Outbound telemarketing representatives work primarily in offices for profit or non-profit organizations to solicit orders for goods or services that the company sells over the telephone. Those who work for non-profit organizations may also solicit donations on behalf of their organizations.
Applicants must be polite with strong customer service skills, and persuasiveness is also important to convince potential clients or customers to purchase their products or services or make donations. Outbound telemarketing representatives must have strong communication skills and thorough knowledge of the products or services being sold, and they must be familiar with automatic dialing systems and other telecommunications technologies. They must be able to listen and to build relationships with prospective clients and may call them using prepared sales talks by reading from scripts displayed on a monitor or piece of paper, though they usually focus on qualified leads in their assigned territories and regions.
A high school diploma or equivalent is often a minimum requirement for this position, and relevant prior experience may also be required by some employers. Outbound telemarketing representatives are required to attend company training orientation prior to beginning work, and some may also train newer representatives in this position.
Outbound Telemarketing Representative Tasks
Explain products or services and prices, and answer questions from customers.
Obtain customer information such as name, address, and payment method, and enter orders into computer.
Deliver prepared sales talks, reading from scripts that describe products or services, in order to persuade potential customers to purchase a product or service or to make a donation.