The average salary for an Online Marketing Specialist is $46,627 per year. People in this job generally don't have more than 10 years' experience.
Online Marketing Specialist Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$29,996 - $62,669
(Median)
30K
38K
47K
56K
63K
MEDIAN: $46,626
10%
25%
50%
75%
90%
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Online Marketing Specialist Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$11.40 - $25.27
(Median)
11
15
17
21
25
MEDIAN: $17.00
10%
25%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$22K$44K$66K
Salary
$29,996 - $62,669  
   
Bonus
$0.00 - $6,228  
Profit Sharing
$197.27 - $10,256  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,197 - $64,189  
PayScale
Country: United States | Currency: USD | Updated: 19 Apr 2014 | Individuals Reporting: 362
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$16$32$48
Hourly Rate
$11.40 - $25.27  
   
Overtime
$16.74 - $45.97  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Bonus
$0.00 - $6,228  
   
Profit Sharing
$197.27 - $10,256  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,197 - $64,189  
PayScale
Country: United States | Currency: USD | Updated: 19 Apr 2014 | Individuals Reporting: 362
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Job Description for Online Marketing Specialist
  • Develop and implement strategies for search engine optimization, adwords and other word choices.
  • Collect, analyze, and report on customer engagement and best practices.
  • Design, coordinate, and execute marketing campaigns across multiple delivery channels.
  • Write and update content on multiple webpages and platforms for coherency and consistency across exposure sites.
Popular Skills for Online Marketing Specialist
Pay Difference By Location
New York
up arrow 33%
San Diego
up arrow 19%
San Francisco
up arrow 7%
Seattle
up arrow 6%
Boston
up arrow 5%
National Average
$46,000
Cleveland
up arrow 31%
Larger circles over a city indicate a job is popular in that location.
Related Job Salaries

Experience Affects Online Marketing Specialist Salaries

Experienced
up arrow 5%
National Average
$46,000

Skills That Affect Online Marketing Specialist Salaries

Search Engine Marketing (SEM)
up arrow 8%
Search Engine Optimization (SEO)
up arrow 7%
Online Marketing
up arrow 3%
Social Media Marketing
0%
National Average
$46,000
Email Marketing
up arrow 4%
Web Marketing
up arrow 4%
Job Satisfaction
Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 95 votes.
Gender
Female
58%
female alumni
 
Male
42%
male alumni
Years of Experience
Less than 1 year
6%
1-4 years
58%
5-9 years
28%
10-19 years
7%
20 years or more
1%
Common Health Benefits
medical benefits Medical: 85% dental benefits Dental: 76%
vision benefits Vision: 56% employee benefits None: 13%
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