Online Marketing Specialist Salary

Online Marketing Specialists in the United States can expect to earn an average of $50K annually. Total cash compensation to Online Marketing Specialists bottoms out near $33K and approaches $66K on the high end; the biggest paychecks include approximately $6K from bonuses and almost $10K from profit sharing. Geographic location is the biggest factor affecting pay for this group, followed by years of experience. Although a strong majority have medical coverage and a majority have dental coverage, nearly one-fifth claim no health benefits at all. Women make up a slight majority of Online Marketing Specialists (53 percent) survey respondents. Most Online Marketing Specialists report high levels of job satisfaction. This report is based on responses to the PayScale salary survey.
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$35,044 - $65,849
$35K
$50K
$66K
MEDIAN: $49,929
10%
50%
90%

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$13.33 - $27.82
$13
$17
$28
MEDIAN: $16.72
10%
50%
90%

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$0$66K
Salary $35,044 - $65,849
Bonus $96.35 - $5,667
Profit Sharing $489.36 - $9,933
Commission $3,000
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,565 - $66,395
  • Country: United States
  • Currency: USD
  • Updated: 11 Jul 2017
  • Individuals Reporting: 227
Hourly Data $0$49
Hourly Rate $13.33 - $27.82
Overtime $17.23 - $49.91
Annual Data $0$66K
Bonus $96.35 - $5,667
Commission $3,000
Profit Sharing $489.36 - $9,933
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,565 - $66,395
  • Country: United States
  • Currency: USD
  • Updated: 11 Jul 2017
  • Individuals Reporting: 50

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Online Marketing Specialist

A company employs an online marketing specialist to examine the goods and services offered by the organization, and then help develop and refine the way the company advertises through the web, email, and social media. The specialist analyzes response data based on these approaches and then continues to refine and adjust marketing approaches to maximize return and help the company grow market share.

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Online Marketing Specialist Tasks

  • Design, coordinate, and execute marketing campaigns across multiple delivery channels.
  • Write and update content on multiple webpages and platforms for coherency and consistency across exposure sites.
  • Develop and implement strategies for search engine optimization, adwords and other word choices.
  • Collect, analyze, and report on customer engagement and best practices.

Common Career Paths for Online Marketing Specialist


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Online Marketing Specialists often transition into Digital Marketing Manager positions, for which compensation tends to be much higher. On average, Digital Marketing Managers earn $64K per year. When Online Marketing Specialists are ready for the next step in their careers, they often become Online Marketing Managers or Marketing Managers. Those roles pay an additional $14K and $12K, respectively.

Online Marketing Specialist Job Listings

Popular Skills for Online Marketing Specialist


Survey participants wield an impressively varied skill set on the job. Most notably, skills in Marketing Communications, Google Analytics, Web Analytics, and Email Marketing are correlated to pay that is above average, with boosts between 5 percent and 14 percent. Those listing HTML as a skill should be prepared for drastically lower pay. Data Analysis and Google Ad Words also typically command lower compensation. Experience with Email Marketing is often linked with knowledge of Online Marketing.

Pay Difference by Location

National Average: $48,521

Larger city markers indicate a job is popular in that location.

Portland offers some of the highest pay in the country for Online Marketing Specialists, 25 percent above the national average. Online Marketing Specialists can also look forward to large paychecks in cities like New York (+24 percent), Atlanta (+20 percent), Seattle (+18 percent), and Irvine (+18 percent). The lowest-paying positions for Online Marketing Specialists can be found in smaller cities. Cleveland, Salt Lake City, and Minneapolis all face salaries below the national rate (and all fall short of a million residents). Workers in Salt Lake City and Minneapolis earn salaries that trail the national average for those in this profession (18 percent less and 7 percent less, respectively).

Online Marketing Specialist Reviews

Q: What is it like working as an Online Marketing Specialist?

Online Marketing Specialist in Vancouver:
"Exciting and Ever Changing."
Pros: Education from managers, constantly learning, growing and learning new ways to improve a process.
Cons: No room for growth.

Online Marketing Specialist in Madison:
"Overworked, Under Compensated."
Pros: I love the ability to work with a variety of industries - from representing a salon/spa to a property management company to a dentist to a travel agency. I love having the opportunity to help and watch brands grow because of the work that I do.
Cons: I am the least-paid person at this company and I have been here over a year - longer than less-qualified, slower, and higher-paid employees. I have taken on many extra responsibilities upon request and have not been compensated for going above and beyond to learn more about these positions.

Related Job Salaries

Key Stats for Online Marketing Specialist

Gender

Female
53 %
Male
47 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 49 votes.
Less than 1 year
3%
1-4 years
65%
5-9 years
24%
10-19 years
8%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Online Marketing Specialist Salaries

▲22%

▲13%

National Average
$49,000

▼5%

Skills That Affect Online Marketing Specialist Salaries

Marketing Communications
▲14%






National Average
$49,000


▼1%



Graphic Design
▼11%

Web Content Management
▼14%

Google Ad Words
▼15%

Data Analysis
▼19%

HTML
▼22%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 49 votes.

Gender

Female
53 %
Male
47 %

Years of Experience

Less than 1 year
3%
1-4 years
65%
5-9 years
24%
10-19 years
8%

Common Health Benefits

medical benefits
Medical: 79%
dental benefits
Dental: 68%
vision benefits
Vision: 55%
no benefits
None: 20%
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