What am I worth?
Get a free salary report »
What should I pay?
Pay the right way »
Browse Categories

Program Manager, Marketing Salary

An average Marketing Program Manager in the United States can expect to take home roughly $68K annually. Including potential for bonuses and profit sharing — peaking near $15K and $10K, respectively — total cash payment to Marketing Program Managers can bottom out near $43K or peak near $115K depending on individual performance. Experience level is the biggest factor affecting pay for this group, followed by geography. The majority of workers are highly satisfied with their job. Most report receiving medical coverage from their employers and a large number collect dental insurance. Female Marketing Program Managers survey participants are more prevalent than men — 68 percent of professionals. This overview is based on answers to PayScale's salary questionnaire.
$42,439 - $105,794
(Median)
42K
52K
68K
84K
110K
MEDIAN: $67,914
10%
25%
50%
75%
90%

Add this chart to your site: 640px    300px

$14.62 - $54.25
(Median)
15
20
29
45
54
MEDIAN: $29.00
10%
25%
50%
75%
90%

Add this chart to your site: 640px    300px

National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$42,439 - $105,794  
   
Bonus
$510 - $15,343  
Profit Sharing
$513 - $10,101  
Commission
$3,500 - $10,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$42,700 - $114,537  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 734
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$14.62 - $54.25  
   
Overtime
$-0.50 - $51.78  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$510 - $15,343  
   
Commission
$3,500 - $10,500  
Profit Sharing
$513 - $10,101  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$42,700 - $114,537  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 38
United States (change)

Job Description for Program Manager, Marketing

Marketing program managers are in charge of developing strong and effective marketing initiatives to increase awareness for their company's products or services. They create and execute marketing plans to increase sales. They coordinate with other departments in their organization to create an effective message, help craft communication statements for customers, create marketing calendars, and develop effective schedules. They attend department meetings and training sessions. They must understand viral marketing campaigns and work with other industry partners to create product visibility. They approve marketing campaigns and supervise their results, as well as facilitate communication among marketing, design, and management executives. They manage other marketing professionals, and supervise their performance. They train, and are involved in, the recruitment process for new staff in their department.

Read More...

Program Manager, Marketing Tasks

  • Work with departments such as sales and advertising to present a cohesive and effective message to the public.
  • Coordinate and manage a company’s outreach to the public, including advertising, product launches, website, and press relations.
  • Analyze and evaluate marketing strategies to determine current and predict future performance and effectiveness.
  • Plan and carry out marketing strategies to increase company sales, bring in new customers, and retain current customers.
  • Handle the marketing budget and ensure funds are used effectively and efficiently.

Common Career Paths for Program Manager, Marketing


Add this chart to your site:   640px 640px    300px 300px


Marketing Program Managers do not often transition into Senior Program Manager of Marketing roles. The role averages $105K per year.

Program Manager, Marketing Job Listings

Search for more jobs:

Popular Skills for Program Manager, Marketing


Marketing Program Managers report using a wide range of professional skills. Most notably, skills in Data Analysis, Strategic Marketing, Online Marketing, and Marketing Management are correlated to pay that is above average, with boosts between 7 percent and 11 percent. At the other end of the pay range are skills like Event Management, Email Marketing, and Customer Relationship Management. Most people familiar with Marketing Communications also know Marketing Management and Strategic Marketing. Most people who know Project Management also know Strategic Marketing.

Pay by Experience Level for Program Manager, Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Respondents with less than five years' experience take home $57K on average. In contrast, those who have been around for five to 10 years earn a noticeably higher average of $75K. Marketing Program Managers bring in $88K after working for 10 to 20 years. Survey participants with more than twenty years of experience only make around $79K on average, though; this group reports a lower median than the one claimed by mid-career individuals.

Pay Difference by Location


For those looking to make money, Marketing Program Managers in San Jose enjoy an exceptional pay rate, 26 percent above the national average. Marketing Program Managers can also look forward to large paychecks in cities like Seattle (+18 percent), Minneapolis (+18 percent), San Francisco (+15 percent), and Milwaukee (+13 percent). With compensation 15 percent below the national average, Cincinnati is not known for hefty paychecks and actually represents the lowest-paying market. Employers also pay below the national average in Chicago (14 percent lower) and San Diego (13 percent lower).

Related Job Salaries

Experience Affects Program Manager, Marketing Salaries


Late-Career
up arrow 13%


National Average
$70,000


Skills That Affect Program Manager, Marketing Salaries

Data Analysis
up arrow 11%


Online Marketing
up arrow 7%


Program Management
up arrow 3%

Project Management
up arrow 1%

National Average
$70,000

Marketing Communications
up arrow 2%


Email Marketing
up arrow 14%


Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 191 votes.

Gender

Female
68 %
Male
32 %

Years of Experience

Less than 1 year
1%
1-4 years
33%
5-9 years
34%
10-19 years
27%
20 years or more
5%

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 82%
vision benefits Vision: 67% employee benefits None: 10%