Online Marketing Campaign Manager Salary

Earnings for Online Marketing Campaign Managers in the United States come in at around $53K per year on average. The majority of Online Marketing Campaign Managers claim high levels of job satisfaction. Women Online Marketing Campaign Managers who took the survey just slightly outnumber men. A large number report receiving medical coverage from their employers and a fair number collect dental insurance. This snapshot results from replies to PayScale's salary survey.
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$35,331 - $81,668
(Median)
$35K
$53K
$82K
MEDIAN: $52,709
10%
50%
90%

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$9.32 - $28.00
(Median)
$9
$18
$28
MEDIAN: $17.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$28K$56K$84K
Salary
$35,331 - $81,668  
   
Bonus
$0.00 - $9,787  
Profit Sharing
$500 - $2,250  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,463 - $82,644  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 127
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$14$28$42
Hourly Rate
$9.32 - $28.00  
   
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$28K$56K$84K
Bonus
$0.00 - $9,787  
   
Profit Sharing
$500 - $2,250  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,463 - $82,644  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 14

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Job Description for Online Marketing Campaign Manager

Online marketing campaign managers are responsible for the online portrayal and presence of a business and, as such, are employed by all types of companies. Those in this position should work well on teams with other marketing personnel as well as independently, and hours may vary; some may work traditional business hours, while others may work extended hours. Depending on the size of the company, this may be a part-time or contracted position. Many online marketing managers have a degree in marketing and a great deal of experience with writing, design, media, marketing, and web development.

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Online Marketing Campaign Manager Tasks

  • Build and implement online strategies and goals through web marketing.
  • Manage budget and resources for online services.
  • Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
  • Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.

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Popular Skills for Online Marketing Campaign Manager


Online Marketing Campaign Managers report using a pretty varied skill set on the job. Lucky workers who know Search Engine Marketing can expect a significant pay bump, scoring salaries 42 percent above average. Web Analytics and Web Marketing are also correlated to pay that is above average, with increases between 31 percent and 42 percent. Those familiar with Online Marketing also tend to know Email Marketing.

Related Job Salaries

United States (change)

Experience Affects Online Marketing Campaign Manager Salaries

Experienced
up arrow 39%

Mid-Career
up arrow 15%

National Average
$52,000

Entry-Level
up arrow 7%

Skills That Affect Online Marketing Campaign Manager Salaries

Search Engine Marketing (SEM)
up arrow 42%

Web Analytics
up arrow 31%

Web Marketing
up arrow 31%

Email Marketing
up arrow 7%

Online Marketing
up arrow 2%

National Average
$52,000

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 29 votes.

Gender

Female
57 %
Male
43 %

Years of Experience

Less than 1 year
4%
1-4 years
60%
5-9 years
21%
10-19 years
15%

Common Health Benefits

medical benefits Medical: 84% dental benefits Dental: 76%
vision benefits Vision: 65% employee benefits None: 15%