Program Manager, Marketing Salary

Average Marketing Program Managers in the United States make around $70K annually. Cash earnings for Marketing Program Managers — which occasionally include more than $15K from bonuses and more than $10K from profit sharing — stretch from around $43K to approximately $116K. This group's pay is mainly influenced by location, followed by tenure and the specific company. Most Marketing Program Managers report high levels of job satisfaction. Medical benefits are awarded to most, and a large number earn dental coverage. This snapshot results from replies to PayScale's salary survey.

$43,580 - $106,925
(Median)
$44K
$70K
$110K
MEDIAN: $69,600
10%
50%
90%

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$14.64 - $53.83
(Median)
$15
$29
$54
MEDIAN: $28.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$43,580 - $106,925  
   
Bonus
$500 - $15,337  
Profit Sharing
$1,004 - $10,101  
Commission
$5,087 - $7,861  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$43,111 - $116,072  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 724
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$14.64 - $53.83  
   
Overtime
$10.88 - $52.56  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$500 - $15,337  
   
Commission
$5,087 - $7,861  
Profit Sharing
$1,004 - $10,101  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$43,111 - $116,072  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 40
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Job Description for Program Manager, Marketing

Marketing program managers are in charge of developing strong and effective marketing initiatives to increase awareness for their company's products or services. They create and execute marketing plans to increase sales. They coordinate with other departments in their organization to create an effective message, help craft communication statements for customers, create marketing calendars, and develop effective schedules. They attend department meetings and training sessions. They must understand viral marketing campaigns and work with other industry partners to create product visibility. They approve marketing campaigns and supervise their results, as well as facilitate communication among marketing, design, and management executives. They manage other marketing professionals, and supervise their performance. They train, and are involved in, the recruitment process for new staff in their department.

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Program Manager, Marketing Tasks

  • Work with departments such as sales and advertising to present a cohesive and effective message to the public.
  • Coordinate and manage a company’s outreach to the public, including advertising, product launches, website, and press relations.
  • Analyze and evaluate marketing strategies to determine current and predict future performance and effectiveness.
  • Plan and carry out marketing strategies to increase company sales, bring in new customers, and retain current customers.
  • Handle the marketing budget and ensure funds are used effectively and efficiently.

Common Career Paths for Program Manager, Marketing


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Marketing Program Managers might see a strong upturn in salary after transitioning into upper-level roles such as Senior Program Manager of Marketing, a seemingly popular career choice. People currently working in the latter position report a noticeably higher median income of $105K per year.

Program Manager, Marketing Job Listings

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Popular Employer Salaries for Program Manager, Marketing


While select Cisco Systems Inc employees may bring in up to $140K, a median salary of only $82K — the lowest in the field — suggests a serious lag in the earnings department.

Popular Skills for Program Manager, Marketing


Survey respondents exploit a significant toolbox of skills in their work. Most notably, skills in Data Analysis, Strategic Marketing, Marketing Management, and Product Marketing are correlated to pay that is above average, with boosts between 5 percent and 9 percent. Skills that are correlated to lower pay, on the other hand, include Email Marketing, Customer Relationship Management, and Client Interaction. Those familiar with Marketing Communications also tend to know Marketing Management, Program Management, and Strategic Marketing.

Pay by Experience Level for Program Manager, Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.


The average worker who claims fewer than five years of experience earns around $59K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $76K. People with 10 to 20 years of experience make an average of about $90K in this role. Marketing Program Managers who have racked up more than two decades of experience report lower incomes overall; the average sum for this crowd comes out to only $79K.

Pay Difference by Location


With a pay rate for Marketing Program Managers that is 37 percent greater than the national average, Minneapolis offers a comfortable salary for those in this profession. Marketing Program Managers can also look forward to large paychecks in cities like Seattle (+22 percent), San Jose (+22 percent), San Francisco (+14 percent), and Charlotte (+11 percent). Those in the field find the lowest salaries in Cincinnati, 17 percent below the national average. San Diego and Austin are a couple other places where companies are known to pay below the median — salaries are 14 percent lower and 12 percent lower, respectively.

Related Job Salaries

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Experience Affects Program Manager, Marketing Salaries




National Average
$71,000


Skills That Affect Program Manager, Marketing Salaries

Data Analysis
up arrow 9%



Product Marketing
up arrow 3%

Program Management
up arrow 2%

Online Marketing
0%

National Average
$71,000

Marketing Communications
up arrow 1%

Project Management
up arrow 1%


Client Interaction
up arrow 12%


Email Marketing
up arrow 14%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 154 votes.

Gender

Female
69 %
Male
31 %

Years of Experience

Less than 1 year
1%
1-4 years
33%
5-9 years
34%
10-19 years
26%
20 years or more
6%

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 82%
vision benefits Vision: 70% employee benefits None: 9%
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