Product Marketing Specialists in the United States take home approximately $60K annually on average. The most influential factor affecting pay for this group is career length, though geography and the specific company have a (lesser) impact as well. Women make up a slight majority of Product Marketing Specialists (50 percent) survey respondents. Women are just slightly outnumbered, with male Product Marketing Specialists making up 50 percent of survey respondents. For the most part, people in this position report moderate levels of job satisfaction. Most get medical and dental insurance, and a strong majority get vision plans, too. Figures cited in this summary are based on replies to PayScale's salary questionnaire.
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$42,532 - $81,294
(Median)
$43K
$60K
$81K
MEDIAN: $60,379
10%
50%
90%

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$11.63 - $29.53
(Median)
$12
$19
$30
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Salary
$42,532 - $81,294  
   
Bonus
$491.11 - $8,808  
Profit Sharing
$1,526  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,147 - $83,828  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 277
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$17$34$51
Hourly Rate
$11.63 - $29.53  
   
Overtime
$17.71 - $50.66  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$491.11 - $8,808  
   
Profit Sharing
$1,526  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,147 - $83,828  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 33
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Job Description for Product Marketing Specialist

A product marketing specialist is in charge of overseeing the marketing of their company's products. They may be assigned to one product or (more likely) may have a specific field of products under their supervision. The specialist develops a marketing plan, oversees its implementation, and generally ensures all marketing adhering to company messaging.

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Product Marketing Specialist Tasks

  • Research new developments, competitors, and alternate media streams.
  • Collaborate with other departments to streamline customer communication.
  • Strategize to create lead generation campaigns and marketing messages.
  • Report on and analyze market, pricing, and profitability data.

Common Career Paths for Product Marketing Specialist


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Many Product Marketing Specialists move into a Product Marketing Manager role, and folks who currently hold that position report a much higher median income of $89K per year.

Product Marketing Specialist Job Listings

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Popular Employer Salaries for Product Marketing Specialist


Popular Skills for Product Marketing Specialist


Product Marketing Specialists seem to require a rather large skill set. Most notably, skills in Strategic Marketing, Marketing Communications, Product Marketing, and Email Marketing are correlated to pay that is above average, with boosts between 3 percent and 12 percent. At the other end of the pay range are skills like Web Content Management, Content Management, and Market Research. It is often found that people who know Marketing Communications are also skilled in Strategic Marketing.

Pay by Experience Level for Product Marketing Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Product Marketing Specialists who reported more years of relevant experience also reported higher earnings. Survey participants with less than five years' experience pocket $55K on average, but those with five to 10 years of experience enjoy a much bigger median of $68K. On average, Product Marketing Specialists make $74K following one to two decades on the job. Product Marketing Specialists who have spent more than 20 years on the job report earning a significantly higher median of $84K.

Pay Difference by Location

National Average: $59,602

Larger city markers indicate a job is popular in that location.

Surpassing the national average by 30 percent, Product Marketing Specialists in San Jose receive some of the highest pay in the country. Product Marketing Specialists can also look forward to large paychecks in cities like Orlando (+28 percent), Houston (+22 percent), San Francisco (+18 percent), and New York (+16 percent). Chicago ranks last in the field for pay, reporting salaries 12 percent below the national average. Workers in Dallas and Boston earn salaries that trail the national average for those in this profession (11 percent less and 9 percent less, respectively).

Product Marketing Specialist Reviews

What is it like working as a Product Marketing Specialist?

Product Marketing Specialist in Milpitas:
"Fun, engaging, low stress level."
Pros: The fact that I get to work on exciting projects in a non-stressful environment while working with executive level staff.
Cons: I'm not a big fan of receiving a low pay rate for the quality of my work.

Product Marketing Specialist in Milwaukee:
"Great Opportunity To Learn While Contributing."
Pros: Even though there are deadlines and tasks all around, I have the autonomy to decide how I go about solving the problems ahead of us.
Cons: So far I cannot say a single thing I do not like about it.

Related Job Salaries

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Experience Affects Product Marketing Specialist Salaries

Late-Career
up arrow 41%



National Average
$60,000


Skills That Affect Product Marketing Specialist Salaries



Product Marketing
up arrow 3%

National Average
$60,000

Email Marketing
up arrow 2%

Product Management
up arrow 5%

Graphic Design
up arrow 9%

Project Management
up arrow 9%

Social Media Marketing
up arrow 16%

Market Research
up arrow 17%

Web Content Management
up arrow 18%

Content Management
up arrow 18%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 40 votes.

Gender

Female
50 %
Male
50 %

Years of Experience

Less than 1 year
5%
1-4 years
63%
5-9 years
19%
10-19 years
10%
20 years or more
3%

Common Health Benefits

medical benefits
Medical: 88%
dental benefits
Dental: 84%
medical benefits
Vision: 71%
dental benefits
None: 9%
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