Product Marketing Specialist Salary

For Product Marketing Specialists, annual average wages total $57K per year. Career duration and the particular city each impact pay for this group, with the former having the largest influence. Work is enjoyable for Product Marketing Specialists, who typically claim high levels of job satisfaction. Women make up a slight majority of Product Marketing Specialists (55 percent) survey respondents. Medical benefits are awarded to a large number, and most earn dental coverage. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.
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$39,537 - $83,513
(Median)
$40K
$57K
$84K
MEDIAN: $57,437
10%
50%
90%

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$12.94 - $29.59
(Median)
$13
$20
$30
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Salary
$39,537 - $83,513  
   
Bonus
$0.00 - $10,399  
Profit Sharing
$1,487 - $3,685  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,879 - $88,510  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 399
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$17$34$51
Hourly Rate
$12.94 - $29.59  
   
Overtime
$1.55 - $49.45  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $10,399  
   
Profit Sharing
$1,487 - $3,685  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,879 - $88,510  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 41
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Job Description for Product Marketing Specialist

A product marketing specialist is in charge of overseeing the marketing of their company's products. They may be assigned to one product or (more likely) may have a specific field of products under their supervision. The specialist develops a marketing plan, oversees its implementation, and generally ensures all marketing adhering to company messaging.

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Product Marketing Specialist Tasks

  • Research new developments, competitors, and alternate media streams.
  • Collaborate with other departments to streamline customer communication.
  • Strategize to create lead generation campaigns and marketing messages.
  • Report on and analyze market, pricing, and profitability data.

Common Career Paths for Product Marketing Specialist


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Many Product Marketing Specialists move into a Product Marketing Manager role, and folks who currently hold that position report a much higher median income of $88K per year.

Product Marketing Specialist Job Listings

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Popular Skills for Product Marketing Specialist


Product Marketing Specialists report using a wide range of professional skills. Most notably, skills in Strategic Marketing, Product Marketing, Market Research, and Project Management are correlated to pay that is above average. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Social Media Marketing and Marketing Communications also typically command lower compensation. For most people, competency in Marketing Communications indicates knowledge of Strategic Marketing.

Pay by Experience Level for Product Marketing Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience and income seem to be closely related; in general, the survey respondents who had worked for more years reported higher incomes. Those in the early stages of their career can expect to make around $54K; however, individuals with five to 10 years of experience bring in $65K on average — a distinctly larger sum. On average, Product Marketing Specialists make $70K following one to two decades on the job. Old hands who claim more than two decades on the job enjoy average earnings of $82K.

Product Marketing Specialist Reviews

What is it like working as a Product Marketing Specialist?

Product Marketing Specialist in Milpitas:
"Fun, engaging, low stress level."
Pros: The fact that I get to work on exciting projects in a non-stressful environment while working with executive level staff.
Cons: I'm not a big fan of receiving a low pay rate for the quality of my work.

Product Marketing Specialist in Milwaukee:
"Great Opportunity To Learn While Contributing."
Pros: Even though there are deadlines and tasks all around, I have the autonomy to decide how I go about solving the problems ahead of us.
Cons: So far I cannot say a single thing I do not like about it.

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Experience Affects Product Marketing Specialist Salaries

Late-Career
up arrow 42%



National Average
$58,000


Skills That Affect Product Marketing Specialist Salaries


Product Marketing
up arrow 2%

Market Research
0%

National Average
$58,000

Project Management
up arrow 2%


Social Media Marketing
up arrow 26%

Graphic Design
up arrow 28%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 86 votes.

Gender

Female
55 %
Male
45 %

Years of Experience

Less than 1 year
5%
1-4 years
53%
5-9 years
25%
10-19 years
13%
20 years or more
5%

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 82%
vision benefits Vision: 68% employee benefits None: 10%
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