An average Online Marketing Specialist in the United States can expect to take home roughly $50K annually. Total incomes of Online Marketing Specialists incorporate potential for, in a few cases, more than $5K from bonuses and close to $10K from profit sharing; these performance components cause packages to range between $32K and $67K. Geography is the biggest factor affecting pay for this group, followed by experience level. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 54 percent. Job satisfaction is high and work is enjoyable for most Online Marketing Specialists. Medical benefits are awarded to most, and a strong majority earn dental coverage. This report is based on responses to the PayScale salary survey.
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$33,657 - $65,300
(Median)
$34K
$50K
$65K
MEDIAN: $49,501
10%
50%
90%

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$11.63 - $27.61
(Median)
$12
$17
$28
MEDIAN: $17.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$23K$46K$69K
Salary
$33,657 - $65,300  
   
Bonus
$101.37 - $5,443  
Profit Sharing
$493.16 - $10,137  
Commission
$2,250  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,053 - $66,723  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 306
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$14$28$42
Hourly Rate
$11.63 - $27.61  
   
Overtime
$29.89  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Bonus
$101.37 - $5,443  
   
Commission
$2,250  
Profit Sharing
$493.16 - $10,137  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,053 - $66,723  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 46
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Job Description for Online Marketing Specialist

A company employs an online marketing specialist to examine the goods and services offered by the organization, and then help develop and refine the way the company advertises through the web, email, and social media. The specialist analyzes response data based on these approaches and then continues to refine and adjust marketing approaches to maximize return and help the company grow market share.

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Online Marketing Specialist Tasks

  • Develop and implement strategies for search engine optimization, adwords and other word choices.
  • Collect, analyze, and report on customer engagement and best practices.
  • Design, coordinate, and execute marketing campaigns across multiple delivery channels.
  • Write and update content on multiple webpages and platforms for coherency and consistency across exposure sites.

Common Career Paths for Online Marketing Specialist


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Online Marketing Specialists might see a strong upturn in salary after transitioning into upper-level roles such as Digital Marketing Manager, a seemingly popular career choice. People currently working in the latter position report a noticeably higher median income of $64K per year.

Online Marketing Specialist Job Listings

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Popular Skills for Online Marketing Specialist


Survey respondents exploit a significant toolbox of skills in their work. Most notably, skills in Web Content Management, Strategic Marketing, Google Analytics, and Web Analytics are correlated to pay that is above average, with boosts between 7 percent and 17 percent. Those listing HTML as a skill should be prepared for drastically lower pay. Data Analysis and Google Ad Words also typically command lower compensation. Experience with Email Marketing is often linked with knowledge of Online Marketing.

Pay Difference by Location

National Average: $48,781

Larger city markers indicate a job is popular in that location.

Online Marketing Specialists will find that New York offers an impressive pay rate, one which exceeds the national average by 43 percent. Online Marketing Specialists can also look forward to large paychecks in cities like Portland (+24 percent), Atlanta (+19 percent), San Francisco (+18 percent), and Irvine (+15 percent). Location significantly influences compensation, with Cleveland Online Marketing Specialists earning much less — 35 percent less — than the national average. Employers pay around 17 percent less in Austin and 16 percent less in Salt Lake City, below-median salaries for those in this field.

Online Marketing Specialist Reviews

What is it like working as an Online Marketing Specialist?

Online Marketing Specialist in Vancouver:
"Exciting and Ever Changing."
Pros: Education from managers, constantly learning, growing and learning new ways to improve a process.
Cons: No room for growth.

Online Marketing Specialist in Madison:
"Overworked, Under Compensated."
Pros: I love the ability to work with a variety of industries - from representing a salon/spa to a property management company to a dentist to a travel agency. I love having the opportunity to help and watch brands grow because of the work that I do.
Cons: I am the least-paid person at this company and I have been here over a year - longer than less-qualified, slower, and higher-paid employees. I have taken on many extra responsibilities upon request and have not been compensated for going above and beyond to learn more about these positions.

Related Job Salaries

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Experience Affects Online Marketing Specialist Salaries



National Average
$49,000


Skills That Affect Online Marketing Specialist Salaries

Web Content Management
up arrow 17%

Strategic Marketing
up arrow 10%

Google Analytics
up arrow 7%


Web Analytics
up arrow 5%

Search Engine Marketing (SEM)
up arrow 4%

Online Marketing
up arrow 2%

Web Marketing
up arrow 2%

National Average
$49,000

Web Design
up arrow 1%

Search Engine Optimization (SEO)
up arrow 3%


Graphic Design
up arrow 11%

Google Ad Words
up arrow 14%

Data Analysis
up arrow 22%

HTML
up arrow 23%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 45 votes.

Gender

Female
54 %
Male
46 %

Years of Experience

Less than 1 year
4%
1-4 years
64%
5-9 years
25%
10-19 years
7%

Common Health Benefits

medical benefits
Medical: 82%
dental benefits
Dental: 70%
medical benefits
Vision: 58%
dental benefits
None: 18%
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