Product Marketing Managers in the United States pull down an average of $85K per year. In the world of Product Marketing Managers, total cash compensation can vary between $56K and $134K. Each package generally includes bonuses and profit sharing proceeds, and in exceptional cases, those amounts can reach heights of $19K and $15K, respectively. The most important factor affecting compensation for this group is the company, followed by the particular city and years of experience. Medical benefits are awarded to almost all, and a large number earn dental coverage. Job satisfaction for Product Marketing Managers is high. Men make up a slight majority of Product Marketing Managers (53 percent) who responded to the survey.

$55,164 - $122,405
(Median)
$55K
$85K
$120K
MEDIAN: $84,815
10%
50%
90%

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$11.74 - $62.40
(Median)
$12
$28
$62
MEDIAN: $27.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$55,164 - $122,405  
   
Bonus
$1,985 - $19,163  
Profit Sharing
$297.99 - $15,490  
Commission
$0.00 - $30,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$55,791 - $133,946  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 1,877
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$11.74 - $62.40  
   
Overtime
$16.93 - $69.75  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$1,985 - $19,163  
   
Commission
$0.00 - $30,000  
Profit Sharing
$297.99 - $15,490  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$55,791 - $133,946  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 44
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Job Description for Product Marketing Manager

A product marketing manager must become highly familiar with the products the company sells to construct a strategy on how best to sell the product and generate the highest revenues. The product marketing manager oversees how the product is advertised, discussed in press releases, and seen by the public. Product marketing managers can work on local, regional, national, or international levels.

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Product Marketing Manager Tasks

  • Collaborate with design and content staff to ensure project is meeting consumer objectives and expectations.
  • Manage various aspects of marketing the product including development, launch, advertising, and pricing.
  • Develop market strategies with the goal of maximizing profits while ensuring customers are satisfied with product.
  • Conduct research on consumer opinions and marketing approaches to aid in performance measurement.

Common Career Paths for Product Marketing Manager


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Though it's uncommon, some Product Marketing Managers move into roles as Marketing VPs, where pay is an average $149K per year. More often than not, a Marketing Director role is the next step for Product Marketing Managers moving up in the field. Pay for Marketing Directors is usually $80K. Many Product Marketing Managers choose to take on a Senior Product Manager role instead, where salaries are typically $124K.

Product Marketing Manager Job Listings

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Popular Employer Salaries for Product Marketing Manager


Hewlett-Packard Company, Cornerstone OnDemand, Cisco Systems Inc, Intel Corporation, and CBS Interactive Inc. are all popular places to work. Google, Inc. offers the highest compensation with a median salary of $153K. Other leaders in compensation levels are Intel Corporation at $124K, Microsoft Corp at $121K, and Dell, Inc., where Product Marketing Managers annually earn $108K.

Workers at Miltenyi Biotec, Honeywell International Inc, and Cornerstone OnDemand also face smaller salaries than the rest of the field — average earnings for these employers come to $85K, $93K, and $94K respectively.

Popular Skills for Product Marketing Manager


Survey takers working as Product Marketing Managers report using a large range of professional skills. Most notably, skills in Business Analysis, Competitive Intelligence, Strategic Marketing, and Product Management are correlated to pay that is above average. At the other end of the pay range are skills like Microsoft Excel, Advertising, and Online Marketing. Those familiar with Product Marketing also tend to know Marketing Management and Market Research.

Pay by Experience Level for Product Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For Product Marketing Managers, level of experience appears to be a somewhat less important part of the salary calculation — more experience does not correlate to noticeably higher pay. Respondents with less than five years' experience take home $79K on average. In contrast, those who have been around for five to 10 years earn a noticeably higher average of $94K. Experienced professionals — those with 10 to 20 years in the field — see salaries in the six-figure territory, securing around $104K on average. People who have worked for more than 20 years report a median income of $114K, which is barely higher than the median for folks with 10 to 20 years of experience.

Pay Difference by Location

National Average: $89,246

Larger city markers indicate a job is popular in that location.

Surpassing the national average by 57 percent, Product Marketing Managers in Santa Clara receive some of the highest pay in the country. Product Marketing Managers will also find cushy salaries in San Jose (+48 percent), Houston (+18 percent), San Francisco (+12 percent), and Seattle (+9 percent). Falling short of the national average by 10 percent, the area with the worst salaries is Indianapolis. Below-median salaries also turn up in Atlanta and Chicago (10 percent lower and 6 percent lower, respectively).

Product Marketing Manager Reviews

What is it like working as a Product Marketing Manager?

Product Marketing Manager in New York:
"Great team, learned a lot about email marketing."
Pros: The team I work with is really great, which makes coming in to work really fun. I've learned a lot about email marketing and product management, so it's been an interesting journey.
Cons: Sometimes the work can be mundane and there's always a lot to do. My job never "sleeps."

Product Marketing Manager in Los Angeles:
"Fun But Tough."
Pros: I honestly enjoy the work that I do and the projects I work on, the environment is also amazing.
Cons: I think the company is stingy with pay raises and is very guarded and uneven with how they pay their employees.

What is it like working as a Product Marketing Manager at Hewlett-Packard Company?

Product Marketing Manager in Houston:
"A Roller Coaster Overall."
Pros: Highly flexible schedule. Stable employment if you've been there under 10 years.
Cons: The company is rather cheap. Senior management is very poor at making and sticking to good decisions.

Related Job Salaries

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Experience Affects Product Marketing Manager Salaries




National Average
$89,000


Skills That Affect Product Marketing Manager Salaries



Strategic Marketing
up arrow 2%

Product Marketing
up arrow 1%

Marketing Management
up arrow 1%

Product Management
up arrow 1%

Strategic Planning
up arrow 1%

Market Analysis
0%

National Average
$89,000

Product Development
up arrow 2%

Market Research
up arrow 4%

Marketing Communications
up arrow 4%





Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 255 votes.

Gender

Female
47 %
Male
53 %

Years of Experience

Less than 1 year
2%
1-4 years
36%
5-9 years
33%
10-19 years
23%
20 years or more
6%

Common Health Benefits

medical benefits
Medical: 93%
dental benefits
Dental: 87%
medical benefits
Vision: 77%
dental benefits
None: 6%
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