National Sales Director Salary (United States)

National Sales Directors receive generous compensation in the United States—earning an average of $121,552 per year, their standard salaries shoot well into the six-figure range. Cash earnings of National Sales Directors—including $44K bonuses, $21K profit sharing proceeds, and $50K commissions near the top of the pay scale—stretch from approximately $60,469 to approximately $146,301 depending on individual performance. Geography and years of experience each impact pay for this group, with the former having the largest influence. Making up 77 percent of the field, male National Sales Directors greatly outnumber their female counterparts. Most National Sales Directors report high levels of job satisfaction. This overview is based on answers to PayScale's salary questionnaire.
National Sales Director Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$60,469 - $146,301
MEDIAN: $99,456
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National Salary Data

XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$60,469 - $146,301  
$3,573 - $44,223  
Profit Sharing
$1,478 - $20,664  
$0.41 - $50,404  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$72,075 - $174,331  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 787
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Job Description for National Sales Director

A sales director’s primary responsibility is the development of a sales plan that is scalable and transferrable to meet the needs of regional and local sales teams. As this is considered a senior management position, a national sales director holds considerable responsibility over a wide range of duties. A director works with sales representatives and account managers to provide oversight and coaching on all sales functions and to identify opportunities to improve sales and gross margins. They must build strong relationships with the customer base through networking and outreach to generate new and repeat business. The national sales director also partners with the marketing department to ensure effective marketing strategies, support product launches, and help with other key developments along the life cycle of a product. Finally, a director must be involved with operations and supply chain departments to forecast product demand, ensuring roper inventory management and delivery of goods.
National Sales Director Tasks
  • Responsible for maximizing the potential sales volume of all segments of the market.
  • Plans and directs sales force activities to maximize profit from all segments of the market.

Common Career Paths for National Sales Director

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National Sales Directors may experience a boost in pay as they move up the career ladder. Usually, an upper-level role like VP of Sales will bring in slightly more money—an additional $21K annually. The most common career progression for National Sales Directors leads to becoming a VP of Sales & Marketing, resulting in an extra $12,933 annually. However, many National Sales Directors also opt to become a Business Development Director, a move that typically leads to a pay cut of $9,526.

National Sales Director Job Listings

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Popular Skills for National Sales Director

National Sales Directors report using a deep pool of skills on the job. Strategic Sales and Market Research are considered valuable skills and can increase employee pay by 5 percent and 3 percent respectively. Those listing Sales as a skill should be prepared for drastically lower pay. Telecommunications and Microsoft Word also typically command lower compensation. Those educated in Sales Management tend to be well-versed in Strategic Marketing.

Pay by Experience Level for National Sales Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.
National Sales Directors generally obtain higher salaries for more plentiful past experience. Surpassing six figures, earnings reach $109K after five to 10 years, and typically start at $89K. Salary comes to $126K after 10 to 20 years. As National Sales Directors reach 20 years on the job, salary increases slow down a bit, averaging $133K. National Sales Directors with 10 to 20 years in the field are most commonly found while those with more than 20 years of experience are harder to spot. The rarest group is the one with the most experience to boot—one to 10 years.

Pay Difference By Location

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New York
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National Average
San Diego
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Fort Lauderdale
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Los Angeles
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Larger circles over a city indicate a job is popular in that location.
Chicago is home to an above-average pay rate for National Sales Directors, 21 percent higher than the national average. Atlanta, Boston, Detroit, and Houston also offer top salaries for National Sales Directors. Workers in these cities can expect to earn about 17 percent, 13 percent, 12 percent, and 9 percent more, respectively. National Sales Directors in Pittsburgh report much lower salaries than the rest of the country—31 percent below the national average—proving that residency is a major factor in overall pay. Two other places where employers offer below-median salaries are Los Angeles (-18 percent) and Fort Lauderdale (-12 percent).

Related Job Salaries

Experience Affects National Sales Director Salaries

National Average

Skills That Affect National Sales Director Salaries

Market Research
up arrow 3%
Sales Management
up arrow 1%
National Average
Marketing Communications
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Strategic Marketing
up arrow 3%
Microsoft Office
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Microsoft Excel
up arrow 7%
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Microsoft Word
up arrow 10%
up arrow 11%
up arrow 23%

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 168 votes.


female alumni
male alumni

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 87% dental benefits Dental: 76%
vision benefits Vision: 58% employee benefits None: 12%
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