Get a Salary Report for

- Compare Your Salary
- Evaluate a Job Offer

- Price a New Hire
- Give a Raise

- Benchmark Jobs
- Create a Comp Plan

National Sales Director Salary (United States)

National Sales Directors enjoy a hefty income, with average pay passing six figures ($122K) annually in the United States. Final cash compensation to National Sales Directors varies from around $72K to approximately $174K; choice pay grades include potential for bonuses and profit sharing as high as $44K and $21K, respectively. Geographic location and tenure each impact pay for this group, with the former having the largest influence. A solid majority report receiving medical coverage from their employers and a fair portion collect dental insurance. Making up 77 percent of the field, male National Sales Directors greatly outnumber their female counterparts. The majority of workers are highly satisfied with their job. This synopsis is derived from the responses of individuals who took PayScale's salary survey.
National Sales Director Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$60,469 - $146,301
MEDIAN: $99,456
Add this chart to your site: 640px    300px

National Salary Data

XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$60,469 - $146,301  
$3,573 - $44,223  
Profit Sharing
$1,478 - $20,664  
$0.41 - $50,404  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$72,075 - $174,331  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 787
Is National Sales Director your job title? Get a personalized salary report!
Years in Field/Career:
Years in Field/Career:
United States (change)

Job Description for National Sales Director

A sales director’s primary responsibility is the development of a sales plan that is scalable and transferrable to meet the needs of regional and local sales teams. As this is considered a senior management position, a national sales director holds considerable responsibility over a wide range of duties. A director works with sales representatives and account managers to provide oversight and coaching on all sales functions and to identify opportunities to improve sales and gross margins. They must build strong relationships with the customer base through networking and outreach to generate new and repeat business. The national sales director also partners with the marketing department to ensure effective marketing strategies, support product launches, and help with other key developments along the life cycle of a product. Finally, a director must be involved with operations and supply chain departments to forecast product demand, ensuring roper inventory management and delivery of goods.
National Sales Director Tasks
  • Responsible for maximizing the potential sales volume of all segments of the market.
  • Plans and directs sales force activities to maximize profit from all segments of the market.

Common Career Paths for National Sales Director

Add this chart to your site:   640px 640px    300px 300px   Copy and paste this HTML:
It's not uncommon for National Sales Directors to assume a higher-end position such as a VP of Sales. Typically, VPs of Sales get paid $142K per year. The most common promotion for National Sales Directors is VP of Sales & Marketing, a position that typically pays $134K annually. Another standard transition for National Sales Directors seeking advancement is to assume a Business Development Director role, where pay is often $112K.

Sales Director Job Listings

Search for more jobs:
job title / company

Popular Skills for National Sales Director

Survey results imply that National Sales Directors deploy a substantial tool kit of skills at work. Most notably, skills in Strategic Sales, Market Research, Sales Management, and Marketing Communications are correlated to pay that is above average. Those listing Sales as a skill should be prepared for drastically lower pay. Telecommunications and Microsoft Word also typically command lower compensation. Most people skilled in Sales Management are similarly competent in Strategic Marketing.

Pay by Experience Level for National Sales Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.
Experience and income seem to be closely related; in general, the survey respondents who had worked for more years reported higher incomes. Relatively untried employees who have less than five years' experience make $89K, but folks with five to 10 years under their belts enjoy an appreciably larger median of $109K. For National Sales Directors, 10 to 20 years of experience on the job amounts to an average salary of $126K. National Sales Directors who have stuck around for more than two decades see earnings that are only slightly higher than those of folks who have worked for 10 to 20 years; the more senior group makes around $133K on average. Those with one to 10 years of experience are scarcest in the field. Most typically, National Sales Directors report having spent 10 to 20 years on the job followed by those with more than 20 years.

Pay Difference By Location

up arrow 21%
up arrow 17%
up arrow 13%
up arrow 12%
up arrow 9%
up arrow 9%
up arrow 5%
up arrow 4%
New York
up arrow 2%
up arrow 2%
National Average
San Diego
up arrow 5%
Fort Lauderdale
up arrow 12%
Los Angeles
up arrow 18%
up arrow 31%
Larger circles over a city indicate a job is popular in that location.
Home to some of the best pay for National Sales Directors, Chicago offers exceptional salaries, 21 percent above the national average. National Sales Directors will also find cushy salaries in Atlanta (+17 percent), Boston (+13 percent), Detroit (+12 percent), and Houston (+9 percent). Location is a huge contributor to overall pay, with National Sales Directors in Pittsburgh earning a whopping 31 percent below the national average. Employers pay around 18 percent less in Los Angeles and 12 percent less in Fort Lauderdale, below-median salaries for those in this field.

Related Job Salaries

Find Out Exactly What You Should Be Paid
Job Title:
Years in Field/Career:
United States (change)
- OR -

Experience Affects National Sales Director Salaries

National Average

Skills That Affect National Sales Director Salaries

Market Research
up arrow 3%
Sales Management
up arrow 1%
National Average
Marketing Communications
up arrow 1%
Strategic Marketing
up arrow 3%
Microsoft Office
up arrow 3%
Microsoft Excel
up arrow 7%
up arrow 7%
Microsoft Word
up arrow 10%
up arrow 11%
up arrow 23%

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 168 votes.


female alumni
male alumni

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 87% dental benefits Dental: 76%
vision benefits Vision: 58% employee benefits None: 12%