National Sales Director Salary

National Sales Directors in the United States can look forward to a sizeable six-figure salary — around $103K per year on average. In the world of National Sales Directors, overall cash allowance can occasionally include more than $60K from bonuses and, in some exceptional cases, $21K from profit sharing, causing incomes to vary widely between $74K and $181K. Geographic location is the biggest factor affecting pay for this group, followed by years of experience. Male National Sales Directors are far more common among survey respondents than their female counterparts, who typically comprise less than one-third of the field. Most enjoy medical while a strong majority get dental coverage. Vision coverage is also available to a majority. Most National Sales Directors report high levels of job satisfaction. The numbers in this rundown were provided by PayScale's salary survey participants.
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$66,051 - $149,618
$66K
$100K
$150K
MEDIAN: $103,455
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$70K$140K$210K
Salary
$66,051 - $149,618  
   
Bonus
$5,064 - $59,867  
Profit Sharing
$0.00 - $20,511  
Commission
$6,851 - $59,867  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$73,575 - $181,466  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 393

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United States (change)

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Job Description for National Sales Director

A sales director’s primary responsibility is the development of a sales plan that is scalable and transferrable to meet the needs of regional and local sales teams. As this is considered a senior management position, a national sales director holds considerable responsibility over a wide range of duties. A director works with sales representatives and account managers to provide oversight and coaching on all sales functions and to identify opportunities to improve sales and gross margins. They must build strong relationships with the customer base through networking and outreach to generate new and repeat business. The national sales director also partners with the marketing department to ensure effective marketing strategies, support product launches, and help with other key developments along the life cycle of a product. Finally, a director must be involved with operations and supply chain departments to forecast product demand, ensuring roper inventory management and delivery of goods.

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National Sales Director Tasks

  • Plans and directs sales force activities to maximize profit from all segments of the market.
  • Responsible for maximizing the potential sales volume of all segments of the market.

Common Career Paths for National Sales Director


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Although it's unusual, some National Sales Directors transition into jobs as Business Development VPs. The latter group reports earning a slightly lower median of $147K per year, though. National Sales Directors typically move into roles as VPs of Sales or VPs of Sales & Marketing, and those positions pay $20K more and $12K more, respectively.

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Popular Skills for National Sales Director


National Sales Directors report using a deep pool of skills on the job. Most notably, facility with Business Development, Technical Sales, and Account Management are correlated to pay that is significantly above average, leading to increases of 49 percent, 38 percent, and 5 percent, respectively. Skills that pay less than market rate include Telecommunications, Customer Relationship Management, and Advertising. Those familiar with Sales Management also tend to know Strategic Marketing.

Pay by Experience Level for National Sales Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.


National Sales Directors generally obtain higher compensation for more plentiful past experience. Although inexperienced employees take home approximately $81K, those who have five to 10 years under their belts benefit from a six-figure median of $100K. National Sales Directors with one to two decades of relevant experience report an average salary of approximately $127K. More than 20 years of experience mean a somewhat bigger median paycheck of $141K, but it's not much more than what less experienced people make.

Pay Difference by Location

National Average: $123,419

Larger city markers indicate a job is popular in that location.

For National Sales Directors, busy Chicago offers a higher-than-average pay rate, 21 percent above the national average. National Sales Directors can also look forward to large paychecks in cities like San Diego (+17 percent), New York (+13 percent), Minneapolis (+13 percent), and Boston (+13 percent). Tampa, Pittsburgh, and Denver — cities with fewer than a million residents each — all report salaries below the national rate for National Sales Directors, proving smaller cities to be an undesirable location for those looking to make more money in this profession. Below-median salaries also turn up in Pittsburgh and Denver (31 percent lower and 24 percent lower, respectively).

Related Job Salaries

Key Stats for National Sales Director

Gender

Female
29 %
Male
71 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 41 votes.
Less than 1 year
1%
1-4 years
7%
5-9 years
12%
10-19 years
45%
20 years or more
35%
Location:
Years in Fields/Career:
United States (change)

Experience Affects National Sales Director Salaries

▲14%

▲3%

National Average
$123,000

▼19%

▼34%

Skills That Affect National Sales Director Salaries

Business Development
▲49%

Technical Sales
▲38%




National Average
$123,000








Advertising
▼10%

Customer Relationship Management (CRM)
▼15%

Telecommunications
▼19%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 41 votes.

Gender

Female
29 %
Male
71 %

Years of Experience

Less than 1 year
1%
1-4 years
7%
5-9 years
12%
10-19 years
45%
20 years or more
35%

Common Health Benefits

medical benefits
Medical: 84%
dental benefits
Dental: 70%
vision benefits
Vision: 59%
dental benefits
None: 14%
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