Program Manager, Marketing Salary

An average Marketing Program Manager in the United States can expect to take home roughly $69K per year. Overall compensation packages to Marketing Program Managers range from $44K on the low end to $116K on the high end; this includes bonuses that peak near $15K and profit sharing that approaches $10K, with some high rollers snagging commissions as high as $25K. Earnings for this group are mostly affected by location, followed by years of experience and the particular employer. The majority of Marketing Program Managers (66 percent) who took the survey are female. Medical benefits are awarded to a large number, and most earn dental coverage. Job satisfaction is reported as high by the vast majority of workers. The data for this synopsis comes from respondents who took the PayScale salary survey.

$43,424 - $106,963
(Median)
$43K
$69K
$110K
MEDIAN: $69,118
10%
50%
90%

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$16.20 - $48.94
(Median)
$16
$35
$49
MEDIAN: $34.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$43,424 - $106,963  
   
Bonus
$491.32 - $15,356  
Profit Sharing
$1,004 - $10,186  
Commission
$0.00 - $24,832  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$43,571 - $115,747  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 780
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$16.20 - $48.94  
   
Overtime
$0.00 - $52.96  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$491.32 - $15,356  
   
Commission
$0.00 - $24,832  
Profit Sharing
$1,004 - $10,186  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$43,571 - $115,747  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 60
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Job Description for Program Manager, Marketing

Marketing program managers are in charge of developing strong and effective marketing initiatives to increase awareness for their company's products or services. They create and execute marketing plans to increase sales. They coordinate with other departments in their organization to create an effective message, help craft communication statements for customers, create marketing calendars, and develop effective schedules. They attend department meetings and training sessions. They must understand viral marketing campaigns and work with other industry partners to create product visibility. They approve marketing campaigns and supervise their results, as well as facilitate communication among marketing, design, and management executives. They manage other marketing professionals, and supervise their performance. They train, and are involved in, the recruitment process for new staff in their department.

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Program Manager, Marketing Tasks

  • Work with departments such as sales and advertising to present a cohesive and effective message to the public.
  • Coordinate and manage a company’s outreach to the public, including advertising, product launches, website, and press relations.
  • Analyze and evaluate marketing strategies to determine current and predict future performance and effectiveness.
  • Plan and carry out marketing strategies to increase company sales, bring in new customers, and retain current customers.
  • Handle the marketing budget and ensure funds are used effectively and efficiently.

Common Career Paths for Program Manager, Marketing


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Marketing Program Managers might see a strong upturn in salary after transitioning into upper-level roles such as Senior Program Manager of Marketing, a seemingly popular career choice. People currently working in the latter position report a noticeably higher median income of $106K per year. Marketing Program Managers most often move into positions as Marketing Directors or Senior Marketing Managers; those groups report median salaries that are $9K higher and $31K higher, respectively.

Program Manager, Marketing Job Listings

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Popular Employer Salaries for Program Manager, Marketing


Marketing Program Managers flock to Amazon.com Inc for generous paychecks, where average earnings of $109K lead the pack in compensation.

Though certain workers may see earnings of up to $127K, Cisco Systems Inc still falls short in the compensation department — the median pay is only $82K, the lowest in the field.

Popular Skills for Program Manager, Marketing


Survey results imply that Marketing Program Managers deploy a deep pool of skills on the job. Most notably, skills in Marketing Management, Strategic Marketing, Product Marketing, and Program Management are correlated to pay that is above average, with boosts in pay of 4 percent. Skills that seem to negatively impact pay include Customer Relationship Management, Client Interaction, and Email Marketing. Most people familiar with Marketing Communications also know Project Management, Program Management, and Strategic Marketing. Those proficient in Marketing Management are, more often than not, also skilled in Strategic Marketing.

Pay by Experience Level for Program Manager, Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Salaries of relatively inexperienced workers fall in the neighborhood of $60K, but folks who have racked up five to 10 years see a notably higher median of $75K. Marketing Program Managers bring in $92K after working for 10 to 20 years. For some reason, Marketing Program Managers with more than two decades of experience report lower paychecks overall; the median sum in this group sits near $79K.

Pay Difference by Location

National Average: $71,021

Larger city markers indicate a job is popular in that location.

For Marketing Program Managers, working in the bustling city of Minneapolis has its advantages, including an above-average pay rate. Marketing Program Managers will also find cushy salaries in San Jose (+24 percent), San Francisco (+23 percent), Charlotte (+14 percent), and Houston (+13 percent). The smallest paychecks in the market, 15 percent south of the national average, can be found in San Diego. Below-median salaries also turn up in Cincinnati and Chicago (15 percent lower and 12 percent lower, respectively).

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Experience Affects Program Manager, Marketing Salaries




National Average
$71,000


Skills That Affect Program Manager, Marketing Salaries

Marketing Management
up arrow 4%

Strategic Marketing
up arrow 4%

Product Marketing
up arrow 3%

Program Management
up arrow 1%

Marketing Communications
0%

Online Marketing
0%

National Average
$71,000

Project Management
up arrow 1%

Data Analysis
up arrow 2%


Email Marketing
up arrow 11%

Client Interaction
up arrow 12%


Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 138 votes.

Gender

Female
66 %
Male
34 %

Years of Experience

Less than 1 year
1%
1-4 years
37%
5-9 years
31%
10-19 years
25%
20 years or more
6%

Common Health Benefits

medical benefits
Medical: 87%
dental benefits
Dental: 81%
medical benefits
Vision: 69%
dental benefits
None: 11%
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