Product Marketing Specialist Salary

Product Marketing Specialists in the United States can expect wages of $58K annually on average. The particular firm is the main element affecting pay for this group — tenure and location are driving factors as well. Women make up a slight majority of Product Marketing Specialists (54 percent) survey respondents. Work is reasonably fulfilling for most Product Marketing Specialists — the majority report average levels of job satisfaction. Most receive medical and dental insurance and a strong majority get vision plans. The numbers in this rundown were provided by PayScale's salary survey participants.
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$44,865 - $78,211
$45K
$58K
$78K
MEDIAN: $58,164
10%
50%
90%

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$11.87 - $27.41
$12
$19
$27
MEDIAN: $19.46
10%
50%
90%

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$0$79K
Salary $44,865 - $78,211
Bonus $504 - $9,733
Profit Sharing $2,023
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,573 - $79,820
  • Country: United States
  • Currency: USD
  • Updated: 25 Jul 2017
  • Individuals Reporting: 251
Hourly Data $0$36
Hourly Rate $11.87 - $27.41
Overtime $18.08 - $36.93
Annual Data $0$79K
Bonus $504 - $9,733
Profit Sharing $2,023
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,573 - $79,820
  • Country: United States
  • Currency: USD
  • Updated: 25 Jul 2017
  • Individuals Reporting: 44

Find Out Exactly What You Should Be Paid

United States (change)

Job Description for Product Marketing Specialist

A product marketing specialist is in charge of overseeing the marketing of their company's products. They may be assigned to one product or (more likely) may have a specific field of products under their supervision. The specialist develops a marketing plan, oversees its implementation, and generally ensures all marketing adhering to company messaging.

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Product Marketing Specialist Tasks

  • Strategize to create lead generation campaigns and marketing messages.
  • Report on and analyze market, pricing, and profitability data.
  • Research new developments, competitors, and alternate media streams.
  • Collaborate with other departments to streamline customer communication.

Common Career Paths for Product Marketing Specialist


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Product Marketing Specialists might see a strong upturn in salary after transitioning into upper-level roles such as Product Marketing Manager, a seemingly popular career choice. People currently working in the latter position report a noticeably higher median income of $88K per year.

Product Marketing Specialist Job Listings

Popular Employer Salaries for Product Marketing Specialist


Those at Rockwell Automation, Inc. can expect to make the most, with the company offering a median salary of $80K.

Popular Skills for Product Marketing Specialist


Product Marketing Specialists seem to wield many skills on the job. Most notably, facility with Marketing Collateral, Strategic Marketing, and Marketing Communications are correlated to pay that is significantly above average, leading to increases of 23 percent, 17 percent, and 11 percent, respectively. At the other end of the pay range are skills like Content Management, Market Research, and Web Content Management. Most people familiar with Marketing Communications also know Strategic Marketing.

Pay by Experience Level for Product Marketing Specialist

Pay by Experience for a Product Marketing Specialist has a positive trend. An entry-level Product Marketing Specialist with less than 5 years of experience can expect to earn an average total compensation of $56,000 based on 232 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Product Marketing Specialist with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $67,000 based on 68 salaries. An experienced Product Marketing Specialist which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $74,000 based on 34 salaries. A Product Marketing Specialist with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $88,000 based on 5 salaries.

Pay Difference by Location

National Average: $56,915

Larger city markers indicate a job is popular in that location.

Product Marketing Specialists will find that San Jose offers an impressive pay rate, one which exceeds the national average by 38 percent. Product Marketing Specialists can also look forward to large paychecks in cities like Orlando (+34 percent), Houston (+27 percent), San Francisco (+22 percent), and New York (+22 percent). Those in the field find the lowest salaries in Chicago, 8 percent below the national average. Two other places where employers offer below-median salaries are Dallas (7 percent less) and Boston (3 percent less).

Product Marketing Specialist Reviews

Q: What is it like working as a Product Marketing Specialist?

Product Marketing Specialist in Milpitas:
"Fun, engaging, low stress level."
Pros: The fact that I get to work on exciting projects in a non-stressful environment while working with executive level staff.
Cons: I'm not a big fan of receiving a low pay rate for the quality of my work.

Product Marketing Specialist in Milwaukee:
"Great Opportunity To Learn While Contributing."
Pros: Even though there are deadlines and tasks all around, I have the autonomy to decide how I go about solving the problems ahead of us.
Cons: So far I cannot say a single thing I do not like about it.

Related Job Salaries

Key Stats for Product Marketing Specialist

Gender

Female
54 %
Male
46 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 46 votes.
Less than 1 year
5%
1-4 years
63%
5-9 years
22%
10-19 years
9%
20 years or more
1%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Product Marketing Specialist Salaries

Late-Career
▲55%

▲31%

▲18%

National Average
$57,000

▼2%

Skills That Affect Product Marketing Specialist Salaries

Marketing Collateral
▲23%





Email Marketing
▲3%

National Average
$57,000


Copywriting
▼1%

Graphic Design
▼8%

Social Media Marketing
▼10%

Web Content Management
▼12%

Market Research
▼13%

Content Management
▼14%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 46 votes.

Gender

Female
54 %
Male
46 %

Years of Experience

Less than 1 year
5%
1-4 years
63%
5-9 years
22%
10-19 years
9%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 84%
dental benefits
Dental: 80%
vision benefits
Vision: 71%
no benefits
None: 13%
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