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Online Marketing Specialist Salary

Online Marketing Specialists in the United States take home approximately $47K per year on average. Total cash earnings of Online Marketing Specialists range from $31K on the low end to $65K on the high end; the final amount can include bonuses and profit sharing proceeds that occasionally exceed $6K and $10K, respectively. Location and experience level each impact pay for this group, with the former having the largest influence. Women make up a slight majority of Online Marketing Specialists (57 percent) survey respondents. A large number report receiving medical coverage from their employers and a fair number collect dental insurance. For the most part, Online Marketing Specialists enjoy their work and report high levels of job satisfaction. The data in this summary comes from the PayScale salary survey.
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$30,643 - $63,478
(Median)
$31K
$47K
$63K
MEDIAN: $46,553
10%
50%
90%

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$10.30 - $24.83
(Median)
$10
$17
$25
MEDIAN: $16.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$22K$44K$66K
Salary
$30,643 - $63,478  
   
Bonus
$0.00 - $6,074  
Profit Sharing
$500 - $10,323  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,579 - $64,903  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 419
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$15$30$45
Hourly Rate
$10.30 - $24.83  
   
Overtime
$16.64 - $44.97  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Bonus
$0.00 - $6,074  
   
Profit Sharing
$500 - $10,323  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,579 - $64,903  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 70

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United States (change)


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Job Description for Online Marketing Specialist

A company employs an online marketing specialist to examine the goods and services offered by the organization, and then help develop and refine the way the company advertises through the web, email, and social media. The specialist analyzes response data based on these approaches and then continues to refine and adjust marketing approaches to maximize return and help the company grow market share.

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Online Marketing Specialist Tasks

  • Develop and implement strategies for search engine optimization, adwords and other word choices.
  • Collect, analyze, and report on customer engagement and best practices.
  • Design, coordinate, and execute marketing campaigns across multiple delivery channels.
  • Write and update content on multiple webpages and platforms for coherency and consistency across exposure sites.

Common Career Paths for Online Marketing Specialist


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Online Marketing Specialists might see a strong upturn in salary after transitioning into upper-level roles such as Online Marketing Manager, a seemingly popular career choice. People currently working in the latter position report a noticeably higher median income of $63K per year.

Online Marketing Specialist Job Listings

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Popular Skills for Online Marketing Specialist


Survey results show that Online Marketing Specialists use a fair number of skills. Most notably, skills in Search Engine Marketing, Online Marketing, Email Marketing, and Search Engine Optimization (SEO) are correlated to pay that is above average. At the other end of the pay range are skills like Web Design and Project Management. The majority of those who know Online Marketing also know Social Media Marketing, Email Marketing, and Search Engine Marketing (SEM).

Pay Difference by Location


Online Marketing Specialists will find that New York offers an impressive pay rate, one which exceeds the national average by 34 percent. Online Marketing Specialists will also find cushy salaries in Seattle (+13 percent), San Francisco (+13 percent), Chicago (+10 percent), and Dallas (+9 percent). Location is a huge contributor to overall pay, with Online Marketing Specialists in Cleveland earning a whopping 30 percent below the national average. Two other places where employers offer below-median salaries are Los Angeles (11 percent less) and Miami (10 percent less).

Online Marketing Specialist Reviews

What is it like working as an Online Marketing Specialist?

Online Marketing Specialist in Madison:
"Overworked, Under Compensated."
Pros: I love the ability to work with a variety of industries - from representing a salon/spa to a property management company to a dentist to a travel agency. I love having the opportunity to help and watch brands grow because of the work that I do.
Cons: I am the least-paid person at this company and I have been here over a year - longer than less-qualified, slower, and higher-paid employees. I have taken on many extra responsibilities upon request and have not been compensated for going above and beyond to learn more about these positions.

Related Job Salaries

United States (change)

Experience Affects Online Marketing Specialist Salaries


Experienced
up arrow 12%

National Average
$45,000


Skills That Affect Online Marketing Specialist Salaries

Search Engine Marketing (SEM)
up arrow 7%

Online Marketing
up arrow 3%

Email Marketing
0%

National Average
$45,000

Search Engine Optimization (SEO)
up arrow 1%

Social Media Marketing
up arrow 2%

Web Marketing
up arrow 2%

Project Management
up arrow 5%

Web Design
up arrow 8%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 84 votes.

Gender

Female
57 %
Male
43 %

Years of Experience

Less than 1 year
7%
1-4 years
61%
5-9 years
25%
10-19 years
6%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 86% dental benefits Dental: 75%
vision benefits Vision: 59% employee benefits None: 14%
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