Online Marketing Campaign Manager Salary

Median pay for Online Marketing Campaign Managers in the United States lies in the neighborhood of $61K per year. Location and career duration each impact pay for this group, with the former having the largest influence. A large number receive medical and dental insurance and a fair number get vision insurance. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 58 percent. Job satisfaction is reported as high by the vast majority of workers. The data for this synopsis comes from respondents who took the PayScale salary survey.
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$41,715 - $86,408
$42K
$61K
$86K
MEDIAN: $61,045
10%
50%
90%

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$18.67 - $28.94
$24
MEDIAN: $24.00
50%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30K$60K$90K
Salary
$41,715 - $86,408  
   
Bonus
$800 - $16,500  
Profit Sharing
$3,400  
Commission
$2,750  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,858 - $88,051  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 105
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$15$30$45
Hourly Rate
$24.00  
   
Overtime
$41.56  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30K$60K$90K
Bonus
$800 - $16,500  
   
Commission
$2,750  
Profit Sharing
$3,400  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,858 - $88,051  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 6

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United States (change)

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Job Description for Online Marketing Campaign Manager

Online marketing campaign managers are responsible for the online portrayal and presence of a business and, as such, are employed by all types of companies. Those in this position should work well on teams with other marketing personnel as well as independently, and hours may vary; some may work traditional business hours, while others may work extended hours. Depending on the size of the company, this may be a part-time or contracted position. Many online marketing managers have a degree in marketing and a great deal of experience with writing, design, media, marketing, and web development.

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Online Marketing Campaign Manager Tasks

  • Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
  • Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.
  • Build and implement online strategies and goals through web marketing.
  • Manage budget and resources for online services.

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Popular Skills for Online Marketing Campaign Manager


Online Marketing Campaign Managers report using a deep pool of skills on the job. Most notably, skills in Microsoft Excel, Web Analytics, Strategic Marketing, and Email Marketing are correlated to pay that is above average, with boosts between 9 percent and 20 percent. Those listing Social Media Marketing as a skill should be prepared for drastically lower pay. Data Analysis and Advertising also typically command lower compensation. Experience with Advertising is often linked with knowledge of Online Marketing.

Related Job Salaries

Key Stats for Online Marketing Campaign Manager

Gender

Female
58 %
Male
42 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 14 votes.
Less than 1 year
4%
1-4 years
50%
5-9 years
31%
10-19 years
15%
20 years or more
1%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Online Marketing Campaign Manager Salaries

▲27%

▲12%

National Average
$63,000

▼4%

Skills That Affect Online Marketing Campaign Manager Salaries

Microsoft Excel
▲20%

Web Analytics
▲10%


Strategic Marketing
▲9%

Web Marketing
▲9%

Google Ad Words
▲4%

National Average
$63,000


Google Analytics
▼11%

Search Engine Marketing (SEM)
▼15%

▼17%

Data Analysis
▼20%

Social Media Marketing
▼26%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 14 votes.

Gender

Female
58 %
Male
42 %

Years of Experience

Less than 1 year
4%
1-4 years
50%
5-9 years
31%
10-19 years
15%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 89%
dental benefits
Dental: 86%
vision benefits
Vision: 73%
no benefits
None: 9%
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