Program Manager, Marketing Salary (United States)

The average pay for a Program Manager, Marketing is $66,224 per year. Most people with this job move on to other positions after 20 years in this career. Pay for this job rises steadily for more experienced workers, but goes down noticeably for employees with more than 20 years' experience. A skill in Strategic Marketing is associated with high pay for this job.
Program Manager, Marketing Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$41,775 - $105,596
(Median)
42K
51K
66K
83K
110K
MEDIAN: $66,224
10%
25%
50%
75%
90%
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Program Manager, Marketing Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$14.80 - $50.68
(Median)
15
20
29
44
51
MEDIAN: $29.00
10%
25%
50%
75%
90%
Add this chart to your site

National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$41,775 - $105,596  
   
Bonus
$702 - $15,073  
Profit Sharing
$504 - $10,033  
Commission
$-0.43 - $24,658  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$42,280 - $113,211  
PayScale
Country: United States | Currency: USD | Updated: 11 Jun 2014 | Individuals Reporting: 801
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$14.80 - $50.68  
   
Overtime
$20.78 - $52.85  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$702 - $15,073  
   
Commission
$-0.43 - $24,658  
Profit Sharing
$504 - $10,033  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$42,280 - $113,211  
PayScale
Country: United States | Currency: USD | Updated: 11 Jun 2014 | Individuals Reporting: 801
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Job Description for Program Manager, Marketing
Marketing program managers are in charge of developing strong and effective marketing initiatives to increase awareness for their company's products or services. They create and execute marketing plans to increase sales. They coordinate with other departments in their organization to create an effective message, help craft communication statements for customers, create marketing calendars, and develop effective schedules. They attend department meetings and training sessions. They must understand viral marketing campaigns and work with other industry partners to create product visibility. They approve marketing campaigns and supervise their results, as well as facilitate communication among marketing, design, and management executives. They manage other marketing professionals, and supervise their performance. They train, and are involved in, the recruitment process for new staff in their department.
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Program Manager, Marketing Tasks
  • Work with departments such as sales and advertising to present a cohesive and effective message to the public.
  • Coordinate and manage a company‚Äôs outreach to the public, including advertising, product launches, website, and press relations.
  • Analyze and evaluate marketing strategies to determine current and predict future performance and effectiveness.
  • Plan and carry out marketing strategies to increase company sales, bring in new customers, and retain current customers.
  • Handle the marketing budget and ensure funds are used effectively and efficiently.

Program Manager, Marketing Job Listings

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Popular Skills for Program Manager, Marketing
Pay by Experience Level for Program Manager, Marketing
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Pay Difference By Location
San Jose
up arrow 25%
Charlotte
up arrow 17%
Milwaukee
up arrow 15%
New York
up arrow 13%
Portland
up arrow 11%
Minneapolis
up arrow 10%
Houston
up arrow 9%
up arrow 8%
Boston
up arrow 8%
Los Angeles
up arrow 4%
National Average
$69,000
Austin
up arrow 6%
Chicago
up arrow 8%
San Diego
up arrow 10%
Cincinnati
up arrow 12%
Larger circles over a city indicate a job is popular in that location.
Related Job Salaries

Experience Affects Program Manager, Marketing Salaries

Late-Career
up arrow 17%
National Average
$69,000

Skills That Affect Program Manager, Marketing Salaries

Project Management
up arrow 4%
Marketing Management
up arrow 4%
Social Media Marketing
up arrow 3%
Data Analysis
up arrow 1%
National Average
$69,000
Marketing Communications
up arrow 3%
Event Management
up arrow 19%
Job Satisfaction
Highly satisfied Image
Highly satisfied
Rated 4 out of 5 based on 235 votes.
Gender
Female
67%
female alumni
 
Male
33%
male alumni
Years of Experience
Less than 1 year
1%
1-4 years
32%
5-9 years
35%
10-19 years
27%
20 years or more
5%
Common Health Benefits
medical benefits Medical: 88% dental benefits Dental: 81%
vision benefits Vision: 67% employee benefits None: 10%
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