Average pay for National Sales Directors in the United States is more than reasonable, with annual salaries pushing past the six-figure mark ($104K). Total cash incomes of National Sales Directors run from $74K to $180K, depending on bonuses that can occasionally exceed $60K, profit sharing that reaches $20K, and some commissions of nearly $52K. Geography and tenure each impact pay for this group, with the former having the largest influence. Job satisfaction for National Sales Directors is high. Generally, women make up less than a third of all National Sales Directors who answered the questionnnaire. A large number enjoy medical while a fair number get dental coverage. Vision coverage is also available to the larger part. This report is based on responses to the PayScale salary survey.
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$66,327 - $148,963
MEDIAN: $103,922

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$66,327 - $148,963  
$6,802 - $59,510  
Profit Sharing
$0.00 - $19,574  
$6,787 - $51,823  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$73,835 - $180,317  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 425

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for National Sales Director

A sales director’s primary responsibility is the development of a sales plan that is scalable and transferrable to meet the needs of regional and local sales teams. As this is considered a senior management position, a national sales director holds considerable responsibility over a wide range of duties. A director works with sales representatives and account managers to provide oversight and coaching on all sales functions and to identify opportunities to improve sales and gross margins. They must build strong relationships with the customer base through networking and outreach to generate new and repeat business. The national sales director also partners with the marketing department to ensure effective marketing strategies, support product launches, and help with other key developments along the life cycle of a product. Finally, a director must be involved with operations and supply chain departments to forecast product demand, ensuring roper inventory management and delivery of goods.


National Sales Director Tasks

  • Plans and directs sales force activities to maximize profit from all segments of the market.
  • Responsible for maximizing the potential sales volume of all segments of the market.

Common Career Paths for National Sales Director

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Although it's unusual, some National Sales Directors transition into jobs as Business Development VPs. The latter group reports earning a slightly lower median of $147K per year, though. National Sales Directors most often move into positions as VPs of Sales or VPs of Sales & Marketing; those groups report median salaries that are $18K higher and $10K higher, respectively.

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Popular Skills for National Sales Director

National Sales Directors seem to wield many skills on the job. Most notably, facility with Business Development, Technical Sales, and Account Management are correlated to pay that is significantly above average, leading to increases of 48 percent, 37 percent, and 6 percent, respectively. Skills that pay less than market rate include Customer Relationship Management, Advertising, and Marketing Communications. Most people familiar with Sales Management also know Strategic Marketing.

Pay by Experience Level for National Sales Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.

In general, experience and pay appear to be strongly linked; those with more experience usually bring in higher incomes. In this occupation, salaries for the relatively untested average out to $82K, but folks in the five-to-10 year range enjoy a much heftier median of $102K. For National Sales Directors, 10 to 20 years of experience on the job amounts to an average salary of $130K. Individuals who report more than two decades of experience seem to make only slightly more than folks in the 10-to-20 year range; the more senior group sees median earnings in the comparatively modest ballpark of $141K.

Pay Difference by Location

National Average: $124,866

Larger city markers indicate a job is popular in that location.

With a pay rate for National Sales Directors that is 18 percent greater than the national average, New York offers a comfortable salary for those in this profession. National Sales Directors will also find cushy salaries in Chicago (+16 percent), San Diego (+16 percent), Boston (+13 percent), and Minneapolis (+12 percent). National Sales Directors' salaries are heavily influenced by location — National Sales Directors in Tampa bring in salaries that are 54 percent lower than the national average. Employers pay around 32 percent less in Pittsburgh and 12 percent less in Seattle, below-median salaries for those in this field.

Related Job Salaries

Years in Fields/Career:
United States (change)

Experience Affects National Sales Director Salaries

National Average

Skills That Affect National Sales Director Salaries

Business Development
up arrow 48%

Technical Sales
up arrow 37%

Account Management
up arrow 6%

Strategic Sales
up arrow 3%

Sales Management
up arrow 2%

National Average

Marketing Management
up arrow 2%

Strategic Marketing
up arrow 4%

Microsoft Word
up arrow 4%

up arrow 11%

up arrow 16%

Customer Relationship Management (CRM)
up arrow 16%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 55 votes.


27 %
73 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits
Medical: 83%
dental benefits
Dental: 71%
medical benefits
Vision: 60%
dental benefits
None: 15%