Production artists use specialized computer software to upload design files, as well as make sure they are accurate. These professionals usually oversee the final version of a file before it is publicized. The day-to-day responsibilities of a production artist include applying design changes, managing multiple projects at the same time, ensuring high quality control, and creating mock-ups. They are also responsible for providing specifications for projects and individual pieces, as well as working closely with creative staff and performing photo retouching. Production artists review materials to ensure they are accurate and consistent and meeting compliance requirements mandated by the workplace.
Production artists mostly work in design firms with multiple clients; they may also work in large companies that hire their own production artists instead of contracting out that work. These artists usually work in an office, although they may need to visit clients' offices as well. Depending on the workplace, this job may be fast-paced and stressful. Production artists must be able to multitask, meet deadlines, and use their creativity on a daily basis.
A bachelor’s degree in graphic design or a related field is generally preferred. Production artists must be proficient in design software such as InDesign, Illustrator, and Photoshop; they should also be proficient in basic office software such as the Microsoft Office suite. They must also have general knowledge of printing, photography, and production processes.
Production Artist Tasks
Create, maintain, and integrate websites and applications.
Troubleshoot web design and build issues.
Create, validate, and test sites, and deliver final design files with optimized graphics.
Work with advertisers and SEO advisors to optimize web sites.
Promote and analyze statistics about web traffic and length of stay.