Online Marketing Specialist Salary

The average Online Marketing Specialist in the United States earns approximately $50K per year. Final cash compensation to Online Marketing Specialists varies from around $32K to approximately $68K; choice pay grades include potential for bonuses and profit sharing as high as $6K and $10K, respectively. Geography and career length each impact pay for this group, with the former having the largest influence. Work is enjoyable for Online Marketing Specialists, who typically claim high levels of job satisfaction. A large number enjoy medical while a fair number get dental coverage. Vision coverage is also available to the greater part. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 56 percent. This snapshot results from replies to PayScale's salary survey.
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$33,737 - $66,072
$34K
$50K
$66K
MEDIAN: $50,060
10%
50%
90%

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$11.92 - $28.55
$12
$17
$29
MEDIAN: $16.96
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$23K$46K$69K
Salary
$33,737 - $66,072  
   
Bonus
$48.48 - $5,667  
Profit Sharing
$491.94 - $10,161  
Commission
$3,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,085 - $67,524  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 287
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$17$34$51
Hourly Rate
$11.92 - $28.55  
   
Overtime
$21.71 - $49.66  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$48.48 - $5,667  
   
Commission
$3,000  
Profit Sharing
$491.94 - $10,161  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,085 - $67,524  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 52

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United States (change)

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Job Description for Online Marketing Specialist

A company employs an online marketing specialist to examine the goods and services offered by the organization, and then help develop and refine the way the company advertises through the web, email, and social media. The specialist analyzes response data based on these approaches and then continues to refine and adjust marketing approaches to maximize return and help the company grow market share.

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Online Marketing Specialist Tasks

  • Design, coordinate, and execute marketing campaigns across multiple delivery channels.
  • Write and update content on multiple webpages and platforms for coherency and consistency across exposure sites.
  • Develop and implement strategies for search engine optimization, adwords and other word choices.
  • Collect, analyze, and report on customer engagement and best practices.

Common Career Paths for Online Marketing Specialist


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Advancing into a Digital Marketing Manager role seems to be a popular career move for Online Marketing Specialists, and folks who currently work in the latter position report a notably larger median income of $64K per year. The most common next step for an Online Marketing Specialist is to become an Online Marketing Manager or a Marketing Manager. The former position pays an additional $13K per year on average, and the latter position pays $11K more per year.

Online Marketing Specialist Job Listings

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Popular Skills for Online Marketing Specialist


Survey results imply that Online Marketing Specialists deploy a substantial tool kit of skills at work. Most notably, skills in Strategic Marketing, Web Content Management, Google Analytics, and Web Analytics are correlated to pay that is above average, with boosts between 8 percent and 13 percent. Those listing HTML as a skill should be prepared for drastically lower pay. Data Analysis and Google Ad Words also typically command lower compensation. Those with knowledge of Email Marketing tend to be skilled in Online Marketing as well.

Pay Difference by Location

National Average: $49,163

Larger city markers indicate a job is popular in that location.

With a pay rate for Online Marketing Specialists that is 40 percent greater than the national average, New York offers a comfortable salary for those in this profession. Online Marketing Specialists will also find cushy salaries in Portland (+23 percent), Atlanta (+18 percent), San Francisco (+17 percent), and Irvine (+16 percent). For Online Marketing Specialists, Cleveland, Salt Lake City, and Minneapolis, small cities with fewer than a million people, are home to the lowest salaries in the United States, all claiming a rate below the national average. Below-median salaries also turn up in Salt Lake City and Minneapolis (19 percent lower and 10 percent lower, respectively).

Online Marketing Specialist Reviews

Q: What is it like working as an Online Marketing Specialist?

Online Marketing Specialist in Vancouver:
"Exciting and Ever Changing."
Pros: Education from managers, constantly learning, growing and learning new ways to improve a process.
Cons: No room for growth.

Online Marketing Specialist in Madison:
"Overworked, Under Compensated."
Pros: I love the ability to work with a variety of industries - from representing a salon/spa to a property management company to a dentist to a travel agency. I love having the opportunity to help and watch brands grow because of the work that I do.
Cons: I am the least-paid person at this company and I have been here over a year - longer than less-qualified, slower, and higher-paid employees. I have taken on many extra responsibilities upon request and have not been compensated for going above and beyond to learn more about these positions.

Related Job Salaries

Key Stats for Online Marketing Specialist

Gender

Female
56 %
Male
44 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 46 votes.
Less than 1 year
3%
1-4 years
64%
5-9 years
26%
10-19 years
7%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Online Marketing Specialist Salaries

▲20%

▲12%

National Average
$49,000

▼6%

Skills That Affect Online Marketing Specialist Salaries

Strategic Marketing
▲13%

Web Content Management
▲9%


Web Analytics
▲5%




Online Marketing
▼0%

National Average
$49,000


Web Design
▼3%


Graphic Design
▼12%

Google Ad Words
▼15%

Data Analysis
▼21%

HTML
▼23%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 46 votes.

Gender

Female
56 %
Male
44 %

Years of Experience

Less than 1 year
3%
1-4 years
64%
5-9 years
26%
10-19 years
7%

Common Health Benefits

medical benefits
Medical: 82%
dental benefits
Dental: 72%
vision benefits
Vision: 58%
dental benefits
None: 17%
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