News directors work primarily for television stations and are tasked with providing strategic direction for their staff, including news anchors, journalists, weather forecasters, sports anchors, and others involved in day-to-day news coverage. They are responsible for the on-air execution of their stations' newscasts, as well as managing content delivery and setting budgets for their department, and they are often involved in hiring and negotiating contracts for their departments' personnel.
News directors must have a thorough understanding of privacy laws and journalistic ethics, and leadership and interpersonal skills are essential for this position. Communication skills and the ability to work under pressure to meet tight deadlines are also important. These directors must understand their stations' target audiences to deliver relevant news, and this job requires much collaboration with staff of other departments, such as creative services, production, marketing, and the newscasters themselves. They may also implement plans for staff development and must ensure that their stations' policies and FCC rules are followed at all times.
A bachelor's degree in journalism, broadcasting, or a related field is generally required for this position. News directors must also conduct performance evaluation reviews of their staff in accordance with the company's policies, procedures, and guidelines, and follow up on all projects delegated to staff. Some also attend various community events to promote their station.
News Director Tasks
Conceptualize and evaluate article pitches to direct creation of news stories.
Hire staff, train them in standards and evaluate their performance.
Evaluate and ensure a broad coverage of news stories to meet strategic goals.
Oversee daily operations, including setting schedules and prioritizing stories.
Enforce ethical standards and monitor news to ensure high quality.