A product marketing specialist is in charge of overseeing the marketing of their company's products. They may be assigned to one product or (more likely) may have a specific field of products under their supervision. The specialist develops a marketing plan, oversees its implementation, and generally ensures all marketing adhering to company messaging.
Product Marketing Specialist Tasks
Research new developments, competitors, and alternate media streams.
Collaborate with other departments to streamline customer communication.
Strategize to create lead generation campaigns and marketing messages.
Report on and analyze market, pricing, and profitability data.