Online Marketing Director Salary

The average pay for an Online Marketing Director is $96,892 per year. Most people move on to other jobs if they have more than 20 years' experience in this career. A skill in Web Marketing is associated with high pay for this job. Experience has a moderate effect on salary for this job.

$53,676 - $140,692
$54K
$97K
$140K
MEDIAN: $97,391
10%
50%
90%

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$13.23 - $42.51
$16
MEDIAN: $16.25
50%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Salary
$53,676 - $140,692  
   
Bonus
$1,007 - $29,799  
Profit Sharing
$2,000  
Commission
$11,478  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$51,974 - $160,726  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 144
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30$60$90
Hourly Rate
$16.25  
   
Overtime
$21.75  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Bonus
$1,007 - $29,799  
   
Commission
$11,478  
Profit Sharing
$2,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$51,974 - $160,726  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 8

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United States (change)

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Job Description for Online Marketing Director

Online marketing directors work for large companies looking to increase their exposure to customers online. Tasks performed by these directors include designing the current campaign strategy, collaborating with other teams in meetings, and managing a team that will follow their lead on various campaigns. Online marketing directors must continuously research the market to maintain an up-to-date knowledge of industry best practices. While ad campaigns are in progress, online marketing directors must measure the success of the campaign and make adjustments as needed. They must continuously identify and implement strategies that maximize online traffic and exposure.

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Online Marketing Director Tasks

  • Direct the development of internet marketing strategies.
  • Direct and implement service goals to provide online customer growth.
  • Plan and set website direction, coordinate the website towards achievement of organizational objectives.

Internet Marketing Director Job Listings

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Popular Skills for Online Marketing Director

Pay by Experience Level for Online Marketing Director

Pay by Experience for an Online Marketing Director has a positive trend. An entry-level Online Marketing Director with less than 5 years of experience can expect to earn an average total compensation of $59,000 based on 44 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. An Online Marketing Director with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $98,000 based on 81 salaries. An experienced Online Marketing Director which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $117,000 based on 84 salaries. An Online Marketing Director with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $131,000 based on 8 salaries.

Pay Difference by Location

National Average: $99,139

Larger city markers indicate a job is popular in that location.

Related Job Salaries

Key Stats for Online Marketing Director

Gender

Female
32 %
Male
68 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 16 votes.
Less than 1 year
1%
1-4 years
14%
5-9 years
31%
10-19 years
48%
20 years or more
6%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Online Marketing Director Salaries

▲32%

▲18%

National Average
$99,000

▼2%

▼40%

Skills That Affect Online Marketing Director Salaries

▲19%




National Average
$99,000






Web Content Management
▼28%

Google Analytics
▼28%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 16 votes.

Gender

Female
32 %
Male
68 %

Years of Experience

Less than 1 year
1%
1-4 years
14%
5-9 years
31%
10-19 years
48%
20 years or more
6%

Common Health Benefits

medical benefits
Medical: 88%
dental benefits
Dental: 75%
vision benefits
Vision: 63%
no benefits
None: 12%
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