A production artist (graphic arts) helps clients develop high-quality materials for clients, such as signs, posters, brochures, and banners. The production artist works with clients to understand their needs and requirements, and then works within these parameters to create memorable graphic designs that meet customers' approval.
The artist usually asks questions of the client to understand fully the purpose and needs for each individual job. The client may have proprietary artwork, logos, or photos that the production artist must incorporate as well. The artist then typically creates one or more “proofs” for client approval and - after making any necessary corrections - sees this approved work through the printing process for quality assurance. The production artist in a modern setting typically does most of his or her work by computer and should be comfortable with using this platform. Additionally, the production artist may be expected to successfully create physical copies of his or her completed work using printing equipment.
Typically, a production artist works as part of an organization that engages in graphics and artistic work for marketing purposes; this can be anything from sign companies and professional print houses to working as part of a subset of a larger marketing team in a company's art department.
To work as a production artist, a person typically needs at least vocational training or an associate's degree in graphic arts. Many companies look for practical experience in the field and want to see a prospective artist's portfolio. A person interested in this work should have demonstrated proficiency with relevant software as well. Production artists in graphic arts typically work in a computer studio environment during regular business hours, although alternative and/or additional hours may be required.
Production Artist (Graphic Arts) Tasks
Create, maintain, and integrate websites and applications.
Troubleshoot web design and build issues.
Create, validate, and test sites, and deliver final design files with optimized graphics.
Work with advertisers and SEO advisors to optimize web sites.
Promote and analyze statistics about web traffic and length of stay.