Product Marketing Specialist Salary
Job Description for Product Marketing Specialist
A product marketing specialist is in charge of overseeing the marketing of their company's products. They may be assigned to one product or (more likely) may have a specific field of products under their supervision. The specialist develops a marketing plan, oversees its implementation, and generally ensures all marketing adhering to company messaging.Read More...
Product marketing specialists must thoroughly familiarize themselves with the goods they work with, as well as work closely with design and development teams to understand the intent, value, and usage of the product. The specialist may have market research data at their disposal, or they may have to commission it. Using these tools, the specialist then designs a marketing plan that involves media to be used to present the product, as well as approaches and sales initiatives to keep individuals working to sell it on the message. The marketing specialist also studies sales and consumer response data as it becomes available and adjusts existing plans and/or designs new approaches. They may work with branding teams to adjust messaging as needed, and they use market research data to assess the best outlets in which to reach the product's target consumers
To work as a product marketing specialist, a person must typically have at least a bachelor's degree in marketing or advertising. Many companies hire individuals with practical experience at a junior level in marketing or as part of a marketing team for this position. The product marketing specialist typically works in an office environment during regular business hours.
Product Marketing Specialist Tasks
- Strategize to create lead generation campaigns and marketing messages.
- Report on and analyze market, pricing, and profitability data.
- Research new developments, competitors, and alternate media streams.
- Collaborate with other departments to streamline customer communication.
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Popular Skills for Product Marketing Specialist
Survey results imply that Product Marketing Specialists deploy a substantial tool kit of skills at work. Most notably, skills in Strategic Marketing, Marketing Communications, Product Marketing, and Project Management are correlated to pay that is above average, with boosts between 3 percent and 12 percent. At the other end of the pay range are skills like Content Management, Market Research, and Web Content Management. Those proficient in Marketing Communications are, more often than not, also skilled in Strategic Marketing.
Pay by Experience Level for Product Marketing Specialist
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Product Marketing Specialists with a lot of experience tend to enjoy higher earnings. The average inexperienced worker's salary is approximately $56K, and people with five to 10 years of experience bring in more at around $66K on average. After working for 10 to 20 years, Product Marketing Specialists make a median salary of $74K. Big financial gains seem to result from working for more than two decades; veterans in this group report earning $88K on average.
Pay Difference by Location
Surpassing the national average by 32 percent, Product Marketing Specialists in San Jose receive some of the highest pay in the country. Product Marketing Specialists will also find cushy salaries in Orlando (+28 percent), Houston (+22 percent), San Francisco (+18 percent), and New York (+16 percent). The lowest-paying market is Chicago, which sits 12 percent below the national average. Employers also pay below the national average in Dallas (11 percent lower) and Boston (7 percent lower).
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