Online Marketing Campaign Managers in the United States take home an average $60K annually. Geography is the biggest factor affecting pay for this group, followed by experience level. Women Online Marketing Campaign Managers who took the survey just slightly outnumber men. Job satisfaction is reported as high by the vast majority of workers. Medical and dental benefits are awarded to a strong majority, and a majority earn vision coverage. This overview is based on answers to PayScale's salary questionnaire.
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$37,682 - $88,133
(Median)
$38K
$60K
$88K
MEDIAN: $59,619
10%
50%
90%

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$15.00 - $29.21
(Median)
$
$20
$
MEDIAN: $20
50%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$32K$64K$96K
Salary
$37,682 - $88,133  
   
Bonus
$1,050 - $16,500  
Profit Sharing
$2,056  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,876 - $94,355  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 108
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$16$32$48
Hourly Rate
$20.00  
   
Overtime
$37.55  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$32K$64K$96K
Bonus
$1,050 - $16,500  
   
Profit Sharing
$2,056  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,876 - $94,355  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 9
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Job Description for Online Marketing Campaign Manager

Online marketing campaign managers are responsible for the online portrayal and presence of a business and, as such, are employed by all types of companies. Those in this position should work well on teams with other marketing personnel as well as independently, and hours may vary; some may work traditional business hours, while others may work extended hours. Depending on the size of the company, this may be a part-time or contracted position. Many online marketing managers have a degree in marketing and a great deal of experience with writing, design, media, marketing, and web development.

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Online Marketing Campaign Manager Tasks

  • Build and implement online strategies and goals through web marketing.
  • Manage budget and resources for online services.
  • Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
  • Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.

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Popular Skills for Online Marketing Campaign Manager


Online Marketing Campaign Managers report using a wide range of professional skills. Most notably, facility with Microsoft Excel, Search Engine Marketing (SEM), and Web Analytics are correlated to pay that is significantly above average, leading to increases of 29 percent, 20 percent, and 11 percent, respectively. Those listing Data Analysis as a skill should be prepared for drastically lower pay. Advertising and Online Marketing also typically command lower compensation. Those with knowledge of Advertising tend to be skilled in Online Marketing as well.

Related Job Salaries

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Experience Affects Online Marketing Campaign Manager Salaries

Experienced
up arrow 32%

Mid-Career
up arrow 21%

National Average
$62,000


Skills That Affect Online Marketing Campaign Manager Salaries

Microsoft Excel
up arrow 29%

Search Engine Marketing (SEM)
up arrow 20%

Web Analytics
up arrow 11%

Web Marketing
up arrow 11%

Social Media Marketing
up arrow 7%

Email Marketing
up arrow 4%

National Average
$62,000

Strategic Marketing
up arrow 1%

Online Marketing
up arrow 4%

Advertising
up arrow 17%

Data Analysis
up arrow 24%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 13 votes.

Gender

Female
58 %
Male
42 %

Years of Experience

Less than 1 year
5%
1-4 years
51%
5-9 years
30%
10-19 years
13%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 80%
dental benefits
Dental: 78%
medical benefits
Vision: 66%
dental benefits
None: 17%
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