Product Marketing Specialist Salary

Product Marketing Specialists in the United States can expect wages of $57K annually on average. Experience level is the biggest factor affecting pay for this group, followed by geography. Most report receiving medical coverage from their employers and a large number collect dental insurance. Women Product Marketing Specialists who took the survey just slightly outnumber men. The majority of Product Marketing Specialists claim high levels of job satisfaction. Participants in PayScale's salary questionnaire provided the particulars of this report.
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$39,417 - $82,588

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$12.92 - $29.80

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30K$60K$90K
Salary
$39,417 - $82,588  
   
Bonus
$0.00 - $10,127  
Profit Sharing
$1,487 - $3,685  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,905 - $87,487  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 403
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$17$34$51
Hourly Rate
$12.92 - $29.80  
   
Overtime
$1.55 - $49.45  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$0.00 - $10,127  
   
Profit Sharing
$1,487 - $3,685  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,905 - $87,487  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 40
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Job Description for Product Marketing Specialist

A product marketing specialist is in charge of overseeing the marketing of their company's products. They may be assigned to one product or (more likely) may have a specific field of products under their supervision. The specialist develops a marketing plan, oversees its implementation, and generally ensures all marketing adhering to company messaging.

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Product Marketing Specialist Tasks

  • Research new developments, competitors, and alternate media streams.
  • Collaborate with other departments to streamline customer communication.
  • Strategize to create lead generation campaigns and marketing messages.
  • Report on and analyze market, pricing, and profitability data.

Common Career Paths for Product Marketing Specialist


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Many Product Marketing Specialists move into a Product Marketing Manager role, and folks who currently hold that position report a much higher median income of $88K per year.

Product Marketing Specialist Job Listings

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Popular Skills for Product Marketing Specialist


Overall, survey participants reported applying a fair number of skills to their work. Most notably, skills in Strategic Marketing, Product Marketing, Market Research, and Project Management are correlated to pay that is above average. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Social Media Marketing and Marketing Communications also typically command lower compensation. Most people skilled in Marketing Communications are similarly competent in Strategic Marketing.

Pay by Experience Level for Product Marketing Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many Product Marketing Specialists, more experience generally translates to higher pay. Salaries of relatively inexperienced workers fall in the neighborhood of $53K, but folks who have racked up five to 10 years see a notably higher median of $65K. Product Marketing Specialists claiming one to two decades of experience make an estimated median of $70K. Product Marketing Specialists who have acquired more than 20 years of relevant experience earn significantly more than folks with fewer years on their resumes; the average income in this veteran group is $82K.

Product Marketing Specialist Reviews

What is it like working as a Product Marketing Specialist?

Product Marketing Specialist in Milpitas:
"Fun, engaging, low stress level."
Pros: The fact that I get to work on exciting projects in a non-stressful environment while working with executive level staff.
Cons: I'm not a big fan of receiving a low pay rate for the quality of my work.

Product Marketing Specialist in Milwaukee:
"Great Opportunity To Learn While Contributing."
Pros: Even though there are deadlines and tasks all around, I have the autonomy to decide how I go about solving the problems ahead of us.
Cons: So far I cannot say a single thing I do not like about it.

Related Job Salaries

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Experience Affects Product Marketing Specialist Salaries

Late-Career
up arrow 41%



National Average
$58,000


Skills That Affect Product Marketing Specialist Salaries


Product Marketing
up arrow 2%

Market Research
0%

National Average
$58,000

Project Management
up arrow 2%


Social Media Marketing
up arrow 26%

Graphic Design
up arrow 28%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 83 votes.

Gender

Female
54 %
Male
46 %

Years of Experience

Less than 1 year
5%
1-4 years
53%
5-9 years
24%
10-19 years
13%
20 years or more
4%

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 82%
vision benefits Vision: 68% employee benefits None: 10%
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