Online Marketing Campaign Managers in the United States can expect wages of $60K annually on average. Location is the biggest factor affecting pay for this group, followed by career duration. Most workers in this position report high levels of job satisfaction. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 55 percent. Most receive medical and dental insurance and the greater part get vision plans. This report is based on answers to PayScale's salary questionnaire.
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$39,732 - $87,555
$40K
$60K
$88K
MEDIAN: $60,189
10%
50%
90%

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$14.24 - $29.55
$24
MEDIAN: $24.00
50%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$31K$62K$93K
Salary
$39,732 - $87,555  
   
Bonus
$622 - $17,452  
Profit Sharing
$2,500  
Commission
$2,750  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,117 - $92,418  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 106
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$16$32$48
Hourly Rate
$24.00  
   
Overtime
$41.56  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$32K$64K$96K
Bonus
$622 - $17,452  
   
Commission
$2,750  
Profit Sharing
$2,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,117 - $92,418  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 8

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United States (change)

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Job Description for Online Marketing Campaign Manager

Online marketing campaign managers are responsible for the online portrayal and presence of a business and, as such, are employed by all types of companies. Those in this position should work well on teams with other marketing personnel as well as independently, and hours may vary; some may work traditional business hours, while others may work extended hours. Depending on the size of the company, this may be a part-time or contracted position. Many online marketing managers have a degree in marketing and a great deal of experience with writing, design, media, marketing, and web development.

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Online Marketing Campaign Manager Tasks

  • Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
  • Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.
  • Build and implement online strategies and goals through web marketing.
  • Manage budget and resources for online services.

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Popular Skills for Online Marketing Campaign Manager


Survey participants wield an impressively varied skill set on the job. Most notably, skills in Microsoft Excel, Search Engine Marketing, Web Analytics, and Web Marketing are correlated to pay that is above average, with boosts between 10 percent and 20 percent. Those listing Data Analysis as a skill should be prepared for drastically lower pay. Advertising and Social Media Marketing also typically command lower compensation. Online Marketing is a skill commonly found among those who know Advertising.

Related Job Salaries

Key Stats for Online Marketing Campaign Manager

Gender

Female
55 %
Male
45 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 12 votes.
Less than 1 year
4%
1-4 years
51%
5-9 years
32%
10-19 years
11%
20 years or more
1%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Online Marketing Campaign Manager Salaries

Experienced
up arrow 30%

Mid-Career
up arrow 17%

National Average
$63,000


Skills That Affect Online Marketing Campaign Manager Salaries

Microsoft Excel
up arrow 20%

Search Engine Marketing (SEM)
up arrow 19%

Web Analytics
up arrow 10%

Email Marketing
up arrow 9%

Web Marketing
up arrow 9%

Google Ad Words
up arrow 4%

National Average
$63,000

Strategic Marketing
up arrow 1%


Social Media Marketing
up arrow 7%

Advertising
up arrow 16%

Data Analysis
up arrow 22%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 12 votes.

Gender

Female
55 %
Male
45 %

Years of Experience

Less than 1 year
4%
1-4 years
51%
5-9 years
32%
10-19 years
11%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 83%
dental benefits
Dental: 82%
vision benefits
Vision: 69%
dental benefits
None: 15%
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