Program Manager, Marketing Salary

Marketing Program Managers in the United States can expect to earn an average of $70K annually. Total cash compensation to Marketing Program Managers bottoms out near $43K and approaches $116K on the high end; the biggest paychecks include approximately $15K from bonuses and almost $10K from profit sharing. Residence is the biggest factor affecting pay for this group, followed by career length and the individual firm. Most enjoy medical while a large number get dental coverage. Vision coverage is also available to a strong majority. Most Marketing Program Managers report high levels of job satisfaction. Figures cited in this summary are based on replies to PayScale's salary questionnaire.

$43,649 - $106,389

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$14.80 - $54.63

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$43,649 - $106,389  
   
Bonus
$504 - $15,392  
Profit Sharing
$1,004 - $10,101  
Commission
$5,087 - $7,861  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$43,289 - $115,760  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 732
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$14.80 - $54.63  
   
Overtime
$-0.50 - $52.69  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$504 - $15,392  
   
Commission
$5,087 - $7,861  
Profit Sharing
$1,004 - $10,101  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$43,289 - $115,760  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 36
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Job Description for Program Manager, Marketing

Marketing program managers are in charge of developing strong and effective marketing initiatives to increase awareness for their company's products or services. They create and execute marketing plans to increase sales. They coordinate with other departments in their organization to create an effective message, help craft communication statements for customers, create marketing calendars, and develop effective schedules. They attend department meetings and training sessions. They must understand viral marketing campaigns and work with other industry partners to create product visibility. They approve marketing campaigns and supervise their results, as well as facilitate communication among marketing, design, and management executives. They manage other marketing professionals, and supervise their performance. They train, and are involved in, the recruitment process for new staff in their department.

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Program Manager, Marketing Tasks

  • Work with departments such as sales and advertising to present a cohesive and effective message to the public.
  • Coordinate and manage a company’s outreach to the public, including advertising, product launches, website, and press relations.
  • Analyze and evaluate marketing strategies to determine current and predict future performance and effectiveness.
  • Plan and carry out marketing strategies to increase company sales, bring in new customers, and retain current customers.
  • Handle the marketing budget and ensure funds are used effectively and efficiently.

Common Career Paths for Program Manager, Marketing


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There are some Marketing Program Managers — though it's uncommon — that transition into Senior Program Managers of Marketing, where earnings are an average $105K annually.

Program Manager, Marketing Job Listings

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Popular Employer Salaries for Program Manager, Marketing


Cisco Systems Inc offers the smallest salaries in town — $82K on average — but the considerable range in workers' salaries (stretching from $49K to $127K) creates a rather varied pay scale.

Popular Skills for Program Manager, Marketing


Marketing Program Managers report using a deep pool of skills on the job. Most notably, skills in Data Analysis, Marketing Management, Strategic Marketing, and Product Marketing are correlated to pay that is above average, with boosts between 4 percent and 9 percent. Skills that pay less than market rate include Email Marketing, Client Interaction, and Customer Relationship Management. It is often found that people who know Marketing Communications are also skilled in Marketing Management, Program Management, and Strategic Marketing.

Pay by Experience Level for Program Manager, Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Salaries of relatively inexperienced workers fall in the neighborhood of $59K, but folks who have racked up five to 10 years see a notably higher median of $76K. For Marketing Program Managers, 10 to 20 years of experience on the job amounts to an average salary of $91K. People who have worked for 20 years or more actually report earning less than people who are in the middle of their careers; the veterans take home a mere $80K by contrast.

Pay Difference by Location


Surpassing the national average by 37 percent, Marketing Program Managers in Minneapolis receive some of the highest pay in the country. Marketing Program Managers can also look forward to large paychecks in cities like Seattle (+18 percent), San Francisco (+16 percent), San Jose (+15 percent), and Charlotte (+11 percent). In Cincinnati, salaries are 17 percent below the national average and represent the lowest-paying market. Employers also pay below the national average in San Diego (14 percent lower) and Austin (12 percent lower).

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Experience Affects Program Manager, Marketing Salaries




National Average
$71,000


Skills That Affect Program Manager, Marketing Salaries

Data Analysis
up arrow 9%


Strategic Marketing
up arrow 4%

Product Marketing
up arrow 3%

Program Management
up arrow 1%

Online Marketing
up arrow 1%

National Average
$71,000

Project Management
up arrow 1%

Marketing Communications
up arrow 1%



Client Interaction
up arrow 12%

Email Marketing
up arrow 14%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 149 votes.

Gender

Female
69 %
Male
31 %

Years of Experience

Less than 1 year
1%
1-4 years
33%
5-9 years
34%
10-19 years
26%
20 years or more
6%

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 82%
vision benefits Vision: 70% employee benefits None: 9%
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