National Sales Director Salary

Generous salaries abound for National Sales Directors in the United States, with average pay above six figures ($102K) per year. In the world of National Sales Directors, total cash compensation can vary between $73K and $179K. Each package generally includes bonuses and profit sharing proceeds, and in exceptional cases, those amounts can reach heights of $50K and $21K, respectively. Geographic location is the biggest factor affecting pay for this group, followed by career duration. Medical benefits are awarded to most, and a strong majority earn dental coverage. Male National Sales Directors are far more common among survey respondents than their female counterparts, who typically comprise less than one-third of the field. Most workers in this position report high levels of job satisfaction. This snapshot results from replies to PayScale's salary survey.
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$61,626 - $149,075
MEDIAN: $101,967

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$61,626 - $149,075  
$5,000 - $50,000  
Profit Sharing
$1,021 - $20,542  
$0.41 - $50,684  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$72,734 - $179,383  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 856
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Job Description for National Sales Director

A sales director’s primary responsibility is the development of a sales plan that is scalable and transferrable to meet the needs of regional and local sales teams. As this is considered a senior management position, a national sales director holds considerable responsibility over a wide range of duties. A director works with sales representatives and account managers to provide oversight and coaching on all sales functions and to identify opportunities to improve sales and gross margins. They must build strong relationships with the customer base through networking and outreach to generate new and repeat business. The national sales director also partners with the marketing department to ensure effective marketing strategies, support product launches, and help with other key developments along the life cycle of a product. Finally, a director must be involved with operations and supply chain departments to forecast product demand, ensuring roper inventory management and delivery of goods.


National Sales Director Tasks

  • Responsible for maximizing the potential sales volume of all segments of the market.
  • Plans and directs sales force activities to maximize profit from all segments of the market.

Common Career Paths for National Sales Director

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Many National Sales Directors advance their careers by becoming VPs of Sales, who report a slightly higher median income of $143K. Becoming a VP of Sales & Marketing is, more often than not, the most common role that National Sales Directors move into when they're ready for the next step in their career. The average salary for the position is $135K. Another frequent advance is for National Sales Directors to assume a Business Development Director role; in this role, workers often earn $113K.

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Popular Skills for National Sales Director

National Sales Directors seem to exploit a large range of skills on the job. Most notably, skills in Account Management, Strategic Sales, Market Research, and Sales Management are correlated to pay that is above average. Those listing Operations Management as a skill should be prepared for drastically lower pay. Advertising and Sales also typically command lower compensation. Most people skilled in Sales Management are similarly competent in Strategic Marketing.

Pay by Experience Level for National Sales Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.

National Sales Directors generally obtain higher compensation for more plentiful past experience. Folks with fewer than five years of experience earn around $88K on average, but respondents who have racked up five to 10 years benefit from a six-figure median of $108K. For National Sales Directors, 10 to 20 years of experience on the job amounts to an average salary of $130K. Veterans who have surpassed the 20-year mark may make only slightly more than those who are navigating the mid-career stage; the more senior group reports median earnings of around $138K.

Pay Difference by Location

National Average: $124,407

Larger city markers indicate a job is popular in that location.

National Sales Directors will find that San Diego offers an impressive pay rate, one which exceeds the national average by 16 percent. National Sales Directors can also look forward to large paychecks in cities like Minneapolis (+15 percent), Boston (+12 percent), New York (+10 percent), and Atlanta (+9 percent). The lowest-paying market is Pittsburgh, which sits 32 percent below the national average, proving that location is a significant contributor to overall pay. Workers in Los Angeles and Miami earn salaries that trail the national average for those in this profession (12 percent less and 11 percent less, respectively).

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Experience Affects National Sales Director Salaries

National Average

Skills That Affect National Sales Director Salaries

Account Management
up arrow 12%

Strategic Sales
up arrow 3%

Market Research
up arrow 2%

Sales Management

National Average

up arrow 12%

Customer Relationship Management (CRM)
up arrow 16%

up arrow 20%

up arrow 20%

Operations Management
up arrow 25%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 119 votes.


25 %
75 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits
Medical: 86%
dental benefits
Dental: 74%
medical benefits
Vision: 61%
dental benefits
None: 12%