National Sales Director Salary (United States)

Salaries for National Sales Directors in the United States are bountiful, with average pay above six figures ($121,552) per year. Individual bonuses, profit sharing and commission for National Sales Directors—as high as $44K, $21K and $50K, respectively—each contribute to the degree of variability within overall compensation, ranging from $72,075 to $174,331. Location is the biggest factor affecting pay for this group, followed by years of experience. A strong majority report receiving medical coverage from their employers and most collect dental insurance. Most National Sales Directors are men (77 percent). Most National Sales Directors like their work and job satisfaction is high. Participants in PayScale's salary questionnaire provided the particulars of this report.
National Sales Director Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$60,469 - $146,301
MEDIAN: $99,456
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National Salary Data

XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$60,469 - $146,301  
$3,573 - $44,223  
Profit Sharing
$1,478 - $20,664  
$0.41 - $50,404  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$72,075 - $174,331  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 787
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Job Description for National Sales Director

A sales director’s primary responsibility is the development of a sales plan that is scalable and transferrable to meet the needs of regional and local sales teams. As this is considered a senior management position, a national sales director holds considerable responsibility over a wide range of duties. A director works with sales representatives and account managers to provide oversight and coaching on all sales functions and to identify opportunities to improve sales and gross margins. They must build strong relationships with the customer base through networking and outreach to generate new and repeat business. The national sales director also partners with the marketing department to ensure effective marketing strategies, support product launches, and help with other key developments along the life cycle of a product. Finally, a director must be involved with operations and supply chain departments to forecast product demand, ensuring roper inventory management and delivery of goods.
National Sales Director Tasks
  • Responsible for maximizing the potential sales volume of all segments of the market.
  • Plans and directs sales force activities to maximize profit from all segments of the market.

Common Career Paths for National Sales Director

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National Sales Directors may enjoy an increase in earnings as they climb the career ladder. Typically, top-notch roles like VP of Sales will offer an extra $21K annually than lower-level jobs in the same field. A VP of Sales & Marketing role is the most prevalent career advancement for National Sales Directors, and paychecks swell by $12,933 per year. a Business Development Director position is another common transition for National Sales Directors; in this role, salaries typically decrease by $9,526.

National Sales Director Job Listings

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Popular Skills for National Sales Director

Survey respondents exploit a significant tool box of skills in their work. Strategic Sales and Market Research are considered valuable skills and can increase employee pay by 5 percent and 3 percent respectively. Those listing Sales as a skill should be prepared for drastically lower pay. Telecommunications and Microsoft Word also typically command lower compensation. Those proficient in Sales Management are, more often than not, also skilled in Strategic Marketing.

Pay by Experience Level for National Sales Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.
National Sales Directors generally obtain higher salaries for more plentiful past experience. Compensation exceeds six figures—$109K—after five to 10 years, a solid increase from typical starting salaries of $89K. After 10 to 20 years, salary hovers around $126K. National Sales Directors who stay in the field for several decades see their salaries grow less quickly after 20 years, with incomes eventually hovering around $133K. The majority of National Sales Directors have only 10 to 20 years of practice in the field. Workers with more than 20 years make up the second biggest group followed by those with one to 10 years under their belt.

Pay Difference By Location

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New York
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National Average
San Diego
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Fort Lauderdale
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Los Angeles
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Larger circles over a city indicate a job is popular in that location.
For National Sales Directors, busy Chicago offers a higher-than-average pay rate, 21 percent above the national average. Those in search of high salaries should also consider checking out cities like Atlanta, Boston, Detroit, and Houston, top-paying markets where National Sales Directors rake in more than the national norm (+17 percent, +13 percent, +12 percent, and +9 percent). National Sales Directors in Pittsburgh earn salaries far below the national average by 31 percent, proving that geography overwhelmingly affects the pay scale for those in this field. Los Angeles and Fort Lauderdale are a couple other places where companies are known to pay below the median—salaries hover around -18 percent and -12 percent, respectively.

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Experience Affects National Sales Director Salaries

National Average

Skills That Affect National Sales Director Salaries

Market Research
up arrow 3%
Sales Management
up arrow 1%
National Average
Marketing Communications
up arrow 1%
Strategic Marketing
up arrow 3%
Microsoft Office
up arrow 3%
Microsoft Excel
up arrow 7%
up arrow 7%
Microsoft Word
up arrow 10%
up arrow 11%
up arrow 23%

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 168 votes.


female alumni
male alumni

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 87% dental benefits Dental: 76%
vision benefits Vision: 58% employee benefits None: 12%