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Product Marketing Specialist Salary

Median pay for Product Marketing Specialists in the United States is around $57K annually. Experience level is the biggest factor affecting pay for this group, followed by geography. Women Product Marketing Specialists who took the survey just slightly outnumber men. Job satisfaction for Product Marketing Specialists is high. Medical benefits are awarded to most, and a large number earn dental coverage. This report is based on answers to PayScale's salary questionnaire.
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$39,303 - $83,544
(Median)
$39K
$57K
$84K
MEDIAN: $56,930
10%
50%
90%

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$12.73 - $29.36
(Median)
$13
$20
$29
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Salary
$39,303 - $83,544  
   
Bonus
$0.00 - $10,355  
Profit Sharing
$1,500 - $3,621  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,497 - $88,510  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 398
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$17$34$51
Hourly Rate
$12.73 - $29.36  
   
Overtime
$1.55 - $49.45  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $10,355  
   
Profit Sharing
$1,500 - $3,621  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,497 - $88,510  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 42
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Job Description for Product Marketing Specialist

A product marketing specialist is in charge of overseeing the marketing of their company's products. They may be assigned to one product or (more likely) may have a specific field of products under their supervision. The specialist develops a marketing plan, oversees its implementation, and generally ensures all marketing adhering to company messaging.

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Product Marketing Specialist Tasks

  • Research new developments, competitors, and alternate media streams.
  • Collaborate with other departments to streamline customer communication.
  • Strategize to create lead generation campaigns and marketing messages.
  • Report on and analyze market, pricing, and profitability data.

Product Marketing Specialist Job Listings

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Popular Skills for Product Marketing Specialist


Survey results show that Product Marketing Specialists use a fair number of skills. Most notably, skills in Strategic Marketing, Product Marketing, Market Research, and Project Management are correlated to pay that is above average. Graphic Design and Marketing Communications, on the other hand, are typically associated with much lower pay. Most people experienced in Marketing Communications also know Strategic Marketing.

Pay by Experience Level for Product Marketing Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience seems to be a major factor in determining the incomes of Product Marketing Specialists. Salaries for inexperienced workers average out to $64K, and those with five to 10 years' experience earn a higher median of $53K. People with 10 to 20 years of experience make an average of about $69K in this role. Survey participants who have worked for more than two decades report bringing in $82K on average.

Product Marketing Specialist Reviews

What is it like working as a Product Marketing Specialist?

Product Marketing Specialist in Milpitas:
"Fun, engaging, low stress level."
Pros: The fact that I get to work on exciting projects in a non-stressful environment while working with executive level staff.
Cons: I'm not a big fan of receiving a low pay rate for the quality of my work.

Product Marketing Specialist in Milwaukee:
"Great Opportunity To Learn While Contributing."
Pros: Even though there are deadlines and tasks all around, I have the autonomy to decide how I go about solving the problems ahead of us.
Cons: So far I cannot say a single thing I do not like about it.

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Experience Affects Product Marketing Specialist Salaries

Late-Career
up arrow 43%



National Average
$57,000


Skills That Affect Product Marketing Specialist Salaries


Product Marketing
up arrow 2%

Market Research
up arrow 1%

National Average
$57,000

Project Management
up arrow 1%

Marketing Communications
up arrow 4%

Graphic Design
up arrow 26%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 92 votes.

Gender

Female
55 %
Male
45 %

Years of Experience

Less than 1 year
5%
1-4 years
53%
5-9 years
24%
10-19 years
13%
20 years or more
5%

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 82%
vision benefits Vision: 68% employee benefits None: 10%
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