What am I worth?
Get a free salary report »
What should I pay?
Pay the right way »
Browse Categories

Online Marketing Specialist Salary

Online Marketing Specialists in the United States take home approximately $46K annually on average. Compensation ranges from $30K on the lower end to $63K per year on the higher end. Total incomes of Online Marketing Specialists incorporate potential for, in a few cases, more than $6K from bonuses and close to $10K from profit sharing; these performance components cause packages to range between $30K and $63K. Location is the biggest factor affecting pay for this group, followed by career length. Most Online Marketing Specialists like their work and job satisfaction is high. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 56 percent. Medical benefits are awarded to most, and a strong majority earn dental coverage. Participants in PayScale's salary questionnaire provided the particulars of this report.
Read More...
$30,441 - $62,552
(Median)
30K
37K
46K
55K
63K
MEDIAN: $45,838
10%
25%
50%
75%
90%

Add this chart to your site: 640px    300px

$11.28 - $24.66
(Median)
11
15
17
20
25
MEDIAN: $16.00
10%
25%
50%
75%
90%

Add this chart to your site: 640px    300px

National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$22K$44K$66K
Salary
$30,441 - $62,552  
   
Bonus
$0.00 - $6,398  
Profit Sharing
$493.16 - $10,213  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,379 - $63,406  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 380
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$15$30$45
Hourly Rate
$11.28 - $24.66  
   
Overtime
$16.57 - $44.82  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Bonus
$0.00 - $6,398  
   
Profit Sharing
$493.16 - $10,213  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,379 - $63,406  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 69
United States (change)

Job Description for Online Marketing Specialist

A company employs an online marketing specialist to examine the goods and services offered by the organization, and then help develop and refine the way the company advertises through the web, email, and social media. The specialist analyzes response data based on these approaches and then continues to refine and adjust marketing approaches to maximize return and help the company grow market share.

Read More...

Online Marketing Specialist Tasks

  • Develop and implement strategies for search engine optimization, adwords and other word choices.
  • Collect, analyze, and report on customer engagement and best practices.
  • Design, coordinate, and execute marketing campaigns across multiple delivery channels.
  • Write and update content on multiple webpages and platforms for coherency and consistency across exposure sites.

Online Marketing Specialist Job Listings

Search for more jobs:

Popular Skills for Online Marketing Specialist


Survey results show that Online Marketing Specialists use a fair number of skills. Most notably, skills in Search Engine Marketing, Online Marketing, Search Engine Optimization, and Social Media Marketing are correlated to pay that is above average. At the other end of the pay range are skills like Web Design and Web Marketing. Those familiar with Search Engine Optimization tend to be well versed in Search Engine Marketing (SEM). Those proficient in Online Marketing are, more often than not, also skilled in Social Media Marketing, Search Engine Marketing (SEM), and Email Marketing.

Pay Difference by Location


Online Marketing Specialists will find that New York offers an impressive pay rate, one which exceeds the national average by 36 percent. Online Marketing Specialists can also look forward to large paychecks in cities like Chicago (+14 percent), San Francisco (+13 percent), Dallas (+11 percent), and Seattle (+10 percent). Miami ranks last in the field for pay, reporting salaries 13 percent below the national average. Lancaster and Minneapolis are a couple other places where companies are known to pay below the median — salaries are 7 percent lower and 2 percent lower, respectively.

Online Marketing Specialist Reviews

What is it like working as an Online Marketing Specialist?
Online Marketing Specialist in Madison:
"Overworked, Under Compensated."
Pros: I love the ability to work with a variety of industries - from representing a salon/spa to a property management company to a dentist to a travel agency. I love having the opportunity to help and watch brands grow because of the work that I do.
Cons: I am the least-paid person at this company and I have been here over a year - longer than less-qualified, slower, and higher-paid employees. I have taken on many extra responsibilities upon request and have not been compensated for going above and beyond to learn more about these positions.

Related Job Salaries

Experience Affects Online Marketing Specialist Salaries


Experienced
up arrow 6%

National Average
$45,000


Skills That Affect Online Marketing Specialist Salaries

Search Engine Marketing (SEM)
up arrow 6%

Online Marketing
up arrow 2%

Search Engine Optimization (SEO)
up arrow 1%

National Average
$45,000

Social Media Marketing
up arrow 2%

Email Marketing
up arrow 2%

Web Marketing
up arrow 4%

Web Design
up arrow 18%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 94 votes.

Gender

Female
56 %
Male
44 %

Years of Experience

Less than 1 year
7%
1-4 years
61%
5-9 years
25%
10-19 years
6%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 87% dental benefits Dental: 76%
vision benefits Vision: 57% employee benefits None: 12%