Online Media Director Salary
Online Media Directors in the United States pull down an average of $91K per year. Experience level and the particular city each impact pay for this group, with the former having the largest influence. For the most part, Online Media Directors enjoy their work and report high levels of job satisfaction. Slightly less than one-half of professionals in this line of work do not receive benefits; however, just over a half report medical coverage and slightly more than half claim dental coverage as well. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 55 percent. The information for this snapshot was generated by responses to the PayScale salary survey.
|Salary||$68,510 - $123,843|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$71,029 - $149,730|
Job Description for Online Media Director
Online media directors manage all operations regarding a business's online portrayal in a variety of media, including online newspapers, social media, and internet publications. These directors work primarily in office settings - sometimes within the company’s office, or even in a home office - and may work often with other departments within the organization, including advertising and marketing. While they typically work traditional business hours, extended hours may occasionally be required depending on the employer. A bachelor’s degree in a field related to marketing, advertising, or business administration is generally required for this position.Read More...
Online media directors are responsible for maintaining their organization’s positive reputation though online media and internet advertising, including in websites, social media, online magazines, online newspapers, and so on. These directors utilize a range of media technologies to advertise their organization to target markets, which requires researching and analyzing the market, determining which media is most suitable for particular audiences, and implementing various media strategies. Candidates for the position should be highly creative and analytical, pay close attention to detail, and have strong communication and organizational skills.
Online Media Director Tasks
- Create and implement media program(s).
- Work with advertising and marketing departments to be sure the company's products or services are portrayed well and in the best possible medium.
- Manage media department with supervision over media buyers and media planners.
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