Product Marketing Specialist Salary

Product Marketing Specialists in the United States take home an average $59K annually. While experience level and geographic location impact pay for this group, the specific employer is the most influential factor. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 51 percent. Most claim medical and dental insurance and a strong majority get vision coverage. Among folks in this role, job satisfaction levels approximately match the national average. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.
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$43,681 - $80,685
$44K
$59K
$81K
MEDIAN: $59,348
10%
50%
90%

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$11.73 - $28.93
$12
$19
$29
MEDIAN: $19.15
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Salary
$43,681 - $80,685  
   
Bonus
$512 - $9,217  
Profit Sharing
$2,023  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,630 - $82,625  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 272
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$14$28$42
Hourly Rate
$11.73 - $28.93  
   
Overtime
$17.83 - $39.15  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Bonus
$512 - $9,217  
   
Profit Sharing
$2,023  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,630 - $82,625  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 38

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Product Marketing Specialist

A product marketing specialist is in charge of overseeing the marketing of their company's products. They may be assigned to one product or (more likely) may have a specific field of products under their supervision. The specialist develops a marketing plan, oversees its implementation, and generally ensures all marketing adhering to company messaging.

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Product Marketing Specialist Tasks

  • Strategize to create lead generation campaigns and marketing messages.
  • Report on and analyze market, pricing, and profitability data.
  • Research new developments, competitors, and alternate media streams.
  • Collaborate with other departments to streamline customer communication.

Common Career Paths for Product Marketing Specialist


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Product Marketing Specialists often transition into Product Marketing Manager positions, for which compensation tends to be much higher. On average, Product Marketing Managers earn $88K per year.

Product Marketing Specialist Job Listings

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Popular Employer Salaries for Product Marketing Specialist


Rockwell Automation, Inc. offers the largest salaries in town — $80K on average.

Popular Skills for Product Marketing Specialist


Survey respondents exploit a significant toolbox of skills in their work. Most notably, facility with Marketing Collateral, Strategic Marketing, and Marketing Communications are correlated to pay that is significantly above average, leading to increases of 21 percent, 15 percent, and 9 percent, respectively. Skills that seem to negatively impact pay include Content Management, Market Research, and Web Content Management. For most people, competency in Marketing Communications indicates knowledge of Strategic Marketing.

Pay by Experience Level for Product Marketing Specialist

Pay by Experience for a Product Marketing Specialist has a positive trend. An entry-level Product Marketing Specialist with less than 5 years of experience can expect to earn an average total compensation of $56,000 based on 232 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Product Marketing Specialist with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $67,000 based on 68 salaries. An experienced Product Marketing Specialist which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $74,000 based on 34 salaries. A Product Marketing Specialist with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $88,000 based on 5 salaries.

Pay Difference by Location

National Average: $57,676

Larger city markers indicate a job is popular in that location.

For those looking to make money, Product Marketing Specialists in San Jose enjoy an exceptional pay rate, 36 percent above the national average. Product Marketing Specialists can also look forward to large paychecks in cities like Orlando (+32 percent), Houston (+25 percent), San Francisco (+20 percent), and New York (+20 percent). With compensation 9 percent below the national average, Chicago is not known for hefty paychecks and actually represents the lowest-paying market. Not at the bottom but still paying below the median are employers in Dallas and Boston (8 percent lower and 5 percent lower, respectively).

Product Marketing Specialist Reviews

Q: What is it like working as a Product Marketing Specialist?

Product Marketing Specialist in Milpitas:
"Fun, engaging, low stress level."
Pros: The fact that I get to work on exciting projects in a non-stressful environment while working with executive level staff.
Cons: I'm not a big fan of receiving a low pay rate for the quality of my work.

Product Marketing Specialist in Milwaukee:
"Great Opportunity To Learn While Contributing."
Pros: Even though there are deadlines and tasks all around, I have the autonomy to decide how I go about solving the problems ahead of us.
Cons: So far I cannot say a single thing I do not like about it.

Related Job Salaries

Key Stats for Product Marketing Specialist

Gender

Female
51 %
Male
49 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 43 votes.
Less than 1 year
5%
1-4 years
63%
5-9 years
21%
10-19 years
10%
20 years or more
1%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Product Marketing Specialist Salaries

Late-Career
▲53%

▲29%

▲16%

National Average
$58,000

▼3%

Skills That Affect Product Marketing Specialist Salaries

Marketing Collateral
▲21%





Email Marketing
▲1%

National Average
$58,000

Copywriting
▼2%


Graphic Design
▼9%

Social Media Marketing
▼11%

Web Content Management
▼13%

Market Research
▼15%

Content Management
▼15%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 43 votes.

Gender

Female
51 %
Male
49 %

Years of Experience

Less than 1 year
5%
1-4 years
63%
5-9 years
21%
10-19 years
10%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 87%
dental benefits
Dental: 83%
vision benefits
Vision: 73%
no benefits
None: 10%
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