Online Marketing Campaign Manager Salary

Online Marketing Campaign Managers in the United States take home approximately $64K annually on average. Geographic location is the biggest factor affecting pay for this group, followed by career duration. The majority of workers are highly satisfied with their job. Most receive medical and dental insurance and a strong majority get vision plans. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.
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$41,232 - $86,859
$41K
$64K
$87K
MEDIAN: $63,894
10%
50%
90%

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$14.24 - $29.55
$24
MEDIAN: $24.00
50%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$31K$62K$93K
Salary
$41,232 - $86,859  
   
Bonus
$618 - $17,617  
Profit Sharing
$2,700  
Commission
$2,750  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,169 - $90,340  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 107
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$16$32$48
Hourly Rate
$24.00  
   
Overtime
$41.56  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$32K$64K$96K
Bonus
$618 - $17,617  
   
Commission
$2,750  
Profit Sharing
$2,700  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,169 - $90,340  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 8

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United States (change)

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Job Description for Online Marketing Campaign Manager

Online marketing campaign managers are responsible for the online portrayal and presence of a business and, as such, are employed by all types of companies. Those in this position should work well on teams with other marketing personnel as well as independently, and hours may vary; some may work traditional business hours, while others may work extended hours. Depending on the size of the company, this may be a part-time or contracted position. Many online marketing managers have a degree in marketing and a great deal of experience with writing, design, media, marketing, and web development.

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Online Marketing Campaign Manager Tasks

  • Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
  • Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.
  • Build and implement online strategies and goals through web marketing.
  • Manage budget and resources for online services.

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Popular Skills for Online Marketing Campaign Manager


Online Marketing Campaign Managers seem to exploit a large range of skills on the job. Most notably, skills in Microsoft Excel, Web Analytics, Strategic Marketing, and Email Marketing are correlated to pay that is above average, with boosts between 6 percent and 16 percent. Those listing Social Media Marketing as a skill should be prepared for drastically lower pay. Data Analysis and Advertising also typically command lower compensation. Online Marketing is a skill commonly found among those who know Advertising.

Related Job Salaries

Key Stats for Online Marketing Campaign Manager

Gender

Female
60 %
Male
40 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 11 votes.
Less than 1 year
4%
1-4 years
47%
5-9 years
29%
10-19 years
19%
20 years or more
1%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Online Marketing Campaign Manager Salaries

▲22%

▲8%

National Average
$65,000

▼7%

Skills That Affect Online Marketing Campaign Manager Salaries

Microsoft Excel
▲16%


Strategic Marketing
▲6%

Web Analytics
▲6%

Web Marketing
▲5%

Google Ad Words
▼0%

National Average
$65,000


Google Analytics
▼14%

Search Engine Marketing (SEM)
▼18%

▼20%

Data Analysis
▼23%

Social Media Marketing
▼28%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 11 votes.

Gender

Female
60 %
Male
40 %

Years of Experience

Less than 1 year
4%
1-4 years
47%
5-9 years
29%
10-19 years
19%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 87%
dental benefits
Dental: 85%
vision benefits
Vision: 74%
no benefits
None: 12%