A Product Marketing Director earns an average salary of $136,856 per year. Most people in this job have more than five years' experience in related jobs.

$98,968 - $171,446
$99K
$140K
$170K
MEDIAN: $136,856
10%
50%
90%

Add this chart to your site: 640px    300px

National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$70K$140K$210K
Salary
$98,968 - $171,446  
   
Bonus
$5,046 - $30,053  
Profit Sharing
$1,957 - $24,832  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$103,768 - $190,984  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 325

Find Out Exactly What You Should Be Paid

United States (change)

Employers: Start Here »

Job Description for Product Marketing Director

Generally, a product marketing director works on crafting the messaging and positioning for their company's products.They are required to develop innovative marketing strategies that will drive high demand for the product, and they must oversee the enactment of these strategies as well. A keen eye for detail and quality is an essential skill for product marketing director; they need to be able to not only craft appropriate messaging and positioning for a product, but also ensure the product will stand out from similar products in the marketplace. When the product is finally ready to launch the product marketing director must help ensure the launch is successful. They also need to be knowledgeable about the market in which their products exist, including potential and current competitors.

Read More...

Product Marketing Director Tasks

  • Develop customer-based solutions using the company's products and services.
  • Collect market data and prepare competition analysis.
  • Drive the product marketing programs and develop a marketing plan, budget, and overall campaign.

Common Career Paths for Product Marketing Director


Add this chart to your site:   640px 640px    300px 300px

Product Marketing Director Job Listings

Search for more jobs:

Popular Skills for Product Marketing Director

Pay by Experience Level for Product Marketing Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference by Location

National Average: $150,389

Larger city markers indicate a job is popular in that location.

Product Marketing Director Advice

Q: What is it like working as a Product Marketing Director?

Product Marketing Director in San Jose:
"Organization, Communication And Experience -- For The Win."
- Get good with a spreadsheet. If you can organize your ideas in a way that directly impact cost or revenue your opinion will have much more credibility. - Learn to write well. If you can communicate clearly and succinctly people will look to you for vision. If people trust you to write, then you can become the voice of the organization. There is power in that. - Develop your empathy. Knowing what it feels like to be your audience makes you an effective marketer. Learn to put yourself to the side, and then feel how others will interpret your message based on their perspective. - Get real-world experience before you leave university. I only hire people with experience, so if you want to start earning a decent paycheck once you graduate do whatever you can to get relevant experience in the real-world as early as possible (internships, co-op programs, joint research with industry, etc.)

Related Job Salaries

Key Stats for Product Marketing Director

Gender

Female
42 %
Male
58 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 32 votes.
054
1-4 years
5%
5-9 years
23%
10-19 years
55%
20 years or more
17%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Product Marketing Director Salaries



National Average
$150,000


Entry-Level
up arrow 19%

Skills That Affect Product Marketing Director Salaries


Business Strategy
up arrow 2%



Strategic Marketing
0%

Branding
0%

National Average
$150,000


Project Management
up arrow 2%


Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 32 votes.

Gender

Female
42 %
Male
58 %

Years of Experience

1-4 years
5%
5-9 years
23%
10-19 years
55%
20 years or more
17%

Common Health Benefits

medical benefits
Medical: 96%
dental benefits
Dental: 93%
vision benefits
Vision: 85%
dental benefits
None: 2%
ADVERTISEMENT