Product Marketing Specialist Salary
|Salary||$43,681 - $80,685|
|Bonus||$512 - $9,217|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$40,630 - $82,625|
|Hourly Rate||$11.73 - $28.93|
|Overtime||$17.83 - $39.15|
|Bonus||$512 - $9,217|
|Total Pay (||$40,630 - $82,625|
Job Description for Product Marketing Specialist
A product marketing specialist is in charge of overseeing the marketing of their company's products. They may be assigned to one product or (more likely) may have a specific field of products under their supervision. The specialist develops a marketing plan, oversees its implementation, and generally ensures all marketing adhering to company messaging.Read More...
Product marketing specialists must thoroughly familiarize themselves with the goods they work with, as well as work closely with design and development teams to understand the intent, value, and usage of the product. The specialist may have market research data at their disposal, or they may have to commission it. Using these tools, the specialist then designs a marketing plan that involves media to be used to present the product, as well as approaches and sales initiatives to keep individuals working to sell it on the message. The marketing specialist also studies sales and consumer response data as it becomes available and adjusts existing plans and/or designs new approaches. They may work with branding teams to adjust messaging as needed, and they use market research data to assess the best outlets in which to reach the product's target consumers
To work as a product marketing specialist, a person must typically have at least a bachelor's degree in marketing or advertising. Many companies hire individuals with practical experience at a junior level in marketing or as part of a marketing team for this position. The product marketing specialist typically works in an office environment during regular business hours.
Product Marketing Specialist Tasks
- Strategize to create lead generation campaigns and marketing messages.
- Report on and analyze market, pricing, and profitability data.
- Research new developments, competitors, and alternate media streams.
- Collaborate with other departments to streamline customer communication.
Popular Employer Salaries for Product Marketing Specialist
Rockwell Automation, Inc. offers the largest salaries in town — $80K on average.
Popular Skills for Product Marketing Specialist
Survey respondents exploit a significant toolbox of skills in their work. Most notably, facility with Marketing Collateral, Strategic Marketing, and Marketing Communications are correlated to pay that is significantly above average, leading to increases of 21 percent, 15 percent, and 9 percent, respectively. Skills that seem to negatively impact pay include Content Management, Market Research, and Web Content Management. For most people, competency in Marketing Communications indicates knowledge of Strategic Marketing.
Pay by Experience Level for Product Marketing Specialist
Pay by Experience for a Product Marketing Specialist has a positive trend. An entry-level Product Marketing Specialist with less than 5 years of experience can expect to earn an average total compensation of $56,000 based on 232 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Product Marketing Specialist with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $67,000 based on 68 salaries. An experienced Product Marketing Specialist which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $74,000 based on 34 salaries. A Product Marketing Specialist with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $88,000 based on 5 salaries.
Pay Difference by Location
For those looking to make money, Product Marketing Specialists in San Jose enjoy an exceptional pay rate, 36 percent above the national average. Product Marketing Specialists can also look forward to large paychecks in cities like Orlando (+32 percent), Houston (+25 percent), San Francisco (+20 percent), and New York (+20 percent). With compensation 9 percent below the national average, Chicago is not known for hefty paychecks and actually represents the lowest-paying market. Not at the bottom but still paying below the median are employers in Dallas and Boston (8 percent lower and 5 percent lower, respectively).
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Rated 4 out of 5
based on 43 votes.