Online affiliate marketing managers are responsible for effectively managing online affiliate marketing programs for their organization. They are in charge of conducting research and creating programs, as well as managing existing campaigns to ensure they increase company profits and customer loyalty. Additionally, these marketing managers handle online media content, execute eCommerce programs, and provide promotional support to affiliate marketing programs. Generally, online affiliate marketing managers oversee a group marketing professionals and communicate their progress to the marketing vice president in their organization.
Other tasks performed by these managers include preparing detailed reports about the online affiliate programs for internal use, as well as creating a forecast that include projected sales and affiliate results. They execute their online marketing programs using a variety of marketing and outlet channels, actively participate in training, and help integrate innovative online technologies into use. They also oversee modifications to marketing campaigns as needed.
A bachelor's degree in marketing or a related field is generally necessary for this job, as is relevant experience. In addition, previous experience in a managerial capacity may be required or preferred. Online affiliate marketing managers must have excellent communication skills to effectively convey concepts and marketing initiatives across their company. They also must possess strong analytical and multitasking skills to work well in a fast-paced environment.
Online Affiliate Marketing Manager Tasks
Manage budget and resources for online services.
Act as a liaison with outside agencies and manage relationship with affiliate partners.
Assist in building marketing strategies and develop communication materials for affiliate marketing partners.
Manage affiliate marketing strategy and programs for online services.