Online Marketing Specialist Salary (United States)

The average salary for an Online Marketing Specialist is $46,050 per year. People in this job generally don't have more than 10 years' experience.
Online Marketing Specialist Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$30,137 - $62,065
(Median)
30K
37K
46K
55K
62K
MEDIAN: $46,050
10%
25%
50%
75%
90%
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Online Marketing Specialist Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$11.28 - $25.00
(Median)
11
15
17
20
25
MEDIAN: $16.00
10%
25%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$21K$42K$63K
Salary
$30,137 - $62,065  
   
Bonus
$0.00 - $6,086  
Profit Sharing
$198.66 - $10,213  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,242 - $62,959  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 347
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$16$32$48
Hourly Rate
$11.28 - $25.00  
   
Overtime
$16.53 - $45.65  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Bonus
$0.00 - $6,086  
   
Profit Sharing
$198.66 - $10,213  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,242 - $62,959  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 69
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Job Description for Online Marketing Specialist

A company employs an online marketing specialist to examine the goods and services offered by the organization, and then help develop and refine the way the company advertises through the web, email, and social media. The specialist analyzes response data based on these approaches and then continues to refine and adjust marketing approaches to maximize return and help the company grow market share.
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Online Marketing Specialist Tasks
  • Develop and implement strategies for search engine optimization, adwords and other word choices.
  • Collect, analyze, and report on customer engagement and best practices.
  • Design, coordinate, and execute marketing campaigns across multiple delivery channels.
  • Write and update content on multiple webpages and platforms for coherency and consistency across exposure sites.

Online Marketing Specialist Job Listings

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Popular Skills for Online Marketing Specialist

Pay Difference By Location

New York
up arrow 34%
Chicago
up arrow 14%
Dallas
up arrow 10%
San Francisco
up arrow 9%
Seattle
up arrow 7%
Boston
up arrow 3%
National Average
$45,000
Larger circles over a city indicate a job is popular in that location.

Online Marketing Specialist Reviews

What is it like working as an Online Marketing Specialist?
Online Marketing Specialist in Madison:
"Overworked, Under Compensated."
Pros: I love the ability to work with a variety of industries - from representing a salon/spa to a property management company to a dentist to a travel agency. I love having the opportunity to help and watch brands grow because of the work that I do.
Cons: I am the least-paid person at this company and I have been here over a year - longer than less-qualified, slower, and higher-paid employees. I have taken on many extra responsibilities upon request and have not been compensated for going above and beyond to learn more about these positions.

Related Job Salaries

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Experience Affects Online Marketing Specialist Salaries

Experienced
up arrow 6%
National Average
$45,000

Skills That Affect Online Marketing Specialist Salaries

Search Engine Marketing (SEM)
up arrow 8%
Search Engine Optimization (SEO)
up arrow 4%
Online Marketing
up arrow 1%
National Average
$45,000
Social Media Marketing
up arrow 2%
Email Marketing
up arrow 4%
Web Marketing
up arrow 4%
Web Design
up arrow 19%

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 100 votes.

Gender

Female
57%
female alumni
 
Male
43%
male alumni

Years of Experience

Less than 1 year
7%
1-4 years
59%
5-9 years
27%
10-19 years
6%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 85% dental benefits Dental: 75%
vision benefits Vision: 55% employee benefits None: 13%