Online Marketing Specialist Salary
Job Description for Online Marketing Specialist
A company employs an online marketing specialist to examine the goods and services offered by the organization, and then help develop and refine the way the company advertises through the web, email, and social media. The specialist analyzes response data based on these approaches and then continues to refine and adjust marketing approaches to maximize return and help the company grow market share.Read More...
The online marketing specialist typically works within the marketing department and usually acts fairly autonomously as a go-between across teams within that larger group. The marketing specialist may work with marketing research teams to help identify frequent and prospective customers, for instance, and then use that analysis to help form online outreach approaches. The online marketing specialist often also works closely with (and may even supervise) a dedicated social media manager to help ensure that the company's presence in this area remains consistent and productive.
Typically an online marketing specialist also needs to coordinate with advertising departments and branch managers. For instance, if the advertising department determines that the marketing specialist's idea for a sale will generate traffic, it may be necessary to notify other departmental managers to increase staffing and inventory for the projected increase in activity. They are also responsible for analyzing data such as email lists and number of responses and click traffic to refine and iterate on existing online marketing endeavors.
Online marketing specialists typically forecast and submit budgets, and they may have personnel who directly report to them. This position typically requires at least a bachelor's degree in marketing or a related field, as well as extensive practical experience in social media marketing, web marketing and development, and/or similar areas.
Online Marketing Specialist Tasks
- Design, coordinate, and execute marketing campaigns across multiple delivery channels.
- Write and update content on multiple webpages and platforms for coherency and consistency across exposure sites.
- Develop and implement strategies for search engine optimization, adwords and other word choices.
- Collect, analyze, and report on customer engagement and best practices.
Common Career Paths for Online Marketing Specialist
Online Marketing Specialists might see a strong upturn in salary after transitioning into upper-level roles such as Digital Marketing Manager, a seemingly popular career choice. People currently working in the latter position report a noticeably higher median income of $64K per year.
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Popular Skills for Online Marketing Specialist
Survey respondents exploit a significant toolbox of skills in their work. Most notably, skills in Web Content Management, Strategic Marketing, Google Analytics, and Web Analytics are correlated to pay that is above average, with boosts between 7 percent and 17 percent. Those listing HTML as a skill should be prepared for drastically lower pay. Data Analysis and Google Ad Words also typically command lower compensation. Experience with Email Marketing is often linked with knowledge of Online Marketing.
Pay Difference by Location
Online Marketing Specialists will find that New York offers an impressive pay rate, one which exceeds the national average by 43 percent. Online Marketing Specialists can also look forward to large paychecks in cities like Portland (+24 percent), Atlanta (+19 percent), San Francisco (+18 percent), and Irvine (+15 percent). Location significantly influences compensation, with Cleveland Online Marketing Specialists earning much less — 35 percent less — than the national average. Employers pay around 17 percent less in Austin and 16 percent less in Salt Lake City, below-median salaries for those in this field.
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