Online marketing directors work for large companies looking to increase their exposure to customers online. Tasks performed by these directors include designing the current campaign strategy, collaborating with other teams in meetings, and managing a team that will follow their lead on various campaigns. Online marketing directors must continuously research the market to maintain an up-to-date knowledge of industry best practices. While ad campaigns are in progress, online marketing directors must measure the success of the campaign and make adjustments as needed. They must continuously identify and implement strategies that maximize online traffic and exposure.
Online marketing directors work primarily in an office setting, with computers and various analytic programs (such as Google Analytics) serving as their main tools. These directors collaborate with other teams to ensure campaigns meet their maximum potential; these teams can include the sales team, the social media team, and the mobile team, among others. Online marketing directors typically work full time during regular business hours, although overtime may be required based on the needs of the company.
Online marketing directors usually have five or more years experience in their field, with at least a bachelor's degree in business, marketing, or a related field. They need to be able to work in high-stress, fast-paced environments, and they also need strong writing and analytical skills.
Online Marketing Director Tasks
Plan and set website direction, coordinate the website towards achievement of organizational objectives.
Direct and implement service goals to provide online customer growth.
Direct the development of internet marketing strategies.