Program Manager, Marketing Salary

Median pay for Marketing Program Managers in the United States is around $69K annually. Overall cash earnings for Marketing Program Managers stretch from $43K on the lower end to $116K near the top, and the heftiest packages can encompass around $15K from bonuses and $10K from profit sharing. The most important factor affecting compensation for this group is career length, followed by geography and the particular employer. Job satisfaction for Marketing Program Managers is high. Most enjoy medical while a large number get dental coverage. Vision coverage is also available to more than half. This snapshot results from replies to PayScale's salary survey.

$43,570 - $106,543
(Median)
$44K
$69K
$110K
MEDIAN: $69,064
10%
50%
90%

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$14.62 - $54.25
(Median)
$15
$28
$54
MEDIAN: $27.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$43,570 - $106,543  
   
Bonus
$698 - $15,351  
Profit Sharing
$996 - $10,256  
Commission
$-0.50 - $24,832  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$43,443 - $115,702  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 734
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$14.62 - $54.25  
   
Overtime
$-0.50 - $50.90  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$698 - $15,351  
   
Commission
$-0.50 - $24,832  
Profit Sharing
$996 - $10,256  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$43,443 - $115,702  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 38

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Job Description for Program Manager, Marketing

Marketing program managers are in charge of developing strong and effective marketing initiatives to increase awareness for their company's products or services. They create and execute marketing plans to increase sales. They coordinate with other departments in their organization to create an effective message, help craft communication statements for customers, create marketing calendars, and develop effective schedules. They attend department meetings and training sessions. They must understand viral marketing campaigns and work with other industry partners to create product visibility. They approve marketing campaigns and supervise their results, as well as facilitate communication among marketing, design, and management executives. They manage other marketing professionals, and supervise their performance. They train, and are involved in, the recruitment process for new staff in their department.

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Program Manager, Marketing Tasks

  • Work with departments such as sales and advertising to present a cohesive and effective message to the public.
  • Coordinate and manage a company’s outreach to the public, including advertising, product launches, website, and press relations.
  • Analyze and evaluate marketing strategies to determine current and predict future performance and effectiveness.
  • Plan and carry out marketing strategies to increase company sales, bring in new customers, and retain current customers.
  • Handle the marketing budget and ensure funds are used effectively and efficiently.

Common Career Paths for Program Manager, Marketing


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Marketing Program Managers who move on to become Senior Program Managers of Marketing may enjoy significant pay raises, as Senior Program Managers of Marketing get paid an average of $105K per year.

Program Manager, Marketing Job Listings

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Popular Employer Salaries for Program Manager, Marketing


Bringing up the rear, Cisco Systems Inc's median pay of $82K is the lowest in town; however, employee salaries widely range, with some making up to $140K.

Popular Skills for Program Manager, Marketing


Survey results imply that Marketing Program Managers deploy a deep pool of skills on the job. Most notably, skills in Data Analysis, Strategic Marketing, Online Marketing, and Marketing Management are correlated to pay that is above average, with boosts between 6 percent and 10 percent. Skills that seem to negatively impact pay include Email Marketing, Event Management, and Customer Relationship Management. The majority of those who know Marketing Communications also know Marketing Management, Strategic Marketing, and Program Management.

Pay by Experience Level for Program Manager, Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Respondents with less than five years' experience take home $59K on average. In contrast, those who have been around for five to 10 years earn a noticeably higher average of $75K. Marketing Program Managers with one to two decades of relevant experience report an average salary of approximately $89K. Marketing Program Managers who have racked up more than two decades of experience report lower incomes overall; the average sum for this crowd comes out to only $79K.

Pay Difference by Location


For Marketing Program Managers, working in the bustling city of San Jose has its advantages, including an above-average pay rate. Marketing Program Managers can also look forward to large paychecks in cities like Seattle (+19 percent), Minneapolis (+19 percent), Charlotte (+15 percent), and San Francisco (+14 percent). Falling short of the national average by 15 percent, the area with the worst salaries is Chicago. Two other places where employers offer below-median salaries are Cincinnati (15 percent less) and San Diego (13 percent less).

Related Job Salaries

United States (change)

Experience Affects Program Manager, Marketing Salaries




National Average
$71,000


Skills That Affect Program Manager, Marketing Salaries

Data Analysis
up arrow 10%


Online Marketing
up arrow 6%


Product Marketing
up arrow 4%

Program Management
up arrow 2%

National Average
$71,000

Marketing Communications
up arrow 2%

Project Management
up arrow 2%



Email Marketing
up arrow 15%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 174 votes.

Gender

Female
69 %
Male
31 %

Years of Experience

Less than 1 year
1%
1-4 years
32%
5-9 years
35%
10-19 years
26%
20 years or more
6%

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 82%
vision benefits Vision: 68% employee benefits None: 9%