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Online Marketing Campaign Manager Salary

Median pay for Online Marketing Campaign Managers in the United States lies in the neighborhood of $53K per year. Medical benefits are awarded to a large number, and a fair number earn dental coverage. Women make up a slight majority of Online Marketing Campaign Managers (57 percent) survey respondents. Job satisfaction is high and work is enjoyable for most Online Marketing Campaign Managers. The data for this snapshot was collected from individuals who took PayScale's salary survey.
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$35,175 - $82,800
(Median)
$35K
$53K
$83K
MEDIAN: $53,226
10%
50%
90%

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$9.70 - $23.93
(Median)
$9
$17
$24
MEDIAN: $17.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$28K$56K$84K
Salary
$35,175 - $82,800  
   
Bonus
$0.00 - $10,956  
Profit Sharing
$500 - $2,250  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,104 - $83,296  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 129
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$14$28$42
Hourly Rate
$9.70 - $23.93  
   
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$28K$56K$84K
Bonus
$0.00 - $10,956  
   
Profit Sharing
$500 - $2,250  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,104 - $83,296  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 15

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United States (change)


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Job Description for Online Marketing Campaign Manager

Online marketing campaign managers are responsible for the online portrayal and presence of a business and, as such, are employed by all types of companies. Those in this position should work well on teams with other marketing personnel as well as independently, and hours may vary; some may work traditional business hours, while others may work extended hours. Depending on the size of the company, this may be a part-time or contracted position. Many online marketing managers have a degree in marketing and a great deal of experience with writing, design, media, marketing, and web development.

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Online Marketing Campaign Manager Tasks

  • Build and implement online strategies and goals through web marketing.
  • Manage budget and resources for online services.
  • Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
  • Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.

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Overall, survey participants reported applying a fair number of skills to their work. Most notably, facility with Strategic Marketing, Search Engine Marketing (SEM), and Web Analytics are correlated to pay that is significantly above average, leading to increases of 42 percent, 41 percent, and 30 percent, respectively. Aptitude in Email Marketing tends to also indicate an understanding of Online Marketing.

Related Job Salaries

United States (change)

Experience Affects Online Marketing Campaign Manager Salaries

Experienced
up arrow 38%

Mid-Career
up arrow 15%

National Average
$53,000

Entry-Level
up arrow 7%

Skills That Affect Online Marketing Campaign Manager Salaries

Strategic Marketing
up arrow 42%

Search Engine Marketing (SEM)
up arrow 41%

Web Analytics
up arrow 30%

Web Marketing
up arrow 30%

Email Marketing
up arrow 10%

Online Marketing
up arrow 2%

National Average
$53,000

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 28 votes.

Gender

Female
57 %
Male
43 %

Years of Experience

Less than 1 year
4%
1-4 years
59%
5-9 years
21%
10-19 years
16%

Common Health Benefits

medical benefits Medical: 83% dental benefits Dental: 74%
vision benefits Vision: 64% employee benefits None: 16%
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