Program Manager, Marketing Salary
An average Marketing Program Manager in the United States can expect to take home roughly $74K annually. Total cash compensation to Marketing Program Managers approaches anywhere from $47K on the lower end to $124K on the higher end; in exceptional cases, this can include more than $15K from bonuses and upwards of $17K from profit sharing. Compensation for this group is mainly affected by geography, but the specific employer and tenure are influential factors as well. Job satisfaction is reported as high by the vast majority of workers. Nearly all claim medical and dental insurance and a strong majority get vision coverage. Participants in PayScale's salary questionnaire provided the particulars of this report.
|Salary||$47,854 - $112,935|
|Bonus||$984 - $15,203|
|Profit Sharing||$750 - $17,000|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$47,324 - $124,392|
|Hourly Rate||$16.41 - $66.38|
|Bonus||$984 - $15,203|
|Profit Sharing||$750 - $17,000|
|Total Pay (||$47,324 - $124,392|
Job Description for Program Manager, Marketing
Marketing program managers are in charge of developing strong and effective marketing initiatives to increase awareness for their company's products or services. They create and execute marketing plans to increase sales. They coordinate with other departments in their organization to create an effective message, help craft communication statements for customers, create marketing calendars, and develop effective schedules. They attend department meetings and training sessions. They must understand viral marketing campaigns and work with other industry partners to create product visibility. They approve marketing campaigns and supervise their results, as well as facilitate communication among marketing, design, and management executives. They manage other marketing professionals, and supervise their performance. They train, and are involved in, the recruitment process for new staff in their department.Read More...
A bachelor's degree in marketing or related field is needed for this position. In addition, previous years of experience in a manager capacity are required. Leadership certifications are a plus. Marketing program managers should have excellent communication skills, as well as be creative and able to multitask. They must be able to pay high attention to detail, and work well under pressure.
Program Manager, Marketing Tasks
- Plan and carry out marketing strategies to increase company sales, bring in new customers, and retain current customers.
- Coordinate and manage a company's outreach to the public, including advertising, product launches, website, and press relations.
- Handle the marketing budget and ensure funds are used effectively and efficiently.
- Analyze and evaluate marketing strategies to determine current and predict future performance and effectiveness.
- Work with departments such as sales and advertising to present a cohesive and effective message to the public.
Common Career Paths for Program Manager, Marketing
Advancing into a Senior Program Manager of Marketing role seems to be a popular career move for Marketing Program Managers, and folks who currently work in the latter position report a notably larger median income of $105K per year. Marketing Program Managers most often move into positions as Marketing Directors or Senior Marketing Managers; those groups report median salaries that are $5K higher and $27K higher, respectively.
Program Manager, Marketing Job Listings
Popular Employer Salaries for Program Manager, Marketing
Amazon.com Inc leads the field in terms of pay, with a median salary of $119K.
Offering a median salary of only $82K, Cisco Systems Inc pays the least. Not only that, but the earnings range of $49K to $127K is pretty narrow, too.
Popular Skills for Program Manager, Marketing
Survey participants wield an impressively varied skill set on the job. Most notably, skills in Data Analysis, Email Marketing, Marketing Management, and Program Management are correlated to pay that is above average, with boosts between 7 percent and 11 percent. Those listing Web Analytics as a skill should be prepared for drastically lower pay. Salesforce and Client Interaction also typically command lower compensation. For most people, competency in Marketing Communications indicates knowledge of Project Management.
Pay by Experience Level for Program Manager, Marketing
Pay by Experience for a Program Manager, Marketing has a positive trend. An entry-level Program Manager, Marketing with less than 5 years of experience can expect to earn an average total compensation of $62,000 based on 243 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Program Manager, Marketing with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $82,000 based on 189 salaries. An experienced Program Manager, Marketing which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $96,000 based on 121 salaries. A Program Manager, Marketing with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $98,000 based on 26 salaries.
Pay Difference by Location
Marketing Program Managers will find that San Jose offers an impressive pay rate, one which exceeds the national average by 32 percent. Marketing Program Managers can also look forward to large paychecks in cities like San Francisco (+21 percent), Minneapolis (+20 percent), Washington (+10 percent), and Charlotte (+8 percent). Marketing Program Managers in San Diego report much lower salaries than the rest of the country — 20 percent below the national average — proving that residence is a major factor in overall pay. Employers in Cincinnati and Chicago also lean toward paying below-median salaries (19 percent lower and 14 percent lower, respectively).
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Key Stats for Program Manager, Marketing
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