Online Marketing Campaign Manager Salary

Average Online Marketing Campaign Managers in the United States make around $53K annually. Geographic location is the biggest factor affecting pay for this group, followed by tenure. Women make up a slight majority of Online Marketing Campaign Managers (57 percent) survey respondents. A strong majority enjoy medical while a fair number get dental coverage. Vision coverage is also available to more than half. Job satisfaction for Online Marketing Campaign Managers is high. The data for this synopsis comes from respondents who took the PayScale salary survey.
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$34,979 - $87,923
(Median)
$35K
$53K
$88K
MEDIAN: $52,688
10%
50%
90%

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$9.93 - $33.22
(Median)
$9
$19
$33
MEDIAN: $18.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$31K$62K$93K
Salary
$34,979 - $87,923  
   
Bonus
$0.00 - $11,579  
Profit Sharing
$983 - $2,065  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,061 - $90,048  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 137
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$16$32$48
Hourly Rate
$9.93 - $33.22  
   
Overtime
$20.64 - $30.52  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Bonus
$0.00 - $11,579  
   
Profit Sharing
$983 - $2,065  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,061 - $90,048  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 18
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Job Description for Online Marketing Campaign Manager

Online marketing campaign managers are responsible for the online portrayal and presence of a business and, as such, are employed by all types of companies. Those in this position should work well on teams with other marketing personnel as well as independently, and hours may vary; some may work traditional business hours, while others may work extended hours. Depending on the size of the company, this may be a part-time or contracted position. Many online marketing managers have a degree in marketing and a great deal of experience with writing, design, media, marketing, and web development.

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Online Marketing Campaign Manager Tasks

  • Build and implement online strategies and goals through web marketing.
  • Manage budget and resources for online services.
  • Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
  • Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.

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Online Marketing Campaign Managers report using a wide range of professional skills. Most notably, facility with Strategic Marketing, Search Engine Marketing (SEM), and Web Analytics are correlated to pay that is significantly above average, leading to increases of 49 percent, 42 percent, and 31 percent, respectively.

Related Job Salaries

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Experience Affects Online Marketing Campaign Manager Salaries

Experienced
up arrow 41%

Mid-Career
up arrow 25%

National Average
$52,000

Entry-Level
up arrow 6%

Skills That Affect Online Marketing Campaign Manager Salaries

Strategic Marketing
up arrow 49%

Search Engine Marketing (SEM)
up arrow 42%

Web Analytics
up arrow 31%

Web Marketing
up arrow 31%

Email Marketing
up arrow 11%

Online Marketing
up arrow 4%

National Average
$52,000

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 22 votes.

Gender

Female
57 %
Male
43 %

Years of Experience

Less than 1 year
4%
1-4 years
61%
5-9 years
22%
10-19 years
14%

Common Health Benefits

medical benefits Medical: 80% dental benefits Dental: 74%
vision benefits Vision: 65% employee benefits None: 17%
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