Online Marketing Director Salary
The average pay for an Online Marketing Director is $96,892 per year. Most people move on to other jobs if they have more than 20 years' experience in this career. A skill in Web Marketing is associated with high pay for this job. Experience has a moderate effect on salary for this job.
|Salary||$53,676 - $140,692|
|Bonus||$1,007 - $29,799|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$51,974 - $160,726|
|Bonus||$1,007 - $29,799|
|Total Pay (||$51,974 - $160,726|
Job Description for Online Marketing Director
Online marketing directors work for large companies looking to increase their exposure to customers online. Tasks performed by these directors include designing the current campaign strategy, collaborating with other teams in meetings, and managing a team that will follow their lead on various campaigns. Online marketing directors must continuously research the market to maintain an up-to-date knowledge of industry best practices. While ad campaigns are in progress, online marketing directors must measure the success of the campaign and make adjustments as needed. They must continuously identify and implement strategies that maximize online traffic and exposure.Read More...
Online marketing directors work primarily in an office setting, with computers and various analytic programs (such as Google Analytics) serving as their main tools. These directors collaborate with other teams to ensure campaigns meet their maximum potential; these teams can include the sales team, the social media team, and the mobile team, among others. Online marketing directors typically work full time during regular business hours, although overtime may be required based on the needs of the company.
Online marketing directors usually have five or more years experience in their field, with at least a bachelor's degree in business, marketing, or a related field. They need to be able to work in high-stress, fast-paced environments, and they also need strong writing and analytical skills.
Online Marketing Director Tasks
- Direct the development of internet marketing strategies.
- Direct and implement service goals to provide online customer growth.
- Plan and set website direction, coordinate the website towards achievement of organizational objectives.
Popular Skills for Online Marketing Director
Pay by Experience Level for Online Marketing Director
Pay by Experience for an Online Marketing Director has a positive trend. An entry-level Online Marketing Director with less than 5 years of experience can expect to earn an average total compensation of $59,000 based on 44 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. An Online Marketing Director with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $98,000 based on 81 salaries. An experienced Online Marketing Director which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $117,000 based on 84 salaries. An Online Marketing Director with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $131,000 based on 8 salaries.
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