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Program Manager, Marketing Salary (United States)

A typical Marketing Program Manager in the United States can expect to rake in roughly $67K annually. With some bonuses approaching $15K and certain profit sharing proceeds approaching $10K, overall incomes of Marketing Program Managers spread between $43K and $115K depending on individual performance. Career length is the biggest factor affecting pay for this group, followed by geography. The greater part report receiving medical coverage from their employers and a solid majority collect dental insurance. The majority of Marketing Program Managers (69 percent) are women. Work is enjoyable for Marketing Program Managers, who typically claim high levels of job satisfaction. The numbers in this rundown were provided by PayScale's salary survey participants.
Program Manager, Marketing Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$42,995 - $106,508
(Median)
43K
67K
84K
110K
MEDIAN: $67,207
10%
50%
75%
90%
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Program Manager, Marketing Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$14.51 - $52.39
(Median)
15
20
32
45
52
MEDIAN: $32.00
10%
25%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$42,995 - $106,508  
   
Bonus
$707 - $15,484  
Profit Sharing
$502 - $10,101  
Commission
$-0.43 - $24,658  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$43,252 - $115,097  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 733
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$14.51 - $52.39  
   
Overtime
$20.66 - $53.22  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$707 - $15,484  
   
Commission
$-0.43 - $24,658  
Profit Sharing
$502 - $10,101  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$43,252 - $115,097  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 44
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Job Description for Program Manager, Marketing

Marketing program managers are in charge of developing strong and effective marketing initiatives to increase awareness for their company's products or services. They create and execute marketing plans to increase sales. They coordinate with other departments in their organization to create an effective message, help craft communication statements for customers, create marketing calendars, and develop effective schedules. They attend department meetings and training sessions. They must understand viral marketing campaigns and work with other industry partners to create product visibility. They approve marketing campaigns and supervise their results, as well as facilitate communication among marketing, design, and management executives. They manage other marketing professionals, and supervise their performance. They train, and are involved in, the recruitment process for new staff in their department.
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Program Manager, Marketing Tasks
  • Work with departments such as sales and advertising to present a cohesive and effective message to the public.
  • Coordinate and manage a company’s outreach to the public, including advertising, product launches, website, and press relations.
  • Analyze and evaluate marketing strategies to determine current and predict future performance and effectiveness.
  • Plan and carry out marketing strategies to increase company sales, bring in new customers, and retain current customers.
  • Handle the marketing budget and ensure funds are used effectively and efficiently.

Common Career Paths for Program Manager, Marketing

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Though not the most common occurrence, Marketing Program Managers sometimes become Senior Program Managers of Marketing, where the average income is $105K per year.

Program Manager, Marketing Job Listings

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Popular Skills for Program Manager, Marketing

Survey results imply that Marketing Program Managers put a diverse skill set to use. Most notably, skills in Strategic Marketing, Marketing Management, Program Management, and Project Management are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Event Management, Email Marketing, and Customer Relationship Management. It is often found that people who know Project Management are also skilled in Strategic Marketing. Most people who know Marketing Communications also know Marketing Management and Strategic Marketing.

Pay by Experience Level for Program Manager, Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.
Salaries for the relatively untried average out to around $56K, but survey participants with five to 10 years of experience earn a significantly higher median of $74K. The average pay reported by folks with 10 to 20 years of experience is around $90K. Respondents who boast more than 20 years of experience can't seem to boast paychecks reflecting that extensive experience, though; veteran Marketing Program Managers report making only $80K on average. A majority of respondents report one to nine years of experience. Experienced employees who have 10-20 years of experience make up nearly one in four of the workforce; inexperienced individuals who have been working for less than one year comprise less than two percent, and senior people with more than 20 years under their belt fill out the remaining fewer than one in ten.

Pay Difference By Location

San Jose
up arrow 30%
Minneapolis
up arrow 18%
San Francisco
up arrow 15%
up arrow 15%
Milwaukee
up arrow 14%
New York
up arrow 11%
Boston
up arrow 8%
Portland
up arrow 8%
Houston
up arrow 3%
Los Angeles
up arrow 2%
National Average
$70,000
Dallas
up arrow 4%
Atlanta
up arrow 5%
Austin
up arrow 7%
San Diego
up arrow 12%
Chicago
up arrow 14%
Larger circles over a city indicate a job is popular in that location.
For Marketing Program Managers, San Jose provides a pay rate that is 30 percent greater than the national average. Marketing Program Managers can also look forward to large paychecks in cities like Minneapolis (+18 percent), San Francisco (+15 percent), Seattle (+15 percent), and Milwaukee (+14 percent). Chicago is the lowest-paying area, 14 percent south of the national average. A couple other locations with smaller-than-average paychecks include San Diego (12 percent lower) and Austin (7 percent lower).

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Experience Affects Program Manager, Marketing Salaries

Late-Career
up arrow 15%
National Average
$70,000

Skills That Affect Program Manager, Marketing Salaries

Program Management
up arrow 3%
Project Management
up arrow 2%
Online Marketing
up arrow 2%
Data Analysis
0%
National Average
$70,000
Marketing Communications
up arrow 4%
Email Marketing
up arrow 14%

Job Satisfaction

Highly satisfied Image
Highly satisfied
Rated 4 out of 5 based on 226 votes.

Gender

Female
69%
female alumni
 
Male
31%
male alumni

Years of Experience

Less than 1 year
1%
1-4 years
32%
5-9 years
34%
10-19 years
27%
20 years or more
5%

Common Health Benefits

medical benefits Medical: 88% dental benefits Dental: 81%
vision benefits Vision: 66% employee benefits None: 10%