Online marketing campaign managers are responsible for the online portrayal and presence of a business and, as such, are employed by all types of companies. Those in this position should work well on teams with other marketing personnel as well as independently, and hours may vary; some may work traditional business hours, while others may work extended hours. Depending on the size of the company, this may be a part-time or contracted position. Many online marketing managers have a degree in marketing and a great deal of experience with writing, design, media, marketing, and web development.
Online marketing campaign managers have a variety of responsibilities relating to their organization’s online presence and must have excellent communication skills (written, verbal, and electronic). Candidates for the position should also be social media-savvy and knowledgeable of search engine optimization (SEO) and online marketing, as they will be responsible for client and customer acquisition/retention, evaluating online marketing initiatives, implementing online marketing techniques, collaborating with various designers, and staying up-to-date with all online marketing trends. Candidates should be highly motivated with excellent organizational skills and strong attention to detail, and the ability to prioritize tasks is a must.
Online Marketing Campaign Manager Tasks
Build and implement online strategies and goals through web marketing.
Manage budget and resources for online services.
Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.