Marketing Program Managers in the United States can expect to earn an average of $72K annually. Total cash compensation to Marketing Program Managers approaches anywhere from $46K on the lower end to $122K on the higher end; in exceptional cases, this can include more than $15K from bonuses and upwards of $17K from profit sharing. While geography and the individual firm impact pay for this group, career duration is the most influential factor. Most have medical and dental plans, and a strong majority have vision insurance. The majority of Marketing Program Managers claim high levels of job satisfaction. There are more female Marketing Program Managers who answered the questionnaire than male, making up 67 percent. Respondents to the PayScale salary survey provided the data for this report.

$45,860 - $111,350
$46K
$72K
$110K
MEDIAN: $71,729
10%
50%
90%

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$16.70 - $63.02
$17
$28
$63
MEDIAN: $27.50
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$45,860 - $111,350  
   
Bonus
$973 - $15,217  
Profit Sharing
$986 - $17,057  
Commission
$6,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$46,219 - $122,407  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 465
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$16.70 - $63.02  
   
Overtime
$41.50  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$973 - $15,217  
   
Commission
$6,000  
Profit Sharing
$986 - $17,057  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$46,219 - $122,407  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 32

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Program Manager, Marketing

Marketing program managers are in charge of developing strong and effective marketing initiatives to increase awareness for their company's products or services. They create and execute marketing plans to increase sales. They coordinate with other departments in their organization to create an effective message, help craft communication statements for customers, create marketing calendars, and develop effective schedules. They attend department meetings and training sessions. They must understand viral marketing campaigns and work with other industry partners to create product visibility. They approve marketing campaigns and supervise their results, as well as facilitate communication among marketing, design, and management executives. They manage other marketing professionals, and supervise their performance. They train, and are involved in, the recruitment process for new staff in their department.

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Program Manager, Marketing Tasks

  • Plan and carry out marketing strategies to increase company sales, bring in new customers, and retain current customers.
  • Coordinate and manage a company's outreach to the public, including advertising, product launches, website, and press relations.
  • Handle the marketing budget and ensure funds are used effectively and efficiently.
  • Analyze and evaluate marketing strategies to determine current and predict future performance and effectiveness.
  • Work with departments such as sales and advertising to present a cohesive and effective message to the public.

Common Career Paths for Program Manager, Marketing


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Advancing into a Senior Program Manager of Marketing role seems to be a popular career move for Marketing Program Managers, and folks who currently work in the latter position report a notably larger median income of $105K per year. Senior Marketing Managers or Marketing Directors are common next-step roles for Marketing Program Managers moving up in their careers; annual pay for Senior Marketing Managers is $30K higher on average, and it's $7K higher for Marketing Directors.

Program Manager, Marketing Job Listings

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Popular Employer Salaries for Program Manager, Marketing


Those at Amazon.com Inc can expect to make the most, with the company offering a median salary of $110K.

The consistently lowest paying firm is Cisco Systems Inc, where the median salary is just $82K. There isn't much variation there, either; the pay scale ranges only from $49K to $127K.

Popular Skills for Program Manager, Marketing


Survey respondents exploit a significant toolbox of skills in their work. Most notably, skills in Data Analysis, Email Marketing, Marketing Management, and Product Marketing are correlated to pay that is above average, with boosts between 5 percent and 14 percent. Those listing Web Analytics as a skill should be prepared for drastically lower pay. Salesforce and Customer Relationship Management also typically command lower compensation. The majority of those who know Marketing Communications also know Project Management.

Pay by Experience Level for Program Manager, Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.


In general, experience and pay appear to be strongly linked; those with more experience usually bring in higher incomes. The average worker who claims fewer than five years of experience earns around $62K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $78K. Marketing Program Managers see a median salary of $96K after reaching one to two decades on the job. Marketing Program Managers who have stuck around for more than two decades see earnings that are only slightly higher than those of folks who have worked for 10 to 20 years; the more senior group makes around $98K on average.

Pay Difference by Location

National Average: $72,695

Larger city markers indicate a job is popular in that location.

For Marketing Program Managers, San Francisco provides a pay rate that is 28 percent greater than the national average. Marketing Program Managers can also look forward to large paychecks in cities like Minneapolis (+26 percent), Washington (+13 percent), Charlotte (+12 percent), and Milwaukee (+11 percent). Those in the field find the lowest salaries in San Diego, 17 percent below the national average. A couple other locations with smaller-than-average paychecks include Cincinnati (17 percent lower) and Chicago (12 percent lower).

Related Job Salaries

Key Stats for Program Manager, Marketing

Gender

Female
67 %
Male
33 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 68 votes.
039
Less than 1 year
1%
1-4 years
40%
5-9 years
29%
10-19 years
24%
20 years or more
6%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Program Manager, Marketing Salaries




National Average
$73,000


Skills That Affect Program Manager, Marketing Salaries

Data Analysis
up arrow 14%




Product Marketing
up arrow 1%

Project Management
0%

National Average
$73,000





Account Management
up arrow 9%

Client Interaction
up arrow 14%


Salesforce
up arrow 16%

Web Analytics
up arrow 33%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 68 votes.

Gender

Female
67 %
Male
33 %

Years of Experience

Less than 1 year
1%
1-4 years
40%
5-9 years
29%
10-19 years
24%
20 years or more
6%

Common Health Benefits

medical benefits
Medical: 90%
dental benefits
Dental: 86%
vision benefits
Vision: 76%
dental benefits
None: 8%
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