On-air talents are responsible for the daily broadcasting of a television or radio station to which they're assigned, and their work focuses on engaging the listening or viewing audience in a creative and engaging manner while maintaining FCC compliance for content.
On-air talents are also responsible for ensuring that any contests or promotions are implemented properly and performing checks of various logs during their shifts, such as commercials or music; they are also responsible for ensuring that commercials and music are played per the schedule set forth by station management and program directors. On-air talents may also be required to make personal appearances at remote broadcast locations to report on breaking events or participate in promotions held by sponsors.
On-air talents must have strong communication skills, both spoken and written, and be able to improvise and multitask in high-stress situations, such as during equipment malfunctions or live on-site broadcasts. They must also be able to maintain personable, positive, and up-beat attitudes in difficult situations, such as when dealing with uncooperative or irate guests or callers or when being approached when off-shift.
On-air talents must also be extremely flexible in their availability and scheduling to be able to handle on-site appearances and cover shifts during staff absences or if station management dictates that their services may be better served in different time-slots.
On-Air Talent Tasks
Host broadcast events, drawing out participants and selecting appropriate questions.
Respond to email and telephone inquiries and attend events.
Research, document, produce, and follow up about proposed and completed stories.
Keep conversations on point and within brand standards.
Interact with a variety of audiences, participants, and staff to produce clear storylines.