Fashion photographers work primarily to shoot clothing on fashion models. Often, these photographs are used in promotions and advertising in catalogs or other media to sell the clothing to consumers or to professional buyers at the retail level. Some designers also use a staff fashion photographer to assist in the design and revision process, with the photographer shooting various mock-ups or ideas on models or mannequins to use as a reference for further iteration. The photographer works to capture not just the way articles of clothing fit together, but also how they might be worn by a consumer.
Photographers must be cognizant of lighting, angles, and other elements involved in photography; this requires substantial experience and/or training in taking photographs, as well as experience with professional photo editing software. Some fashion photographers have vocational or university training related to photography as well. Most of the time, a fashion photographer works in his or her own dedicated studio, which has controllable elements like lighting and backgrounds set prior to the shoot. They also do location work, which often involves travel and field work at a variety of indoor and outdoor settings; occasionally, it means shooting models on a runway at fashion shows.
Photographer, Fashion Tasks
Set up, tear down, and operate photography equipment.
Work with or assists image editing team.
Direct and pose models.
Work with stylists and directors to achieve the desired effect.
Shoot product stills and on models in studio and on location.