A Product Marketing Director earns an average salary of $135,733 per year. Most people in this job have more than five years' experience in related jobs.

$97,961 - $173,026
MEDIAN: $135,733

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$97,961 - $173,026  
$7,000 - $30,055  
Profit Sharing
$1,987 - $24,658  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$103,696 - $192,528  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 323

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Job Description for Product Marketing Director

Generally, a product marketing director works on crafting the messaging and positioning for their company's products.They are required to develop innovative marketing strategies that will drive high demand for the product, and they must oversee the enactment of these strategies as well. A keen eye for detail and quality is an essential skill for product marketing director; they need to be able to not only craft appropriate messaging and positioning for a product, but also ensure the product will stand out from similar products in the marketplace. When the product is finally ready to launch the product marketing director must help ensure the launch is successful. They also need to be knowledgeable about the market in which their products exist, including potential and current competitors.


Product Marketing Director Tasks

  • Develop customer-based solutions using the company's products and services.
  • Collect market data and prepare competition analysis.
  • Drive the product marketing programs and develop a marketing plan, budget, and overall campaign.

Common Career Paths for Product Marketing Director

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Popular Skills for Product Marketing Director

Pay by Experience Level for Product Marketing Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference by Location

National Average: $149,408

Larger city markers indicate a job is popular in that location.

Product Marketing Director Advice

What do you wish you knew about your job when you first started out?

Product Marketing Director in San Jose:
"Organization, Communication And Experience -- For The Win."
- Get good with a spreadsheet. If you can organize your ideas in a way that directly impact cost or revenue your opinion will have much more credibility. - Learn to write well. If you can communicate clearly and succinctly people will look to you for vision. If people trust you to write, then you can become the voice of the organization. There is power in that. - Develop your empathy. Knowing what it feels like to be your audience makes you an effective marketer. Learn to put yourself to the side, and then feel how others will interpret your message based on their perspective. - Get real-world experience before you leave university. I only hire people with experience, so if you want to start earning a decent paycheck once you graduate do whatever you can to get relevant experience in the real-world as early as possible (internships, co-op programs, joint research with industry, etc.)

Related Job Salaries

Years in Fields/Career:
United States (change)

Experience Affects Product Marketing Director Salaries

National Average

up arrow 19%

Skills That Affect Product Marketing Director Salaries

Business Strategy
up arrow 2%

Product Marketing
up arrow 1%

Marketing Management
up arrow 1%

Strategic Marketing

National Average

up arrow 1%

Product Development
up arrow 2%

Project Management
up arrow 10%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 31 votes.


40 %
60 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits
Medical: 95%
dental benefits
Dental: 92%
medical benefits
Vision: 85%
dental benefits
None: 2%