Product Marketing Specialist Salary

Median pay for Product Marketing Specialists in the United States is around $57K annually. Career duration is the biggest factor affecting pay for this group, followed by geography. The majority of workers are highly satisfied with their job. Most report receiving medical coverage from their employers and a large number collect dental insurance. Women make up a slight majority of Product Marketing Specialists (55 percent) survey respondents. The data for this snapshot was collected from individuals who took PayScale's salary survey.
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$39,550 - $83,479
(Median)
$40K
$57K
$83K
MEDIAN: $57,383
10%
50%
90%

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$12.73 - $29.36
(Median)
$13
$20
$29
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Salary
$39,550 - $83,479  
   
Bonus
$0.00 - $10,375  
Profit Sharing
$1,487 - $3,685  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,767 - $88,417  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 400
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$17$34$51
Hourly Rate
$12.73 - $29.36  
   
Overtime
$1.55 - $49.45  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $10,375  
   
Profit Sharing
$1,487 - $3,685  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,767 - $88,417  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 42
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Job Description for Product Marketing Specialist

A product marketing specialist is in charge of overseeing the marketing of their company's products. They may be assigned to one product or (more likely) may have a specific field of products under their supervision. The specialist develops a marketing plan, oversees its implementation, and generally ensures all marketing adhering to company messaging.

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Product Marketing Specialist Tasks

  • Research new developments, competitors, and alternate media streams.
  • Collaborate with other departments to streamline customer communication.
  • Strategize to create lead generation campaigns and marketing messages.
  • Report on and analyze market, pricing, and profitability data.

Product Marketing Specialist Job Listings

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Popular Skills for Product Marketing Specialist


Survey results suggest that Product Marketing Specialists put a wide range of professional skills to use. Most notably, skills in Strategic Marketing, Product Marketing, Market Research, and Project Management are correlated to pay that is above average. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Social Media Marketing and Marketing Communications also typically command lower compensation. It is often found that people who know Marketing Communications are also skilled in Strategic Marketing.

Pay by Experience Level for Product Marketing Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many Product Marketing Specialists, experience and pay levels seem to be correlated; more years in the business generally lead to more money. Workers in their first five years can expect to earn $53K, but people who have been around for five to 10 years earn a noticeably bigger sum of $64K. Product Marketing Specialists who work for 10 to 20 years in their occupation tend to earn about $69K. Product Marketing Specialists who have acquired more than 20 years of relevant experience earn significantly more than folks with fewer years on their resumes; the average income in this veteran group is $82K.

Product Marketing Specialist Reviews

What is it like working as a Product Marketing Specialist?

Product Marketing Specialist in Milpitas:
"Fun, engaging, low stress level."
Pros: The fact that I get to work on exciting projects in a non-stressful environment while working with executive level staff.
Cons: I'm not a big fan of receiving a low pay rate for the quality of my work.

Product Marketing Specialist in Milwaukee:
"Great Opportunity To Learn While Contributing."
Pros: Even though there are deadlines and tasks all around, I have the autonomy to decide how I go about solving the problems ahead of us.
Cons: So far I cannot say a single thing I do not like about it.

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Experience Affects Product Marketing Specialist Salaries

Late-Career
up arrow 42%



National Average
$58,000


Skills That Affect Product Marketing Specialist Salaries


Product Marketing
up arrow 2%

Market Research
0%

National Average
$58,000

Project Management
up arrow 2%


Social Media Marketing
up arrow 26%

Graphic Design
up arrow 27%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 86 votes.

Gender

Female
55 %
Male
45 %

Years of Experience

Less than 1 year
5%
1-4 years
52%
5-9 years
24%
10-19 years
14%
20 years or more
5%

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 82%
vision benefits Vision: 68% employee benefits None: 10%
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