The average pay for an Online Marketing Director is $98,653 per year. A skill in Web Marketing is associated with high pay for this job. People in this job generally don't have more than 20 years' experience.

$53,674 - $142,854
(Median)
$54K
$99K
$140K
MEDIAN: $98,652
10%
50%
90%

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$12.77 - $24.93
(Median)
$
$15
$
MEDIAN: $15.00
50%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Salary
$53,674 - $142,854  
   
Bonus
$1,493 - $30,987  
Profit Sharing
$2,000  
Commission
$11,478  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$53,221 - $162,964  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 226
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30$60$90
Hourly Rate
$15.00  
   
Overtime
$19.50  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Bonus
$1,493 - $30,987  
   
Commission
$11,478  
Profit Sharing
$2,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$53,221 - $162,964  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 6
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Job Description for Online Marketing Director

Online marketing directors work for large companies looking to increase their exposure to customers online. Tasks performed by these directors include designing the current campaign strategy, collaborating with other teams in meetings, and managing a team that will follow their lead on various campaigns. Online marketing directors must continuously research the market to maintain an up-to-date knowledge of industry best practices. While ad campaigns are in progress, online marketing directors must measure the success of the campaign and make adjustments as needed. They must continuously identify and implement strategies that maximize online traffic and exposure.

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Online Marketing Director Tasks

  • Plan and set website direction, coordinate the website towards achievement of organizational objectives.
  • Direct and implement service goals to provide online customer growth.
  • Direct the development of internet marketing strategies.

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Popular Skills for Online Marketing Director

Pay by Experience Level for Online Marketing Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference by Location

National Average: $101,998

Larger city markers indicate a job is popular in that location.

Related Job Salaries

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Experience Affects Online Marketing Director Salaries



National Average
$102,000



Skills That Affect Online Marketing Director Salaries



Marketing Management
up arrow 4%

Online Marketing
up arrow 3%

National Average
$102,000

Strategic Marketing
up arrow 4%





Web Content Management
up arrow 30%

Google Analytics
up arrow 30%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 26 votes.

Gender

Female
36 %
Male
64 %

Years of Experience

Less than 1 year
0%
1-4 years
15%
5-9 years
33%
10-19 years
46%
20 years or more
6%

Common Health Benefits

medical benefits
Medical: 85%
dental benefits
Dental: 72%
medical benefits
Vision: 63%
dental benefits
None: 14%
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