Product Marketing Specialist Salary

The average Product Marketing Specialist in the United States earns approximately $59K annually. Career length is the main element affecting pay for this group — geography and the individual firm are driving factors as well. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 50 percent. Nearly all enjoy medical while most get dental coverage. Vision coverage is also available to a strong majority. Job satisfaction is reported as high by the vast majority of workers. The data for this snapshot was collected from individuals who took PayScale's salary survey.
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$39,995 - $84,039
(Median)
$40K
$59K
$84K
MEDIAN: $58,947
10%
50%
90%

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$12.52 - $28.46
(Median)
$13
$20
$28
MEDIAN: $20
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30K$60K$90K
Salary
$39,995 - $84,039  
   
Bonus
$0.00 - $9,680  
Profit Sharing
$1,750  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,276 - $87,468  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 405
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$15$30$45
Hourly Rate
$12.52 - $28.46  
   
Overtime
$12.60 - $41.22  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30K$60K$90K
Bonus
$0.00 - $9,680  
   
Profit Sharing
$1,750  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,276 - $87,468  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 41
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Job Description for Product Marketing Specialist

A product marketing specialist is in charge of overseeing the marketing of their company's products. They may be assigned to one product or (more likely) may have a specific field of products under their supervision. The specialist develops a marketing plan, oversees its implementation, and generally ensures all marketing adhering to company messaging.

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Product Marketing Specialist Tasks

  • Research new developments, competitors, and alternate media streams.
  • Collaborate with other departments to streamline customer communication.
  • Strategize to create lead generation campaigns and marketing messages.
  • Report on and analyze market, pricing, and profitability data.

Common Career Paths for Product Marketing Specialist


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Many Product Marketing Specialists move into a Product Marketing Manager role, and folks who currently hold that position report a much higher median income of $88K per year.

Product Marketing Specialist Job Listings

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Popular Employer Salaries for Product Marketing Specialist


Popular Skills for Product Marketing Specialist


Survey results imply that Product Marketing Specialists put a diverse skill set to use. Most notably, skills in Product Management, Strategic Marketing, Product Marketing, and Project Management are correlated to pay that is above average. Those listing Social Media Marketing as a skill should be prepared for drastically lower pay. Graphic Design and Market Research also typically command lower compensation. Those proficient in Marketing Communications are, more often than not, also skilled in Strategic Marketing.

Pay by Experience Level for Product Marketing Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Product Marketing Specialists generally obtain higher compensation for more plentiful past experience. Workers in their first five years can expect to earn $55K, but people who have been around for five to 10 years earn a noticeably bigger sum of $65K. Product Marketing Specialists who work for 10 to 20 years in their occupation tend to earn about $72K. Seasoned workers who boast more than two decades of relevant experience enjoy a median salary of $84K, which is substantially larger than the medians reported by folks with fewer years on their resumes.

Pay Difference by Location

National Average: $58,991

Larger city markers indicate a job is popular in that location.

With a pay rate for Product Marketing Specialists that is 29 percent greater than the national average, Orlando offers a comfortable salary for those in this profession. Product Marketing Specialists can also look forward to large paychecks in cities like San Francisco (+22 percent), Milwaukee (+19 percent), New York (+18 percent), and Minneapolis (+8 percent). In Chicago, salaries are 14 percent below the national average and represent the lowest-paying market. Below-median salaries also turn up in Dallas and Boston (10 percent lower and 8 percent lower, respectively).

Product Marketing Specialist Reviews

What is it like working as a Product Marketing Specialist?

Product Marketing Specialist in Milpitas:
"Fun, engaging, low stress level."
Pros: The fact that I get to work on exciting projects in a non-stressful environment while working with executive level staff.
Cons: I'm not a big fan of receiving a low pay rate for the quality of my work.

Product Marketing Specialist in Milwaukee:
"Great Opportunity To Learn While Contributing."
Pros: Even though there are deadlines and tasks all around, I have the autonomy to decide how I go about solving the problems ahead of us.
Cons: So far I cannot say a single thing I do not like about it.

Related Job Salaries

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Experience Affects Product Marketing Specialist Salaries

Late-Career
up arrow 42%



National Average
$59,000


Skills That Affect Product Marketing Specialist Salaries

Product Management
up arrow 15%


Product Marketing
up arrow 1%

National Average
$59,000

Project Management
up arrow 3%

Marketing Communications
up arrow 4%

Market Research
up arrow 8%

Graphic Design
up arrow 27%

Social Media Marketing
up arrow 27%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 78 votes.

Gender

Female
50 %
Male
50 %

Years of Experience

Less than 1 year
5%
1-4 years
56%
5-9 years
24%
10-19 years
11%
20 years or more
4%

Common Health Benefits

medical benefits
Medical: 90%
dental benefits
Dental: 85%
medical benefits
Vision: 71%
dental benefits
None: 9%
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