The average pay for an Online Marketing Director is $95,792 per year. A skill in Strategic Marketing is associated with high pay for this job. People in this job generally don't have more than 20 years' experience.
Online Marketing Director Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$49,032 - $142,704
(Median)
49K
71K
96K
120K
140K
MEDIAN: $95,791
10%
25%
50%
75%
90%
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Online Marketing Director Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$10.26 - $56.64
(Median)
10
31
57
MEDIAN: $19.00
10%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Salary
$49,032 - $142,704  
   
Bonus
$15.21 - $26,941  
Profit Sharing
$800 - $15,000  
Commission
$2,948 - $24,417  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$45,435 - $157,884  
PayScale
Country: United States | Currency: USD | Updated: 21 Apr 2014 | Individuals Reporting: 451
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30$60$90
Hourly Rate
$10.26 - $56.64  
   
Overtime
$1.47 - $38.53  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Bonus
$15.21 - $26,941  
   
Commission
$2,948 - $24,417  
Profit Sharing
$800 - $15,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$45,435 - $157,884  
PayScale
Country: United States | Currency: USD | Updated: 21 Apr 2014 | Individuals Reporting: 451
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Job Description for Online Marketing Director
Online marketing directors work for large companies looking to increase their exposure to customers online. Tasks performed by these directors include designing the current campaign strategy, collaborating with other teams in meetings, and managing a team that will follow their lead on various campaigns. Online marketing directors must continuously research the market to maintain an up-to-date knowledge of industry best practices. While ad campaigns are in progress, online marketing directors must measure the success of the campaign and make adjustments as needed. They must continuously identify and implement strategies that maximize online traffic and exposure.
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Online Marketing Director Tasks
  • Plan and set website direction, coordinate the website towards achievement of organizational objectives.
  • Direct and implement service goals to provide online customer growth.
  • Direct the development of internet marketing strategies.
Popular Skills for Online Marketing Director
Pay by Experience Level for Online Marketing Director
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Pay Difference By Location
up arrow 30%
Dallas
up arrow 19%
Seattle
up arrow 11%
Los Angeles
up arrow 10%
Boston
up arrow 6%
National Average
$101,000
Chicago
up arrow 1%
Washington
up arrow 4%
Atlanta
up arrow 14%
Scottsdale
up arrow 23%
Larger circles over a city indicate a job is popular in that location.
Related Job Salaries

Experience Affects Online Marketing Director Salaries

Late-Career
up arrow 27%
National Average
$101,000

Skills That Affect Online Marketing Director Salaries

Web Marketing
up arrow 4%
Online Marketing
up arrow 3%
Search Engine Marketing (SEM)
up arrow 1%
National Average
$101,000
Email Marketing
up arrow 12%
Job Satisfaction
Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 98 votes.
Gender
Female
46%
female alumni
 
Male
54%
male alumni
Years of Experience
Less than 1 year
0%
1-4 years
12%
5-9 years
35%
10-19 years
48%
20 years or more
5%
Common Health Benefits
medical benefits Medical: 89% dental benefits Dental: 79%
vision benefits Vision: 68% employee benefits None: 10%
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