Online Marketing Specialist Salary

Median pay for Online Marketing Specialists in the United States lies in the neighborhood of $50K per year. Geography and career duration each impact pay for this group, with the former having the largest influence. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 58 percent. A fair number enjoy medical while the larger part get dental coverage. Vision coverage is also available to more than half. For the most part, Online Marketing Specialists enjoy their work and report high levels of job satisfaction. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.
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$33,503 - $65,801
$34K
$50K
$66K
MEDIAN: $49,778
10%
50%
90%

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$11.74 - $28.93
$12
$17
$29
MEDIAN: $16.57
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$23K$46K$69K
Salary
$33,503 - $65,801  
   
Bonus
$-0.49 - $5,470  
Profit Sharing
$1,965  
Commission
$3,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,566 - $66,446  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 250
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$17$34$51
Hourly Rate
$11.74 - $28.93  
   
Overtime
$21.67 - $49.91  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$-0.49 - $5,470  
   
Commission
$3,000  
Profit Sharing
$1,965  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,566 - $66,446  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 48

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United States (change)

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Job Description for Online Marketing Specialist

A company employs an online marketing specialist to examine the goods and services offered by the organization, and then help develop and refine the way the company advertises through the web, email, and social media. The specialist analyzes response data based on these approaches and then continues to refine and adjust marketing approaches to maximize return and help the company grow market share.

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Online Marketing Specialist Tasks

  • Design, coordinate, and execute marketing campaigns across multiple delivery channels.
  • Write and update content on multiple webpages and platforms for coherency and consistency across exposure sites.
  • Develop and implement strategies for search engine optimization, adwords and other word choices.
  • Collect, analyze, and report on customer engagement and best practices.

Common Career Paths for Online Marketing Specialist


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Online Marketing Specialists who move on to become Digital Marketing Managers may enjoy significant pay raises, as Digital Marketing Managers get paid an average of $64K per year. When Online Marketing Specialists are ready for the next step in their careers, they often become Online Marketing Managers or Marketing Managers. Those roles pay an additional $14K and $12K, respectively.

Online Marketing Specialist Job Listings

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Popular Skills for Online Marketing Specialist


Online Marketing Specialists seem to wield many skills on the job. Most notably, skills in Marketing Communications, Google Analytics, Web Analytics, and Email Marketing are correlated to pay that is above average, with boosts between 4 percent and 13 percent. Those listing HTML as a skill should be prepared for drastically lower pay. Data Analysis and Google Ad Words also typically command lower compensation. Those with knowledge of Email Marketing tend to be skilled in Online Marketing as well.

Pay Difference by Location

National Average: $48,794

Larger city markers indicate a job is popular in that location.

For Online Marketing Specialists, busy Portland offers a higher-than-average pay rate, 24 percent above the national average. Online Marketing Specialists will also find cushy salaries in New York (+23 percent), Atlanta (+19 percent), Seattle (+17 percent), and Irvine (+17 percent). Online Marketing Specialists earn a smaller-than-average sum in smaller cities: In particular, Cleveland, Salt Lake City, and Minneapolis have pay rates lower than anywhere else in the country, all facing salaries below the national average and reporting populations under a million. Not at the bottom but still paying below the median are employers in Salt Lake City and Minneapolis (18 percent lower and 8 percent lower, respectively).

Online Marketing Specialist Reviews

Q: What is it like working as an Online Marketing Specialist?

Online Marketing Specialist in Vancouver:
"Exciting and Ever Changing."
Pros: Education from managers, constantly learning, growing and learning new ways to improve a process.
Cons: No room for growth.

Online Marketing Specialist in Madison:
"Overworked, Under Compensated."
Pros: I love the ability to work with a variety of industries - from representing a salon/spa to a property management company to a dentist to a travel agency. I love having the opportunity to help and watch brands grow because of the work that I do.
Cons: I am the least-paid person at this company and I have been here over a year - longer than less-qualified, slower, and higher-paid employees. I have taken on many extra responsibilities upon request and have not been compensated for going above and beyond to learn more about these positions.

Related Job Salaries

Key Stats for Online Marketing Specialist

Gender

Female
58 %
Male
42 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 40 votes.
Less than 1 year
4%
1-4 years
65%
5-9 years
25%
10-19 years
6%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Online Marketing Specialist Salaries

▲21%

▲12%

National Average
$49,000

▼6%

Skills That Affect Online Marketing Specialist Salaries

Marketing Communications
▲13%






National Average
$49,000


▼2%



Graphic Design
▼11%

Web Content Management
▼15%

Google Ad Words
▼16%

Data Analysis
▼19%

HTML
▼23%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 40 votes.

Gender

Female
58 %
Male
42 %

Years of Experience

Less than 1 year
4%
1-4 years
65%
5-9 years
25%
10-19 years
6%

Common Health Benefits

medical benefits
Medical: 80%
dental benefits
Dental: 69%
vision benefits
Vision: 56%
no benefits
None: 19%