Online Marketing Specialist Salary

Online Marketing Specialists in the United States can expect to earn an average of $47K annually. Overall cash earnings for Online Marketing Specialists stretch from $31K on the lower end to $65K near the top, and the heftiest packages can encompass around $6K from bonuses and $10K from profit sharing. Geography is the biggest factor affecting pay for this group, followed by tenure. Most enjoy medical while a strong majority get dental coverage. Vision coverage is also available to a majority. For the most part, Online Marketing Specialists enjoy their work and report high levels of job satisfaction. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 57 percent. The data for this synopsis comes from respondents who took the PayScale salary survey.
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$30,555 - $63,468
(Median)
$31K
$47K
$63K
MEDIAN: $47,138
10%
50%
90%

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$10.15 - $25.02
(Median)
$10
$17
$25
MEDIAN: $16.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$22K$44K$66K
Salary
$30,555 - $63,468  
   
Bonus
$0.00 - $5,668  
Profit Sharing
$496.65 - $10,326  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,512 - $64,649  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 428
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$15$30$45
Hourly Rate
$10.15 - $25.02  
   
Overtime
$16.89 - $44.97  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Bonus
$0.00 - $5,668  
   
Profit Sharing
$496.65 - $10,326  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,512 - $64,649  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 73
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Job Description for Online Marketing Specialist

A company employs an online marketing specialist to examine the goods and services offered by the organization, and then help develop and refine the way the company advertises through the web, email, and social media. The specialist analyzes response data based on these approaches and then continues to refine and adjust marketing approaches to maximize return and help the company grow market share.

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Online Marketing Specialist Tasks

  • Develop and implement strategies for search engine optimization, adwords and other word choices.
  • Collect, analyze, and report on customer engagement and best practices.
  • Design, coordinate, and execute marketing campaigns across multiple delivery channels.
  • Write and update content on multiple webpages and platforms for coherency and consistency across exposure sites.

Common Career Paths for Online Marketing Specialist


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Online Marketing Specialists who go on to become Digital Marketing Managers may see their salaries climb quite a bit. Median pay for Digital Marketing Managers is $65K annually.

Online Marketing Specialist Job Listings

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Popular Skills for Online Marketing Specialist


Online Marketing Specialists report using a large range of skills on the job. Most notably, skills in Google Analytics, Web Content Management, Search Engine Marketing, and Online Marketing are correlated to pay that is above average, with boosts between 8 percent and 16 percent. Skills that are correlated to lower pay, on the other hand, include Web Design, Graphic Design, and Project Management. Most people experienced in Online Marketing also know Search Engine Optimization (SEO), Email Marketing, and Search Engine Marketing (SEM).

Pay Difference by Location


For those looking to make money, Online Marketing Specialists in New York enjoy an exceptional pay rate, 33 percent above the national average. Online Marketing Specialists can also look forward to large paychecks in cities like Seattle (+13 percent), San Francisco (+11 percent), Chicago (+10 percent), and Dallas (+8 percent). Location is a huge contributor to overall pay, with Online Marketing Specialists in Cleveland earning a whopping 31 percent below the national average. Employers also pay below the national average in Austin (20 percent lower) and Los Angeles (11 percent lower).

Online Marketing Specialist Reviews

What is it like working as an Online Marketing Specialist?

Online Marketing Specialist in Madison:
"Overworked, Under Compensated."
Pros: I love the ability to work with a variety of industries - from representing a salon/spa to a property management company to a dentist to a travel agency. I love having the opportunity to help and watch brands grow because of the work that I do.
Cons: I am the least-paid person at this company and I have been here over a year - longer than less-qualified, slower, and higher-paid employees. I have taken on many extra responsibilities upon request and have not been compensated for going above and beyond to learn more about these positions.

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Experience Affects Online Marketing Specialist Salaries



National Average
$46,000


Skills That Affect Online Marketing Specialist Salaries

Google Analytics
up arrow 16%

Web Content Management
up arrow 14%

Search Engine Marketing (SEM)
up arrow 8%

Online Marketing
up arrow 4%

Email Marketing
0%

National Average
$46,000

Search Engine Optimization (SEO)
up arrow 1%

Social Media Marketing
up arrow 2%

Web Marketing
up arrow 3%

Project Management
up arrow 6%

Web Design
up arrow 7%

Graphic Design
up arrow 7%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 81 votes.

Gender

Female
57 %
Male
43 %

Years of Experience

Less than 1 year
7%
1-4 years
61%
5-9 years
25%
10-19 years
6%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 85% dental benefits Dental: 75%
vision benefits Vision: 59% employee benefits None: 14%
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