Online Marketing Specialist Salary

Average Online Marketing Specialists in the United States make around $47K annually. In the world of Online Marketing Specialists, overall income ranges from $31K near the bottom to $65K at the top; this can include more than $6K from bonuses and more than $10K from profit sharing in exceptional cases. Residence is the biggest factor affecting pay for this group, followed by years of experience. Most enjoy medical while a strong majority get dental coverage. Vision coverage is also available to the greater part. Women make up a slight majority of Online Marketing Specialists (58 percent) survey respondents. The majority of workers are highly satisfied with their job. The data for this snapshot was collected from individuals who took PayScale's salary survey.
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$30,516 - $63,406

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$10.39 - $25.02

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$22K$44K$66K
Salary
$30,516 - $63,406  
   
Bonus
$0.00 - $5,628  
Profit Sharing
$496.65 - $10,326  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,545 - $64,589  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 433
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$15$30$45
Hourly Rate
$10.39 - $25.02  
   
Overtime
$16.89 - $44.97  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30K$60K$90K
Bonus
$0.00 - $5,628  
   
Profit Sharing
$496.65 - $10,326  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,545 - $64,589  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 73
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Job Description for Online Marketing Specialist

A company employs an online marketing specialist to examine the goods and services offered by the organization, and then help develop and refine the way the company advertises through the web, email, and social media. The specialist analyzes response data based on these approaches and then continues to refine and adjust marketing approaches to maximize return and help the company grow market share.

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Online Marketing Specialist Tasks

  • Develop and implement strategies for search engine optimization, adwords and other word choices.
  • Collect, analyze, and report on customer engagement and best practices.
  • Design, coordinate, and execute marketing campaigns across multiple delivery channels.
  • Write and update content on multiple webpages and platforms for coherency and consistency across exposure sites.

Common Career Paths for Online Marketing Specialist


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Online Marketing Specialists who go on to become Digital Marketing Managers may see their salaries climb quite a bit. Median pay for Digital Marketing Managers is $65K annually.

Online Marketing Specialist Job Listings

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Popular Skills for Online Marketing Specialist


Survey takers working as Online Marketing Specialists report using a large range of professional skills. Most notably, skills in Google Analytics, Search Engine Marketing, Online Marketing, and Web Content Management are correlated to pay that is above average. At the other end of the pay range are skills like Graphic Design, Web Design, and Project Management. For most people, competency in Online Marketing indicates knowledge of Search Engine Optimization (SEO), Email Marketing, and Search Engine Marketing (SEM).

Pay Difference by Location


Home to some of the best pay for Online Marketing Specialists, New York offers exceptional salaries, 32 percent above the national average. Online Marketing Specialists can also look forward to large paychecks in cities like Seattle (+13 percent), San Francisco (+11 percent), Chicago (+9 percent), and Dallas (+8 percent). Online Marketing Specialists in Cleveland make 31 percent less than the national average, proving that location is a major factor in pay. Workers in Austin and Los Angeles earn salaries that trail the national average for those in this profession (21 percent less and 11 percent less, respectively).

Online Marketing Specialist Reviews

What is it like working as an Online Marketing Specialist?

Online Marketing Specialist in Madison:
"Overworked, Under Compensated."
Pros: I love the ability to work with a variety of industries - from representing a salon/spa to a property management company to a dentist to a travel agency. I love having the opportunity to help and watch brands grow because of the work that I do.
Cons: I am the least-paid person at this company and I have been here over a year - longer than less-qualified, slower, and higher-paid employees. I have taken on many extra responsibilities upon request and have not been compensated for going above and beyond to learn more about these positions.

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Experience Affects Online Marketing Specialist Salaries



National Average
$46,000


Skills That Affect Online Marketing Specialist Salaries

Google Analytics
up arrow 16%

Search Engine Marketing (SEM)
up arrow 7%

Online Marketing
up arrow 3%

Email Marketing
0%

Web Content Management
0%

National Average
$46,000

Search Engine Optimization (SEO)
up arrow 1%

Social Media Marketing
up arrow 2%

Web Marketing
up arrow 4%

Project Management
up arrow 6%

Web Design
up arrow 7%

Graphic Design
up arrow 7%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 81 votes.

Gender

Female
58 %
Male
42 %

Years of Experience

Less than 1 year
7%
1-4 years
62%
5-9 years
26%
10-19 years
6%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 86% dental benefits Dental: 75%
vision benefits Vision: 60% employee benefits None: 13%
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