Online Marketing Specialist Salary (United States)

The average salary for an Online Marketing Specialist is $45,833 per year. People in this job generally don't have more than 10 years' experience.
Online Marketing Specialist Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$29,962 - $62,141
(Median)
30K
37K
46K
55K
62K
MEDIAN: $45,832
10%
25%
50%
75%
90%
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Online Marketing Specialist Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$11.58 - $25.07
(Median)
12
15
17
20
25
MEDIAN: $16.00
10%
25%
50%
75%
90%
Add this chart to your site

National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$22K$44K$66K
Salary
$29,962 - $62,141  
   
Bonus
$0.00 - $6,163  
Profit Sharing
$198.66 - $10,213  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,138 - $63,310  
PayScale
Country: United States | Currency: USD | Updated: 11 Jun 2014 | Individuals Reporting: 394
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$16$32$48
Hourly Rate
$11.58 - $25.07  
   
Overtime
$16.80 - $45.81  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Bonus
$0.00 - $6,163  
   
Profit Sharing
$198.66 - $10,213  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,138 - $63,310  
PayScale
Country: United States | Currency: USD | Updated: 11 Jun 2014 | Individuals Reporting: 394
Is Online Marketing Specialist your job title? Get a personalized salary report!
Location:
United States (change)
Years in Field/Career:
Job Description for Online Marketing Specialist
  • Develop and implement strategies for search engine optimization, adwords and other word choices.
  • Collect, analyze, and report on customer engagement and best practices.
  • Design, coordinate, and execute marketing campaigns across multiple delivery channels.
  • Write and update content on multiple webpages and platforms for coherency and consistency across exposure sites.

Online Marketing Specialist Job Listings

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Popular Skills for Online Marketing Specialist
Pay Difference By Location
New York
up arrow 34%
San Diego
up arrow 21%
Dallas
up arrow 11%
San Francisco
up arrow 10%
Boston
up arrow 7%
Seattle
up arrow 6%
National Average
$45,000
Cleveland
up arrow 30%
Larger circles over a city indicate a job is popular in that location.

Online Marketing Specialist Reviews

What is it like working as an Online Marketing Specialist?
Online Marketing Specialist in Madison:
"Overworked, Under Compensated."
Pros: I love the ability to work with a variety of industries - from representing a salon/spa to a property management company to a dentist to a travel agency. I love having the opportunity to help and watch brands grow because of the work that I do.
Cons: I am the least-paid person at this company and I have been here over a year - longer than less-qualified, slower, and higher-paid employees. I have taken on many extra responsibilities upon request and have not been compensated for going above and beyond to learn more about these positions.
Related Job Salaries

Experience Affects Online Marketing Specialist Salaries

Experienced
up arrow 6%
National Average
$45,000

Skills That Affect Online Marketing Specialist Salaries

Search Engine Marketing (SEM)
up arrow 8%
Search Engine Optimization (SEO)
up arrow 4%
Online Marketing
up arrow 1%
National Average
$45,000
Social Media Marketing
up arrow 2%
Web Marketing
up arrow 4%
Marketing Communications
up arrow 4%
Email Marketing
up arrow 5%
Web Design
up arrow 19%
Job Satisfaction
Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 97 votes.
Gender
Female
57%
female alumni
 
Male
43%
male alumni
Years of Experience
Less than 1 year
7%
1-4 years
58%
5-9 years
27%
10-19 years
6%
20 years or more
1%
Common Health Benefits
medical benefits Medical: 85% dental benefits Dental: 75%
vision benefits Vision: 55% employee benefits None: 14%
Find Out Exactly What You Should Be Paid
Job Title:
Years in Field/Career:
Location:
United States (change)
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