Online Marketing Campaign Manager Salary

The average Online Marketing Campaign Manager in the United States can expect to rake in roughly $52K per year. A large number report receiving medical coverage from their employers and a fair number collect dental insurance. Job satisfaction for Online Marketing Campaign Managers is high. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.
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$34,924 - $87,168
(Median)
$35K
$52K
$87K
MEDIAN: $52,377
10%
50%
90%

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$9.86 - $33.45
(Median)
$9
$18
$33
MEDIAN: $18.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Salary
$34,924 - $87,168  
   
Bonus
$0.00 - $11,579  
Profit Sharing
$983 - $2,065  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,970 - $89,333  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 134
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$15$30$45
Hourly Rate
$9.86 - $33.45  
   
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Bonus
$0.00 - $11,579  
   
Profit Sharing
$983 - $2,065  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,970 - $89,333  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 17
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Job Description for Online Marketing Campaign Manager

Online marketing campaign managers are responsible for the online portrayal and presence of a business and, as such, are employed by all types of companies. Those in this position should work well on teams with other marketing personnel as well as independently, and hours may vary; some may work traditional business hours, while others may work extended hours. Depending on the size of the company, this may be a part-time or contracted position. Many online marketing managers have a degree in marketing and a great deal of experience with writing, design, media, marketing, and web development.

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Online Marketing Campaign Manager Tasks

  • Build and implement online strategies and goals through web marketing.
  • Manage budget and resources for online services.
  • Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
  • Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.

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Overall, survey participants reported applying a fair number of skills to their work. Most notably, facility with Strategic Marketing, Search Engine Marketing (SEM), and Web Analytics are correlated to pay that is significantly above average, leading to increases of 49 percent, 42 percent, and 31 percent, respectively.

Related Job Salaries

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Experience Affects Online Marketing Campaign Manager Salaries

Experienced
up arrow 41%

Mid-Career
up arrow 22%

National Average
$52,000

Entry-Level
up arrow 6%

Skills That Affect Online Marketing Campaign Manager Salaries

Strategic Marketing
up arrow 49%

Search Engine Marketing (SEM)
up arrow 42%

Web Analytics
up arrow 31%

Web Marketing
up arrow 31%

Email Marketing
up arrow 11%

Online Marketing
up arrow 3%

National Average
$52,000

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 23 votes.

Gender

Female
59 %
Male
41 %

Years of Experience

Less than 1 year
4%
1-4 years
61%
5-9 years
21%
10-19 years
14%

Common Health Benefits

medical benefits Medical: 80% dental benefits Dental: 74%
vision benefits Vision: 64% employee benefits None: 17%
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