Online Marketing Specialist Salary

Online Marketing Specialists in the United States can expect to earn an average of $47K per year. Overall cash earnings for Online Marketing Specialists stretch from $31K on the lower end to $65K near the top, and the heftiest packages can encompass around $6K from bonuses and $10K from profit sharing. Residence and tenure each impact pay for this group, with the former having the largest influence. Medical benefits are awarded to a large number, and a fair number earn dental coverage. Women Online Marketing Specialists who took the survey just slightly outnumber men. The majority of workers are highly satisfied with their job. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.
Read More
$30,532 - $63,377
(Median)
$31K
$47K
$63K
MEDIAN: $46,668
10%
50%
90%

Add this chart to your site: 640px    300px

$10.12 - $24.80
(Median)
$10
$17
$25
MEDIAN: $16.00
10%
50%
90%

Add this chart to your site: 640px    300px

National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$22K$44K$66K
Salary
$30,532 - $63,377  
   
Bonus
$0.00 - $5,729  
Profit Sharing
$496.65 - $10,326  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,545 - $64,631  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 425
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$16$32$48
Hourly Rate
$10.12 - $24.80  
   
Overtime
$16.77 - $45.04  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Bonus
$0.00 - $5,729  
   
Profit Sharing
$496.65 - $10,326  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,545 - $64,631  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 71
United States (change)

Find Out Exactly What You Should Be Paid

United States (change)


Comp Managers: Start Here »

Job Description for Online Marketing Specialist

A company employs an online marketing specialist to examine the goods and services offered by the organization, and then help develop and refine the way the company advertises through the web, email, and social media. The specialist analyzes response data based on these approaches and then continues to refine and adjust marketing approaches to maximize return and help the company grow market share.

Read More...

Online Marketing Specialist Tasks

  • Develop and implement strategies for search engine optimization, adwords and other word choices.
  • Collect, analyze, and report on customer engagement and best practices.
  • Design, coordinate, and execute marketing campaigns across multiple delivery channels.
  • Write and update content on multiple webpages and platforms for coherency and consistency across exposure sites.

Common Career Paths for Online Marketing Specialist


Add this chart to your site:   640px 640px    300px 300px


Online Marketing Specialists who move on to become Online Marketing Managers may enjoy significant pay raises, as Online Marketing Managers get paid an average of $63K per year.

Online Marketing Specialist Job Listings

Search for more jobs:

Popular Skills for Online Marketing Specialist


Online Marketing Specialists seem to wield many skills on the job. Most notably, skills in Google Analytics, Web Content Management, Search Engine Marketing, and Online Marketing are correlated to pay that is above average, with boosts between 8 percent and 19 percent. Skills that seem to negatively impact pay include Web Design, Graphic Design, and Project Management. Those proficient in Online Marketing are, more often than not, also skilled in Social Media Marketing, Email Marketing, and Search Engine Marketing (SEM).

Pay Difference by Location


For those looking to make money, Online Marketing Specialists in New York enjoy an exceptional pay rate, 34 percent above the national average. Online Marketing Specialists will also find cushy salaries in Seattle (+13 percent), San Francisco (+12 percent), Chicago (+10 percent), and Dallas (+9 percent). The lowest-paying market is Cleveland, which sits 30 percent below the national average, proving that location is a significant contributor to overall pay. Not at the bottom but still paying below the median are employers in Austin and Los Angeles (20 percent lower and 10 percent lower, respectively).

Online Marketing Specialist Reviews

What is it like working as an Online Marketing Specialist?

Online Marketing Specialist in Madison:
"Overworked, Under Compensated."
Pros: I love the ability to work with a variety of industries - from representing a salon/spa to a property management company to a dentist to a travel agency. I love having the opportunity to help and watch brands grow because of the work that I do.
Cons: I am the least-paid person at this company and I have been here over a year - longer than less-qualified, slower, and higher-paid employees. I have taken on many extra responsibilities upon request and have not been compensated for going above and beyond to learn more about these positions.

Related Job Salaries

United States (change)

Find Out Exactly What You Should Be Paid

United States (change)


Comp Managers: Start Here »

Experience Affects Online Marketing Specialist Salaries


Experienced
up arrow 12%

National Average
$45,000


Skills That Affect Online Marketing Specialist Salaries

Google Analytics
up arrow 19%

Web Content Management
up arrow 15%

Search Engine Marketing (SEM)
up arrow 8%

Online Marketing
up arrow 3%

Search Engine Optimization (SEO)
0%

National Average
$45,000

Email Marketing
up arrow 1%

Social Media Marketing
up arrow 2%

Web Marketing
up arrow 3%

Project Management
up arrow 5%

Graphic Design
up arrow 6%

Web Design
up arrow 7%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 81 votes.

Gender

Female
57 %
Male
43 %

Years of Experience

Less than 1 year
7%
1-4 years
62%
5-9 years
25%
10-19 years
5%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 85% dental benefits Dental: 75%
vision benefits Vision: 59% employee benefits None: 14%
ADVERTISEMENT