Program Manager, Marketing Salary

Marketing Program Managers in the United States can expect wages of $70K annually on average. Cash earnings for Marketing Program Managers — which occasionally include more than $15K from bonuses and more than $10K from profit sharing — stretch from around $43K to approximately $116K. The most important factor affecting compensation for this group is location, followed by career length and the individual firm. Most report receiving medical coverage from their employers and a large number collect dental insurance. The majority of Marketing Program Managers claim high levels of job satisfaction. This report is based on responses to the PayScale salary survey.

$43,600 - $106,567
(Median)
$44K
$70K
$110K
MEDIAN: $69,600
10%
50%
90%

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$14.64 - $53.83
(Median)
$15
$29
$54
MEDIAN: $28.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$43,600 - $106,567  
   
Bonus
$502 - $15,316  
Profit Sharing
$1,004 - $10,101  
Commission
$5,087 - $7,861  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$43,138 - $115,805  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 726
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$14.64 - $53.83  
   
Overtime
$10.88 - $52.56  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$502 - $15,316  
   
Commission
$5,087 - $7,861  
Profit Sharing
$1,004 - $10,101  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$43,138 - $115,805  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 40
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Job Description for Program Manager, Marketing

Marketing program managers are in charge of developing strong and effective marketing initiatives to increase awareness for their company's products or services. They create and execute marketing plans to increase sales. They coordinate with other departments in their organization to create an effective message, help craft communication statements for customers, create marketing calendars, and develop effective schedules. They attend department meetings and training sessions. They must understand viral marketing campaigns and work with other industry partners to create product visibility. They approve marketing campaigns and supervise their results, as well as facilitate communication among marketing, design, and management executives. They manage other marketing professionals, and supervise their performance. They train, and are involved in, the recruitment process for new staff in their department.

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Program Manager, Marketing Tasks

  • Work with departments such as sales and advertising to present a cohesive and effective message to the public.
  • Coordinate and manage a company’s outreach to the public, including advertising, product launches, website, and press relations.
  • Analyze and evaluate marketing strategies to determine current and predict future performance and effectiveness.
  • Plan and carry out marketing strategies to increase company sales, bring in new customers, and retain current customers.
  • Handle the marketing budget and ensure funds are used effectively and efficiently.

Common Career Paths for Program Manager, Marketing


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While not commonly seen, Marketing Program Managers who transition into a Senior Program Manager of Marketing position may see a rise in pay. The median salary for Senior Program Managers of Marketing is $105K per year.

Program Manager, Marketing Job Listings

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Popular Employer Salaries for Program Manager, Marketing


Although Cisco Systems Inc hands out the lowest average salary in town at $82K, employee compensation still varies greatly; workers can make as little as $49K or as much as $127K.

Popular Skills for Program Manager, Marketing


Marketing Program Managers report using a large range of skills on the job. Most notably, skills in Data Analysis, Strategic Marketing, Marketing Management, and Product Marketing are correlated to pay that is above average, with boosts between 5 percent and 9 percent. Skills that seem to negatively impact pay include Email Marketing, Customer Relationship Management, and Client Interaction. It is often found that people who know Marketing Communications are also skilled in Marketing Management, Program Management, and Strategic Marketing.

Pay by Experience Level for Program Manager, Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Respondents with less than five years' experience take home $59K on average. In contrast, those who have been around for five to 10 years earn a noticeably higher average of $76K. Marketing Program Managers see a median salary of $91K after reaching one to two decades on the job. Survey participants with more than two decades under their belts actually report earning less than people with less experience; the former take home only $79K on average.

Pay Difference by Location


Surpassing the national average by 37 percent, Marketing Program Managers in Minneapolis receive some of the highest pay in the country. Marketing Program Managers can also look forward to large paychecks in cities like Seattle (+22 percent), San Jose (+19 percent), San Francisco (+16 percent), and Charlotte (+11 percent). Cincinnati is the lowest-paying area, 17 percent south of the national average. Employers also pay below the national average in San Diego (14 percent lower) and Austin (12 percent lower).

Related Job Salaries

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Experience Affects Program Manager, Marketing Salaries




National Average
$71,000


Skills That Affect Program Manager, Marketing Salaries

Data Analysis
up arrow 9%



Product Marketing
up arrow 3%

Program Management
up arrow 2%

Online Marketing
0%

National Average
$71,000

Project Management
up arrow 1%

Marketing Communications
up arrow 1%



Client Interaction
up arrow 12%

Email Marketing
up arrow 14%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 149 votes.

Gender

Female
69 %
Male
31 %

Years of Experience

Less than 1 year
1%
1-4 years
33%
5-9 years
34%
10-19 years
26%
20 years or more
6%

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 82%
vision benefits Vision: 70% employee benefits None: 9%
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