National Sales Director Salary

Average pay for a National Sales Director in the United States is considerable, rounding six figures at $101K per year. Including potential for bonuses and profit sharing — peaking near $49K and $24K, respectively — total cash payment to National Sales Directors can bottom out near $72K or peak near $174K depending on individual performance. Geographic location and years of experience each impact pay for this group, with the former having the largest influence. A large number report receiving medical coverage from their employers and a fair number collect dental insurance. Generally, women make up less than a third of all National Sales Directors who answered the questionnnaire. The majority of workers are highly satisfied with their job. The data for this synopsis comes from respondents who took the PayScale salary survey.
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$60,968 - $146,062

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$60,968 - $146,062  
$4,813 - $48,620  
Profit Sharing
$1,030 - $24,024  
$3,041 - $58,006  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$72,246 - $173,696  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 815
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Job Description for National Sales Director

A sales director’s primary responsibility is the development of a sales plan that is scalable and transferrable to meet the needs of regional and local sales teams. As this is considered a senior management position, a national sales director holds considerable responsibility over a wide range of duties. A director works with sales representatives and account managers to provide oversight and coaching on all sales functions and to identify opportunities to improve sales and gross margins. They must build strong relationships with the customer base through networking and outreach to generate new and repeat business. The national sales director also partners with the marketing department to ensure effective marketing strategies, support product launches, and help with other key developments along the life cycle of a product. Finally, a director must be involved with operations and supply chain departments to forecast product demand, ensuring roper inventory management and delivery of goods.


National Sales Director Tasks

  • Responsible for maximizing the potential sales volume of all segments of the market.
  • Plans and directs sales force activities to maximize profit from all segments of the market.

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Popular Skills for National Sales Director

Survey respondents exploit a significant toolbox of skills in their work. Most notably, skills in Strategic Sales, Market Research, Sales Management, and Microsoft Office are correlated to pay that is above average. Those listing Sales as a skill should be prepared for drastically lower pay. Advertising and Customer Relationship Management also typically command lower compensation. Most people who know Sales Management also know Strategic Marketing.

Pay by Experience Level for National Sales Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.

National Sales Directors who reported more years of relevant experience also reported higher earnings. Professionals with less than five years' experience earn a median of $89K annually, but folks with five to 10 years under their belts report a weighty six-figure median of $109K. People with 10 to 20 years of experience make an average of about $127K in this role. Folks who have racked up more than 20 years in the field report incomes that aren't that much higher than less experienced individuals' earnings; the veterans make just $134K on average.

Pay Difference by Location

San Francisco offers some of the highest pay in the country for National Sales Directors, 27 percent above the national average. National Sales Directors will also find cushy salaries in Houston (+23 percent), Minneapolis (+16 percent), San Diego (+15 percent), and Boston (+13 percent). National Sales Directors' salaries are heavily influenced by location — National Sales Directors in Pittsburgh bring in salaries that are 31 percent lower than the national average. Below-median salaries also turn up in Los Angeles and Miami (16 percent lower and 12 percent lower, respectively).

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Experience Affects National Sales Director Salaries

National Average

Skills That Affect National Sales Director Salaries

Market Research
up arrow 1%

Sales Management

National Average

Microsoft Office
up arrow 4%

Marketing Communications
up arrow 4%

up arrow 11%

Customer Relationship Management (CRM)
up arrow 14%

up arrow 16%

up arrow 20%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 124 votes.


25 %
75 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 85% dental benefits Dental: 73%
vision benefits Vision: 59% employee benefits None: 13%