XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$28,000 - $73,288
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 22
Job Description for Pay-Per-Click (PPC) Marketing Manager
Work within client budgets and seek methods of lowering the cost to the client per click.
Monitor major search engines for trends related to PPC campaign, analyze campaign performance, and report findings to clients.
Develop PPC campaigns for clients which optimize visibility, oversee graphics design, copy writing, and key word selection.
Detect PPC ad fraud and devise strategies to minimize fraud risk.