National Sales Director Salary

Six-figure salaries are the norm for National Sales Directors in the United States, with median pay hovering around $100K per year. In the world of National Sales Directors, overall cash allowance can occasionally include more than $48K from bonuses and, in some exceptional cases, $24K from profit sharing, causing incomes to vary widely between $72K and $173K. Location is the biggest factor affecting pay for this group, followed by career duration. For the most part, National Sales Directors enjoy their work and report high levels of job satisfaction. Most National Sales Directors survey respondents are men (75 percent). Most report receiving medical coverage from their employers and a strong majority collect dental insurance. Respondents to the PayScale salary survey provided the data for this report.
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$60,895 - $145,105
MEDIAN: $99,781

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$60,895 - $145,105  
$4,069 - $47,961  
Profit Sharing
$1,014 - $24,240  
$3,030 - $51,253  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$72,286 - $172,562  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 818
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Job Description for National Sales Director

A sales director’s primary responsibility is the development of a sales plan that is scalable and transferrable to meet the needs of regional and local sales teams. As this is considered a senior management position, a national sales director holds considerable responsibility over a wide range of duties. A director works with sales representatives and account managers to provide oversight and coaching on all sales functions and to identify opportunities to improve sales and gross margins. They must build strong relationships with the customer base through networking and outreach to generate new and repeat business. The national sales director also partners with the marketing department to ensure effective marketing strategies, support product launches, and help with other key developments along the life cycle of a product. Finally, a director must be involved with operations and supply chain departments to forecast product demand, ensuring roper inventory management and delivery of goods.


National Sales Director Tasks

  • Responsible for maximizing the potential sales volume of all segments of the market.
  • Plans and directs sales force activities to maximize profit from all segments of the market.

Common Career Paths for National Sales Director

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Many National Sales Directors transition into upper-level VP of Sales positions. VPs of Sales earn a median of $141K per year. A VP of Sales & Marketing role is the most common promotion for National Sales Directors moving up the ladder, and pay for the position tends to be around the $133K mark. Another typical, albeit less common, transition for National Sales Directors is a Business Development Director position, where earnings are usually $112K.

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Popular Skills for National Sales Director

National Sales Directors seem to exploit a large range of skills on the job. Most notably, skills in Strategic Sales, Market Research, Sales Management, and Marketing Communications are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Sales, Advertising, and Customer Relationship Management. Those familiar with Sales Management also tend to know Strategic Marketing.

Pay by Experience Level for National Sales Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.

For National Sales Directors, experience does not seem to be a major factor in determining pay. Individuals with fewer than five years of experience earn $89K on average, but those in the five-to-10 year group see a six-figure median of $109K. After working for 10 to 20 years, National Sales Directors make a median salary of $126K. Respondents who claim more than 20 years of experience may encounter pay that doesn't quite reflect their extensive experience; these veterans report a median income of around $132K.

Pay Difference by Location

For those looking to make money, National Sales Directors in San Francisco enjoy an exceptional pay rate, 27 percent above the national average. National Sales Directors can also look forward to large paychecks in cities like Philadelphia (+23 percent), Houston (+21 percent), Minneapolis (+16 percent), and Boston (+13 percent). National Sales Directors in Pittsburgh earn salaries far below the national average by 30 percent, proving that geography overwhelmingly affects the pay scale for those in this field. Los Angeles and Miami are a couple other places where companies are known to pay below the median — salaries are 17 percent lower and 13 percent lower, respectively.

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Experience Affects National Sales Director Salaries

National Average

Skills That Affect National Sales Director Salaries

Market Research
up arrow 1%

Sales Management

National Average

Marketing Communications
up arrow 4%

up arrow 11%

Customer Relationship Management (CRM)
up arrow 15%

up arrow 17%

up arrow 20%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 130 votes.


25 %
75 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 85% dental benefits Dental: 73%
vision benefits Vision: 58% employee benefits None: 13%