The average salary for an Online Marketing Manager is $61,576 per year. The skills that increase pay for this job the most are Search Engine Marketing (SEM), Strategic Marketing, and Marketing Management. Most people move on to other jobs if they have more than 20 years' experience in this career. For the first five to ten years in this position, pay increases steeply, but any additional experience does not have a big effect on pay.

$40,751 - $98,807
(Median)
$41K
$62K
$99K
MEDIAN: $61,576
10%
50%
90%

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$10.57 - $28.69
(Median)
$11
$19
$29
MEDIAN: $18.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$40,751 - $98,807  
   
Bonus
$207.29 - $16,249  
Profit Sharing
$0.00 - $11,836  
Commission
$5,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,633 - $103,480  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 335
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$10.57 - $28.69  
   
Overtime
$16.62 - $58.17  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$207.29 - $16,249  
   
Commission
$5,000  
Profit Sharing
$0.00 - $11,836  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,633 - $103,480  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 47
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Job Description for Online Marketing Manager

Online marketing managers work closely with many departments within a given company, such as sales, marketing and e-commerce. Ideal online marketing managers are both creatively and analytically minded. Online marketing managers' goals are to grow brand awareness, increase sales and improve customer acquisition and retention by using various online marketing tools and analytics. Online marketing managers are responsible for the day to day management of online marketing programs. They also develop, execute and refine online marketing campaigns that showcase their companies' product lines and initiatives. They also lead their companies' social media efforts in order to drive traffic and grow community. It is important that these progressive strategic digital media marketing plans increase a given company's presence within the fast growing online market.

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Online Marketing Manager Tasks

  • Build and implement online strategies and goals through web marketing.
  • Manage budget and resources for online services.
  • Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
  • Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.

Common Career Paths for Online Marketing Manager


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Pay by Experience Level for Online Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference by Location

National Average: $61,112

Larger city markers indicate a job is popular in that location.

Online Marketing Manager Reviews

What is it like working as an Online Marketing Manager?

Online Marketing Manager in Chantilly:
"Variety of Work but depends on Client."
Pros: Have gotten a good amount of experience in 2 years, gained a lot of responsibility managing resources here and in India and a client.
Cons: My client is intense and it has caused me to resent my job.

Related Job Salaries

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Experience Affects Online Marketing Manager Salaries

Late-Career
up arrow 23%



National Average
$61,000


Skills That Affect Online Marketing Manager Salaries







Search Engine Optimization (SEO)
up arrow 2%

Data Analysis
up arrow 2%

e-Commerce
up arrow 1%

Advertising
0%

National Average
$61,000

Marketing Communications
up arrow 1%





Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 59 votes.

Gender

Female
58 %
Male
42 %

Years of Experience

Less than 1 year
1%
1-4 years
42%
5-9 years
41%
10-19 years
15%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 84%
dental benefits
Dental: 79%
medical benefits
Vision: 65%
dental benefits
None: 14%
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