Online Marketing Specialist Salary

Online Marketing Specialists in the United States can expect wages of $48K annually on average. With some bonuses approaching $5K and certain profit sharing proceeds approaching $10K, overall incomes of Online Marketing Specialists spread between $31K and $65K depending on individual performance. Geography is the biggest factor affecting pay for this group, followed by career length. Work is enjoyable for Online Marketing Specialists, who typically claim high levels of job satisfaction. Medical benefits are awarded to most, and a strong majority earn dental coverage. Women Online Marketing Specialists who took the survey just slightly outnumber men. This report is based on responses to the PayScale salary survey.
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$31,164 - $64,030
(Median)
$31K
$48K
$64K
MEDIAN: $47,753
10%
50%
90%

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$11.56 - $25.33
(Median)
$12
$17
$25
MEDIAN: $16.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$22K$44K$66K
Salary
$31,164 - $64,030  
   
Bonus
$0.00 - $5,356  
Profit Sharing
$507 - $10,265  
Commission
$2,900  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,041 - $65,263  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 487
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$16$32$48
Hourly Rate
$11.56 - $25.33  
   
Overtime
$17.31 - $45.42  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$32K$64K$96K
Bonus
$0.00 - $5,356  
   
Commission
$2,900  
Profit Sharing
$507 - $10,265  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,041 - $65,263  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 74
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Job Description for Online Marketing Specialist

A company employs an online marketing specialist to examine the goods and services offered by the organization, and then help develop and refine the way the company advertises through the web, email, and social media. The specialist analyzes response data based on these approaches and then continues to refine and adjust marketing approaches to maximize return and help the company grow market share.

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Online Marketing Specialist Tasks

  • Develop and implement strategies for search engine optimization, adwords and other word choices.
  • Collect, analyze, and report on customer engagement and best practices.
  • Design, coordinate, and execute marketing campaigns across multiple delivery channels.
  • Write and update content on multiple webpages and platforms for coherency and consistency across exposure sites.

Common Career Paths for Online Marketing Specialist


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At the upper end, Online Marketing Specialists who move into a Digital Marketing Manager role can end up with a hefty increase in pay. The average income for Digital Marketing Managers is a much higher $64K per year.

Online Marketing Specialist Job Listings

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Popular Skills for Online Marketing Specialist


Online Marketing Specialists seem to require a rather large skill set. Most notably, skills in Google Analytics, Search Engine Marketing, Web Analytics, and Email Marketing are correlated to pay that is above average, with boosts between 6 percent and 16 percent. At the other end of the pay range are skills like HTML, Web Content Management, and Project Management. Aptitude in Email Marketing tends to also indicate an understanding of Online Marketing.

Pay Difference by Location

National Average: $46,315

Larger city markers indicate a job is popular in that location.

Surpassing the national average by 32 percent, Online Marketing Specialists in New York receive some of the highest pay in the country. Online Marketing Specialists can also look forward to large paychecks in cities like Portland (+31 percent), Washington (+19 percent), Philadelphia (+19 percent), and Chicago (+15 percent). Online Marketing Specialists' salaries are heavily influenced by location — Online Marketing Specialists in Cleveland bring in salaries that are 31 percent lower than the national average. Employers also pay below the national average in Austin (21 percent lower) and Miami (11 percent lower).

Online Marketing Specialist Reviews

What is it like working as an Online Marketing Specialist?

Online Marketing Specialist in Madison:
"Overworked, Under Compensated."
Pros: I love the ability to work with a variety of industries - from representing a salon/spa to a property management company to a dentist to a travel agency. I love having the opportunity to help and watch brands grow because of the work that I do.
Cons: I am the least-paid person at this company and I have been here over a year - longer than less-qualified, slower, and higher-paid employees. I have taken on many extra responsibilities upon request and have not been compensated for going above and beyond to learn more about these positions.

Related Job Salaries

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Experience Affects Online Marketing Specialist Salaries



National Average
$46,000


Skills That Affect Online Marketing Specialist Salaries

Google Analytics
up arrow 16%


Web Analytics
up arrow 6%

Online Marketing
up arrow 2%

Email Marketing
up arrow 2%

Web Marketing
up arrow 2%

National Average
$46,000

Search Engine Optimization (SEO)
up arrow 3%

Web Design
up arrow 3%

Marketing Communications
up arrow 4%


Graphic Design
up arrow 5%

Project Management
up arrow 7%

Web Content Management
up arrow 17%

HTML
up arrow 19%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 84 votes.

Gender

Female
56 %
Male
44 %

Years of Experience

Less than 1 year
6%
1-4 years
63%
5-9 years
26%
10-19 years
4%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 86%
dental benefits
Dental: 75%
medical benefits
Vision: 60%
dental benefits
None: 13%
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