Online Marketing Campaign Manager Salary

Median pay for Online Marketing Campaign Managers in the United States lies in the neighborhood of $56K annually. Career length is the biggest factor affecting pay for this group, followed by geography. Job satisfaction for Online Marketing Campaign Managers is high. Most claim medical and dental insurance and a majority get vision coverage. The numbers in this rundown were provided by PayScale's salary survey participants.
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$35,750 - $89,538
(Median)
$36K
$56K
$90K
MEDIAN: $56,249
10%
50%
90%

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$10.21 - $48.94
(Median)
$10
$18
$49
MEDIAN: $17.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$32K$64K$96K
Salary
$35,750 - $89,538  
   
Bonus
$0.00 - $15,205  
Profit Sharing
$2,017  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,798 - $94,070  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 134
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$17$34$51
Hourly Rate
$10.21 - $48.94  
   
Overtime
$24.00  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$0.00 - $15,205  
   
Profit Sharing
$2,017  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,798 - $94,070  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 12
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Job Description for Online Marketing Campaign Manager

Online marketing campaign managers are responsible for the online portrayal and presence of a business and, as such, are employed by all types of companies. Those in this position should work well on teams with other marketing personnel as well as independently, and hours may vary; some may work traditional business hours, while others may work extended hours. Depending on the size of the company, this may be a part-time or contracted position. Many online marketing managers have a degree in marketing and a great deal of experience with writing, design, media, marketing, and web development.

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Online Marketing Campaign Manager Tasks

  • Build and implement online strategies and goals through web marketing.
  • Manage budget and resources for online services.
  • Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
  • Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.

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Online Marketing Campaign Managers report using a pretty varied skill set on the job. Lucky workers who know Search Engine Marketing can expect a significant pay bump, scoring salaries 31 percent above average. Email Marketing and Web Analytics are also correlated to pay that is above average, with increases between 21 percent and 31 percent. At the other end of the pay range are skills like Data Analysis and Advertising. Experience with Email Marketing is often linked with knowledge of Online Marketing.

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Experience Affects Online Marketing Campaign Manager Salaries

Experienced
up arrow 36%

Mid-Career
up arrow 27%

National Average
$57,000

Entry-Level
up arrow 7%

Skills That Affect Online Marketing Campaign Manager Salaries

Email Marketing
up arrow 31%

Search Engine Marketing (SEM)
up arrow 31%

Web Analytics
up arrow 21%

Web Marketing
up arrow 21%

Strategic Marketing
up arrow 10%


National Average
$57,000

Data Analysis
up arrow 19%

Advertising
up arrow 19%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 16 votes.

Gender

Female
59 %
Male
41 %

Years of Experience

Less than 1 year
4%
1-4 years
55%
5-9 years
25%
10-19 years
16%

Common Health Benefits

medical benefits
Medical: 81%
dental benefits
Dental: 77%
medical benefits
Vision: 67%
dental benefits
None: 16%
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