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Program Manager, Marketing Salary

Marketing Program Managers in the United States take home an average $69K per year. Including potential for bonuses and profit sharing — peaking near $15K and $10K, respectively — total cash payment to Marketing Program Managers can bottom out near $43K or peak near $116K depending on individual performance. Earnings for this group are mostly affected by geographic location, followed by career duration and the specific company. Medical benefits are awarded to a large number, and most earn dental coverage. The majority of Marketing Program Managers (69 percent) who took the survey are female. Work is enjoyable for Marketing Program Managers, who typically claim high levels of job satisfaction. This report is based on answers to PayScale's salary questionnaire.

$43,551 - $106,758
(Median)
$44K
$69K
$110K
MEDIAN: $69,214
10%
50%
90%

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$14.62 - $54.25
(Median)
$15
$29
$54
MEDIAN: $28.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$43,551 - $106,758  
   
Bonus
$505 - $15,393  
Profit Sharing
$998 - $10,213  
Commission
$-0.50 - $24,832  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$43,345 - $115,868  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 727
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$14.62 - $54.25  
   
Overtime
$0.21 - $51.38  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$505 - $15,393  
   
Commission
$-0.50 - $24,832  
Profit Sharing
$998 - $10,213  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$43,345 - $115,868  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 38

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United States (change)


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Job Description for Program Manager, Marketing

Marketing program managers are in charge of developing strong and effective marketing initiatives to increase awareness for their company's products or services. They create and execute marketing plans to increase sales. They coordinate with other departments in their organization to create an effective message, help craft communication statements for customers, create marketing calendars, and develop effective schedules. They attend department meetings and training sessions. They must understand viral marketing campaigns and work with other industry partners to create product visibility. They approve marketing campaigns and supervise their results, as well as facilitate communication among marketing, design, and management executives. They manage other marketing professionals, and supervise their performance. They train, and are involved in, the recruitment process for new staff in their department.

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Program Manager, Marketing Tasks

  • Work with departments such as sales and advertising to present a cohesive and effective message to the public.
  • Coordinate and manage a company’s outreach to the public, including advertising, product launches, website, and press relations.
  • Analyze and evaluate marketing strategies to determine current and predict future performance and effectiveness.
  • Plan and carry out marketing strategies to increase company sales, bring in new customers, and retain current customers.
  • Handle the marketing budget and ensure funds are used effectively and efficiently.

Common Career Paths for Program Manager, Marketing


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Marketing Program Managers who advance into the role of a Senior Program Manager of Marketing are fairly uncommon. Senior Program Managers of Marketing on average earn $105K per year.

Program Manager, Marketing Job Listings

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Popular Employer Salaries for Program Manager, Marketing


Though certain workers may see earnings of up to $140K, Cisco Systems Inc still falls short in the compensation department — the median pay is only $82K, the lowest in the field.

Popular Skills for Program Manager, Marketing


Survey results imply that Marketing Program Managers deploy a substantial tool kit of skills at work. Most notably, skills in Data Analysis, Strategic Marketing, Marketing Management, and Product Marketing are correlated to pay that is above average, with boosts between 5 percent and 10 percent. Skills that pay less than market rate include Email Marketing, Event Management, and Client Interaction. The majority of those who know Marketing Communications also know Marketing Management, Strategic Marketing, and Program Management.

Pay by Experience Level for Program Manager, Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Those in the early stages of their career can expect to make around $59K; however, individuals with five to 10 years of experience bring in $76K on average — a distinctly larger sum. The average pay reported by folks with 10 to 20 years of experience is around $89K. For some reason, Marketing Program Managers with more than two decades of experience report lower paychecks overall; the median sum in this group sits near $79K.

Pay Difference by Location


For Marketing Program Managers, San Jose provides a pay rate that is 27 percent greater than the national average. Marketing Program Managers will also find cushy salaries in Seattle (+23 percent), Minneapolis (+19 percent), Charlotte (+15 percent), and San Francisco (+14 percent). Those in the field find the lowest salaries in Cincinnati, 16 percent below the national average. On the whole, employers pay 13 percent below the median salary for those in this field in Chicago and San Diego.

Related Job Salaries

United States (change)

Experience Affects Program Manager, Marketing Salaries




National Average
$71,000


Skills That Affect Program Manager, Marketing Salaries

Data Analysis
up arrow 10%



Product Marketing
up arrow 4%

Program Management
up arrow 1%

Online Marketing
up arrow 1%

National Average
$71,000

Marketing Communications
up arrow 2%

Project Management
up arrow 2%


Client Interaction
up arrow 12%


Email Marketing
up arrow 14%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 163 votes.

Gender

Female
69 %
Male
31 %

Years of Experience

Less than 1 year
1%
1-4 years
33%
5-9 years
34%
10-19 years
27%
20 years or more
6%

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 82%
vision benefits Vision: 69% employee benefits None: 9%
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