Median pay for Product Marketing Specialists in the United States is around $60K per year. While the particular city and the particular employer impact pay for this group, career duration is the most influential factor. Work is enjoyable for Product Marketing Specialists, who typically claim high levels of job satisfaction. A large number receive medical and dental insurance and a fair number get vision insurance. Men make up a slight majority of Product Marketing Specialists (50 percent) who responded to the survey. Figures cited in this summary are based on replies to PayScale's salary questionnaire.
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$42,923 - $81,714
$43K
$60K
$82K
MEDIAN: $60,164
10%
50%
90%

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$11.59 - $29.65
$12
$19
$30
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$29K$58K$87K
Salary
$42,923 - $81,714  
   
Bonus
$491.11 - $8,940  
Profit Sharing
$1,977  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,406 - $84,076  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 279
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$17$34$51
Hourly Rate
$11.59 - $29.65  
   
Overtime
$17.77 - $50.30  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$491.11 - $8,940  
   
Profit Sharing
$1,977  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,406 - $84,076  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 32

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Product Marketing Specialist

A product marketing specialist is in charge of overseeing the marketing of their company's products. They may be assigned to one product or (more likely) may have a specific field of products under their supervision. The specialist develops a marketing plan, oversees its implementation, and generally ensures all marketing adhering to company messaging.

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Product Marketing Specialist Tasks

  • Strategize to create lead generation campaigns and marketing messages.
  • Report on and analyze market, pricing, and profitability data.
  • Research new developments, competitors, and alternate media streams.
  • Collaborate with other departments to streamline customer communication.

Common Career Paths for Product Marketing Specialist


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Many Product Marketing Specialists move into a Product Marketing Manager role, and folks who currently hold that position report a much higher median income of $88K per year.

Product Marketing Specialist Job Listings

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Popular Employer Salaries for Product Marketing Specialist


Popular Skills for Product Marketing Specialist


Survey results imply that Product Marketing Specialists deploy a substantial tool kit of skills at work. Most notably, skills in Strategic Marketing, Marketing Communications, Product Marketing, and Project Management are correlated to pay that is above average, with boosts between 3 percent and 12 percent. At the other end of the pay range are skills like Content Management, Market Research, and Web Content Management. Those proficient in Marketing Communications are, more often than not, also skilled in Strategic Marketing.

Pay by Experience Level for Product Marketing Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Product Marketing Specialists with a lot of experience tend to enjoy higher earnings. The average inexperienced worker's salary is approximately $56K, and people with five to 10 years of experience bring in more at around $66K on average. After working for 10 to 20 years, Product Marketing Specialists make a median salary of $74K. Big financial gains seem to result from working for more than two decades; veterans in this group report earning $88K on average.

Pay Difference by Location

National Average: $59,493

Larger city markers indicate a job is popular in that location.

Surpassing the national average by 32 percent, Product Marketing Specialists in San Jose receive some of the highest pay in the country. Product Marketing Specialists will also find cushy salaries in Orlando (+28 percent), Houston (+22 percent), San Francisco (+18 percent), and New York (+16 percent). The lowest-paying market is Chicago, which sits 12 percent below the national average. Employers also pay below the national average in Dallas (11 percent lower) and Boston (7 percent lower).

Product Marketing Specialist Reviews

Q: What is it like working as a Product Marketing Specialist?

Product Marketing Specialist in Milpitas:
"Fun, engaging, low stress level."
Pros: The fact that I get to work on exciting projects in a non-stressful environment while working with executive level staff.
Cons: I'm not a big fan of receiving a low pay rate for the quality of my work.

Product Marketing Specialist in Milwaukee:
"Great Opportunity To Learn While Contributing."
Pros: Even though there are deadlines and tasks all around, I have the autonomy to decide how I go about solving the problems ahead of us.
Cons: So far I cannot say a single thing I do not like about it.

Related Job Salaries

Key Stats for Product Marketing Specialist

Gender

Female
50 %
Male
50 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 37 votes.
Less than 1 year
5%
1-4 years
65%
5-9 years
18%
10-19 years
11%
20 years or more
2%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Product Marketing Specialist Salaries

Late-Career
up arrow 48%



National Average
$59,000


Skills That Affect Product Marketing Specialist Salaries




National Average
$59,000

Project Management
up arrow 1%

Product Management
up arrow 2%

Email Marketing
up arrow 2%

Graphic Design
up arrow 13%

Social Media Marketing
up arrow 14%

Web Content Management
up arrow 16%

Market Research
up arrow 17%

Content Management
up arrow 17%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 37 votes.

Gender

Female
50 %
Male
50 %

Years of Experience

Less than 1 year
5%
1-4 years
65%
5-9 years
18%
10-19 years
11%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 87%
dental benefits
Dental: 83%
vision benefits
Vision: 72%
dental benefits
None: 9%
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