The position of a physician liaison is relatively new in the medical field, but very important in the changing landscape of medicine. These liaisons are primarily responsible for developing relationships with physicians in order to facilitate beneficial referring practices for both health care companies and patients. They may work with primary care doctors and instruct them regarding cardiologists in their network to whom patients should be referred. They also develop ways to consolidate and increase referrals, implement strategies to reduce red tape in receiving referrals, and create reports based on their work.
A high school diploma is required for this position, and some employers may require a bachelor's degree. Aspiring physician liaisons should be entirely familiar with the health care system and the latest regulations, including the Affordable Care Act. Strong interpersonal skills are also important, as the majority of the job involves working directly with physicians and building a strong rapport and interpersonal network. A strong background in marketing outreach is beneficial for applicants.
Most of these positions are part-time and carried out during traditional business hours, in which physician liaisons work with large health care companies and help them streamline operations.
Physician Liaison Tasks
Develop new client accounts, maintain existing accounts and develop long term relationships with current and prospective clients/physicians.
Responsible for building relationships with physicians and other health care leaders within a defined territory to achieve sales growth.