Online Media Director Salary
Online Media Directors in the United States pull down an average of $90K per year. Career duration and the particular city each impact pay for this group, with the former having the largest influence. Not all workers are lucky enough to have benefits; in fact, slightly less than a third are without coverage. Medical insurance is claimed by a fair number and dental insurance is reported by a strong majority. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 58 percent. Job satisfaction is high and work is enjoyable for most Online Media Directors. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.
Job Description for Online Media Director
Online media directors manage all operations regarding a business's online portrayal in a variety of media, including online newspapers, social media, and internet publications. These directors work primarily in office settings - sometimes within the company’s office, or even in a home office - and may work often with other departments within the organization, including advertising and marketing. While they typically work traditional business hours, extended hours may occasionally be required depending on the employer. A bachelor’s degree in a field related to marketing, advertising, or business administration is generally required for this position.Read More...
Online media directors are responsible for maintaining their organization’s positive reputation though online media and internet advertising, including in websites, social media, online magazines, online newspapers, and so on. These directors utilize a range of media technologies to advertise their organization to target markets, which requires researching and analyzing the market, determining which media is most suitable for particular audiences, and implementing various media strategies. Candidates for the position should be highly creative and analytical, pay close attention to detail, and have strong communication and organizational skills.
Online Media Director Tasks
- Manage media department with supervision over media buyers and media planners.
- Work with advertising and marketing departments to be sure the company's products or services are portrayed well and in the best possible medium.
- Create and implement media program(s).