Product Marketing Specialist Salary

Product Marketing Specialists in the United States take home an average $60K annually. Compensation for this group is mainly affected by the specific employer, but experience level and location are influential factors as well. In this profession, most enjoy medical and dental coverage, and a strong majority have vision insurance, as well. Women make up a slight majority of Product Marketing Specialists (52 percent) survey respondents. Most people in this profession are content with their work, and moderate levels of job satisfaction are reported. This report is based on answers to PayScale's salary questionnaire.
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$42,645 - $81,930
$43K
$60K
$82K
MEDIAN: $60,018
10%
50%
90%

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$11.66 - $29.24
$12
$19
$29
MEDIAN: $19.15
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Salary
$42,645 - $81,930  
   
Bonus
$484.23 - $9,571  
Profit Sharing
$2,023  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,928 - $83,800  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 269
© PayScale, Inc. @ www.payscale.com
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$14$28$42
Hourly Rate
$11.66 - $29.24  
   
Overtime
$17.71 - $39.73  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Bonus
$484.23 - $9,571  
   
Profit Sharing
$2,023  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,928 - $83,800  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 34
© PayScale, Inc. @ www.payscale.com

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Product Marketing Specialist

A product marketing specialist is in charge of overseeing the marketing of their company's products. They may be assigned to one product or (more likely) may have a specific field of products under their supervision. The specialist develops a marketing plan, oversees its implementation, and generally ensures all marketing adhering to company messaging.

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Product Marketing Specialist Tasks

  • Strategize to create lead generation campaigns and marketing messages.
  • Report on and analyze market, pricing, and profitability data.
  • Research new developments, competitors, and alternate media streams.
  • Collaborate with other departments to streamline customer communication.

Common Career Paths for Product Marketing Specialist


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Product Marketing Specialists might see a strong upturn in salary after transitioning into upper-level roles such as Product Marketing Manager, a seemingly popular career choice. People currently working in the latter position report a noticeably higher median income of $88K per year.

Product Marketing Specialist Job Listings

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Popular Employer Salaries for Product Marketing Specialist


For Product Marketing Specialists, comfortable salaries can be found at Rockwell Automation, Inc.; in fact, median earnings sit around $80K, the highest in the area.

Popular Skills for Product Marketing Specialist


Survey takers working as Product Marketing Specialists report using a large range of professional skills. Most notably, skills in Marketing Collateral, Strategic Marketing, Marketing Communications, and Product Marketing are correlated to pay that is above average, with boosts between 7 percent and 19 percent. Skills that seem to negatively impact pay include Content Management, Market Research, and Web Content Management. Most people familiar with Marketing Communications also know Strategic Marketing.

Pay by Experience Level for Product Marketing Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many Product Marketing Specialists, experience and pay levels seem to be correlated; more years in the business generally lead to more money. Relatively untried employees who have less than five years' experience make $56K, but folks with five to 10 years under their belts enjoy an appreciably larger median of $67K. Product Marketing Specialists see a median salary of $74K after reaching one to two decades on the job. Big financial gains seem to result from working for more than two decades; veterans in this group report earning $88K on average.

Pay Difference by Location

National Average: $58,926

Larger city markers indicate a job is popular in that location.

Home to some of the best pay for Product Marketing Specialists, San Jose offers exceptional salaries, 33 percent above the national average. Product Marketing Specialists can also look forward to large paychecks in cities like Orlando (+29 percent), Houston (+23 percent), San Francisco (+18 percent), and New York (+17 percent). The smallest paychecks in the market, 11 percent south of the national average, can be found in Chicago. Dallas and Boston are a couple other places where companies are known to pay below the median — salaries are 10 percent lower and 7 percent lower, respectively.

Product Marketing Specialist Reviews

Q: What is it like working as a Product Marketing Specialist?

Product Marketing Specialist in Milpitas:
`"$Fun, engaging, low stress level."`
Pros: The fact that I get to work on exciting projects in a non-stressful environment while working with executive level staff.
Cons: I'm not a big fan of receiving a low pay rate for the quality of my work.

Product Marketing Specialist in Milwaukee:
`"$Great Opportunity To Learn While Contributing."`
Pros: Even though there are deadlines and tasks all around, I have the autonomy to decide how I go about solving the problems ahead of us.
Cons: So far I cannot say a single thing I do not like about it.

Related Job Salaries

Key Stats for Product Marketing Specialist

Gender

Female
52 %
Male
48 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 37 votes.
Less than 1 year
4%
1-4 years
64%
5-9 years
19%
10-19 years
11%
20 years or more
2%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Product Marketing Specialist Salaries

Late-Career
▲49%

▲26%

▲14%

National Average
$59,000

▼5%

Skills That Affect Product Marketing Specialist Salaries

Marketing Collateral
▲19%




National Average
$59,000


Email Marketing
▼1%

Copywriting
▼4%


Graphic Design
▼11%

Social Media Marketing
▼13%

Web Content Management
▼15%

Market Research
▼16%

Content Management
▼17%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 37 votes.

Gender

Female
52 %
Male
48 %

Years of Experience

Less than 1 year
4%
1-4 years
64%
5-9 years
19%
10-19 years
11%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 87%
dental benefits
Dental: 83%
vision benefits
Vision: 73%
dental benefits
None: 10%
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