Program Manager, Marketing Salary
Marketing Program Managers in the United States can expect to earn an average of $72K annually. Total cash compensation to Marketing Program Managers approaches anywhere from $46K on the lower end to $122K on the higher end; in exceptional cases, this can include more than $15K from bonuses and upwards of $17K from profit sharing. While geography and the individual firm impact pay for this group, career duration is the most influential factor. Most have medical and dental plans, and a strong majority have vision insurance. The majority of Marketing Program Managers claim high levels of job satisfaction. There are more female Marketing Program Managers who answered the questionnaire than male, making up 67 percent. Respondents to the PayScale salary survey provided the data for this report.
|Salary||$45,860 - $111,350|
|Bonus||$973 - $15,217|
|Profit Sharing||$986 - $17,057|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$46,219 - $122,407|
|Hourly Rate||$16.70 - $63.02|
|Bonus||$973 - $15,217|
|Profit Sharing||$986 - $17,057|
|Total Pay (||$46,219 - $122,407|
Job Description for Program Manager, Marketing
Marketing program managers are in charge of developing strong and effective marketing initiatives to increase awareness for their company's products or services. They create and execute marketing plans to increase sales. They coordinate with other departments in their organization to create an effective message, help craft communication statements for customers, create marketing calendars, and develop effective schedules. They attend department meetings and training sessions. They must understand viral marketing campaigns and work with other industry partners to create product visibility. They approve marketing campaigns and supervise their results, as well as facilitate communication among marketing, design, and management executives. They manage other marketing professionals, and supervise their performance. They train, and are involved in, the recruitment process for new staff in their department.Read More...
A bachelor's degree in marketing or related field is needed for this position. In addition, previous years of experience in a manager capacity are required. Leadership certifications are a plus. Marketing program managers should have excellent communication skills, as well as be creative and able to multitask. They must be able to pay high attention to detail, and work well under pressure.
Program Manager, Marketing Tasks
- Plan and carry out marketing strategies to increase company sales, bring in new customers, and retain current customers.
- Coordinate and manage a company's outreach to the public, including advertising, product launches, website, and press relations.
- Handle the marketing budget and ensure funds are used effectively and efficiently.
- Analyze and evaluate marketing strategies to determine current and predict future performance and effectiveness.
- Work with departments such as sales and advertising to present a cohesive and effective message to the public.
Common Career Paths for Program Manager, Marketing
Advancing into a Senior Program Manager of Marketing role seems to be a popular career move for Marketing Program Managers, and folks who currently work in the latter position report a notably larger median income of $105K per year. Senior Marketing Managers or Marketing Directors are common next-step roles for Marketing Program Managers moving up in their careers; annual pay for Senior Marketing Managers is $30K higher on average, and it's $7K higher for Marketing Directors.
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Popular Employer Salaries for Program Manager, Marketing
Those at Amazon.com Inc can expect to make the most, with the company offering a median salary of $110K.
The consistently lowest paying firm is Cisco Systems Inc, where the median salary is just $82K. There isn't much variation there, either; the pay scale ranges only from $49K to $127K.
Popular Skills for Program Manager, Marketing
Survey respondents exploit a significant toolbox of skills in their work. Most notably, skills in Data Analysis, Email Marketing, Marketing Management, and Product Marketing are correlated to pay that is above average, with boosts between 5 percent and 14 percent. Those listing Web Analytics as a skill should be prepared for drastically lower pay. Salesforce and Customer Relationship Management also typically command lower compensation. The majority of those who know Marketing Communications also know Project Management.
Pay by Experience Level for Program Manager, Marketing
Median of all compensation (including tips, bonus, and overtime) by years of experience.
In general, experience and pay appear to be strongly linked; those with more experience usually bring in higher incomes. The average worker who claims fewer than five years of experience earns around $62K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $78K. Marketing Program Managers see a median salary of $96K after reaching one to two decades on the job. Marketing Program Managers who have stuck around for more than two decades see earnings that are only slightly higher than those of folks who have worked for 10 to 20 years; the more senior group makes around $98K on average.
Pay Difference by Location
For Marketing Program Managers, San Francisco provides a pay rate that is 28 percent greater than the national average. Marketing Program Managers can also look forward to large paychecks in cities like Minneapolis (+26 percent), Washington (+13 percent), Charlotte (+12 percent), and Milwaukee (+11 percent). Those in the field find the lowest salaries in San Diego, 17 percent below the national average. A couple other locations with smaller-than-average paychecks include Cincinnati (17 percent lower) and Chicago (12 percent lower).
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Key Stats for Program Manager, Marketing
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