft Word also typically command lower compensation. The majority of those who know Sales Management also know Strategic Marketing.

Pay by Experience Level for National Sales Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.

More years of relevant experience do not necessarily translate to higher paychecks. Although inexperienced employees take home approximately $89K, those who have five to 10 years under their belts benefit from a six-figure median of $110K. National Sales Directors with one to two decades of relevant experience report an average salary of approximately $126K. National Sales Directors who surpass 20 years on the job report pay that isn't as high as one would expect; the median compensation for this crowd sits around $131K.

Pay Difference by Location

San Francisco offers some of the highest pay in the country for National Sales Directors, 23 percent above the national average. National Sales Directors can also look forward to large paychecks in cities like Houston (+16 percent), Atlanta (+15 percent), Boston (+13 percent), and Chicago (+13 percent). National Sales Directors in Pittsburgh report much lower salaries than the rest of the country — 31 percent below the national average — proving that residence is a major factor in overall pay. Not at the bottom but still paying below the median are employers in Los Angeles and Seattle (13 percent lower and 8 percent lower, respectively).

Related Job Salaries

Experience Affects National Sales Director Salaries

National Average

Skills That Affect National Sales Director Salaries

Strategic Sales
up arrow 3%

Market Research
up arrow 2%

Sales Management

National Average

Marketing Communications
up arrow 3%

Microsoft Office
up arrow 4%

Microsoft Excel
up arrow 9%

up arrow 10%

up arrow 10%

Microsoft Word
up arrow 11%

Customer Relationship Management (CRM)
up arrow 14%

up arrow 22%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 159 votes.


24 %
76 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 87% dental benefits Dental: 75%
vision benefits Vision: 58% employee benefits None: 12%