Product Marketing Director Salary

A Product Marketing Director earns an average salary of $138,124 per year. Most people in this job have more than five years' experience in related jobs. A skill in Business Strategy is associated with high pay for this job.

$99,387 - $171,800
$99K
$140K
$170K
MEDIAN: $138,124
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$70K$140K$210K
Salary
$99,387 - $171,800  
   
Bonus
$5,034 - $30,098  
Profit Sharing
$2,043 - $25,168  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$103,768 - $191,891  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 295

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United States (change)

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Job Description for Product Marketing Director

Generally, a product marketing director works on crafting the messaging and positioning for their company's products.They are required to develop innovative marketing strategies that will drive high demand for the product, and they must oversee the enactment of these strategies as well. A keen eye for detail and quality is an essential skill for product marketing director; they need to be able to not only craft appropriate messaging and positioning for a product, but also ensure the product will stand out from similar products in the marketplace. When the product is finally ready to launch the product marketing director must help ensure the launch is successful. They also need to be knowledgeable about the market in which their products exist, including potential and current competitors.

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Product Marketing Director Tasks

  • Develop customer-based solutions using the company's products and services.
  • Collect market data and prepare competition analysis.
  • Drive the product marketing programs and develop a marketing plan, budget, and overall campaign.

Common Career Paths for Product Marketing Director


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Popular Skills for Product Marketing Director

Pay by Experience Level for Product Marketing Director

Pay by Experience for a Product Marketing Director has a positive trend. An entry-level Product Marketing Director with less than 5 years of experience can expect to earn an average total compensation of $120,000 based on 27 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Product Marketing Director with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $140,000 based on 126 salaries. An experienced Product Marketing Director which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $158,000 based on 191 salaries. A Product Marketing Director with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $162,000 based on 50 salaries.

Pay Difference by Location

National Average: $150,800

Larger city markers indicate a job is popular in that location.

Related Job Salaries

Key Stats for Product Marketing Director

Gender

Female
43 %
Male
57 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 29 votes.
1-4 years
4%
5-9 years
24%
10-19 years
55%
20 years or more
17%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Product Marketing Director Salaries

▲7%

▲4%

National Average
$151,000

▼7%

▼20%

Skills That Affect Product Marketing Director Salaries

Business Strategy
▲19%





Strategic Marketing
▼0%

Branding
▼0%

National Average
$151,000

Project Management
▼3%


Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 29 votes.

Gender

Female
43 %
Male
57 %

Years of Experience

1-4 years
4%
5-9 years
24%
10-19 years
55%
20 years or more
17%

Common Health Benefits

medical benefits
Medical: 97%
dental benefits
Dental: 94%
vision benefits
Vision: 86%
no benefits
None: 2%
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