A Pay-Per-Click (PPC) Professional earns an average salary of $45,509 per year.

$35,078 - $83,437
MEDIAN: $45,508

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$35,078 - $83,437  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$34,883 - $81,864  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 20

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Job Description for Pay-Per-Click (PPC) Professional

The work of pay-per-click (PPC) professionals revolves around internet advertising on search engines, as these professionals create links with keywords and perhaps pictures which entice consumers to click on them and be directed to the desired website. They may also work with marketing and design teams to develop effective campaigns.


Pay-Per-Click (PPC) Professional Tasks

  • Develop PPC campaigns for clients which optimize visibility, oversee graphics design, copy writing, and key word selection.
  • Detect PPC ad fraud and devise strategies to minimize fraud risk.
  • Work within client budgets and seek methods of lowering the cost to the client per click.
  • Monitor major search engines for trends related to PPC campaign, analyze campaign performance, and report findings to clients.

Pay-Per-Click (PPC) Analyst Job Listings

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Skills That Affect Pay-Per-Click (PPC) Professional Salaries

National Average

Google Ad Words
up arrow 20%

Microsoft Excel
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40 %
60 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years

Common Health Benefits

medical benefits
Medical: 93%
dental benefits
Dental: 79%
medical benefits
Vision: 57%
dental benefits
None: 7%