Program Manager, Marketing Salary

Median pay for Marketing Program Managers in the United States is around $73K per year. Total cash compensation to Marketing Program Managers approaches anywhere from $46K on the lower end to $124K on the higher end; in exceptional cases, this can include more than $15K from bonuses and upwards of $17K from profit sharing. This group's pay is mainly influenced by geographic location, followed by the company and tenure. Female Marketing Program Managers survey participants are more prevalent than men — 67 percent of professionals. The majority of workers are highly satisfied with their job. Almost all receive medical and dental insurance and a fair number get vision insurance. This report is based on answers to PayScale's salary questionnaire.

$45,493 - $111,620
$45K
$73K
$110K
MEDIAN: $72,549
10%
50%
90%

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$15.88 - $63.87
$16
$30
$64
MEDIAN: $30.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$45,493 - $111,620  
   
Bonus
$971 - $15,422  
Profit Sharing
$985 - $16,943  
Commission
$6,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$46,136 - $124,186  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 439
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$15.88 - $63.87  
   
Overtime
$43.85  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$971 - $15,422  
   
Commission
$6,000  
Profit Sharing
$985 - $16,943  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$46,136 - $124,186  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 29

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Program Manager, Marketing

Marketing program managers are in charge of developing strong and effective marketing initiatives to increase awareness for their company's products or services. They create and execute marketing plans to increase sales. They coordinate with other departments in their organization to create an effective message, help craft communication statements for customers, create marketing calendars, and develop effective schedules. They attend department meetings and training sessions. They must understand viral marketing campaigns and work with other industry partners to create product visibility. They approve marketing campaigns and supervise their results, as well as facilitate communication among marketing, design, and management executives. They manage other marketing professionals, and supervise their performance. They train, and are involved in, the recruitment process for new staff in their department.

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Program Manager, Marketing Tasks

  • Plan and carry out marketing strategies to increase company sales, bring in new customers, and retain current customers.
  • Coordinate and manage a company's outreach to the public, including advertising, product launches, website, and press relations.
  • Handle the marketing budget and ensure funds are used effectively and efficiently.
  • Analyze and evaluate marketing strategies to determine current and predict future performance and effectiveness.
  • Work with departments such as sales and advertising to present a cohesive and effective message to the public.

Common Career Paths for Program Manager, Marketing


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Marketing Program Managers might see a strong upturn in salary after transitioning into upper-level roles such as Senior Program Manager of Marketing, a seemingly popular career choice. People currently working in the latter position report a noticeably higher median income of $105K per year. Marketing Program Managers typically move into roles as Marketing Directors or Senior Marketing Managers, and those positions pay $7K more and $29K more, respectively.

Program Manager, Marketing Job Listings

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Popular Employer Salaries for Program Manager, Marketing


For Marketing Program Managers, comfortable salaries can be found at Amazon.com Inc; in fact, median earnings sit around $119K, the highest in the area.

Cisco Systems Inc reports the lowest median salary in the area (it's only $82K) but some workers make up to $127K, indicating a rather large gap in employee earnings.

Popular Skills for Program Manager, Marketing


Marketing Program Managers seem to exploit a large range of skills on the job. Most notably, skills in Data Analysis, Email Marketing, Marketing Management, and Program Management are correlated to pay that is above average, with boosts between 9 percent and 13 percent. Those listing Web Analytics as a skill should be prepared for drastically lower pay. Salesforce and Client Interaction also typically command lower compensation. For most people, competency in Marketing Communications indicates knowledge of Project Management.

Pay by Experience Level for Program Manager, Marketing

Pay by Experience for a Program Manager, Marketing has a positive trend. An entry-level Program Manager, Marketing with less than 5 years of experience can expect to earn an average total compensation of $62,000 based on 243 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Program Manager, Marketing with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $82,000 based on 189 salaries. An experienced Program Manager, Marketing which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $96,000 based on 121 salaries. A Program Manager, Marketing with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $98,000 based on 26 salaries.

Pay Difference by Location

National Average: $73,535

Larger city markers indicate a job is popular in that location.

Home to some of the best pay for Marketing Program Managers, San Jose offers exceptional salaries, 35 percent above the national average. Marketing Program Managers will also find cushy salaries in San Francisco (+24 percent), Minneapolis (+23 percent), Washington (+12 percent), and Charlotte (+11 percent). In San Diego, salaries are 18 percent below the national average and represent the lowest-paying market. Workers in Cincinnati and Chicago earn salaries that trail the national average for those in this profession (18 percent less and 12 percent less, respectively).

Related Job Salaries

Key Stats for Program Manager, Marketing

Gender

Female
67 %
Male
33 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 61 votes.
Less than 1 year
1%
1-4 years
41%
5-9 years
30%
10-19 years
23%
20 years or more
6%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Program Manager, Marketing Salaries

▲33%

▲31%

▲11%

National Average
$74,000

▼15%

Skills That Affect Program Manager, Marketing Salaries

Data Analysis
▲13%





Project Management
▼0%

Product Marketing
▼0%

National Average
$74,000




Account Management
▼10%


Client Interaction
▼15%

Salesforce
▼17%

Web Analytics
▼33%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 61 votes.

Gender

Female
67 %
Male
33 %

Years of Experience

Less than 1 year
1%
1-4 years
41%
5-9 years
30%
10-19 years
23%
20 years or more
6%

Common Health Benefits

medical benefits
Medical: 90%
dental benefits
Dental: 86%
vision benefits
Vision: 76%
no benefits
None: 7%