Product Marketing Engineer Salary
A Product Marketing Engineer earns an average salary of $82,737 per year. Experience has a moderate effect on pay for this job. Most people move on to other jobs if they have more than 20 years' experience in this career.
Job Description for Product Marketing Engineer
Generally, product marketing engineers focus on groups of their company's products and work to market and promote them. The job focuses heavily on creating plans and strategies for marketing the products, which may involve media such as social media marketing, television ads, printed material, and website design. Product marketing engineers also develop forecasts regarding how particular products will do on the market.Read More...
Some teamwork with marketing teams and other departments may be necessary. Research on market trends, strategies, and competitors’ products should be ongoing in order to market products as efficiently as possible. In this way, the engineer may prove to clients that the products offered by competitors will fall short of the clients’ needs. Some positions may also involve pitching custom solutions to other businesses.
Public speaking skills are beneficial, as presentations must be made in order to sell products or services. The product marketing engineer may also have to create design models, reports, brochures, and other marketing materials. He/she will follow leads in some positions, while others may require these engineers to find prospective clients in other ways. Generally, a Bachelor’s degree in Marketing is required, though some positions require a Master’s degree. Prior experience in the field is often necessary, as well. Strong communication skills are important, as communication with teammates and customers via in-person meetings, telephone, and electronic communication is very regular.
Product Marketing Engineer Tasks
- Set pricing and rate increases, defining market strategies with other teams.
- Create marketing materials and training and implementation guides for customers.
- Represent technical features of products in person and in presentations and documentation.
- Inform internal teams about product features, problems and marketing goals.