Program Manager, Marketing Salary

Median pay for Marketing Program Managers in the United States lies in the neighborhood of $69K per year. Final cash compensation to Marketing Program Managers varies from around $44K to approximately $116K; choice pay grades include potential for bonuses and profit sharing as high as $15K and $10K, respectively. The most influential factor affecting pay for this group is geography, though years of experience and the individual firm have a (lesser) impact as well. A large number report receiving medical coverage from their employers and most collect dental insurance. Most Marketing Program Managers like their work and job satisfaction is high. Female Marketing Program Managers are more common than men among those who completed the survey; more than half (66 percent) are women. The data for this synopsis comes from respondents who took the PayScale salary survey.

$43,424 - $106,963
(Median)
$43K
$69K
$110K
MEDIAN: $69,118
10%
50%
90%

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$16.20 - $48.94
(Median)
$16
$35
$49
MEDIAN: $34.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$43,424 - $106,963  
   
Bonus
$491.32 - $15,356  
Profit Sharing
$1,004 - $10,186  
Commission
$0.00 - $24,832  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$43,571 - $115,747  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 780
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$16.20 - $48.94  
   
Overtime
$0.00 - $52.96  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$491.32 - $15,356  
   
Commission
$0.00 - $24,832  
Profit Sharing
$1,004 - $10,186  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$43,571 - $115,747  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 60
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Job Description for Program Manager, Marketing

Marketing program managers are in charge of developing strong and effective marketing initiatives to increase awareness for their company's products or services. They create and execute marketing plans to increase sales. They coordinate with other departments in their organization to create an effective message, help craft communication statements for customers, create marketing calendars, and develop effective schedules. They attend department meetings and training sessions. They must understand viral marketing campaigns and work with other industry partners to create product visibility. They approve marketing campaigns and supervise their results, as well as facilitate communication among marketing, design, and management executives. They manage other marketing professionals, and supervise their performance. They train, and are involved in, the recruitment process for new staff in their department.

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Program Manager, Marketing Tasks

  • Work with departments such as sales and advertising to present a cohesive and effective message to the public.
  • Coordinate and manage a company’s outreach to the public, including advertising, product launches, website, and press relations.
  • Analyze and evaluate marketing strategies to determine current and predict future performance and effectiveness.
  • Plan and carry out marketing strategies to increase company sales, bring in new customers, and retain current customers.
  • Handle the marketing budget and ensure funds are used effectively and efficiently.

Common Career Paths for Program Manager, Marketing


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Many Marketing Program Managers move into a Senior Program Manager of Marketing role, and folks who currently hold that position report a much higher median income of $106K per year. The most common next step for a Marketing Program Manager is to become a Marketing Director or a Senior Marketing Manager. The former position pays an additional $9K per year on average, and the latter position pays $31K more per year.

Program Manager, Marketing Job Listings

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Popular Employer Salaries for Program Manager, Marketing


Marketing Program Managers flock to Amazon.com Inc for generous paychecks, where average earnings of $109K lead the pack in compensation.

Cisco Systems Inc offers the lowest pay in the field with a median salary of just $82K, but on the other end, some employees may earn up to $127K.

Popular Skills for Program Manager, Marketing


Survey respondents exploit a significant toolbox of skills in their work. Most notably, skills in Marketing Management, Strategic Marketing, Product Marketing, and Program Management are correlated to pay that is above average, with boosts in pay of 4 percent. At the other end of the pay range are skills like Customer Relationship Management, Client Interaction, and Email Marketing. It is often found that people who know Marketing Communications are also skilled in Project Management, Program Management, and Strategic Marketing. People who know Marketing Management usually also know Strategic Marketing.

Pay by Experience Level for Program Manager, Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Relatively untried employees who have less than five years' experience make $60K, but folks with five to 10 years under their belts enjoy an appreciably larger median of $75K. Marketing Program Managers see a median salary of $92K after reaching one to two decades on the job. Folks who claim more than 20 years of relevant experience actually report a comparatively lower median income of $79K.

Pay Difference by Location

National Average: $71,021

Larger city markers indicate a job is popular in that location.

Surpassing the national average by 56 percent, Marketing Program Managers in Minneapolis receive some of the highest pay in the country. Marketing Program Managers will also find cushy salaries in San Jose (+24 percent), San Francisco (+23 percent), Charlotte (+14 percent), and Houston (+13 percent). Trailing the national average by 15 percent, San Diego is the market with the smallest paychecks. Below-median salaries also turn up in Cincinnati and Chicago (15 percent lower and 12 percent lower, respectively).

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Experience Affects Program Manager, Marketing Salaries




National Average
$71,000


Skills That Affect Program Manager, Marketing Salaries

Marketing Management
up arrow 4%

Strategic Marketing
up arrow 4%

Product Marketing
up arrow 3%

Program Management
up arrow 1%

Marketing Communications
0%

Online Marketing
0%

National Average
$71,000

Project Management
up arrow 1%

Data Analysis
up arrow 2%


Email Marketing
up arrow 11%

Client Interaction
up arrow 12%


Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 138 votes.

Gender

Female
66 %
Male
34 %

Years of Experience

Less than 1 year
1%
1-4 years
37%
5-9 years
31%
10-19 years
25%
20 years or more
6%

Common Health Benefits

medical benefits
Medical: 87%
dental benefits
Dental: 81%
medical benefits
Vision: 69%
dental benefits
None: 11%
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