Online Marketing Specialist Salary

Online Marketing Specialists in the United States can expect to earn an average of $46K annually. Cash earnings for Online Marketing Specialists — including $6K in bonuses and $10K in profit sharing proceeds near the top of the pay scale — generally stretch from $31K to $65K depending on individual performance. Geography is the biggest factor affecting pay for this group, followed by career length. Work is enjoyable for Online Marketing Specialists, who typically claim high levels of job satisfaction. Most enjoy medical while a strong majority get dental coverage. Vision coverage is also available to a majority. Women Online Marketing Specialists who took the survey just slightly outnumber men. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.
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$30,764 - $63,323
(Median)
$31K
$46K
$63K
MEDIAN: $46,358
10%
50%
90%

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$11.46 - $24.75
(Median)
$11
$17
$25
MEDIAN: $16.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$22K$44K$66K
Salary
$30,764 - $63,323  
   
Bonus
$0.00 - $6,088  
Profit Sharing
$494.93 - $10,287  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,563 - $64,735  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 415
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$15$30$45
Hourly Rate
$11.46 - $24.75  
   
Overtime
$16.70 - $44.90  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Bonus
$0.00 - $6,088  
   
Profit Sharing
$494.93 - $10,287  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,563 - $64,735  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 73

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Job Description for Online Marketing Specialist

A company employs an online marketing specialist to examine the goods and services offered by the organization, and then help develop and refine the way the company advertises through the web, email, and social media. The specialist analyzes response data based on these approaches and then continues to refine and adjust marketing approaches to maximize return and help the company grow market share.

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Online Marketing Specialist Tasks

  • Develop and implement strategies for search engine optimization, adwords and other word choices.
  • Collect, analyze, and report on customer engagement and best practices.
  • Design, coordinate, and execute marketing campaigns across multiple delivery channels.
  • Write and update content on multiple webpages and platforms for coherency and consistency across exposure sites.

Online Marketing Specialist Job Listings

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Popular Skills for Online Marketing Specialist


Overall, survey participants reported applying a fair number of skills to their work. Most notably, skills in Search Engine Marketing, Online Marketing, Email Marketing, and Search Engine Optimization (SEO) are correlated to pay that is above average. Skills that seem to negatively impact pay include Web Design. Those familiar with Online Marketing also tend to know Social Media Marketing, Email Marketing, and Search Engine Marketing (SEM).

Pay Difference by Location


Surpassing the national average by 34 percent, Online Marketing Specialists in New York receive some of the highest pay in the country. Online Marketing Specialists can also look forward to large paychecks in cities like Miami (+11 percent), San Francisco (+11 percent), Dallas (+10 percent), and Seattle (+9 percent). Location significantly influences compensation, with Cleveland Online Marketing Specialists earning much less — 30 percent less — than the national average. Not at the bottom but still paying below the median are employers in Los Angeles and Lancaster (9 percent lower and 8 percent lower, respectively).

Online Marketing Specialist Reviews

What is it like working as an Online Marketing Specialist?

Online Marketing Specialist in Madison:
"Overworked, Under Compensated."
Pros: I love the ability to work with a variety of industries - from representing a salon/spa to a property management company to a dentist to a travel agency. I love having the opportunity to help and watch brands grow because of the work that I do.
Cons: I am the least-paid person at this company and I have been here over a year - longer than less-qualified, slower, and higher-paid employees. I have taken on many extra responsibilities upon request and have not been compensated for going above and beyond to learn more about these positions.

Related Job Salaries

United States (change)

Experience Affects Online Marketing Specialist Salaries


Experienced
up arrow 13%

National Average
$45,000


Skills That Affect Online Marketing Specialist Salaries

Search Engine Marketing (SEM)
up arrow 8%

Online Marketing
up arrow 3%

Search Engine Optimization (SEO)
0%

Social Media Marketing
0%

Email Marketing
0%

National Average
$45,000

Web Marketing
up arrow 2%

Web Design
up arrow 7%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 90 votes.

Gender

Female
55 %
Male
45 %

Years of Experience

Less than 1 year
7%
1-4 years
62%
5-9 years
24%
10-19 years
6%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 86% dental benefits Dental: 76%
vision benefits Vision: 59% employee benefits None: 13%