Online Marketing Director Salary (United States)

The average pay for an Online Marketing Director is $97,870 per year. The highest paying skills associated with this job are Web Content Management and Strategic Marketing. Most people move on to other jobs if they have more than 20 years' experience in this career.
Online Marketing Director Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$49,060 - $144,731
(Median)
49K
72K
98K
120K
140K
MEDIAN: $97,870
10%
25%
50%
75%
90%
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Online Marketing Director Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$10.21 - $56.88
(Median)
10
36
57
MEDIAN: $18.00
10%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Salary
$49,060 - $144,731  
   
Bonus
$-0.45 - $26,487  
Profit Sharing
$795 - $20,044  
Commission
$3,000 - $35,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$45,981 - $161,330  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 483
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30$60$90
Hourly Rate
$10.21 - $56.88  
   
Overtime
$1.47 - $38.53  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Bonus
$-0.45 - $26,487  
   
Commission
$3,000 - $35,000  
Profit Sharing
$795 - $20,044  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$45,981 - $161,330  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 20
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Job Description for Online Marketing Director

Online marketing directors work for large companies looking to increase their exposure to customers online. Tasks performed by these directors include designing the current campaign strategy, collaborating with other teams in meetings, and managing a team that will follow their lead on various campaigns. Online marketing directors must continuously research the market to maintain an up-to-date knowledge of industry best practices. While ad campaigns are in progress, online marketing directors must measure the success of the campaign and make adjustments as needed. They must continuously identify and implement strategies that maximize online traffic and exposure.
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Online Marketing Director Tasks
  • Plan and set website direction, coordinate the website towards achievement of organizational objectives.
  • Direct and implement service goals to provide online customer growth.
  • Direct the development of internet marketing strategies.

Online Marketing Director Job Listings

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Popular Skills for Online Marketing Director

Pay by Experience Level for Online Marketing Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference By Location

up arrow 32%
Los Angeles
up arrow 11%
Chicago
up arrow 9%
Seattle
up arrow 8%
Washington
0%
National Average
$103,000
Boston
up arrow 3%
Scottsdale
up arrow 24%
Larger circles over a city indicate a job is popular in that location.

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Experience Affects Online Marketing Director Salaries

Late-Career
up arrow 25%
National Average
$103,000

Skills That Affect Online Marketing Director Salaries

Web Content Management
up arrow 18%
Web Marketing
up arrow 1%
National Average
$103,000
Online Marketing
up arrow 1%
Marketing Management
up arrow 2%
Search Engine Marketing (SEM)
up arrow 3%
Web Analytics
up arrow 13%

Job Satisfaction

Highly satisfied Image
Highly satisfied
Rated 4 out of 5 based on 106 votes.

Gender

Female
44%
female alumni
 
Male
56%
male alumni

Years of Experience

Less than 1 year
0%
1-4 years
11%
5-9 years
33%
10-19 years
50%
20 years or more
5%

Common Health Benefits

medical benefits Medical: 90% dental benefits Dental: 78%
vision benefits Vision: 67% employee benefits None: 10%